AirDNA: The 5 new Airbnb guest trends that are changing short-term leases in 2022

Α Decrease font Enlarge font
AirDNA: The 5 new Airbnb guest trends that are changing short-term leases in 2022The summer of 2022 is expected to be the busiest travel season eve

Expedia CEO Peter Kern predicted that summer 2022 will be the busiest travel season ever, AirDNA reports.

In its latest Market Review, the AirDNA research team highlighted continued signs of short-term rental (STR) growth while also cautioning against the possible influence of inflation and high gas prices.

It also revealed five Airbnb trends hosts need to capitalize on in order to maximize their STR revenue—and their guests’ experiences—during the sunny months ahead as follows:

1. Weekday bookings are more popular than ever.
STR guests aren’t just weekend warriors anymore. Although travelers do still turn up for the weekend, weekday stays are in increasingly high demand. Demand for Tuesday night stays grew 5% from 2019 to 2021; Wednesdays came in a close second, followed by Mondays and Thursdays.

Old STR wisdom may tempt you to drop your rates for mid-week stays—but that could mean leaving money on the table. Now is an ideal time to optimize your Airbnb pricing strategy because your guests are likely comfortable with higher rates than you might expect. (MarketMinder’s Smart Rates pricing tool helps you the price with confidence by shedding light on what your competitors are charging for properties similar to yours.)

2. Guests are interested in large spaces.
In 2022, everything is bigger—and we’re not just talking about gas prices.

In short, travelers are booking larger properties than they used to. The average STR booking included 2.3 rooms in 2021, compared to 2.1 rooms in 2019. But that’s only part of the story.

Only 27.3% of all rentals booked in 2021 had one room, while 24.4% of bookings were for two-room rentals, and a whopping 38.8% of bookings included three bedrooms or more. Whether guests are traveling in groups or want a dedicated office while on the road, managing an Airbnb in 2022 means maximizing space.

If your rentals have multiple bedrooms, you’re already ahead of your one-bedroom competitors. But if you do manage one-bedroom rentals, there’s still a lot you can do to make a small space live large. Thoughtful interior design can increase both occupancy rates and average daily rates (ADRs).

3. Luxury properties are experiencing occupancy growth.
Historically, luxury properties have tallied lower occupancy rates versus other property types, but that appears to be changing.

Luxury properties have been experiencing higher occupancy rates each year since 2018, with a significant spike in 2021. For reference, this time last year, budget properties were tallying just over 15% occupancy growth, while luxury properties were tallying twice as much.

If you manage luxury properties, this is great news. But if you don’t, there’s no need to panic. Unique Airbnbs often outperform standard properties, so it’s worth considering other ways you can separate your listings from the competition.

4. Long-term stays are on the rise.
Culturally, a lot has changed since pre-COVID-19 times, including the popularity of long-term STR stays. In fact, bookings that meet or exceed 28 days is actually the fastest-growing trip length category today.

Prior to the COVID-19 pandemic, 28-plus-day stays accounted for between 14% and 17% of gross nights booked. Since then, 28-plus-day stays have comprised as much as 24% (Q1 2021) and 25% (Q2 2020) of gross bookings. As of Q1 2022, they were still accounting for 21%.

With remote work becoming more and more commonplace, there’s good reason to believe travelers will continue living out their “work from anywhere” aspirations in your Airbnb.

It’s worth noting that much of this growth is centered in cities, too, so rebounding metro areas may be an ideal place to invest in new properties if you’re looking to grow your STR business. But no matter where your rentals are, it’s smart to stay ahead of this curve by ensuring your rentals are conducive to remote workers and long-term stays.

5. ADRs are increasing for all property types  
The math is straightforward: Guests are paying more for their STRs than they were in 2019. ADRs are on the rise across all price tiers, with rates increasing approximately 30% across the board in April 2022 compared to the same time in 2019.

As a host or manager, this doesn’t mean you should just arbitrarily crank up your prices, though. A dynamic pricing tool can help you smartly capitalize on changes in your market, and future pacing analyses can help you understand when to anticipate further shifts—so that you can be more proactive and less reactive when it comes to your rates.

Although these Airbnb trends provide a great reference for your seasonal STR planning, they’re just a small snapshot compared to the larger trends shaping the vacation rental industry in 2022. Guest preferences can change quickly, so it’s important to keep your finger on the pulse of everything that can impact your rentals—such as seasonality, lead times, market health, and more.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Tornos
  1. 23/03 22:27

