German tourism holiday segments report: Increased demand for adults-only hotels
![German tourism holiday segments report: Increased demand for adults-only hotels](https://www.tornosnews.gr/en/files/j_481713470_adults_hotel_mexico_634586912.jpg)
German tour operators are offering more adults-only hotels as the former niche product grows into a significant part of the holiday market, according to the following report by fvw.com:
Despite occasional controversy about hotels that do not permit children, Germans are booking more and more holidays in properties targeted at adults, tour operators told fvw. In response, they are now contracting more capacity in these specialised properties, which normally only take bookings for guests aged over 16.
“There is a trend towards products that focus on the needs of individual target groups,” noted Jörg Wagner, product manager at major tour operator Alltours. This trend not only refers to adults-only hotels but also to properties targeting, for example, families or offering a special focus on lifestyle, wellness or sports. Alltours itself now offers a total of 74 adults-only properties in its total portfolio of about 3,300 hotels, including several resorts belonging to its own Allsun hotel chain.
Similarly, Andreas Rüttgers, tourism chief of mainstream tour operator Schauinsland-Reisen (SLR), commented: “A few years ago it was only a question of enabling adults seeking peace and quiet to enjoy a holiday away from the children’s pool. Today most of these properties have adapted their products and services to this target group, with perfectly designed rooms and a broad range of wellness and diverse leisure activities.” With over 50,000 bookings in summer 2017, adults-only hotels have grown into an important product for SLR, which now offers more than 200 such properties.
DER Touristik is currently expanding rapidly in this niche market, especially through its premium tour operator brand Jahn Reisen. The number of customers booking adults-only hotels increased by 20% this year, said product manager Nils Lübbe. He is now dedicating 10% of the hotel portfolio to this customer segment and will continue with the target group brochure ‘Adults together’ that was launched last year. This brochure contains all the hotels and holiday resorts worldwide for guests over 16 offered by the tour operator.
With its Sensimar hotels, German market leader TUI has already offered its own hotel concept for this target group since 2008. Generally, the tour operator has expanded the number of adults-only properties that it markets in Germany from a double-digit figure just three years ago to about 400 hotels worldwide at present.
TUI even differentiates within this market segment. Patrick Hogrefe, head of Sun & Beach product management, pointed out: “The Sensimar hotels are targeted at couples seeking relaxation, so the entertainment is suitably low-key. In contrast, sport, fun and joint activities are the priority in the Magic Life Candia Maris on Crete, which is a pure adults-only club.”
In the same way, Thomas Cook Group has its own adults-only hotel brand with Sunprime Hotels, which will grow to nine properties next summer. But there are also adults-only hotels within the group’s other concept hotel brands, including Sentido, Casa Cook and Smartline. Sascha Büsseler, head of yield & product, pointed out that some hotels are tending to switch over to an adults-only business model following renovations.
FTI has also responded to this growing demand by broadening its hotel portfolio, although it still only offers a small number of such properties. One example is the Labranda Marieta on Gran Canaria.
Read more here.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Source: fvw.com
- 1) UN Tourism and TUI Care Foundation jointly support African artisans in rural areas
- 2) FTI insolvency: Operational business of hotels remains unaffected
- 3) Insolvency: FTI Touristik GmbH cancels all trips up to and including 05 July 2024
- 4) FTI provisional insolvency admin strives for fastest possible solutions for clients
25/07 23:18
Greek banks and EIB join forces to enhance access to finance for mid-cap firms
25/07 23:10
Hotel occupancy in Athens reaches 75.5% during the first half of 2024
25/07 23:01
25/07 21:07
Fifty-two municipalities throughout Greece embrace digital transformation
25/07 14:22
Bank of Greece: Loans and deposits by households and institutions rise in June
24/07 23:04
St. Irene Chrysovalantou Astoria marks its Annual Festival from July 25-28
