Tourism sector transformed at UNWTO Minister's Summit at the World Travel Market

Α Decrease font Enlarge font
Tourism sector transformed at UNWTO Minister's Summit at the World Travel MarketWe need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency

“Our job is to create jobs,” UNWTO Secretary-General Zurab Pololikashvili told tourism sector leaders as education, sustainability, and governance took center stage at the Ministers’ Summit at the World Travel Market.

This consolidated platform for public and private sector leaders addresses tourism’s most pressing issues and sets the agenda for the years ahead. Held around the theme of ‘Rethinking Tourism’, the 16th Summit gathered Ministers and high-level delegates from 19 countries, alongside business leaders. Reflecting the heightened relevance of tourism for cross-cutting economic and social well-being, this year’s edition was the most successful to date.

Opening the event, Secretary-General Pololikashvili emphasized the unique opportunity to transform the sector. However, with UNWTO data showing that global tourism is now at around 70% of pre-pandemic levels, “the window of opportunity will not stay open forever. We need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency”.

Education and jobs are key to tourism’s future

Presenting an overview of UNWTO’s work leading the transformation of tourism, Secretary-General Pololikashvili focused on investing in sustainable infrastructure and in people, most notably through quality education and providing decent jobs. Echoing UNWTO’s position, Juliette Losardo, Exhibition Director at World Travel Markets, noted that “a post-pandemic world has revealed exciting opportunities, and given us a once-in-a-lifetime opportunity to reconsider tourism and ask ourselves how we can rebuild and better prepare for the future”.  Julia Simpson, President, and CEO of the World Travel and Tourism Council (WTTC), which co-organizes the Summit with UNWTO, emphasized the “talent, speed and capital” of the private sector. 

Global expertise for common challenges

The roundtable brought together Ministers of Tourism from every global region. Each provided unique insights from their own countries. Opening, His Excellency, Ahmed Al-Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia stressed putting “sustainability above everything”, also noting his country’s focus on innovation and youth. Highlighting the importance of diversifying national tourism sectors, including through domestic and rural tourism, and creating new products were Abdulla Mausoom, Minister of Tourism for the Maldives, the Minister for Portugal, Rita Marques, and the Minister for Egypt, Ahmed Issa.

Picking up on the theme of Rethinking Tourism, the Minister of Tourism for Croatia Nikolina Brnjac, noted that this would require an “evolution” towards measuring success by greater sustainability”. Meanwhile, the Deputy Prime Minister and Minister of Tourism for Mauritius Ivan Collendavelloo, emphasized its ability to promote peace, adding “We need to look beyond tourism to rebuild tourism.” Also contributing to discussions were the Ministers from Bahrain, Costa Rica Ecuador, Ethiopia, Ghana, Jordan, Malawi, Malta, Mauritius, Mexico, Montenegro, Nicaragua, Philippines, and Sri Lanka.

Representing tourism’s vast and broad private sector, Expedia and the Radisson Hotel Group outlined their proactive work achieving greater sustainability, as well as highlighting the sector’s ability to provide decent jobs and lifelong career progression for people everywhere.

Tourism’s unprecedented political relevance

While the Summit promoted the diversity of thought, background, and experiences, a focus on tourism’s unique power as a driver of sustainability and as a promoter of peace and understanding proved a common theme. High-level participants emphasized that now is the time for the tourism sector to focus more on cooperation rather than competition. Ministers also acknowledged UNWTO Secretary-General Pololikashvili’s call for tourism to be mainstreamed within the political agenda and for greater collaboration between ministries of tourism and those of economy, business, and environment. 

Trusted data to inform debate

UNWTO’s trusted data provided the context for discussions. Building on the Organization’s status as the leading provider of global tourism intelligence, the World Travel Market will also host the launch of the new Travel Trends Report 2023, produced by UNWTO in partnership with leading broadcaster Euronews.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: Wikimedia Commons License: CC-BY-SA Copyright: Giorgi Balakhadze

