WTTC Consumer Survey: 70% of US and Canadian travelers plan to holiday in 2021

Α Decrease font Enlarge font
WTTC Consumer Survey: 70% of US and Canadian travelers plan to holiday in 202123 percent of respondents said they plan to travel by the end of 2020, 70 percent said they will travel in 2021 with just 18 percent saying they will resume traveling in 2022

An overwhelming majority of US and Canadian travelers (99 percent) are eager to travel again, with 70 percent stating that they plan to take a holiday in 2021, according to a Travel Leaders Group survey of nearly 3,000 frequent travelers. The survey was conducted in September in conjunction with the World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector.

Results indicate that 45 percent of respondents have already made plans or are starting to make finite plans for their next holiday, while 54 percent say they are dreaming of when they can travel again.

“These are really strong numbers. The fact that 99 percent of travelers surveyed said they are planning a trip or looking forward to the time they can travel again indicates that as concerns about COVID-19 are addressed, leisure travelers will lead the recovery,” said John Lovell, President of Travel Leaders Group.

In the survey, 23 percent of respondents said they plan to travel by the end of 2020, 70 percent said they will travel in 2021 with just 18 percent saying they will resume traveling in 2022.

“Consumer uncertainty about the risk of exposure or concerns about being quarantined is a core problem,” said Gloria Guevara, WTTC President & CEO. “With rapid testing to replace quarantine requirements, enhanced contact tracing, and industry-wide standards by sector that can be clearly communicated to the public, we can help alleviate many of those concerns.” 

The willingness of Americans to travel can be seen in the slow, but steady, increase in the Transportation Security Administration’s (TSA) daily screening numbers, which fell below 90,000 a day in April and are now approaching 1 million a day at peak periods. In 2019, TSA daily traveler counts averaged between 2.3 and 2.7 million passengers a day.

More than half of travelers surveyed say they are concerned about the risk of being infected when traveling on a plane or cruise ship, getting stuck while away from home or being quarantined on a cruise ship or at a hotel. A lesser number named concerns about them or a family member contracting the virus while traveling, worries about getting a refund if the trip is canceled, and concerns about family members with higher risk health conditions

A majority of survey respondents said the following health and safety initiatives at airports, aboard aircraft, and at resorts will make a big difference in their decision to travel in the future: mandatory masks, social distancing, enhanced cleaning, temperature checks, and access to sanitizing gel. For resorts, contact-free services and customizable room cleaning were also cited.

“Our industry needs to do more to inform potential travelers about all of the health and safety protocols that have been implemented across the industry and continue to standardize those protocols to restore consumer confidence in travel,” said Lovell. “Airlines, airports, and cruise lines have made major strides in the health and hygiene measures they have taken in close consultation with the world’s leading medical experts. We need to share that story with the traveling public.”

Nearly 60 percent of respondents said the requirement of a negative PCR test prior to arrival in a destination would make no difference or would be viewed as a positive, while about 40 percent said such a requirement would be a deterrent. Those concerns can be addressed with rapid testing, Lovell said. “We believe the widespread availability of rapid testing will result in greater acceptance of pre-trip testing and encourage more people to travel,” he stated.

Modes of Travel & Destinations

Most of those surveyed who said they plan to take a holiday said they will fly to their next holiday destination (47 percent), 21 percent will drive, 17 percent said they plan to take an ocean cruise, with 5 percent opting for a river cruise.

“We continue to see strong interest in domestic travel, beach destinations, and less crowded destinations in both the US and Canada, while the popularity of Europe across the board is encouraging,” said Stephen McGillivray, Chief Marketing Officer for Travel Leaders Group.

Europe (38 percent), the Caribbean (34 percent) and Mexico (15 percent) are the top-ranked international destinations of interest, followed by Canada (for US travelers), Central and South America, Australia, Africa, and Asia.

