Amadeus launches first interactive video player for the travel industry

Two-thirds of travellers watch videos when they’re planning a holiday, and that they tend to visit more than 38 websites while booking a trip? These were the figures that inspired Amadeus Video Solutions: a video player that allows travellers to watch videos for travel inspiration and to book trips, all in one place.  

So how does it work? Amadeus Video Solutions gives brands the ability to embed clickable calls to action and live booking details about attractions, hotels, restaurants and other destination highlights in their videos. This allows travellers to click on the videos as they are playing to find detailed and accurate information about the place they want to discover, including how to get there. They don’t even need to search elsewhere when they are ready to book.

Amadeus Video Solutions also partners with travel influencers around the world, like bloggers with large followings, to create original video content targeted specifically to audiences who are actively planning their next holiday. With content created by travel influencers, travel brands can ensure their campaigns reach the right audiences at the right time, with detailed analytics to measure the impact of their marketing efforts.

Lindner Hotels & Resorts is already displaying interactive videos created with Amadeus Video Solutions on ThatBackpacker.com and TravelDudes.com to reach new audiences. “We didn’t just want to reach a wide audience, we wanted to reach the right audience at the right time, and give them the ability to book their trip immediately, without having to search across many different websites to complete their booking. Amadeus Video Solutions is helping us to achieve our customer engagement goals with authentic and engaging content,” said Oliver Stotz, Corporate Director Marketing & Distribution at Lindner Hotels & Resorts.

Originally launched in 2017 under another name, Amadeus Video Solutions is the result of two years testing and tinkering led by Amadeus’ Horizon 3 team. Although Amadeus encourages employees across the business to pitch innovative ideas, the Horizon 3 team based in Nice is the only team in the company dedicated to trialing and testing completely new ideas on full time basis in an effort to address the long-term challenges Amadeus’ customers may face. The team is comprised of experts in fields such as artificial intelligence, user experience, full-stack development, art history, entrepreneurship and more.

“Improving the customer journey and making life easier for travellers is a key area of focus for us. Until now, there were plenty of interactive video players, but none specifically created for hotels, restaurants and other travel players. Amadeus Video Solutions is a direct answer to this problem which works in the interests of both the traveller and the industry as a whole,” says Steve Kopp, the Head of Horizon 3 at Amadeus.

“Our internal culture of openness and experimentation means we can identify ideas for doing things differently from teams that work day-to-day with customers, and test prototypes across our customer base. We’re not only looking for the next ‘big idea’, but also for approaches that we can actually implement to help our customers to do things more effectively, more creatively, and more easily to deliver value to their business,” says Kopp.

For more information about Amadeus Video Solution, visit https://www.amadeus-video-solutions.com/

You can also learn more about the Horizon 3 team and how this solution came to life on its blog.

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