    Greek battle ships dock at Piraeus port for public visits over Independence Day

  2. 23/03 22:18

    UNWTO announces calls for best tourism villages in 2023

  3. 23/03 19:55

    Passenger traffic in Greek airports grows 53.3% in February compared to 2022

  4. 23/03 18:13

    Fall in coronavirus infections and rise in flu cases in Greece on March 13-19

  5. 23/03 14:23

    No metro in Athens on Friday from 21:00 till end of shift

  6. 22/03 23:37

    Priceless antiquities returned to the people of Greece at New York Consulate

  7. 22/03 22:42

    Taxi drivers on 24-hour strike in Greece on Thursday

  8. 22/03 21:46

    Greek summer school organized in Peloponnnesian city of Kalamata in 2023

  9. 22/03 18:52

    Downtown Athens traffic restrictions imposed for Greek Independence Day parades

  10. 22/03 17:31

    ABNA-SE conference concluded with general assembly in Thessaloniki

  11. 21/03 23:17

    UNWTO organizes tourism statistics workshop for Asia and Pacific in Nepal

  12. 21/03 23:00

    Calilo Resort on Ios: A Greek hotel in the 11 most sustainable hotels in the world

  13. 21/03 22:21

    HRADF inks Igoumenitsa Port share purchase deal with Grimaldi-led joint venture

  14. 21/03 16:15

    Clocks to go forward in Greece one hour on Sunday

  15. 19/03 14:10

    UNWTO launches new Women in Tech startup competition across the Middle East

  16. 19/03 14:07

    Greek president attends memorial march for Thessaloniki Jews killed in Holocaust

  17. 19/03 09:14

    Greek Minister: Relaunching railway services key to restoring public's confidence

  18. 18/03 14:07

    FM launches official campaign of Greek candidacy for UN Security Council

  19. 18/03 13:37

    Piraeus Port shows 51.7% profit hike during 2022

  20. 18/03 13:28

    Greek Tourism Minister forecasts that 2023 will be a very strong year for sector

  21. 18/03 09:02

    Greek Minister meets visiting Israeli minister of science and technology in Athens

  22. 17/03 23:10

    Passenger traffic rises in Greek ports but cargo drops in Q3 2022

  23. 17/03 16:09

    Study: Mediterranean diet reduces risk of dementia

  24. 17/03 15:04

    China and Greece join forces to create mutual learning model between cultures

  25. 17/03 12:14

    Τhe new minimum wage set by Greek government at 780 euros as of April 1

  26. 16/03 21:37

    Walk against discrimination 2023 to take place at Syntagma Square on March 21

  27. 16/03 19:30

    Central Athens road traffic restored after rallies and transport strikes

  28. 16/03 19:12

    Athens Half-Marathon to affect traffic in and around downtown Athens on Sunday

  29. 16/03 14:17

    Greek state budget recorded primary surplus of 4.201 billion euros in Jan-Feb

  30. 16/03 14:12

    FinMin: Greek banks able to absorb any turbulence from global markets

  31. 16/03 14:03

    IATA and Afroport Mauritanie ink agreement on ground handling safety

  32. 16/03 13:07

    Heavy rain and storms in Greece from Thursday to Saturday

  33. 15/03 13:59

    Mandarin Oriental Costa Navarino opens this summer in Peloponnese of Greece

  34. 14/03 23:09

    Greek mining enterprises planning to invest 300-400 million euros in 2023

  35. 14/03 20:41

    Public transportation in Athens halted partially by 24-hour strike on Thursday

  36. 14/03 20:19

    Greek trains to restart operation gradually after March 22

  37. 14/03 19:15

    Nominations open for 2023 IATA Diversity and Inclusion Awards in aviation

  38. 14/03 19:02

    Health Minister: Greece lifting Covid measures with some exceptions

  39. 14/03 18:52

    UNWTO Best Tourism Villages ceremony focused on tourism for rural development

  40. 14/03 17:33

    Aegean Airlines and Olympic Air cancel all flights in Greece on Thursday

  41. 14/03 13:06

    7th Posidonia Sea Tourism Forum in Thessaloniki on April 25-26

  42. 14/03 12:11

    Hellenic Train: Buses to transport passengers for free on certain routes from March 15

  43. 14/03 12:00

    Thessaloniki Urban Transport employees annunce 24-hour strike on March 16

  44. 14/03 00:10

    Hellenic College - Holy Cross full accreditation reaffirmed by NECHE

  45. 13/03 23:23

    75th Anniversary of Dodecanese unification marked on March 12 in Astoria

  46. 13/03 22:33

    Greek Transport Minister and railway unions meet on safe restart of train services

  47. 13/03 19:18

    UK’s Prime Minister rules out return of Parthenon Marbles to Greece

  48. 13/03 16:49

    Hellenic Republic President: Cyprus top national priority of Greek foreign policy

