FREENOW Greece | Excellent performance in 2024

Α Decrease font Enlarge font
FREENOW Greece | Excellent performance in 2024

FREENOW Greece recorded growth of almost 20% in 2024, compared to 2023. As it reports, last year 9 out of 10 passenger requests were served immediately, demonstrating its excellent ability to respond to user needs.

The total distance traveled in 2024 reached 82.5 million kilometers, equivalent to a trip from the Earth to the Moon 215 times, while the total driving time for FREENOW routes amounted to 190 million minutes.

The number of registered drivers on the platform exceeded 12,000, with FREENOW welcoming thousands of new drivers in 2024. Also noteworthy is the 10% increase in the available hours of professional taxi drivers, which highlights their growing trust in the platform.

Today, more than 1.8 million registered passengers use the application, making an average of one additional trip compared to 2023, according to the company's data. One of the most impressive moments of the year was the longest trip made, with a passenger traveling from Thessaloniki to Athens (494 kilometers), but also equally long trips from Athens to Igoumenitsa and Arta.

Three new fleets

In addition, the company was the first to satisfy a permanent request from its users by launching three new fleets at the beginning of the year. In addition to the classic taxi option, passengers can now call large trunk taxis when they have a lot of large luggage, priority taxis for faster service during peak hours and premium taxis when circumstances call for an upgraded experience. In this way, FREENOW modernized the taxi for another year, serving millions of passengers and significantly boosting the income of its driver partners.

December was the most successful month in FREENOW’s history, with a record number of active drivers and passengers that surpassed any previous one. Particularly impressive was the increase in scheduled appointments through the application, which increased by 40% compared to last December. Passengers chose FREENOW for their shopping trips and meetings with loved ones, demonstrating their trust in the application’s services.

For the third year, FREENOW has enabled its passengers to contribute by taking trips and paying via the app, with the ‘Social Contribution’ feature, helping people in need. The initiative has raised an impressive €1 million across Europe, including €90,000 from Greece, with contributions from more than 200,000 trips. It is noted that from December 1, 2024, and onwards, the company is enabling its passengers in Greece to round up the cost of their trip, donating the difference to the “Children’s Smile” Organization. In this way, passengers are actively contributing to meeting the Organization’s growing needs.

In 2024, FREENOW promoted accessibility in transport, contributing to the inclusion of its proposal in Action 20 of the national strategy for the rights of persons with disabilities. The action includes the replacement of taxis with subsidized accessible vehicles (van type) with wheelchair ramps, with the aim of completion by 2030 and an initial milestone in December 2025. A FREENOW survey showed that 9 out of 10 taxi drivers are willing to invest in such vehicles with a state subsidy. Through the “mobility-watch” campaign in collaboration with the Konrad Adenauer Foundation in Greece & Cyprus, the company highlighted the issue and submitted an official proposal to the Ministry of Transport.

Aspa Topalidou, General Manager of FREENOW Greece, notes: “2024 was for us a year that combined growth, innovation, and the warmest acceptance from our passengers and driver partners. FREENOW is much more than a transportation platform – it is a bridge of trust, service,e, and solidarity in Greek society. We are proud of our performance and look forward to 2025, which will bring even more innovations for our passengers and driver partners.”

Beyond its growth, FREENOW continues to invest in Greek talent and its human resources. One of the company’s two central hubs operates in Athens, thus increasing the number of its employees in Greece and supporting the German-speaking, French-speaking, and English-speaking markets.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Tornos
  1. 07/02 23:09

    Grant payments for 4 hotel investments in Paxos, Lefkada, Zakynthos and Chania

  2. 07/02 18:40

    Olga Kefalogianni in HORECA | Greece has experience in managing natural phenomena

  3. 07/02 15:06

    FedHATTA: “Opening up” of Greek travel agencies to the Iranian market

  4. 07/02 14:35

    New Head of Hotel Purchasing at alltours

  5. 07/02 13:49

    ShortStay Conference 2025 returns to Athens

  6. 07/02 13:26

    Applications for the Best Tourism Villages 2025 are now open

  7. 07/02 13:02

    Springer Reisen: 20 connections to Greek islands this summer

  8. 07/02 12:26

    Greece: Nearly 30 million international air arrivals in 2024 - Who traveled where

  9. 07/02 11:19

    Europe as a single tourist destination - A. Fiorentinos at the Destination Europe Summit 2025