For US travelers, uncrowded, outdoor and beach experiences topped the list of desired domestic destinations, with National Parks, Florida, Hawaii, Alaska, California, and “anywhere uncrowded” high on the list while traditionally popular sites, such as New York and Nevada, scored lower.

For Canadians, British Columbia, Atlantic Canada, Alberta, Ontario, “anywhere uncrowded” and National Parks led the list. 

The survey results are validated by Travel Leaders Group’s online inquiries. Online leads declined in late March, reaching a low point on April 12 then peaking on June 14. Following a second outbreak of COVID-19 in some areas, leads dropped again and are now on the upswing, up 88 percent from the low in April, McGillivray said.

Close-in booking windows are a trend among online shoppers. The majority of consumers reaching out online want to travel by the year’s end 2020, followed by January/February 2021, spring, and summer. Milestone birthdays, anniversaries and honeymoons are popular reasons to travel. Camper vans and home and villa rentals are in high demand.

Many come seeking the expert advice of a travel advisor. Here’s a sampling of the inquiries:

  • “Where can I go without self-quarantine?”
  • “I need to get out of here, where can I go?”
  • “I’ve never used a travel agent before…”
  • “I NEED a travel agent.”
  • “I am an avid cruiser always booked direct but need a travel agent to help me book them now.”

“Booking with a travel advisor is the best possible strategy to navigate the new world of travel,” McGillivray said. “They can provide all the facts you need to know about destinations, requirements, how to protect your purchase, and best of all, they provide peace of mind.”

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: pixabay.com

 

Tornos
  1. 29/10 17:29

    Greek PM to announce "action plan" to contain spreading of COVID-19 (video)

  2. 29/10 17:23

    Retail stores to be closed in Greece on Sunday, November 1, due to Covid-19

  3. 29/10 17:14

    International Air Transport Association enhances Travel Industry Designator Service (TIDS)

  4. 29/10 17:09

    Greek firm wins 13 awards at Olivinus Olive Oil competition

  5. 28/10 17:25

    Deposits in Cyprus reach 6-month high in September due to debt payment holiday

  6. 28/10 17:20

    IATA Director General's remarks on COVID-19 outbreak on 27 October 2020

  7. 28/10 16:18

    New record with 1259 Covid-19 cases and 102 people intubated in Greece

  8. 28/10 16:15

    Frontex to investigate alleged illegal pushbacks of migrants in Aegean Sea

  9. 28/10 15:45

    Northern Greek city of Serres decides to impose stricter anti-Covid measures

  10. 28/10 15:42

    UNWTO: Global tourism drops by 70% as travel restrictions impact all regions

  11. 28/10 14:39

    PM on 'Ohi' Day: Drawing on historic Greek values to face today's challenges

  12. 28/10 11:11

    Severe weather forecast in Greece

  13. 28/10 09:31

    IATA: Airlines unable to slash costs deep enough to save jobs

  14. 28/10 09:27

    More than 600 employees at Greek poultry firms tested for Covid-19

  15. 27/10 17:18

    Two Greek hotels among top-16 of TUI Global Hotel Awards

  16. 27/10 17:07

    Northern Greece coronavirus hot spot but no new measures announced

  17. 27/10 16:53

    Condé Nast Traveler: Athens named among top-10 friendliest cities in Europe

  18. 27/10 16:46

    Greece confirms 715 new Covid-19 cases on Monday with 95 people in ICUs

  19. 27/10 16:40

    Thessaloniki authorities on alert after 10 Covid-19 cases recorded in disabled home

  20. 27/10 16:35

    Minesweeper 'Kallisto' towed to Salamina naval base near Piraeus port

  21. 27/10 16:09

    Athens Acropolis plateau closed to visitors on Tuesday

  22. 27/10 16:03

    WMO and IATA sign agreement to improve aircraft meteorological reporting

  23. 27/10 15:57

    Foreign Minister: Greek-Cypriot-Israeli front guarantees security in wider region

