UNWTO workshop promotes modern tourism communications for Africa

Α Decrease font Enlarge font
UNWTO workshop promotes modern tourism communications for AfricaReflecting UNWTO’s collaborative approach to communications, the workshop prioritized active learning among both participants and trainers

UNWTO brought together top tourism and travel practitioners from 20 countries across Africa to explore ways to deliver more effective tourism communications and showcase the sector’s role as a pillar of development.

The first Communications, Media, and Tourism Training Workshop in Africa (Victoria Falls, Zimbabwe, 13-15 November) recognized the heightened relevance of tourism and the current opportunity to gain greater visibility outside of the sector itself. Based on this premise, the three-day event focused on the opportunities for placing tourism in the mainstream conversation as well as the ongoing challenges facing communities, destinations, and Africa as a region.

“Leaning by doing”
Reflecting UNWTO’s collaborative approach to communications, the workshop prioritized active learning among both participants and trainers. To gain a better understanding of why tourism matters and how this needs to be communicated, the first day began with visits to three case studies in and around Victoria Falls:

Tourism for Wildlife Conservation: A visit to the Victoria Falls Wildlife Trust provided an opportunity to see community-led conservation in action, offering a better understanding of where tourism is supporting wildlife protection and where it can do more.
Tourism for Development: Face-to-face meetings with the leaders and members of Umuzi Village made clear the challenges small destinations face in gaining access to the benefits tourism can offer, particularly with regard to outreach, communications, and promotion.
Tourism for Nature: The rainforest inside Victoria Falls National Park served as an example of tourism’s ability to support the preservation of ecosystems, though again making clear how the sector’s full potential is not always realized.
The field trips provided the basis for the interactive learning sessions and workshops of the following two days. The 50 participants, drawn from 20 countries and from communications, destination management, and tourism governance, were tasked with addressing three of the key challenges facing tourism communicators today: pitching to the media, building and curating media relations, and focusing the narrative on tourism for development.

The workshop was informed by presentations from experts from UNWTO as well as from across the media spectrum (Meta, Channels TV, TraveMedia Ireland) and from top content creators. The interactive presentations again focused on the most relevant issues, including ways to place tourism in the mainstream media, harnessing the power of social media for tourism development, working with the media, and effective communications to showcase tourism’s importance for culture, heritage, and communities.  

Solutions and debates
With the focus of the Field Trips as the foundation, participants were tasked with presenting their solutions to the three main challenges outlined. With the focus again on interactive learning, the different backgrounds, and viewpoints informed discussions around how best to pitch tourism to the wider media, how to work with media in an ever-changing landscape, and how to move beyond tourism as just a leisure activity. The discussions both highlighted the shared goals of diverse destinations while also making clear the gaps in knowledge that still need to be filled, with UNWTO standing ready to deliver further media training.  

Alongside exploring the solutions to growing tourism as a media topic, the workshop also focused on crisis communications, again utilizing the diverse expertise of participants and the examples of the field trips to identify ways to be more proactive and build readiness.

Read more at thenationalherald.com

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: Wikimedia Commons License: CC-BY-SA Copyright: Supmena

Tornos
  1. 04/03 22:02

    Greek Health Minister: Afternoon surgeries at state hospitals to begin shortly

  2. 04/03 21:47

    Holy Cross Greek Orthodox Whitestone Community marks 49th Anniversary

  3. 04/03 20:27

    Labor chief: Greece to train 500,000 workers in digital, green skills by 2025

  4. 04/03 19:44

    Foreign Ministry to organize event on 'Women, Peace, and Security' on Friday

  5. 04/03 15:12

    Athens Riviera | The summer experience with Athens as a background

  6. 29/02 22:54

    Consumers to see price cuts up to 18.1% in 3,000 Greek supermarket products as of Friday

  7. 29/02 21:44

    Greece and Germany set up Working Group on shipping cooperation

  8. 29/02 21:30

    Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points

  9. 29/02 21:03

    Temple of Poseidon at Sounion near Athens to get new lighting system

  10. 29/02 21:02

    Greek Tourism Minister meets with Ambassador of Qatar

  11. 29/02 20:47

    Greece is represented by 60 firms at GULFOOD 2024 exhibition

  12. 29/02 19:58

    Greek government gives 1+1 month extension for cash register-integrated POS terminals