  49. 12/03 14:23

    British Museum head on solving 200-year-old dispute with Elgin Marbles

  50. 12/03 14:20

    Greek unions call 24-hour national strike on Thursday over Tempi train crash

  51. 12/03 14:05

    Summer tourism season kicks off in Greek island of Rhodes earlier than ever

  52. 12/03 13:11

    Athens metro stations closed as protest rally is held over Tempi train collision

  53. 11/03 21:05

    UNWTO at ITB Berlin: Setting priorities for tourism sector

  54. 11/03 19:05

    UNWTO marks Best Tourism Villages ceremony in AlUla of Saudi Arabia

  55. 11/03 17:15

    Huawei VP CEE & Nordic Europe Region: Greece is a valuable market

  56. 11/03 13:27

    UNWTO report on methodologies and tools to measure greenhouse gas emissions

  57. 11/03 12:58

    GWTO head: Greece among most promising emerging wine tourism destinations

  58. 11/03 10:13

    New Cyprus President to visit the Greek capital Athens on March 12-14

  59. 11/03 09:48

    Hellenic Statistical Authority: Greek trade deficit fell 21.9% in January

  60. 10/03 20:20

    Tourism's potential centered at LDCV, UN conference on least developed countries

  61. 10/03 19:24

    Panhellenic Exporters Association: High Greek exports growth to continue

  62. 10/03 18:33

    Construction commences on 'Giannis Antetokounmpo' BB court in Ghana

  63. 10/03 11:12

    SKY Express offers free flights for Athens-Thessaloniki students

  64. 09/03 23:09

    UNWTO and Saudi Arabia join forces to promote education and training in tourism

  65. 09/03 21:46

    IATA: Passenger demand stays strong in January

  66. 09/03 20:20

    UNWTO: New report to support climate action in the tourism industry

  67. 09/03 13:45

    Natural gas prices for households in Athens dropped 23% during February

  68. 09/03 02:13

    Feminist organizations rally in downtown Athens for International Women's Day

  69. 09/03 00:18

    The UK’s National Theatre staging Homer’s epic Odyssey across England

  70. 08/03 23:29

    Greek GDP rose 5.9% in 2022

  71. 08/03 22:37

    International Air Transport Association releases 2022 airline safety performance

  72. 08/03 22:06

    Railroad employees to continue strike action in Greece through Friday

  73. 08/03 20:47

    Archbishop of Greece meets with visiting Pakistani Shia Muslim leader in Athens

  74. 08/03 20:36

    SNF Institute for Infectious Disease Research founded at Rockefeller University

  75. 08/03 18:53

    Europarliament's Civil Liberties Committee completes two-day visit to Athens

  76. 08/03 17:01

    UN World Tourism Organization: Women take "centre stage"in sector development

  77. 08/03 00:46

    EU officials to discuss railway safety and modernization in Athens on Wednesday

  78. 08/03 00:13

    IATA: Air cargo makes a soft start to 2023

  79. 07/03 22:29

    Greek PM asks shipping minister to increase security on ships ahead of Easter

  80. 07/03 21:25

    Athens mass transport to operate on limited schedule during Wednesday's strike

  81. 07/03 20:39

    Founder of company renovating Athens’ Archaeological Museum wins ‘Architecture Nobel ’

  82. 07/03 20:28

    IATA: Disjointed EU PLACI roll out risks customs clearance delays

  83. 07/03 19:42

    Three Athens Parthenon fragments returned to Greece at Vatican ceremony

  84. 07/03 16:20

    Media: ‘Modern Elgin’ arrested trying to steal pieces of Athens Acropolis

  85. 07/03 14:16

    UNWTO marks official opening of ITB Berlin

  86. 06/03 22:47

    Hellenic Cables and IPTO ink deal on Lavrio-Serifos and Serifos-Milos interconnection

  87. 06/03 22:06

    Melina Mercouri exhibition organized at Elefsina, European Capital of Culture

  88. 06/03 20:38

    Lamda Development signs deal with TEMES for joint development of hotels in Ellinikon

  89. 06/03 18:24

    24 hour general strike to affect transport across Greece on Wednesday March 8

  90. 06/03 17:43

    IATA slams disjointed EU PLACI roll out risks customs clearance delays

  91. 06/03 16:02

    AHEPA honored at Hartforf and visits UConn’s Hellenic Studies Center Paideia

  92. 06/03 15:51

    European Union promises to modernise Greece's railways and improve safety

  93. 05/03 23:59

    Cyprus port of Paphos wins EU 2023 European Capital of Smart tourism competition

  94. 05/03 15:54

    Tripadvisor: These are the two Greek beaches among the World’s top-25

  95. 05/03 15:47

    Associated Press report: Nations reach accord to protect marine life on high seas

  96. 05/03 15:43

    Athens metro and train strike on Sunday

  97. 05/03 15:40

    Moving concert tribute to legendary Greek composer Manos Hatzidakis in Astoria

  98. 05/03 15:35

    Violent demonstrations and incidents in central Athens square of Syntagma

  99. 04/03 23:35

    Global aviation challenges mandatory flight reductions at Schiphol Airport

  100. 04/03 23:34

    New Minister of Agriculture calls for hard work in face of challenges in Cyprus