  10. 07/02 06:55

    Positive prospects for tourism in 2025 but major “thorns” remain

  11. 07/02 06:14

    Donation from HEDNO for the restoration of the Ottoman Bath of Kalloni in Lesvos

  12. 06/02 18:58

    Work on the Thessaloniki Flyover is progressing at a rapid pace

  13. 06/02 18:54

    Sports Tourism | Ministerial meeting for the Euroleague Coaches Conference 2025

  14. 06/02 18:25

    29.3 million international air arrivals in 2024, with clear signs of an extended season

  15. 06/02 16:43

    Artificial intelligence in tourism: what TUI research shows

  16. 06/02 15:49

    Greece, a holiday and investment destination for Arabs

  17. 06/02 14:42

    Sotheby’s: The Athenian Riviera is first in demand for luxury properties

  18. 06/02 13:48

    More flights to Greece in 2025 from the Irish market

  19. 06/02 12:05

    Travelers are paying attention to cost and quality, few to sustainability

  20. 06/02 11:57

    Wyndham and HR Group expand into Germany, Austria and the Netherlands

  21. 06/02 07:37

    How will Naxos deal with the risk of water shortages ahead of the tourist season

  22. 06/02 07:28

    Attica Region: There is no overtourism in Athens - a warning for infrastructure

  23. 06/02 07:16

    Grant payments for 4 hotel investments in Rhodes, Chania, Itilo and Sivota

  24. 06/02 07:05

    Crete will send its visitors for greens!

  25. 06/02 06:11

    Municipality of Folegandros: Prohibition of roaming or grazing animals in tourist areas

  26. 05/02 19:57

    Milos Municipality attempts to block second investment for 5-star hotel

  27. 05/02 19:03

    National Action Plan for Cycling, with development in cycling tourism

  28. 05/02 16:51

    Curtain Call for the 2025 Rethymno Carnival

  29. 05/02 15:46

    Ryanair: New Brussels – Volos connection in summer 2025

  30. 05/02 12:41

    The first robotic restaurant with artificial intelligence at Barcelona Airport

  31. 05/02 12:40

    Athens Airport: 2025 started on a positive note,+14.5% passengers in January

  32. 05/02 12:35

    How foreign travel professionals will promote Greek destinations

  33. 05/02 11:45

    Tourism: 4 Greek islands capture Americans’ 2025 vacation interest

  34. 05/02 07:04

    Grants for a boat shelter in Halkidiki and hotels in Chania, Zagori, and Koroni

  35. 05/02 07:02

    5 new hotel investments in the Greek siland of Crete

  36. 05/02 06:53

    Conde Nast Traveller | Crete among the 29 best places to visit before summer

  37. 05/02 06:22

    The big bet of the next 10 years for Aegean Airways

  38. 05/02 06:14

    Travel agents’ introduction to Kalamata

  39. 05/02 06:13

    Holy Metropolis of Rhodes: Digital Promotion of Museums Network and Monuments

  40. 05/02 06:09

    Grand Egyptian Museum to open on July 3

  41. 04/02 22:49

    Main Patras-Pyrgos highway section due to finish July 31, open to traffic soon

  42. 04/02 20:18

    Hellenic Republic President to receive new Ambassadors of Vietnam, Ireland, and Sweden

  43. 04/02 19:53

    Celestyal: Free cabin upgrades on select cruises

  44. 04/02 17:31

    Pan-Cretan Forum | Promoting Cretan products in Cretan hotels for the 13th year

  45. 04/02 16:05

    SKY Express: Free tickets for children and teachers on Santorini-Athens flights 

  46. 04/02 14:57

    Two new flight connections to Athens taking off in February

  47. 04/02 14:40

    The allure of cruising has captivated "first-timers"

  48. 04/02 14:01

    SkyUp Airlines: Two new connections to Athens and Corfu from Moldova

  49. 04/02 11:34

    Rethymno Hoteliers head | The upcoming tourist season is predicted to be "quite good"

