Tour operator TUI tests use of augmented reality in its activities

Palma, 23 January 2019. TUI Destination Experiences, under whose umbrella the TUI Group has bundled its activities, excursions and round trips, is testing the next generation of experiences. The world's leading provider of destination experiences is currently conducting tests in Palma de Mallorca on the use of augmented reality on excursions and activities.
While the raised umbrella of the city guide still dominates the picture during city tours today, tourists with stereoscopic augmented reality glasses could spray a touch of science fiction in the future. The glasses allow holidaymakers to explore places individually without losing any inside knowledge. In the future, information, photographs, videos and 3D models will be shown right in front of what you are looking at. In the test that TUI Destination Experiences is currently conducting in Palma, users can learn more about an artist whose paintings they are currently viewing. Later they are transformed into the Middle Ages and see the famous dragon that is said to have terrorized the city in the past. "Augmented Reality allows holidaymakers a new, more exciting access to historical facts and stories and takes into account the increasing desire of guests to explore cities and towns on their own," explains Chris Carmichael, Head of Innovation at TUI Destination Experiences. "In our experience to date, the spectacles are also comfortable to wear for the user, so that they are not distracted by the actual experience".
The trial phase, which will last several weeks over the winter period, is intended to provide TUI Destination Experiences with insights into how the technology can best be used to offer customers the greatest added value. Then it's on to product development so that holidaymakers can soon experience the next generation of experiences for themselves.
"We are delighted to be one of the first providers in the world to offer this technology to our guests," says Peter Ulwahn, Digital Acceleration Director at TUI Destination Experiences. "We are convinced that Augmented Reality can significantly enrich excursions and activities and are therefore investing early in this new form of experience".
TUI Destination Experiences is working together with Mixed Reality I/O during the trial run on Mallorca. Andy Gstoll, CEO of the company: "Tourism is full of potential for immersive technologies, whether in virtual reality for planning the holiday or in augmented reality during the stay in the destination. As the world's leading company in the sector, TUI is excellently positioned to offer new value-added experiences to travellers with such innovative services".
About TUI Destination Experiences
TUI Destination Experiences is the world’s leading provider of destination experiences. With 9,000 employees in 49 countries the company generates a turnover of 700 million euros. TUI Destination Experiences, based in Palma de Mallorca, offers 14 million customers a broad product portfolio of high-quality destination experiences such as excursions, activities, tours, transfers and guest service. TUI Destination Experiences sold more than six million activities and excursions last year. Through its subsidiary Intercruises, the company is the leading global cruise handling company. The company also owns Musement, one of the leading online platforms in the Tours & Activities market. It’s a crucial part of the company’s culture to be responsible for development of sustainable tourism in all of the destinations TUI Destination Experiences operates in. TUI Destination Experiences is part of the TUI Group, the world's leading tourism group.
About Mixed Reality I/O
Focussing exclusively on the spectrum of virtual and augmented reality, Mixed Reality I/O develops strategies with you on how these emerging technologies may benefit and integrate into your business objectives. With more than 10 years of experience in the industry, we utilize our international network of AR/VR device manufacturers and software technology providers to help you formulate the most suitable go-to-market strategies. To put AR/VR ideas and concepts to the test quickly, Mixed Reality I/O also provides application prototype development for both mobile devices as well as head mounted displays. More at www.mixed-reality.io
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
13/05 19:49
13/05 18:59
13/05 17:15
Olga Kefalogianni at Athens Chamber of Commerce and Industry
13/05 17:05
Municipality of Rhodes: Awards to an Indian philanthropist and a couple of Dutch tourists
13/05 12:20
13/05 11:42
Wyndham - Le Park Concord Agreement | 100 Super 8 Hotels in Saudi Arabia
13/05 11:38
Pieria: “Olympus Riviera Ambassadors” Award to German Tourists
13/05 11:34
Crete: 13 new water supply projects in municipalities on the island
13/05 11:29
Preveza to join the European Association of Historic Spa Towns
13/05 11:25
GNTO: Promotion of Greece in Sweden as a destination for silver tourism
13/05 08:47
13/05 07:54
12/05 23:16
"KIMOLOS, like you, Unique, Authentic, Real" - the message to visitors
12/05 21:13
12/05 19:07
The Athens Epidaurus Festival returns to Lycabettus with 4 concerts
12/05 18:37
Air France, KLM, and Delta Air Lines organize the 3rd Marine Day in Athens
12/05 18:22
Corfu | Honorary event at Mon Repos for the birthday of King Charles
12/05 18:20
NBA Basketball School kicks off at Costa Navarino with Isaiah Thomas
12/05 14:44
12/05 14:41
Nikki Beach Resort & Spa Santorini reopens for the 2025 season
12/05 13:47
The Swedish Olympic Team at Giannoulis Cavo Spada Luxury Resort & Spa
12/05 11:51
Survey | Timeliness does not limit Germans’ willingness to travel
12/05 07:59
12/05 07:55
