Little Hotelier: 1 in 3 reservations made direct to Property

Α Decrease font Enlarge font
Little Hotelier: 1 in 3 reservations made direct to PropertyDirect phone calls, emails and walk-ins account for one in every three reservations made within the small accommodation industry, Little Hotelier, the all-in-one business solution for bed and breakfasts, guesthouses and small hotels, has found

Direct phone calls, emails and walk-ins account for one in every three reservations made within the small accommodation industry, Little Hotelier, the all-in-one business solution for bed and breakfasts, guesthouses and small hotels, has found. The finding is part of the research undertaken into the reservations made by Little Hotelier’s customers globally throughout 2015.

Bronwyn Karaoglu, Head of Marketing at Little Hotelier, says, “What today’s finding shows is the importance for small accommodation providers to sell the personalized experience and have the right technology in place to support all their guests, whether those guests have pre-booked their room through the phone or Internet, or come without warning through the property’s front door.

“For hoteliers at small lodgings, it means owning the guest relationship across all channels, and extending their hospitality from online all the way through to their property destination to create a smooth booking process.”

Little Hotelier comprises an integrated channel manager, booking engine and front desk system for time-poor hoteliers to manage the day-to-day operations of their small accommodation business using a single piece of technology hosted in the cloud.

Growing trend

With online travel agencies and direct hotel websites accounting for two-thirds of all bookings within the under-40-room lodging segment, the research released today highlights the growing trend among small accommodation providers of diversifying their distribution to broaden their reach. For these hoteliers, Ms Karaoglu says there is a unique opportunity to establish the guest relationship early and follow through with a superior guest experience that makes those guests want to return.

Guests who book direct to property typically want more; they want to know about the local area and how to get about – before they’ve even made their room purchase – and that’s the type of hospitality that small hoteliers must continue to excel in providing.

“Last year, 75 percent of travelers said B&Bs offered better amenities than comparable hotels showing there is a unique opportunity for the small hotel segment to facilitate superior guest relationships, experiences and, importantly, repeat guests. Word-of-mouth is still key, as is visibility online, to encourage direct transactions.”

About Little Hotelier

Little Hotelier, powered by the leading cloud platform for hotels, SiteMinder, is an all-in-one business solution for small accommodation businesses including bed and breakfasts, guesthouses and motels. Little Hotelier is specifically designed to empower small hotel owners, through best-of-breed cloud technology that allows those hoteliers to compete online with industry giants and on a global scale. Local support and implementation is also at the core of the Little Hotelier solution with offices in Bangkok, Dallas, London, Sydney and Cape Town.

For more information, visit http://www.littlehotelier.com.

Read more here.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

 

Tornos
  1. 02/12 00:53

    UNWTO and European Commission share joint vision fro sector's future

  2. 02/12 00:25

    Vegan Fiesta Hellas 2022 in Athens this weekend

  3. 02/12 00:24

    President of Hellenic Republic receives New York mayor Eric Adams

  4. 02/12 00:21

    Athens and New York become twin cities formally

  5. 01/12 22:50

    Finance Minister puts pressure on Greek banks to relieve vulnerable debtors

  6. 01/12 22:28

    Athens and world mayors light Christmas Tree at Syntagma Square

  7. 01/12 18:44

    Mayor Eric Adams in Greece Visit: New York is the Athens of America

  8. 01/12 16:56

    ELSTAT: The Greek unemployment rate dropped to 11.6% in October

  9. 01/12 16:38

    UNWTO chief: Tourism and transport can deliver a better future for Europe

  10. 01/12 16:09

    Greek supermarkets fined for violating 'household basket' legislation

  11. 30/11 23:28

    Warm welcome for Greek Minister of Culture in University of Connecticut

  12. 30/11 23:23

    Minister: Greece a hub for supplying natural gas and green energy

  13. 30/11 23:19

    Headwinds continue to affect international air cargo demand in October

  14. 30/11 20:16

    Three major road and railway projects to be tendered in Greece this year

  15. 30/11 18:10

    Civil marriage licenses available and issued online at my.gov.gr in Greece

  16. 30/11 15:12

    UNWTO and Morocco join forces to support 10,000 tourism MSMES go digital

  17. 30/11 14:50

    Air China announces Shanghai-Athens air connection on December 22

  18. 30/11 14:04

    Ferry between Thessaloniki and Izmir suspends operation until summer 2023

  19. 30/11 13:08

    IATA calls on Denmark and Iceland to revoke planned ATC rate rises

  20. 30/11 11:55

    UNWTO Chief: “We are your voice at global governance level”