24/07 22:46
Greek Finance Ministry enforces beach regulations after 4,500 citizen complaints
24/07 21:13
Greek president organizes reception for 50th anniversary of restoration of democracy
24/07 19:53
Guards at e-ticketed ancient sites, museums announcing work stoppage Thursday
24/07 16:08
Minister: Disbursement of €2.3 billion from the loan part of the Recovery Fund
22/07 23:29
Cyprus displays in Nicosia once-looted antiquities dating back thousands of years
22/07 23:25
Greek high school students clinch 6 medals at International Math Olympiad
22/07 21:37
Greek Climate Crisis Minister meets with visiting British Minister of State for Europe
22/07 21:33
Hellenic Parliament indowntown Athens undergoes energy upgrades
22/07 18:19
Book of condolences for Nguyen Phu Trong to open at Vietnamese embassy in Athens
21/07 18:05
Sharp hike in the viral load of SARS-CoV2 in the Greek city of Thessaloniki
21/07 15:29
Events for 50-years from democracy restoration in Greece start at the Presidential Mansion
21/07 14:14
Deputy Tourism Minister: Greece can emerge as a protagonist in diving tourism
21/07 13:24
19/07 00:18
UN Tourism and TUI Care Foundation jointly support African artisans in rural areas
16/07 14:47
16/07 11:55
Very high risk of fire for nine regional units across Greece on Tuesday
15/07 23:28
AADE implements mandatory digital export notification system beginning September
15/07 23:26
Hellenic Land Cadastre to be the first Greek state service to implement AI tools
15/07 21:06
US Embassy event marking July 4th: Embracing inclusion and accessibility
15/07 19:13
Athens Municipality opens air-conditioned halls during heatwave
14/07 14:39
National Tourism Organization and Netflix ink cooperation memo to promote Greece
13/07 23:31
OECD report: Greece makes significant strides in competition strengthening
10/07 22:53
Greek-American congressmen meet Greek Prime Minister in Washington DC
10/07 22:50
Greek National Gallery's 'Democracy' looks at Southern European history and art
10/07 21:56
10/07 19:59
Cypriot President visits Athens for event on 50th anniversary of Turkish invasion
10/07 15:44
09/07 22:28
The SFGFF comes to Athens in cooperation with Feelgood Entertainment
09/07 20:34
09/07 18:30
Deal for development of Sani-Kassandra property in Chalkidiki is inked
09/07 14:57
Golf & Maritime for a Good Cause at the 10th Greek Maritime Golf Event
09/07 11:56
The Ultimate Sports Event of Santorini Experience Coming to Santorini on October 3-6
08/07 22:53
Capital Link Invest in Greece webinar series continues on July 9 and 16
08/07 22:25
08/07 20:43
New data on the burial site of Lord Byron's illegitimate daughter Allegra
08/07 15:37
German ambassador: 'To live and work in Greece has always been my dream'
05/07 22:14
Greek port of Piraeus approves distribution of highest dividend in its history
04/07 23:09
Culture Minister inaugurates renovated theater at Dion in Central Macedonia
04/07 19:17
The 43rd Thessaloniki Book Festival opens at the waterfront Friday until July 21
04/07 17:20
Piraeus Port greenlights distribution of highest dividend in its history
03/07 00:24
03/07 00:02
Hotrec reveals digital trends in tourism: Hotels, Booking.com and DMA
01/07 19:28
Higher June temperatures in Greece compared to 2010–2019 average
01/07 19:13
More firefighting aircraft to reinforce firefighting efforts in Greek island of Kos
01/07 17:26
SNF extends support for the Greek National Opera in Athens with an €11 million grant
01/07 12:31
Amendment extending duration of measures against high prices tabled in Greek Parliament
28/06 19:18
Mount Pelion steam tourist train resumes daily service beginning July 1
27/06 14:36
Minister: Mycoast app received 8,911 complaints of illegal activities on beaches
26/06 22:56
Significance of OECD anti-bribery report for Greece's good image highlighted
25/06 19:08
FTI insolvency: Operational business of hotels remains unaffected
25/06 16:19
FinMin urges Greek banks to emulate European counterparts regarding commission charges
25/06 12:12
AEGEAN elected "Best Regional Airline in Europe" at the World Airline Awards 2024
25/06 10:16
Platform for Greece's 'Thessaly & Evros Pass 2024' opens on Tuesday
23/06 14:52
State Minister: Greece is the 8th cheapest country in the European Union
22/06 22:49
Bank of Greece: Travel receipts increased by 22.0% during January-April 2024
22/06 18:11
Greek Tourism Ministry and embassies cooperate to address sector issues
22/06 18:05
Wyndham inked deal with Oikos for the first Ramada Residences in Greece
21/06 17:57
