Tour operator TUI tests use of augmented reality in its activities
Palma, 23 January 2019. TUI Destination Experiences, under whose umbrella the TUI Group has bundled its activities, excursions and round trips, is testing the next generation of experiences. The world's leading provider of destination experiences is currently conducting tests in Palma de Mallorca on the use of augmented reality on excursions and activities.
While the raised umbrella of the city guide still dominates the picture during city tours today, tourists with stereoscopic augmented reality glasses could spray a touch of science fiction in the future. The glasses allow holidaymakers to explore places individually without losing any inside knowledge. In the future, information, photographs, videos and 3D models will be shown right in front of what you are looking at. In the test that TUI Destination Experiences is currently conducting in Palma, users can learn more about an artist whose paintings they are currently viewing. Later they are transformed into the Middle Ages and see the famous dragon that is said to have terrorized the city in the past. "Augmented Reality allows holidaymakers a new, more exciting access to historical facts and stories and takes into account the increasing desire of guests to explore cities and towns on their own," explains Chris Carmichael, Head of Innovation at TUI Destination Experiences. "In our experience to date, the spectacles are also comfortable to wear for the user, so that they are not distracted by the actual experience".
The trial phase, which will last several weeks over the winter period, is intended to provide TUI Destination Experiences with insights into how the technology can best be used to offer customers the greatest added value. Then it's on to product development so that holidaymakers can soon experience the next generation of experiences for themselves.
"We are delighted to be one of the first providers in the world to offer this technology to our guests," says Peter Ulwahn, Digital Acceleration Director at TUI Destination Experiences. "We are convinced that Augmented Reality can significantly enrich excursions and activities and are therefore investing early in this new form of experience".
TUI Destination Experiences is working together with Mixed Reality I/O during the trial run on Mallorca. Andy Gstoll, CEO of the company: "Tourism is full of potential for immersive technologies, whether in virtual reality for planning the holiday or in augmented reality during the stay in the destination. As the world's leading company in the sector, TUI is excellently positioned to offer new value-added experiences to travellers with such innovative services".
About TUI Destination Experiences
TUI Destination Experiences is the world’s leading provider of destination experiences. With 9,000 employees in 49 countries the company generates a turnover of 700 million euros. TUI Destination Experiences, based in Palma de Mallorca, offers 14 million customers a broad product portfolio of high-quality destination experiences such as excursions, activities, tours, transfers and guest service. TUI Destination Experiences sold more than six million activities and excursions last year. Through its subsidiary Intercruises, the company is the leading global cruise handling company. The company also owns Musement, one of the leading online platforms in the Tours & Activities market. It’s a crucial part of the company’s culture to be responsible for development of sustainable tourism in all of the destinations TUI Destination Experiences operates in. TUI Destination Experiences is part of the TUI Group, the world's leading tourism group.
About Mixed Reality I/O
Focussing exclusively on the spectrum of virtual and augmented reality, Mixed Reality I/O develops strategies with you on how these emerging technologies may benefit and integrate into your business objectives. With more than 10 years of experience in the industry, we utilize our international network of AR/VR device manufacturers and software technology providers to help you formulate the most suitable go-to-market strategies. To put AR/VR ideas and concepts to the test quickly, Mixed Reality I/O also provides application prototype development for both mobile devices as well as head mounted displays. More at www.mixed-reality.io
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
23/04 23:52
Greece’s New Ambassador to the United States visits Queens in New York
23/04 21:49
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
23/04 20:59
President of the Hellenic Republic wrapping up visit to Uruguay at parliament
23/04 15:44
Greek government will pass legislation halving commission paid for POS transactions
23/04 15:03
Precise location of Plato's burial site unveiled by ancient papyrus
22/04 22:33
'Nature Positive' peport highlights new collaborative era in travel & tourism
22/04 21:25
22/04 20:37
Greek and Turkish delegations discuss Confidence Building Measures for 2024
22/04 18:29
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
22/04 13:40
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
17/04 20:52
17/04 18:15
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
17/04 17:12
16/04 21:02
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
16/04 20:17
Greece will invest $830 million to protect marine biodiversity
