Nelios “opens” the AI ​​era in Greek hotel searches

Nelios is turning a new page in online Greek hotel searches, as it becomes the first company in Greece to integrate artificial intelligence into hotel promotion and search with the holistic solution “Nelios SEO-AI hotel accelerator - Be the hotel AI remembers”.

In this way, travelers will be able to find the hotel of their choice, not just by searching on Google/Bing, but also through voice search or by asking a question on ChatGPT and Google SGE (Search Generative Experience).

SEO-AI is a specialized technology solution that is the evolution of traditional website optimization for better search engine ranking (SEO), in the era of Artificial Intelligence. Through this solution, Nelios adapts the SEO-AI ecosystem to the needs of hotel websites, with interventions that speak the “language” of travelers and search engines.

These interventions concern the entire technological ecosystem of a hotel website and beyond: from server settings and metadata code, to information structure, navigation and content that both humans and AI models understand, ensuring that the experience is easy and user-friendly (UX) and finally developing references for the hotel on the internet that enhance the credibility of the brand in the eyes of machines.

Nelios’ innovative package covers all three pillars of the new online search ecosystem:

• SEO (Search Engine Optimization): for classic visibility on Google/Bing,

• AEO (Answer Engine Optimization): for voice search and snippets,

• GEO (Generative Engine Optimization): for answers provided by tools such as ChatGPT and Google SGE.

The Amadeus “Connected Journeys” report notes that this year travelers seeking inspiration using AI were 60% more than in 2024, while Grand View Research’s study on AI in tourism estimates that the market will grow from ~$3.37 billion in 2024 to ~$13.87 billion in 2030. Hotel-related searches through AI tools have been growing rapidly since 2023 and are expected to continue to grow rapidly in the coming years.

Hotels that adapt to this new reality in a timely manner - by optimizing their presence in both the traditional and AI search ecosystems - will be the ones that artificial intelligence engines will “remember” and recommend to travelers more often.

Nelios CEO, Mr. Dimitris Serifis, commenting on the launch of the new service, stated: “In the near future, hotels that are strategically optimized in both ecosystems - traditional Search and AI Search (LLMs) - will be the ones that will appear more often in travelers’ responses. The question, however, is not only the appearance, but whether these responses will be meaningful and useful, ultimately leading the user to the next step of the travel funnel, namely booking. With the SEO-AI hotel accelerator, we make it easier for hoteliers to secure their place in this new reality.

Nelios, as he points out, does not treat AI as a temporary fad. It integrates Artificial Intelligence into all its processes and products, from audits to content production, with the aim of promoting Greek hotels to the forefront of digital innovation.”

A few words about Nelios

Since 2008, Nelios has been providing digital marketing services to tourism businesses and strengthening their online footprint, thus contributing decisively to the development of their profitability. It is the first company in Greece to highlight the need to strengthen direct hotel bookings as a structural tool for sustainable development. It has collaborated with more than 800 hotels and over 100 tourism businesses of all types and categories, while it has received many distinctions for its services at a domestic and international level. It is systematically distinguished for its working environment, as well as for the customer experience strategies it implements, elements that result in maintaining stable partnerships with an annual renewal rate of 97%.