  50. 04/02 11:25

    European Hotels: "Stop" on single-use plastic packaging from 2030

  51. 04/02 07:13

    Greek hotels: Revenues in 2024 soar 11% above 2023 - read the latest investments

  52. 04/02 06:58

    Filming at Kallimarmaro Stadium in Athens to create an electronic map

  53. 03/02 23:01

    Promoting Greek olive oil in the Austrian market

  54. 03/02 18:11

    Rhodes welcomes the first cruise ship for 2025

  55. 03/02 17:15

    Chania: Smart barriers to protect the Venetian port and its visitors

  56. 03/02 16:02

    Rhodes: The season kicks off on March 28, wounds from "Bora" storm remains

  57. 03/02 15:53

    GNTO: 4 ERMIS awards for Olympic campaign in France

  58. 03/02 15:08

    Promotion of Lesvos in Istanbul - Participation in EMITT 2025

  59. 03/02 14:48

    FedHATTA: Chinese New Year Celebration in Athens

  60. 03/02 13:14

    Wyndham Hotels: Agreement with Zafido Holding for a new hotel in Piraeus

  61. 03/02 12:25

    easyJet: New connection to Thessaloniki in summer 2025

  62. 03/02 11:03

    HolidayCheck: These are the 50 most popular Greek hotels in Germany for 2025

  63. 03/02 10:29

    Cruises to Chania make a positive first impression in 2025 - 1,347 visitors daily

  64. 03/02 06:38

    iAlonissos: Digital promotion of local natural and cultural attractions

  65. 03/02 06:25

    5 new hotel investments in Lefkada, Rhodes, Ios, Karystos and Trikala

  66. 02/02 20:08

    The travel profile of expatriates from Australia - the rescue of Rex

  67. 02/02 06:48

    Spanish tourists "vote" for Greek honey

  68. 01/02 13:58

    Tourism in Turkey beats expectations - 62 million arrivals, $61 billion in revenue in 2024

  69. 01/02 07:04

    Volotea: Codeshare cooperation with Aegean to run on 13 routes

  70. 31/01 18:11

    10 new hotel investments in Corfu, Rhodes, Paros, Ios, Skiathos, Samos, Kalambaka and Kranidi

  71. 31/01 17:49

    Booking.com | Hotels: Don't leave negative guest reviews unanswered

  72. 31/01 10:18

    The Region of Crete at the FITUR exhibition - Promising prospects from Spanish-speaking markets

  73. 31/01 10:15

    ITEP Survey: Hotel Performance stagnant in Greece in December

  74. 31/01 07:03

    Municipality of Agrinio reacts to photovoltaic plant in Kremaston Lake - threat to tourism

  75. 31/01 06:54

    Explosion of Turkish tourists in Lesvos, Chios, and Samos

  76. 31/01 06:07

    Mitsis Group: Donation of an architectural study to enhance a beachfront in Crete

  77. 31/01 00:02

    Commission: First comprehensive European strategy for tourism coming

  78. 30/01 23:08

    Greek Culture Ministers to attend European conference in support of Ukraine's heritage

  79. 30/01 18:58

    Cruise: Viking Libra to make maiden voyage in 2026 from Piraeus

  80. 30/01 17:56

    Record year in 2024 for international air transport – Now “flying” above 2019

  81. 30/01 17:50

    Accessible tourism on the beaches of the Municipality of Agios Vasilios, Crete

  82. 30/01 16:40

    Travel | London is now the top destination for Greeks abroad

  83. 30/01 16:23

    Aegean: 40% increase in available seats from Saudi Arabia in 2025

  84. 30/01 16:04

    UK Tourism | Lesser-known destinations and experiential travel the main trend in 2025

  85. 30/01 14:35

    Pancretan Association of Hotel Managers Seminars underway for 2025

  86. 30/01 13:22

    Airbnb is “sweeping” Europe - Demand is growing faster than supply in Greece

  87. 30/01 11:17

    Airbnb | 76 billion euros in revenue for hosts in Europe in 2024

  88. 30/01 11:09

    Investments | Lifestyle Hotels with branded residences and alternative accommodations in focus

  89. 30/01 10:30

    Greece's Ministry of Tourism honors Sir Stephen Fry

  90. 30/01 06:52

    3 new hotel investments in Rhodes, Chania and Arachova

  91. 30/01 06:45

    Tourism Observatory in the Region of Thessaly in Central Greece

  92. 30/01 06:40

    Networking of the municipality of Aristotle with the municipality of Valletta in Malta

  93. 30/01 06:16

    What will the exciting diving park in Stalis of Hersonissos be like

  94. 29/01 23:59

    Dynamic promotion of the Greek city of Thessaloniki in the Irish market

  95. 29/01 22:59

    Why France hits record high of 100 million international arrivals in 2024

  96. 29/01 22:48

    Celestyal extends inaugural Arabian Gulf season

  97. 29/01 19:18

    Conde Nast Traveller | Milos and Paros are the top Greek islands

  98. 29/01 17:49

    Thessaly: Innovation, experience, digitalization lead to lengthening of tourist season

  99. 29/01 17:04

    The Canary Islands present their new strategy as a sustainable destination

  100. 29/01 16:44

    Rethymno Carnival | “Come to the Light” with a rich program of events