16/04 01:46
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
16/04 01:35
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
16/04 00:29
European Committee of Regions and UN release study on Rural Tourism
15/04 20:41
15/04 19:58
Minister: Greece is transforming into a hub for exporting quality agri-food products
15/04 18:51
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
13/04 00:13
UN Tourism and Croatia to launch Research Centre for Sustainable Tourism
12/04 00:03
2024 marks a critical year in the enduring strength of Greek-German relations
12/04 00:00
11/04 22:07
Ambassador: US committed to upgrade of Greek military and support NATO's SE flank
11/04 19:40
Hellenic Pride on display at rainy Chicago Greek Independence Day Parade
11/04 02:06
Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations
11/04 01:58
UN Tourism launches investment guidelines for Albania sector
10/04 19:01
Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions
10/04 18:25
Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running
09/04 23:57
Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance
09/04 23:55
UN Tourism members promote agenda for Europe as region leads global recovery
09/04 23:46
HFS presents 1968, Rousing Docudrama about Greece’s First European Cup April 21
09/04 22:48
Stolen 7th-century BC oenochoe returned to Greece by Hanover museum, municipality
09/04 22:42
Greek civil servants confederation ADEDY to strike on May 21
09/04 21:55
Greek Migration Minister meets Senior US Coordinator for Lawful Migration
08/04 23:48
08/04 23:41
Elliniko-Argyroupoli Mayor marches in Greek Independence Philadelphia Parade
08/04 21:53
Project Voria casino complex in Maroussi moving ahead after environmental report
08/04 21:36
Minister: Up to 120 delegations to take part in 9th Our Ocean Conference in Athens
08/04 19:22
Direct flight from Shanghai to Athens offers access to key tourism market for Greece
08/04 18:31
AI conference to attract distinguished speakers to Thessaloniki on April 25-27
04/04 23:28
City of San Jose marks March 25 with 16th Annual Greek Flag Raising Event
04/04 22:16
Urban plans published for seven townships in Thessaloniki and Attica of Greece
04/04 17:24
FinMin: The new EU economic and fiscal framework is good for Greece
04/04 15:30
Greek PM meets with the chiefs of the international pharmaceutical manufacturers
04/04 00:15
Deputy Minister for Macedonia-Thrace meets US Embassy Deputy Mission Chief
03/04 20:12
Syracuse AHEPA Chapter 37 marks March 25th Greek Independence Day
03/04 18:10
Greece's Delphi Economic Forum on April 10-13 to focus on 'The Great Transition'
03/04 16:42
Minister: Industrial production has returned to the pre-crisis levels in Greece
02/04 18:06
30/03 23:21
Eleni Gatzoyiannis scholarship offered to Greek students at Boston University
29/03 16:44
3rd edition of 'This is Athens - City Festival' with 250+ events from May 1 until June 2
29/03 15:53
Athens Metro station Aghia Varvara to stay closed on Saturday and Sunday
29/03 13:55
Greek Foreign Minister for Economic Diplomacy concludes visit to Montenegro
29/03 12:00
29/03 11:51
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
19/03 20:57
19/03 20:25
FinMIn: Moody’s analysis records significant progress in the Greek economy
19/03 11:15
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
18/03 22:20
American Hellenic Educational Progressive Association honors Past Supreme President
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
16/03 12:56
Greek-Canadian Diaspora to welcome Greek Prime Minister to Toronto
16/03 11:28
Greek Migration Minister visits refugee hosting facilities in Kavala, Drama and Serres
15/03 21:50
Greek Minister announces conference on defence ecosystem in Athens from Lithuania
15/03 13:45
PM: More than 80 hospitals and 156 health centres being upgraded in Greece
15/03 12:55
Piraeus Port and Genoa Chambers of Commerce ink memorandum of cooperation
Precise location of Plato's burial site unveiled by ancient papyrus
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
Greek government will pass legislation halving commission paid for POS transactions
Greece’s New Ambassador to the United States visits Queens in New York
President of the Hellenic Republic wrapping up visit to Uruguay at parliament
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
'Nature Positive' peport highlights new collaborative era in travel & tourism
Greek and Turkish delegations discuss Confidence Building Measures for 2024
Resilience through diversity and investments the aim of UN Tourism visit to Jamaica
Prime Minister: Greece is Serbia's most stable ally in its European prospect
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
Greek Tourism Minister concludes meetings with luxury travel officials in New York
EU forecasts Greece 2024 growth at 2.3%, Eurozone’s fourth-highest rate
Prime Minister inaugurates Aktio-Amvrakia motorway in Western Greece
Price cuts of up to 15% in important product categories in Greece after March 1
Greek archaeologists discover ten ancient shipwrecks off Aegean island of Kasos
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
DEFEA Conference to be held at Stavros Niarchos Foundation in Athens on May 15
Rally concludes with farmer tractors leaving Athens on Wednesday morning
AEGEAN concludes transfer of stake in Animawings to Memento Group