Promotion of Epirus in the French travel guide Retourd

Epirus and Meteora have their honor in the leading French travel guide Routard following a familiarization trip organized by the French GNTO Foreign Service in collaboration with the Regions of Epirus and Thessaly.

The trip took place from 27/09 to 02/10/2024 with the aim of collecting the necessary material for writing two tributes in the online version of the guide https://www.routard.com/

The editor-in-chief of the Guide, Mr. Jean-Philippe Damiani, visited Ioannina, Zagorochoria, the Vikos Gorge, Monodendri, Dodoni, and Meteora as ideal alternative sustainable holiday destinations for the French public throughout the year.

Epirus and Meteora have their honor in the leading French travel guide Routard following a familiarization trip organized by the French Foreign Office in collaboration with the Regions of Epirus and Thessaly

The trip took place from 27/09 to 02/10 2024 with the aim of collecting the necessary material for writing two tributes in the online edition of the guide https://www.routard.com/

Greece was visited by the editor-in-chief of the Guide, Mr. Jean-Philippe Damiani, who visited Ioannina, Zagorochoria, the Vikos Gorge, Monodendri, Dodoni and Meteora, as ideal alternative sustainable holiday destinations for the French public throughout the year.

The aim of the familiarization trip was to collect the necessary material for writing two tributes to the leading French guide Routard and its online edition www.routard.com.

With an emphasis on unique natural landscapes, gentle activities, culture, and gastronomy, the first article concerned the Meteora region and was followed by the tribute to Epirus (Ioannina and Zagorochoria), while Epirus is also included in the guide’s major tribute under the title: Where to travel in 2025.

INFO

The French travel guide Routard is extremely popular in the French market and 2nd in terms of traffic in its genre, after TripAdvisor. It is aimed at travelers looking for authentic destinations and experiences, with respect for the environment and with an emphasis on nature and local communities. His website receives 5.5 million unique visitors per month, and he maintains a strong social media presence, with 443,000 followers on Facebook, 209,000 on Instagram, 52,700 on X, and 14,900 on the newly created TikTok. 85% of the audience is French, while the remaining 15%.

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