UNWTO Secretary-General: Making tourism sector stronger and ready for the future
UNWTO Secretary-General Zurab Pololikashvili issued the following message on the sector's prospects in 2022:
This has been another challenging year for our societies, our economies, and tourism. Many millions of jobs and businesses remain in peril, at the mercy of an evolving crisis and of the actions of governments. However, we are by no means in the same place we were when the pandemic was declared in March 2020. In fact, we have succeeded in laying the foundations to restart tourism around the pillars of sustainability, innovation, people, and investing for a resilient future.
Working together
Over the past year, much progress has been made in rolling out vaccinations and in both detecting and treating COVID-19. We have also seen significant progress made in finding the right balance between keeping people safe and keeping the vital lifeline of tourism intact, as illustrated by UNWTO’s effective collaboration with the World Health Organization (WHO) since the very start of the pandemic.
A collaborative and multilateral approach is and must remain at the center of capitalizing on the lessons we have learned in such a short space of time.
Ensuring harmonized travel protocols has been our message since day one. They are at the heart of tourism’s restart in many parts of the world, most notably in the Northern Hemisphere destinations during the peak summer months.
We are also encouraged by the resilience and determination coming from the tourism sector itself, as well as from our Member States.
Like never before, the pandemic has made clear tourism’s relevance to our economies and societies. Tourism is now part of the global conversation and at the heart of both national and international recovery action plans.
Expanding on our mandate
Expanding on our mandate
Interest in UNWTO’s innovation and start-up competitions keeps growing, showcasing the talent we have unleashed, and our shared readiness to hear new voices and embrace new ideas.
Our global innovation ecosystem is now made up of more than 12,000 start-ups from 160 countries, with US$83 million mobilized and 300 corporate partners currently working on new tourism technologies.
And UNWTO’s education programs are reaching unprecedented numbers of people, welcoming more than 20,000 students from 100 countries in just 18 months. We promote lifelong learning thanks to partnerships with the world’s top five institutions in tourism and hospitality. Together, IE university, Les Riches, Glion Institute, Ecole du Casse, and the Swiss Education Group offer 19 online courses in Spanish, English, and Arabic - a true ‘online university of universities’.
Underpinning it all are data analytics on tourism investments powered by our partnership with the Financial Times. Through this, we have produced the first UNWTO tourism investment guidelines, which we are now scaling up to create guidelines for doing tourism businesses by country.
Restarting tourism is unthinkable without green investments. We are collaborating with institutions such as the World Bank’s International Finance Corporation and the Inter-American Development Bank. To date, more than 200 investors are part of UNWTO’s global investment network advancing critical work such as supporting hotel chains from 50 countries to become more sustainable.
For people and the planet
Tourism is ready to do the hard work and live up to its responsibilities to people and the planet, as demonstrated by the huge interest we have received in the Glasgow Declaration on Climate Action in Tourism, launched at the UN Climate Summit COP26. We are receiving a growing number of commitments to halve emissions by 2030 and to reach NetZero by 2050 at the latest, with Member countries, individual destinations, global companies and local players as well as media outlets, hundreds are on board, and counting.
And for people, we are making sure the benefits tourism offers are enjoyed as widely and fairly as possible. That includes establishing the sector as a driver of rural development, as celebrated through the Best Tourism Villages by the UNWTO initiative. Launched to great enthusiasm this year, 44 villages from 32 countries were granted recognition during our recent General Assembly, for showing a commitment to tourism development in line with the Sustainable Development Goals.
The 24th UNWTO General Assembly in Madrid brought our Members together to speak with one voice. Members commended UNWTO’s work done during the pandemic and its vision for the future of both the Organization and the sector, endorsing key initiatives such as a first International Code for the Protection of Tourists. This landmark legal framework is designed to restore trust in travel, a vital ingredient for recovery.
I am very grateful for the wide support of our Members, who have put their trust in me to serve a second term as UNWTO Secretary-General.
Mainstreaming tourism
In a crisis, you realize both what’s important and who your friends are.
Like never before, the pandemic has made clear tourism’s relevance to our economies and societies. Tourism is now part of the global conversation and at the heart of both national and international recovery action plans.