  13. 29/02 19:49

    Archangel Michael Church Dance Program shines at Folk Dance Festival in SF

  14. 29/02 15:39

    'Renovate-rent' programme to be launched, Minister tells Greek Parliament

  15. 29/02 12:39

    Rio-Antirrio ferry line in central Greece closed due to strong winds

  16. 28/02 21:34

    Weather with heavy rain and storms in Greece as of Sunday night

  17. 28/02 17:31

    CEO: The goal is for PPC to become a leading player in Southeast Europe

  18. 28/02 17:04

    New Wyndham Hotels Market Managing Director of Central and Eastern Europe

  19. 28/02 12:21

    Minister: Transactions with the Greek State will be further simplified in 2024

  20. 28/02 11:57

    24-hour strikes halt trains and ferries in Greece

  21. 27/02 17:25

    UN Tourism hails Saudi Arabia's historic milestone of 100 million tourists

  22. 27/02 15:00

    Greek Prime Minister: Relations with Armenia can become even more productive

  23. 27/02 14:26

    Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world

  24. 27/02 13:15

    Price cuts of up to 15% in important product categories in Greece after March 1

  25. 27/02 12:46

    Athens taxi drivers' protest rally in progress from Athinon avenue to Messogion

  26. 26/02 18:30

    Annual Summit of Women Political Leaders (WPL) to be held in Athens in April

  27. 26/02 18:27

    Culture Ministry: Schwartz Mansion in Ampelakia near Larisa to get new lighting

  28. 26/02 17:25

    Greek president organizes reception for diplomats at Presidential Mansion

  29. 26/02 16:33

    Trapped rack-railway passengers returned safely to Diakopto in Peloponnese

  30. 26/02 16:21

    Public transport, ferry and taxi strikes in Athens on Wednesday

  31. 25/02 12:30

    Greek island of Ikaria among the Blue Zones for Health Eating and Longevity

  32. 24/02 20:39

    Greek PM meets Qatar Emir: Focus on bilateral cooperation and investments

  33. 24/02 18:25

    Prescription cannabis for medicinal use legally available in Greece for the first time

  34. 24/02 17:19

    MInister: The aim is to make fishing and fish-farming a key pillar of the economy

  35. 23/02 23:36

    Greek Prime Minister arrives in Doha to be received by Sultan bin Saad Al Muraikhi

  36. 23/02 23:26

    The Festival of Greek Dances takes place in the Metropolis of San Francisco

  37. 23/02 21:32

    Revealing "70 Years of Friendship: Greece's photo journey through the Korean War"

  38. 23/02 17:15

    16 Greek firms showcase at international fashion exhibitions in London

  39. 23/02 14:09

    Flights to and from Heraklion airport in Crete resume on Saturday

  40. 22/02 18:15

    Bill for non-state, non-profit universities being tabled in Greek Parliament on Thursday

  41. 22/02 18:13

    Temporary residence for displaced Ukrainians extended in Greece to March 2025

  42. 22/02 18:10

    American Hellenic Institute Golden Jubilee celebration Includes concert on April 12

  43. 22/02 18:09

    Tourism Minister stresses importance of strong relationship of Greece with Serbia

  44. 22/02 17:58

    Education protest rally ends and traffic resumes in Athens city center

  45. 21/02 19:47

    Twistic and WeavAIR startups clinch the UN Tourism Hospitality Challenge

  46. 21/02 18:34

    Greece's key aim is enhancing relations with India

  47. 21/02 18:13

    Traffic in Athens returning to normal after tractors depart from the Greek capital

  48. 21/02 13:01

    Greek Tourism Minister in Belgrade for International Exhibition

  49. 21/02 00:55

    Resilience through diversity and investments the aim of UN Tourism visit to Jamaica

  50. 20/02 23:38

    Rally concludes with farmer tractors leaving Athens on Wednesday morning

  51. 20/02 20:43

    Greek Prime Minister on official visit to India as of Wednesday

  52. 20/02 16:51

    Minister: Greece wants to become India's gateway to the European Union

  53. 19/02 21:19

    DEFEA Conference to be held at Stavros Niarchos Foundation in Athens on May 15

  54. 19/02 19:06

    Traffic restrictions for farmers' rally in central Athens on Tuesday

  55. 19/02 18:11

    Greece wins top tourist destination award at Grand Travel Awards in Sweden

  56. 19/02 14:23

    Health Minister: Option of afternoon surgeries at public hospitals start in Greece