Event organized to present 'The Ilisian' - the new name of the former Athens Hilton
19/06 23:47
Greek state ten-year bond auction concluded with yield at 3.56%
19/06 23:41
Shipping Minister: Greece supports EU's efforts to modernise maritime safety rules
19/06 22:32
Culture minister reviews NSRF projects on the Greek island of Lesvos
19/06 19:41
US Ambassador to Athens applauds Greece’s comeback and investors interest
19/06 11:44
Minister: Reforms must follow investments to boost regional competitiveness
18/06 18:15
ARF 2024: US Ambassador to Athens on Greece's economic miracle
18/06 16:33
Capital Region AHEPA organizes 5th Annual Golf Outing in New York
18/06 14:58
18/06 14:24
Greek Minister refers to multiple benefits from the restoration of the Athens Riviera
18/06 13:35
Regional Governor of Attica: Greeks living abroad are the most important ambassadors
17/06 19:02
Conference focuses on Sifnos and sustainable development on Greek islands
17/06 18:56
Council of State discusses relocation of Mount Parnitha casino to Marousi again
17/06 18:56
Ministers and Super League chief talk digital tickets for upcoming soccer matches
17/06 15:59
Forecast: Very high risk of fire in two Greek regions including Attica
17/06 13:42
Passenger traffic in Greek ports records an increase of 11.1% during Q4 2023
14/06 22:58
14/06 22:03
14/06 17:58
Athens and Thessaloniki added 250 new electric buses to their urban transport networks
13/06 22:43
National Theater to perform Aristophanes at ancient Greek theaters over the summer
12/06 11:48
Athens Acropolis site closed down from 12:00 to 17:00 due to high temperatures
12/06 00:01
'Poor Things' costumes exhbition at Benaki Museum in downtown Athens
11/06 15:53
Schools in Athens to stay closed on Wednesday and Thursday due to heatwave
11/06 00:10
Greek Port Authority to acquire 11 boats for transfer of patients from remote islands
11/06 00:03
Greece's Interior Ministry issues directions for remote work during heatwave
10/06 23:45
Digital app for travellers to Greece 'mAIGreece' goes live on Monday
10/06 22:28
Greek Interior Ministry issues directions for remote work during heatwave on Tuesday-Thursday
10/06 19:38
Traffic restored on new Greek national highway leading to Corinth after truck explosion
10/06 14:42
09/06 22:47
High prices of consumer goods in Greek supermarkets are on a downward trend
09/06 11:18
UK Tourism 2024: Greece named top destination in the world with best value for money
08/06 00:22
Insolvency: FTI Touristik GmbH cancels all trips up to and including 05 July 2024
07/06 02:54
ERTFLIX International takes part in the Los Angeles Greek Film Festival
07/06 02:42
NBG: Greek tourism to break record in 2024 with 35 million arrivals and €22 billion in revenue
06/06 20:50
Greece elected to UN Security Council for 2025-26 in a 'historic day'
06/06 13:57
Hellenic National Archaeological Museum presents "The last Aphrodites" exhibition
05/06 22:00
FTI provisional insolvency admin strives for fastest possible solutions for clients
Hotel occupancy in Athens reaches 75.5% during the first half of 2024
Greek banks and EIB join forces to enhance access to finance for mid-cap firms
St. Irene Chrysovalantou Astoria marks its Annual Festival from July 25-28
Greek Finance Ministry enforces beach regulations after 4,500 citizen complaints
Bank of Greece: Loans and deposits by households and institutions rise in June
Guards at e-ticketed ancient sites, museums announcing work stoppage Thursday
Fifty-two municipalities throughout Greece embrace digital transformation
Minister: Disbursement of €2.3 billion from the loan part of the Recovery Fund
Greek president organizes reception for 50th anniversary of restoration of democracy
High risk of fire for Attica, Viotia and Evia regions in Greece on Thursday
FM: Procedures underway to repatriate 149 Greeks in Israel and Palestinian territories
Greece and Turkey agree to implement or reactivate CBM activity in 2024
Greek Tourism minister meets with Swiss, Albanian ambassadors in Athens
Media report: Cheap airfares aren’t coming back according to airline execs
PM at Axia discussion: Greece offering great investment opportunities in 2023
Bill lifting restrictions for Greeks voting from abroad greenlighted by majority vote
Minister: Greece will continue to demand the return of the Parthenon Marbles
ERTFLIX International takes part in the Los Angeles Greek Film Festival
The SFGFF comes to Athens in cooperation with Feelgood Entertainment
Tri-city winter luncheon unites upstate New York Philoptochos chapters