  24. 27/10 12:06

    EU Commission VP Schinas self-isolating following positive Covid-19 test

  25. 27/10 12:01

    Weather front 'Kirki' to bring heavy rain and hale in Greece

  26. 26/10 15:57

    AP: PM slams Erdogan over insults to French President, Greece's ally

  27. 26/10 15:52

    Greek Foreign Minister meets Russian counterpart in Athens

  28. 26/10 13:41

    Wide divergence in temperatures between north and south Greece on Monday

  29. 26/10 10:37

    520 overnight curfew violations recorded in Greece on Saturday

  30. 26/10 10:27

    Greek Civil Aviation Authority extends notams until 6 - 8 November 2020

  31. 26/10 10:22

    Former Greek Minister: France must be granted concession of Leros port

  32. 26/10 08:17

    Greece records firms 790 new Covid-19 infections and 10 fatalities

  33. 25/10 13:48

    Greek President 's message on United Nations Day celebration

  34. 25/10 13:31

    US Turkish Embassy suspends visas following reports of terrorist attacks

  35. 25/10 13:22

    Minister: The goal is to prevent a universal lockdown in the Greek city of Serres

  36. 25/10 12:26

    Greece announces record 935 Covid-19 daily cases and five fatalities

  37. 25/10 11:43

    Greek Foreign Minister to meet with Israeli counterpart Ashkenazi on Monday

  38. 25/10 10:31

    'Astrotourism' program promises to boost special interest tourism in Cyprus

  39. 25/10 10:04

    Paris recalls French ambassador to Turkish capital of Ankara

  40. 25/10 09:13

    Archbishop thanks Greece for donation to Boston's Hellenic College Holy Cross

  41. 25/10 08:58

    Clocks in Greece to be wound back one hour on Sunday October 2020

  42. 24/10 15:48

    Cyprus records deficit of €800 million during Q2 due to Covid-19 impact

  43. 24/10 13:46

    Coronavirus mask wearing confusion on Cyprus following new measures

  44. 24/10 13:18

    NATO chief: Greece and Turkey agree to suspend military exercises

  45. 24/10 10:41

    75 years of United Nations: Cooperation and trust as critical as ever

  46. 23/10 15:18

    Athens reaches out to Syria through the Greek Orthodox community

  47. 23/10 15:14

    Four workers at Theagenio Clinic in Thessaloniki tested positive for Covid-19

  48. 23/10 15:11

    Greek PM announces new restrictions amid rise in COVID-19 cases (video)

  49. 23/10 13:12

    Greek Civil Aviation Authority restricts flights to and from Kastoria airport

  50. 23/10 13:08

    IATA: Coronavirus testing and financial support critical to saving air transport

  51. 23/10 13:07

    Turkish freighter adrift south of Greek island of Milos

  52. 23/10 13:03

    Historic Art Theatre Karolos Koun in Athens presents new digital programme

  53. 23/10 12:50

    Foreign Ministry: Israel reiterates full support and solidarity with Greece

  54. 22/10 16:53

    Impressive waterspout caught on video in Greek island of Santorini (video)

  55. 22/10 16:46

    Study: Additional costs for supermarkets due to pandemic at €96.1 million

  56. 22/10 16:24

    Quarantine at VIAL hotspot on Greek island of Chios extended to November 4

  57. 22/10 15:53

    Mohegan chief says Hellenikon casino will be big tourist magnet

  58. 22/10 15:01

    Scandinavia GNTO holds event on alternative tourism in Greece

  59. 22/10 14:59

    Canary islands join UNWTO observatory network to provide data fro sector's recovery

  60. 22/10 14:47

    Government: Covid-19 situation in Greece better than in many countries

  61. 22/10 13:39

    Prime Minister to address the Greek nation at 19:00 on Thursday

  62. 22/10 12:57

    Fuel, time and Co2 savings from airspace deal between Jordan and Israel

  63. 22/10 12:29

    Tour du Péloponnèse 2020: Success despite obstacles by Covid-19 (video)

