Carlson Rezidor leads with cutting-edge virtual reality interface

Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, unveiled its state-of-the-art Virtual Reality (VR) interface for the Radisson Blu® brand’s new design program, BluPrint, at its Asia Pacific launch during the Hotel Investment Conference South Asia (HICSA) 2016. Leveraging the latest in immersive and interactive visualization technology, Carlson Rezidor has also created a downloadable app and is employing the use of portable VR devices to showcase the merits of BluPrint.

“Carlson Rezidor is redefining the design process for investors and how travelers discover and explore our hotels. We are opening up a new world of experiential engagement, enabling a sensorial appreciation of what we have to offer,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group. “Our focus on technology and innovation underscores our drive to stay ahead of changing guest expectations, captivate new audiences and ensure even stronger returns for owners and investors. Our technological edge will also help propel the evolution of our Radisson Blu brand, which has been built on iconic and innovative design, sophistication and style.”

In Asia Pacific, Carlson Rezidor currently operates 46 Radisson Blu hotels and has 34 more under development. BluPrint is a new dynamic interior design program that is implemented in new Radisson Blu hotels and resorts, and those that are to be refurbished. Delivering distinctive yet flexible design, BluPrint enables hotels to achieve the perfect fusion of form and function by challenging traditional layouts, being responsive to evolving trends and requirements, and incorporating local cultural influences and artistry. Hotels can have more multi-functional spaces, a variety of unique room configurations, as well as inventory flexibility in terms of materials and color schemes.

Key aspects of the guest experience

BluPrint addresses three key aspects of the guest experience – guest rooms, social, meetings and event spaces. For example, BluPrint creates more efficient working and living spaces that deliver a more emotionally engaging and enriching guest experience. With an iconic chair and a bespoke headboard with built-in seating and bedside tables as the main focal points, carefully curated furnishings and locally relevant art pieces provide the perfect complements for a warm and inviting guest room.

A vehicle of Radisson Blu’s organic evolution of the brand’s DNA and design, BluPrint combines iconic, stylish and sophisticated characteristics to this dynamic and innovative concept. To find out more about BluPrint, at www.radissonblu.com/bluprint-app. The BluPrint augmented reality app is free and available for Android and iOS.

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups and includes 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. In most hotels, guests can benefit from Club CarlsonSM, one of the 2015 – 2016 “Top Three Hotel Rewards Programs” as ranked by U.S. News and World Report. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide and is headquartered in Minneapolis, Minn. USA, Singapore and Brussels, Belgium. For more information, visit www.carlsonrezidor.com and follow on Twitter @carlsonrezidor.

About Radisson Blu® 

Radisson Blu® is one of the world’s leading hotel brands with nearly 300 hotels in operation in 69 countries and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.

Contact details

Camilla Chiam, vice president, PR & Communications, Asia Pacific, Carlson Rezidor Hotel Group I +65 6511 9297 I cchiam@carlsonrezidor.com

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