Survey | Timeliness does not limit Germans’ willingness to travel

• 63.6% plan summer vacations – Young Germans lead the way

Despite the growing pressure from inflation and the ever-increasing cost of living, Germans are not giving up on traveling. According to the Norisbank summer survey for 2025, 63.6% of respondents are planning at least one week-long getaway, almost the same percentage as in 2024 (63.5%). Price increases for essential goods, energy, and services do not seem to shake the need for rest and a change of scenery.

Price hikes – Pressure on everyday expenses

68% of respondents said that prices for basic services, such as taxis or hairdressers, have risen significantly, up from 56% in 2024 and just 20% in 2022. Energy is a concern for 76% (up from 72% last year), while groceries and cleaning are putting even more pressure on family budgets. Around 8% more households than last year are making savings in everyday life, cutting spending on food and heating, in order to save money for holidays.

Young Germans are travelling more

Planned holidays remain stable, especially among younger people. Impressively, 75.3% of Germans aged 18-34 are planning a summer trip, a figure that drops to 67.4% for those aged 35-49 and 53.2% for those aged 50-69. Young people continue to prioritize the travel experience, even if it means financial pressure or cuts elsewhere.

Small drop in budgets, increased consumption at the destination

The average holiday budget for 2025 is €1,432 per person, an amount that includes transport costs and is down by 3.7% compared to 2024 (€1,487). However, it remains clearly higher than in 2019 (€1,105). The increase in spending during the holidays is also significant: Germans plan to allocate €412 per person for meals, excursions, and entertainment, 5.5% more than last year and 25% above pre-pandemic levels.

Priority on food and culture

35% of on-site spending is directed at food and drink, 19.4% at excursions, and 8.7% at cultural activities such as concerts and museums – a record percentage for the last five years.

Need to travel, even with sacrifices

Despite the general accuracy, Germans choose to travel, albeit with more strategic planning and less spending in other areas. However, not everyone can: 5.8% said they would not take a vacation due to inflation, a percentage that reaches 9.3% among those aged 50-69. In contrast, about 39% say they systematically save for future trips – an increase of 10.4% since 2024.

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