Tornos
  1. 02/12 22:36

    Greek Foreign Minister meets visiting Italian counterpat in Athens

  2. 02/12 22:29

    Greek Prime Minister attends first day of EPP summit meeting in Athens

  3. 02/12 21:32

    Four Greek-American physicians made Archons by Ecumenical Patriarch of Orthodoxy

  4. 02/12 16:26

    Enterprise Greece to organize Greek Pavilion at MIPIM 2023 exhibition

  5. 02/12 00:53

    UNWTO and European Commission share joint vision fro sector's future

  6. 02/12 00:25

    Vegan Fiesta Hellas 2022 in Athens this weekend

  7. 02/12 00:24

    President of Hellenic Republic receives New York mayor Eric Adams

  8. 02/12 00:21

    Athens and New York become twin cities formally

  9. 01/12 22:50

    Finance Minister puts pressure on Greek banks to relieve vulnerable debtors

  10. 01/12 22:28

    Athens and world mayors light Christmas Tree at Syntagma Square

  11. 01/12 18:44

    Mayor Eric Adams in Greece Visit: New York is the Athens of America

  12. 01/12 16:56

    ELSTAT: The Greek unemployment rate dropped to 11.6% in October

  13. 01/12 16:38

    UNWTO chief: Tourism and transport can deliver a better future for Europe

  14. 01/12 16:09

    Greek supermarkets fined for violating 'household basket' legislation

  15. 30/11 23:28

    Warm welcome for Greek Minister of Culture in University of Connecticut

  16. 30/11 23:23

    Minister: Greece a hub for supplying natural gas and green energy

  17. 30/11 23:19

    Headwinds continue to affect international air cargo demand in October

  18. 30/11 20:16

    Three major road and railway projects to be tendered in Greece this year

  19. 30/11 18:10

    Civil marriage licenses available and issued online at my.gov.gr in Greece

  20. 30/11 15:12

    UNWTO and Morocco join forces to support 10,000 tourism MSMES go digital

  21. 30/11 14:50

    Air China announces Shanghai-Athens air connection on December 22

  22. 30/11 14:04

    Ferry between Thessaloniki and Izmir suspends operation until summer 2023

  23. 30/11 13:08

    IATA calls on Denmark and Iceland to revoke planned ATC rate rises

  24. 30/11 11:55

    UNWTO Chief: “We are your voice at global governance level”

  25. 29/11 23:14

    Increasing direct flights from Saudi Arabia to Greece under discussion

  26. 29/11 22:52

    Greek PM says Parthenon Marbles could return but won’t push

  27. 29/11 21:35

    Strict protocols for return of unvaccinated medical staff to work in Greece

  28. 29/11 19:16

    Greek Foreign Minister sends message to mark the Day of the Mediterranean

  29. 29/11 19:01

    Greece prepares for 'Ariel' weather front

  30. 29/11 18:24

    43,914 Covid cases and 118 fatalities in Greece on November 21-27

  31. 29/11 16:49

    FinMin: 2022 a record year for foreign investment in Greece and exports

  32. 29/11 15:40

    Greek PM: After the elections I expect a new “explosion” of investments

  33. 29/11 14:45

    French Αmbassador: Greece plays an important role in stability and security

  34. 29/11 13:29

    Impressive Cretan dance steals the show in front of the Niagara Falls (video)

  35. 29/11 11:15

    Media report: Investing in less popular tourist destinations has paid off for Greece

  36. 29/11 00:06

    First snow of the season falls on Greece's mountains (video)

