Short-term rental: Over 1 million beds in Greece in April

The short-term rental market in Greece continues to develop momentum in the first four months of the year, with the number of beds exceeding 1 million already in April 2025, while last year the corresponding threshold was recorded only in July, the peak month for tourism.

According to data presented by INSETE, in April 2025, approximately 1,008,000 short-term rental beds were recorded in Greece, i.e. 72,000 more than in April 2024.

At the same time, increases were also recorded in the first quarter of 2025. In January, available beds amounted to 947 thousand, an increase of +101 thousand compared to the 845 thousand in January 2024. In February, 961 thousand beds were recorded, showing an increase of +84 thousand compared to the 877 thousand in 2024. Finally, in March, the number of beds reached 981 thousand, increase by +75 thousand compared to 906 thousand. of March 2024.

In terms of supply, the four-month period maintained the momentum that began in 2023 and strengthened in 2024. April recorded 228,000 short-term rental accommodations, up by +16 thousand compared to April 2024 (212 thousand), further strengthening the upward trend of the first quarter. In January, 213 thousand accommodations were recorded, up by +23 thousand compared to 190 thousand in January 2024. In February, available accommodations amounted to 216 thousand, recording an increase of +20 thousand from 196 thousand in the corresponding month of 2024, and in March, the number of accommodations amounted to 222 thousand, showing an increase of +18 thousand. compared to 204 thousand in 2024.

Increased occupancy despite increased supply

The data regarding occupancy is also encouraging. In the first quarter of 2025, an increase was recorded in the first two months and stabilization in March, compared to the corresponding period in 2024, despite the increase in offered accommodations and beds.

In particular, in January, occupancy stood at 14%, recording an increase of +2 percentage points compared to 2024 (12%). In February, the increase was more pronounced, with occupancy reaching 15%, compared to 10% last year (+5 percentage points), while in March, occupancy remained at 17%, at similar levels to March 2024 (16%).

In April, occupancy reached 26%, up by +3 percentage points from 23% in April 2024, confirming the positive trend in demand for short-term rentals.

The average length of stay falls

The positive picture is tempered by the decrease in average length of stay. From 3.2 nights in January 2024, it reached 3.1 (-3.1%). In February, the average length of stay also reached 3.2 nights, recording a decrease of -11.1% from 3.6 in 2024. Finally, in March, the average length of stay was 3.4 nights, showing a decrease of -2.9% compared to 3.5 in 2024.

With the start of the second quarter, in April, the average length of stay was 3.7 nights, remaining at last year's April levels.

In addition, the contribution of foreign visitors to the rise in short-term rentals in Greece is catalytic. In particular, in January, foreign visitors constituted 60% of the total, compared to 40% of domestic visitors. In February, the percentage of foreigners increased to 64% while that of Greeks was limited to 36%, and in March, foreigners reached 69%, with the percentage of Greeks reaching 31%.

The start of the second quarter further strengthened the dominance of foreigners, as in April, they represented 86% of visitors, compared to just 14% of Greeks.

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