  64. 22/10 10:12

    Sharp rise with 865 new Covid-19 cases and six fatalities in Greece

  65. 22/10 10:00

    Greece and Albania take the issue of maritime zones to Hague Court

  66. 21/10 16:01

    Ecumenical Patriarch and Pope pray for peace and pandemic's end

  67. 21/10 15:58

    Celestyal Cruises offers free travel insurance including COVID-19 coverage

  68. 21/10 15:54

    Greek Citizen Protection minister announces hiring another 800 border guards

  69. 21/10 15:49

    “Glorious Victories” show at National Archaeological Museum in Athens

  70. 21/10 15:46

    More than 10 billion-euro demand for 15-year Greek bond

  71. 21/10 14:40

    Heraklion airport in Crete to stay closed until 16:30 on Wednesday

  72. 21/10 14:40

    UNWTO and ITC cooperate to support coastal tourism in Liberia

  73. 21/10 13:32

    Citizen Protection Minister: Greek police present in battle against COVID-19

  74. 21/10 13:26

    IATA revises 2020 passenger traffic projection down for the Middle East

  75. 21/10 09:36

    AP: Mobile virus testing unit set up in downtown Athens (video)

  76. 20/10 21:58

    Global Tourism Crisis Committe: Coordination a key ingredient for recovery

  77. 20/10 21:14

    Greek Minister: 'Destination' of a well-prepared economic policy apparent

  78. 20/10 20:19

    Cyprus residents travelling abroad fall by 80.3% in September 2020

  79. 20/10 20:06

    Three bidders for underground gas facility in 'South Kavala' field in Greece

  80. 20/10 19:44

    TUI extends program to Greece until November and sees strong demand for 2021

  81. 20/10 17:53

    Greece to reopen 15-year bond issue with a coupon of 1.875%

  82. 20/10 15:42

    Orionid meteor shower to peak in Greece on Tuesday and Wednesday

  83. 20/10 13:39

    Greece records highest-ever number of daily cases with 667

  84. 20/10 13:27

    French woman escorting 24 students on 'Blue Star Delos' tests positive for Covid-19

  85. 20/10 09:09

    Tourist arrivals drop 83.4% in Cyprus during September 2020

  86. 19/10 22:34

    Natural History Museum of Meteora and Mushroom Museum win new prizes

  87. 19/10 22:10

    Dutch royal family cut holidays to Greece short following uproar for ‘non essential travel’

  88. 19/10 20:06

    International consortium lowest bidder for Athens Metro Line 4 project

  89. 19/10 11:07

    Melbourne set for New Greek Museum which could compete with the planet's best

  90. 19/10 10:37

    Greece confirms 438 Covid-19 cases and nine fatalities on Sunday

  91. 19/10 10:31

    AP: COVID-19 case in Vatican Hotel recorded where Pope lives

  92. 19/10 10:24

    Analysis of 43 Neolithic skeletons of Theopetra Cave in Greece shows diet of cereals and little meat

  93. 19/10 09:53

    Greek Prime Minister Mitsotakis to visit 'Sotiria' hospital in Athens

  94. 18/10 12:08

    One hundred and one recognised refugees left Greece for Germany

  95. 18/10 12:01

    Covid-19: First local lockdown in Kozani prefecture of Northern Greece

  96. 18/10 11:56

    Russian Foreign Minister Lavrov to visit Greece on October 26

  97. 18/10 11:48

    PM from Evros borders: New fence is the least we can do to make Greeks feel safe

  98. 18/10 11:32

    French President: We will not back down an inch to Turkish provocations

  99. 18/10 11:28

    482 new Covid-19 cases and ten fatalities recorded in Greece on Saturday

  100. 18/10 11:03

    WTTC Consumer Survey: 70% of US and Canadian travelers plan to holiday in 2021