  21. 29/11 23:14

    Increasing direct flights from Saudi Arabia to Greece under discussion

  22. 29/11 22:52

    Greek PM says Parthenon Marbles could return but won’t push

  23. 29/11 21:35

    Strict protocols for return of unvaccinated medical staff to work in Greece

  24. 29/11 19:16

    Greek Foreign Minister sends message to mark the Day of the Mediterranean

  25. 29/11 19:01

    Greece prepares for 'Ariel' weather front

  26. 29/11 18:24

    43,914 Covid cases and 118 fatalities in Greece on November 21-27

  27. 29/11 16:49

    FinMin: 2022 a record year for foreign investment in Greece and exports

  28. 29/11 15:40

    Greek PM: After the elections I expect a new “explosion” of investments

  29. 29/11 14:45

    French Αmbassador: Greece plays an important role in stability and security

  30. 29/11 13:29

    Impressive Cretan dance steals the show in front of the Niagara Falls (video)

  31. 29/11 11:15

    Media report: Investing in less popular tourist destinations has paid off for Greece

  32. 29/11 00:06

    First snow of the season falls on Greece's mountains (video)

  33. 28/11 23:53

    New ambassadors of Slovenia, Slovakia, and Canada to Athens present credentials

  34. 28/11 22:43

    French ambassador visits Greek port of Alexandroupolis with delegation

  35. 28/11 20:11

    AP report: Greek Prime Minister meets with Britain’s King Charles

  36. 28/11 17:38

    UNWTO and Madrid organize first experts meeting on cultural tourism

  37. 28/11 17:02

    Minister: Greece emerging as key gateway for natural gas in SE Europe

  38. 28/11 12:32

    Greek Tourism Minister in Riyadh for 22nd WTTC

  39. 26/11 23:58

    United Nations World Tourism Organization welcomes 18 new affiliate members

  40. 26/11 23:46

    UNWTO Executive Council: Education, investments keys to transform sector

  41. 25/11 16:06

    Eminent Greek artists, jewelers and more donate items for THI’s online auction

  42. 25/11 15:56

    SNFCC becomes again most magical Christmas destination in Athens

  43. 25/11 12:51

    Tourism Minister: 12th Conference of Selectour in Greece a vote of confidence

  44. 25/11 12:10

    Total subsidy for electricity in Greece during December reaches €435 million

  45. 25/11 11:02

    Council of State: Mandatory vaccination of Greek health workers unconstitutional

  46. 24/11 21:51

    Ermou street of Athens in top 15 most expensive shopping streets in the world

  47. 24/11 21:39

    24th Annual Capital Link Invest in Greece Forum on December 9 in New York

  48. 24/11 21:23

    Italian WWII submarine wreckage discovered off Greek island of Mykonos

  49. 24/11 21:09

    European flights' passengers will be able to use 5G on their mobile phones

  50. 24/11 20:59

    Greece and Australia deal to avoid double taxation boosts economic relations

  51. 24/11 20:47

    94.6% of Greece's pensioners to see hike in pay cheques as of January 1

  52. 24/11 19:33

    Energy Minister: Greece is asking for a 150-200 euro cap on natural gas

  53. 24/11 18:16

    Warply: Over 90,000 consumers have used 'household basket' app in Greece

  54. 24/11 14:47

    Municipality of Athens gets closer to its citizens through Viber app

  55. 23/11 19:33

    HACC offers Thanksgiving wishes and support for children in need

  56. 23/11 19:27

    “Black Friday” hype engulfs consumers across Greece

  57. 23/11 19:02

    Athens road traffic restrictions on Thursday for 7th Authentic Phidippides Run

  58. 23/11 16:49

    New initiative: “Medical Visa” the next step to encourage visits to Greece

  59. 23/11 16:22

    Hellenic Republic President at Cerebral Palsy Greece/Open Door event

  60. 23/11 15:18

    German Ambassador to Athens: Greece has made significant progress in modernisation