  37. 28/11 23:53

    New ambassadors of Slovenia, Slovakia, and Canada to Athens present credentials

  38. 28/11 22:43

    French ambassador visits Greek port of Alexandroupolis with delegation

  39. 28/11 20:11

    AP report: Greek Prime Minister meets with Britain’s King Charles

  40. 28/11 17:38

    UNWTO and Madrid organize first experts meeting on cultural tourism

  41. 28/11 17:02

    Minister: Greece emerging as key gateway for natural gas in SE Europe

  42. 28/11 12:32

    Greek Tourism Minister in Riyadh for 22nd WTTC

  43. 26/11 23:58

    United Nations World Tourism Organization welcomes 18 new affiliate members

  44. 26/11 23:46

    UNWTO Executive Council: Education, investments keys to transform sector

  45. 25/11 16:06

    Eminent Greek artists, jewelers and more donate items for THI’s online auction

  46. 25/11 15:56

    SNFCC becomes again most magical Christmas destination in Athens

  47. 25/11 12:51

    Tourism Minister: 12th Conference of Selectour in Greece a vote of confidence

  48. 25/11 12:10

    Total subsidy for electricity in Greece during December reaches €435 million

  49. 25/11 11:02

    Council of State: Mandatory vaccination of Greek health workers unconstitutional

  50. 24/11 21:51

    Ermou street of Athens in top 15 most expensive shopping streets in the world

  51. 24/11 21:39

    24th Annual Capital Link Invest in Greece Forum on December 9 in New York

  52. 24/11 21:23

    Italian WWII submarine wreckage discovered off Greek island of Mykonos

  53. 24/11 21:09

    European flights' passengers will be able to use 5G on their mobile phones

  54. 24/11 20:59

    Greece and Australia deal to avoid double taxation boosts economic relations

  55. 24/11 20:47

    94.6% of Greece's pensioners to see hike in pay cheques as of January 1

  56. 24/11 19:33

    Energy Minister: Greece is asking for a 150-200 euro cap on natural gas

  57. 24/11 18:16

    Warply: Over 90,000 consumers have used 'household basket' app in Greece

  58. 24/11 14:47

    Municipality of Athens gets closer to its citizens through Viber app

  59. 23/11 19:33

    HACC offers Thanksgiving wishes and support for children in need

  60. 23/11 19:27

    “Black Friday” hype engulfs consumers across Greece

  61. 23/11 19:02

    Athens road traffic restrictions on Thursday for 7th Authentic Phidippides Run

  62. 23/11 16:49

    New initiative: “Medical Visa” the next step to encourage visits to Greece

  63. 23/11 16:22

    Hellenic Republic President at Cerebral Palsy Greece/Open Door event

  64. 23/11 15:18

    German Ambassador to Athens: Greece has made significant progress in modernisation

  65. 23/11 14:13

    New reductions of up to -18.1% in total cost of 'household basket' in Greece

  66. 23/11 13:38

    Greek FinMin: New chapter for the country and return to European normality

  67. 23/11 12:07

    UNWTO: Global tourism recovery speeds up to reach 65% of pre-pandemic levels

  68. 23/11 11:53

    U.S. Athens Embassy and Thessaloniki Consulate closed on November 24

  69. 22/11 19:43

    FM: Greece to boost relations with Latin America and Caribbean countries

  70. 22/11 19:37

    Greece and Egypt sign MoU on aeronautics, maritime search and rescue

  71. 22/11 19:27

    AP report: Thanksgiving might bring changes in holiday-travel habits

  72. 22/11 19:21

    US-German firm Linde commences hydrogen production in Greece

  73. 22/11 19:18

    53,800 Covid cases and 147 fatalities recorded in Greece on November 14-20

  74. 22/11 18:48

    Cyprus Transport Minister: Tourist arrivals of 2023 may surpass those of 2019

  75. 22/11 17:14

    Vaccination centres in Cyprus will be open on Saturdays, November 26, December 3

  76. 22/11 15:33

    Media: Uncertified Cypriot cheese factories can still export halloumi

  77. 22/11 14:57

    Athens Walking Tours: Guided tours in Athens followed the best forecast scenario in 2022

  78. 22/11 12:11

    Shops will open in Greece on Sunday, 27 November

  79. 22/11 11:41

    Limassol Book Fair aims to fill the gaps in the Cypriot book market

  80. 21/11 20:12

    Lufthansa Airline to hire 20,000 employees in Europe amid strong recovery

  81. 21/11 20:04

    AHI takes part in PSEKA Conference marking somber Cyprus anniversary

  82. 21/11 20:01

    Greek Finance Ministry tables 2023 state budget to Parliament

  83. 21/11 19:56

    UK Ex-Culture Secretary wants Parthenon Marbles returned to Greece

  84. 21/11 19:48

    13.4 billion euros in EU funding greenlighted for Greece's agricultural sector

  85. 21/11 19:28

    The Cretan Lifestyle Conference: Exploring wellness, food and culture

  86. 21/11 18:07

    Biggest ever flight programme from Cyprus by Ryanair in summer 2023 launched

  87. 21/11 12:16

    PHILOXENIA 2022: Greece remains among the top tourism destinations

  88. 21/11 10:53

    Greek PM: Every day we work to make the life of every citizen better

  89. 19/11 19:49

    United Nations World Tourism Organization connects sector and culture in Nigeria

  90. 18/11 15:38

    Event-debate on new tourism season's challenges at Philoxenia 2022

  91. 18/11 15:33

    United States Antiquities Officials train law enforcement in Greece

  92. 18/11 12:27

    Hellenic Air Force Museum opens to the public in Attica on Monday

  93. 18/11 11:42

    Railway connection between Rio and Patras port enters final stage

  94. 18/11 10:46

    Mosaics House in Sparta city showcases Roman mosaics of Europa and Orpheus

  95. 17/11 19:20

    38 Hellenic-American politicians win in the U.S. 2022 mid-term elections

  96. 17/11 19:15

    UNWTO at COP27: Uniting sector around tangible climate action plans

  97. 17/11 18:49

    Lonely Planet: Halkidiki ranks first the travel destinations "to unwind" in 2023

  98. 17/11 18:31

    Athens closes down as Polytechnic march toward US Embassy underway (video)

  99. 17/11 17:59

    Greek PM from Delphi: Protection of world heritage and nature go together

  100. 17/11 16:26

    Tourist arrivals in Cyprus rise 2.3% in October 2022