  57. 19/02 13:29

    Deputy Foreign Minister to visit India with delegation of 70 Greek firms

  58. 19/02 13:24

    20th EAST MED MULTIHULL & YACHT CHARTER SHOW - EMMYS

  59. 16/02 16:03

    Greek Migration and Asylum Minister meets Ukrainian Minister of the Cabinet

  60. 16/02 15:54

    Orthodox Metropolitan of Patras praises Greek-American community

  61. 16/02 15:47

    EU forecasts Greece 2024 growth at 2.3%, Eurozone’s fourth-highest rate

  62. 16/02 15:43

    ACCI actively supports the economic collaboration between Greece and Ukraine

  63. 16/02 13:50

    28 foreign embassies welcome law for marriage of same-sex couples in Greece

  64. 15/02 22:58

    High-level political and economic officials meet in Athens on Greece-Ukraine cooperation

  65. 15/02 22:50

    AP: Greek farmers decide to take their protests to Athens

  66. 15/02 22:47

    Yale University students visit The Εllinikon Experience Center in Greece

  67. 15/02 21:39

    Parnithos Avenue closed down to traffic from the cable car area due to snow

  68. 15/02 18:42

    Ancient Greek Fyli Fortress stays on Mount Parnitha to be supported and restored

  69. 15/02 18:16

    United Nations Tourism marks heritage and culture on official visit to Iran

  70. 14/02 22:06

    Greece doubles capacity of renewable energy sources during four years

  71. 14/02 21:56

    AEGEAN concludes transfer of stake in Animawings to Memento Group

  72. 14/02 19:36

    Ambassador: Italgas' new identities for Greek firms prove commitment to Greece

  73. 14/02 13:27

    Greek tax service AADE launches updated website new section on expatriates

  74. 13/02 22:53

    European Commission: Greece assumes command of Red Sea maritime operation

  75. 13/02 22:47

    Greek minister talks migration cooperation with State Department officials

  76. 13/02 22:41

    Hellenic-American Cultural Foundation presents lecture with US University President

  77. 13/02 19:27

    Greek kiosk wins 'Best Decoration Award' at Mumbai tourism fair

  78. 13/02 15:37

    Greek supermarkets record rise in value and decline in volume of FMCG sales

  79. 13/02 03:10

    Saint Thomas Hellenic School organizes Parent Teacher Organization Fundraiser

  80. 13/02 00:39

    Prime Minister: Greece is Serbia's most stable ally in its European prospect

  81. 13/02 00:34

    Pan-Rhodian Society holds NY ‘Artoklasia’ and Vasilopita at Island Park Panaghia

  82. 12/02 21:20

    Greek Tourism Minister concludes meetings with luxury travel officials in New York

  83. 12/02 00:43

    Deputy Foreign Minister for Economic Diplomacy on business missions agenda

  84. 12/02 00:27

    Greek Deputy Tourism Minister: Sharp rise in travel revenues

  85. 10/02 14:07

    Media: Carnegie Hall Concert raises $100,000 for Greek education in America

  86. 10/02 14:02

    Winners of 2022-2023 UN Tourism Students’ League Grand Final Announced

  87. 10/02 13:55

    State Department: Greece's accession to “Artemis” space cooperation deals inked

  88. 10/02 13:52

    Report: School of St. Nectarios of Roslindale, a Beacon of Greek language and heritage

  89. 10/02 13:39

    Greek Prime Minister: "We aim to create 200,000 new job positions"

  90. 09/02 00:33

    UNWTO offers new tool to promote cooperation among Best Tourism Villages

  91. 08/02 22:16

    Lloyd's and top Greek shipowners launch Maritime Emissions Reduction Center in Athens

  92. 08/02 20:21

    Patras Society of New York organizes its annual cutting of the Vasilopita

  93. 08/02 15:26

    Foreign Minister visiting Washington DC for Greece-US strategic dialogue

  94. 08/02 13:36

    Minister of National Economy: The environment in Greece is friendly for investments

  95. 07/02 21:20

    Hellenic Congress of America organized its cutting of the Vasilopita in Astoria

  96. 07/02 20:17

    Athens taxis to go on strike on February 27-28

  97. 07/02 16:29

    Education minister reveals draft bill for non-state, non-profit universities in Greece

  98. 07/02 14:09

    Athens International Airport makes spectacular debut on Athens Stock Exchange

  99. 07/02 00:38

    National Hellenic Museum announces extension of Hellenic Heads exhibition

  100. 06/02 22:47

    French defense company signs deals in Athens with Greek electronics and drones firms