Americans Will Travel More in 2025 Despite Challenges

Despite heightened economic pressures, Americans are determined to travel more in 2025 than at any other time in the past five years, according to MMGY’s latest Portrait of American Travelers report.

“Travel is no longer a luxury – it is a necessity of American life, a key investment in well-being, connection and personal fulfillment,” said Simon Moriarty, Vice President of MMGY Travel Intelligence.

The report was based on a survey conducted in February 2025 of 4,500 active leisure travelers.

Travel as an Investment in Well-Being

American travelers plan to spend more (an average of $5,138) and take more vacations (4.2 trips per year) in the next 12 months, according to the survey.

“Many travelers are willing to adjust their budgets to accommodate their desire to explore, even as cost concerns increase,” the report notes.

In fact, to get the most bang for their buck, they are opting for off-peak travel and alternative accommodations, such as short-term rentals, without sacrificing quality.

Weather and politics influence choices

While classic destinations like Hawaii, Florida and California remain popular, extreme weather events are affecting travelers’ interest in specific areas.

At the same time, Washington, D.C., is seeing a surge in popularity, likely due to its heavy media coverage following the recent presidential election.

Sustainable travel, but on economic terms

Climate change and environmental issues do not go unnoticed by travelers, who show a clear preference for eco-friendly options—as long as they do not increase the cost of the trip.

Traveling outside the peak season has become a key sustainability strategy, as it reduces the environmental burden and offers more economical options.

In addition, 58% of travelers say they are tired of mass tourism (overtourism) and take this factor seriously when choosing destinations. This trend is expected to continue for the next 5 to 10 years.

Technology & Artificial Intelligence at the service of the traveler

Technology plays a decisive role in travel planning, with younger generations making great use of artificial intelligence and social media to inspire and organize their trips.

In contrast, Baby Boomers continue to trust traditional travel advisors and review sites.

The use of artificial intelligence in the travel industry is growing rapidly. 34% of travelers now use AI to plan trips, a slight increase from 31% in early 2024.

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