TUI: €1.8 million from Greek National Tourism Organization for ads in 12 markets

Greek National Tourism Organization (EOT) has decided to launch a joint advertising program with TUI Group for 2018, as similar initiatives during previous years have paid off.

The campaign's aim this year is to secure and even increase the number of incoming tourists recorded during 2017.

The program includes actions in target markets that EOT plans to implement during 2018, as these were formulated by the leading German tour operator, following an invitation by Greek authorities to the advantage of Greece's tourism sector.

The joint program includes a set of actions that vary according to each separate market, depending on the budget available, the specific characteristics of the potential travelers, as well as the means they choose to be informed and book their holidays by.

EOT will provide € 1.8 million while the total cost of the campaign, including TUI's part, has been estimated to reach € 3 million.

The program's target markets and the amount to be disbursed to each one are as follows:

JOINT PROMOTION CAMPAOGN ΕΟΤ- ΤUI GROUP

Target market                                      Εuros

UK and Ireland                                   458.010

Scandinavian countries                   299.063

Belgium                                                   149.133

Netherlands                                           168.190

France                                                      118.896

Germany                                                  393.779

Austria                                                      101.400

Poland                                                         47.564

Switzerland                                               26.020

Russia-Ukraine                                         50.718

TOTAL                                                 1.812.773

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report