And support for UNWTO has never been louder or more visible. Over the past 12 months, we have strengthened our key partnerships, among them the G20 and G7, as well as ICAO (the International Civil Aviation Organization), FAO (the Food and Agriculture Organization of the United Nations), the World Bank, IDB (Inter-American Development Bank), CAF, (The Development Bank of Latin America) and the EBRD (European Bank for Reconstruction and Development). We have further strengthened our voice at the top of the United Nations, including the landmark recognition of tourism and UNWTO by the UN Secretary-General.
Closer to our Members
UNWTO has made a significant leap to be on the ground next to our Members. This year we opened the first Regional Office for the Middle East in Riyadh, in the Kingdom of Saudi Arabia. Built and opened in record time, it will serve as the platform to deliver our commitment to education and as a global center for tourism and rural development.
Moving closer to our Members in other regions is an ongoing task and we will also work towards opening the first regional offices in Africa and the Americas.
As we advance preparations for these new hubs, we also welcome the new Member States. Antigua and Barbuda, a destination where tourism is an economic pillar, has joined UNWTO. This shows that tourism-dependent countries look to UNWTO and depend on us, and we are ready to live up to this responsibility. Alongside this our network of Affiliate Members of the private sector, local administrations, destinations and academia, keeps growing.
So too does our collaboration with media outlets through new partnerships with Euronews, Xinhua, and Travel Index, which build on our existing relationship with CNN International. As a result, the message of tourism for development will continue reaching a global audience of unprecedented size and diversity.
The future begins now
The way in which the pandemic has developed over the closing weeks of the year gives us all reason for concern and to again put public health above everything else.
But recent developments again validate our initial position: the only way forward is through collaboration and actions that are based on evidence rather than on speculation or political strategy.
UNWTO is in a good place to use the achievements of 2021 as a springboard for building better tourism in the years to come, with the sector ready to return once conditions are right.
It is in this spirit that I wish everybody a safe and healthy 2022. UNWTO stands by your side, to keep on working together for our joint progress.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Wikimedia Commons License: CC-BY-SA Copyright: EU2018BG Bulgarian Presidency
- 1) UN Tourism members promote agenda for Europe as region leads global recovery
- 2) Greek Interior Minister to visit United States and Canada on postal vote
- 3) WTTC data show Greece and Portugal lead league for growth in tourist arrivals
- 4) ITB BERLIN 2024 opens with excellent bookings after global rise in travel in 2023
25/04 22:00
Greek FM talks with Kuwaiti counterpart on bilateral relations, regional cooperation
25/04 14:49
Prices of products in Easter Basket the same or lower in Greece than in 2023
25/04 13:57
25/04 12:44
Greece and China to ink cooperation protocols in the fisheries sector
25/04 09:53
Extended shop opening hours for Easter in Greece start on Thursday
25/04 02:19
Athens Airport voted as the best in marketing strategy at European awards in Denmark
25/04 02:10
President of Hellenic Republic visits La Chascona Museum in visit to Chile
24/04 21:31
Thirty-one Greek political parties to take part in European Parliament elections
24/04 21:25
Payment by bank cards now accepted on Athens Airport Express bus lines
24/04 14:12
Herculaneum papyri unveil more than location of Plato's tomb in Athens
23/04 23:52
Greece’s New Ambassador to the United States visits Queens in New York
23/04 21:49
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
23/04 20:59
President of Hellenic Republic wraps up visit to Uruguay at parliament
23/04 15:44
Greek government will pass legislation halving commission paid for POS transactions
23/04 15:03
Precise location of Plato's burial site unveiled by ancient papyrus
22/04 22:33
'Nature Positive' peport highlights new collaborative era in travel & tourism
22/04 21:25
22/04 20:37
Greek and Turkish delegations discuss Confidence Building Measures for 2024
22/04 18:29
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
22/04 13:40
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
17/04 20:52
17/04 18:15
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
17/04 17:12
16/04 21:02
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
16/04 20:17
Greece will invest $830 million to protect marine biodiversity
16/04 01:46
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