  61. 23/11 14:13

    New reductions of up to -18.1% in total cost of 'household basket' in Greece

  62. 23/11 13:38

    Greek FinMin: New chapter for the country and return to European normality

  63. 23/11 12:07

    UNWTO: Global tourism recovery speeds up to reach 65% of pre-pandemic levels

  64. 23/11 11:53

    U.S. Athens Embassy and Thessaloniki Consulate closed on November 24

  65. 22/11 19:43

    FM: Greece to boost relations with Latin America and Caribbean countries

  66. 22/11 19:37

    Greece and Egypt sign MoU on aeronautics, maritime search and rescue

  67. 22/11 19:27

    AP report: Thanksgiving might bring changes in holiday-travel habits

  68. 22/11 19:21

    US-German firm Linde commences hydrogen production in Greece

  69. 22/11 19:18

    53,800 Covid cases and 147 fatalities recorded in Greece on November 14-20

  70. 22/11 18:48

    Cyprus Transport Minister: Tourist arrivals of 2023 may surpass those of 2019

  71. 22/11 17:14

    Vaccination centres in Cyprus will be open on Saturdays, November 26, December 3

  72. 22/11 15:33

    Media: Uncertified Cypriot cheese factories can still export halloumi

  73. 22/11 14:57

    Athens Walking Tours: Guided tours in Athens followed the best forecast scenario in 2022

  74. 22/11 12:11

    Shops will open in Greece on Sunday, 27 November

  75. 22/11 11:41

    Limassol Book Fair aims to fill the gaps in the Cypriot book market

  76. 21/11 20:12

    Lufthansa Airline to hire 20,000 employees in Europe amid strong recovery

  77. 21/11 20:04

    AHI takes part in PSEKA Conference marking somber Cyprus anniversary

  78. 21/11 20:01

    Greek Finance Ministry tables 2023 state budget to Parliament

  79. 21/11 19:56

    UK Ex-Culture Secretary wants Parthenon Marbles returned to Greece

  80. 21/11 19:48

    13.4 billion euros in EU funding greenlighted for Greece's agricultural sector

  81. 21/11 19:28

    The Cretan Lifestyle Conference: Exploring wellness, food and culture

  82. 21/11 18:07

    Biggest ever flight programme from Cyprus by Ryanair in summer 2023 launched

  83. 21/11 12:16

    PHILOXENIA 2022: Greece remains among the top tourism destinations

  84. 21/11 10:53

    Greek PM: Every day we work to make the life of every citizen better

  85. 19/11 19:49

    United Nations World Tourism Organization connects sector and culture in Nigeria

  86. 18/11 15:38

    Event-debate on new tourism season's challenges at Philoxenia 2022

  87. 18/11 15:33

    United States Antiquities Officials train law enforcement in Greece

  88. 18/11 12:27

    Hellenic Air Force Museum opens to the public in Attica on Monday

  89. 18/11 11:42

    Railway connection between Rio and Patras port enters final stage

  90. 18/11 10:46

    Mosaics House in Sparta city showcases Roman mosaics of Europa and Orpheus

  91. 17/11 19:20

    38 Hellenic-American politicians win in the U.S. 2022 mid-term elections

  92. 17/11 19:15

    UNWTO at COP27: Uniting sector around tangible climate action plans

  93. 17/11 18:49

    Lonely Planet: Halkidiki ranks first the travel destinations "to unwind" in 2023

  94. 17/11 18:31

    Athens closes down as Polytechnic march toward US Embassy underway (video)

  95. 17/11 17:59

    Greek PM from Delphi: Protection of world heritage and nature go together

  96. 17/11 16:26

    Tourist arrivals in Cyprus rise 2.3% in October 2022

  97. 17/11 16:20

    Health Ministry: Flu vaccination without prescription soon in Greece

  98. 17/11 15:39

    Greece and Austria boost cooperation on climate crisis and civil protection

  99. 17/11 15:11

    Greek Defense Minister to meet with visiting Israeli counterpart in Athens

  100. 17/11 11:04

    UNWTO Gastronomy Tourism Forum in Japan