12/05 06:35
11/05 12:16
11/05 07:25
Zygaktis Trail: Mountain races in Kefalari, Drama, with a backdrop of myth and nature
11/05 07:20
10/05 12:45
M. Vamiedakis: Value for money will determine the success of destinations and businesses in 2025
10/05 08:32
Expedia Trip Matching | Social media inspiration now bookable instantly
10/05 08:28
International Conference focusing on the Apostle Paul in Corinth
10/05 07:38
Norse Atlantic invests in Athens – Brings 49,000 seats from Los Angeles and JFK
09/05 21:44
Motorhome Tourism | Green Smoke from the Ministry of Tourism for Camper Stops
09/05 21:23
Destination Management and Promotion Organization in the Peloponnese
09/05 21:19
Motorhome Tourism | Green Smoke from the Ministry of Tourism for Camper Stops
09/05 21:03
09/05 20:31
Historic day for Northern Road Axis of Crete: Contract signed for Chania – Heraklion section
09/05 13:36
GNTO at Travel Expo Cyprus 2025 | Increasing travel flow from Cyprus to Greece
09/05 11:43
Targeted actions for the tourism promotion of the Peloponnese
09/05 11:39
09/05 11:00
The wait is over – Navarino Challenge 2025 schedule is revealed
09/05 08:53
09/05 08:46
09/05 07:58
Friendship Pact of the Municipality of Elliniko-Argyroupoli with Cities in Egypt
09/05 07:57
Historical, Tourist, and Cultural Documentary on Ancient Olympia
09/05 07:00
08/05 17:08
Greek Tourism Minister meets with Mozambique’s Deputy Minister of Tourism
08/05 16:04
08/05 15:57
Greek Tourism 2024 | The final performance in revenues, arrivals, cruises, and regions
08/05 14:13
Promoting the sustainable development of cruising in Mykonos
08/05 13:32
HCH | The Panhellenic Student Competition “I Paint Hospitality” is underway
08/05 13:28
08/05 11:44
Under the auspices of the Greek National Tourism Organization, sports events in May
08/05 09:50
08/05 07:54
08/05 07:09
ThermopylaeForum 2025: Strategic Dialogue for the Greece of Tomorrow
08/05 06:57
Posidonia Sea Tourism Forum 2025: Cruise industry seeks new destinations
07/05 20:50
07/05 19:58
The way has been opened for the VORIA project in Maroussi, with a casino, hotel, and entertainment
07/05 15:53
The winners of the 9th Youth Innovation Competition, Idea Platform
07/05 13:05
07/05 12:16
Anna Karamanli | Crete is steadily strengthening its position on the cruise map
07/05 12:13
Ioannis Afoukatoudis: Greek in the leadership team of the Austrian tour operator Rhomberg Reisen
07/05 08:43
The communication promotion program of the Municipality of Rethymno
07/05 08:28
Crete celebrates its cultural heritage with two major events in May
07/05 08:09
07/05 07:49
8th Ioannina Half Marathon: A two-day celebration of sports, participation, and social contribution
07/05 07:31
06/05 23:11
Municipality of Sfakion | Request for the creation of a "Mountain Guide" department
06/05 20:31
06/05 18:41
Samaria Gorge: Over 1,200 visitors on the first day of its reopening
06/05 18:00
7 years of “Tourism Partnership for Chania”: Positive review with an eye on the future
06/05 16:46
Region of Crete: Meeting with tourism stakeholders in the presence of Mr. Tzitzikostas
06/05 15:54
Environmental Action “Global Action Days” at Aquila Rithymna Beach
06/05 15:51
New Metropolitan Attica: Dynamic Presence at the East Med Yacht Show 2025 in Poros
06/05 13:04
06/05 12:08
Monastic cuisine at the heart of the 7th Corfu Food & Wine Festival
06/05 11:34
Athens Airport | Passenger traffic up 9% in April, +10.6% in 4 months
06/05 11:18
06/05 11:15
The Municipality of Thira at the Arabian Travel Market 2025 tourism exhibition
06/05 07:27
06/05 07:22
Strategic planning for the development of Kavala and Alexandroupoli airports
06/05 06:58
06/05 06:32
05/05 18:00
Nafplio at the epicenter of world yachting with the 10th Mediterranean Yacht Show
05/05 17:42
Samaria Gorge “War Zone” – “Others Decide, We Pay the Price”
05/05 17:11
Argosaronic Islands: Need for a long-term strategy and modern infrastructure
05/05 15:18
FedHATTA | Tourism Bridges between Greece and the Chinese province of Guizhou
05/05 13:55
Top distinctions for Greece and Santorini at the American Leisure Lifestyle Awards 2025
05/05 12:22
05/05 11:34
05/05 11:30
05/05 11:26
Delta | Athens is in 5th place in American searches for 2025
05/05 07:39
05/05 06:47
TripAdvisor Awards 2025 | Elafonisi Beach World's Best Beach - 9th in Crete, Sani Beach Award
04/05 07:47
12th BAJAGREECE: Motorsports Competition in Western Macedonia
04/05 07:44
04/05 06:51
Competitions with a summer and autumn backdrop: Attica runs at the pace of sports
02/05 17:53
ATM'25 - Tourism | The fight against food waste at the forefront of sustainable development
02/05 15:57
easyJet holidays | Fam trips to Santorini, Skiathos and Rhodes
Crete: 13 new water supply projects in municipalities on the island
Wyndham - Le Park Concord Agreement | 100 Super 8 Hotels in Saudi Arabia
Municipality of Rhodes: Awards to an Indian philanthropist and a couple of Dutch tourists
GNTO: Promotion of Greece in Sweden as a destination for silver tourism
Pieria: “Olympus Riviera Ambassadors” Award to German Tourists
Olga Kefalogianni at Athens Chamber of Commerce and Industry
Preveza to join the European Association of Historic Spa Towns
Ryanair: New connections to Greece in the 2025 summer flight schedule
The Athens Epidaurus Festival returns to Lycabettus with 4 concerts
Air France, KLM, and Delta Air Lines organize the 3rd Marine Day in Athens
Nikki Beach Resort & Spa Santorini reopens for the 2025 season
Friendship Pact of the Municipality of Elliniko-Argyroupoli with Cities in Egypt
"KIMOLOS, like you, Unique, Authentic, Real" - the message to visitors
Corfu | Honorary event at Mon Repos for the birthday of King Charles
NBA Basketball School kicks off at Costa Navarino with Isaiah Thomas