Alltours: Explosion in travel bookings - Double-digit growth for Greece too

• Dispatch from Berlin: Christina Lainopoulou

The German tourism market is setting new records, with the third largest tour operator, alltours, recording high demand for holidays in popular destinations.

At the alltours main press conference held this morning as part of the ITB exhibition and attended by TORNOS NEWS, the company's owner Willi Verhuven stated that alltours is preparing for an extremely successful summer.

Greece: One of Alltours' strongest assets

As announced, alltours has one of the most extensive programs for Greece, offering 22 popular destinations. For the summer of 2025, bookings show a double-digit increase, with the greatest preferences recorded in Crete, Rhodes, Kos, and Corfu.

In addition, alltours includes in its program many smaller, Greek resort areas, such as the Ionian Islands (Kefalonia, Lefkada and Zakynthos), the North Aegean Islands (Samos and Thassos), the Cyclades Islands (Naxos and Paros) and the Sporades Islands (Skiathos and Skopelos).

In addition, the company this year offers packages for the wider Athens area, which includes Porto Heli, Nafplio, and Corinth, as well as for the Peloponnese, with destinations such as Kalamata and Kyllini. At the same time, it offers programs for Thessaloniki, which is a starting point for excursions to the Halkidiki peninsula and the Olympic Riviera. The share of reservations for these destinations is constantly increasing at Alltours.

Expansion of Alltours' proprietary hotel brands Alltoura and Allsun

Alltours is constantly expanding its own hotel brands, which are available exclusively in the German market. These include Alltoura Club Hotels and the proprietary hotel chain Allsun Hotels.

The alltoura brand is expanding in 2025 to Crete with alltoura Club Hotel Mare Blue & Village, as well as to Rhodes with alltoura Club Hotel Kiotari Miraluna Resort. At the same time, next summer, a new alltoura Club Hotel, La Benata, will open in Antalya, on the Turkish Riviera

Allsun Hotels is also carrying out a similar expansion. The extensively renovated, 4.5-star allsun Hotel Malia Beach is added to the program for the next summer season, while the newly built, 5-star allsun Hotel Carolina Sun Beach is scheduled to open in July 2025. With these additions, Allsun Hotels increases its portfolio to 32 hotels in Mallorca, the Canary Islands, Crete, and Turkey.

In addition, alltours offers selected partner hotels from its wider portfolio exclusively to the German market. For the summer season 2025, the program has been further strengthened, including hotels in Rhodes, Crete, Corfu, Samos, Mallorca, Lanzarote, Gran Canaria, and Turkey.

Travel Trends: Early Bookings and Increased Price Sensitivity

Alltours travelers show a clear preference for early bookings, especially families who want to secure the best prices and accommodation options. At the same time, the increased preference for all-inclusive packages confirms the need for comfort, economy, and quality services.

Three key trends in bookings

• Early bookings: Families book holidays earlier, ensuring better prices and options.
• Preference for airline packages: Package holidays are becoming increasingly popular due to comfort, safety, and better prices.
• Increased demands and price sensitivity: Travelers choose destinations with excellent value for money, such as Turkey, Egypt, Tunisia, and Bulgaria.

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report