16/04 01:35
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
16/04 00:29
European Committee of Regions and UN release study on Rural Tourism
15/04 20:41
15/04 19:58
Minister: Greece is transforming into a hub for exporting quality agri-food products
15/04 18:51
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
13/04 00:13
UN Tourism and Croatia to launch Research Centre for Sustainable Tourism
12/04 00:03
2024 marks a critical year in the enduring strength of Greek-German relations
12/04 00:00
11/04 22:07
Ambassador: US committed to upgrade of Greek military and support NATO's SE flank
11/04 19:40
Hellenic Pride on display at rainy Chicago Greek Independence Day Parade
11/04 02:06
Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations
11/04 01:58
UN Tourism launches investment guidelines for Albania sector
10/04 19:01
Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions
10/04 18:25
Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running
09/04 23:57
Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance
09/04 23:55
UN Tourism members promote agenda for Europe as region leads global recovery
09/04 23:46
HFS presents 1968, Rousing Docudrama about Greece’s First European Cup April 21
09/04 22:48
Stolen 7th-century BC oenochoe returned to Greece by Hanover museum, municipality
09/04 22:42
Greek civil servants confederation ADEDY to strike on May 21
09/04 21:55
Greek Migration Minister meets Senior US Coordinator for Lawful Migration
08/04 23:48
08/04 23:41
Elliniko-Argyroupoli Mayor marches in Greek Independence Philadelphia Parade
08/04 21:53
Project Voria casino complex in Maroussi moving ahead after environmental report
08/04 21:36
Minister: Up to 120 delegations to take part in 9th Our Ocean Conference in Athens
08/04 19:22
Direct flight from Shanghai to Athens offers access to key tourism market for Greece
08/04 18:31
AI conference to attract distinguished speakers to Thessaloniki on April 25-27
04/04 23:28
City of San Jose marks March 25 with 16th Annual Greek Flag Raising Event
04/04 22:16
Urban plans published for seven townships in Thessaloniki and Attica of Greece
04/04 17:24
FinMin: The new EU economic and fiscal framework is good for Greece
04/04 15:30
Greek PM meets with the chiefs of the international pharmaceutical manufacturers
04/04 00:15
Deputy Minister for Macedonia-Thrace meets US Embassy Deputy Mission Chief
03/04 20:12
Syracuse AHEPA Chapter 37 marks March 25th Greek Independence Day
03/04 18:10
Greece's Delphi Economic Forum on April 10-13 to focus on 'The Great Transition'
03/04 16:42
Minister: Industrial production has returned to the pre-crisis levels in Greece
02/04 18:06
30/03 23:21
Eleni Gatzoyiannis scholarship offered to Greek students at Boston University
29/03 16:44
3rd edition of 'This is Athens - City Festival' with 250+ events from May 1 until June 2
29/03 15:53
Athens Metro station Aghia Varvara to stay closed on Saturday and Sunday
29/03 13:55
Greek Foreign Minister for Economic Diplomacy concludes visit to Montenegro
29/03 12:00
29/03 11:51
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
Greek FM talks with Kuwaiti counterpart on bilateral relations, regional cooperation
Greece and China to ink cooperation protocols in the fisheries sector
Extended shop opening hours for Easter in Greece start on Thursday
Prices of products in Easter Basket the same or lower in Greece than in 2023
Herculaneum papyri unveil more than location of Plato's tomb in Athens
Athens Airport voted as the best in marketing strategy at European awards in Denmark
Payment by bank cards now accepted on Athens Airport Express bus lines
President of Hellenic Republic visits La Chascona Museum in visit to Chile
Thirty-one Greek political parties to take part in European Parliament elections
Bill lifting restrictions for Greeks voting from abroad greenlighted by majority vote
Precise location of Plato's burial site unveiled by ancient papyrus
Greek supermarkets record rise in value and decline in volume of FMCG sales
New publication: 'I am not Maria - I am Callas: Her real life and an eon of myths'
Greek capital of Athens among top-10 most beautiful cities for the second time
Tri-city winter luncheon unites upstate New York Philoptochos chapters
Priceless antiquities returned to the people of Greece at New York Consulate
Impressive statue of Hercules unearthed in Philippi of Northern Greece
World Taste Atlas: Greek cuisine is the second best on the planet
Severe weather front to continue across Greece until Wednesday (video)
Deadline to file taxes is extended in Greece to July 31 by Finance Ministry
Hellenic-American Cultural Foundation presents lecture with US University President
National Polytechnic of Athens commemorates 49th uprising anniversary
Inspirational project promoting Hellenism and love for Greece globally (video)