INSETE: Greece in the top 5 destinations abroad for Germans, Britons and French in 2025
.jpg)
Greece is ranked among the top 5 destinations for Germans, Britons, and French for their holidays abroad in the next 12 months. This is highlighted by the latest study by the Institute of the Association of Hellenic Tourism Enterprises (INSETE) entitled: “The Greece brand: How attractive is Greece as a tourist destination? Comparison with competing Mediterranean destinations”.
It is noted that the first part of the study examines the markets of Germany, France, the United Kingdom, and Spain.
It is found that:
Greece remains, as last year, in the same ranking of preferred destinations for Germans and French, in 3rd and 4th place respectively, while in the case of the British, it is also among the top 5, and specifically in 5th place, having however fallen by two places. These three countries, according to official data from the Bank of Greece, contributed 42% of total receipts from inbound tourism to Greece in 2023.
The Spanish, who have a smaller share of arrivals and receipts in Greek tourism, rank our country in 7th place among preferred destinations for the next 12 months, which is logical, since Spain's tourism product has much in common with that of Greece.
As more or less expected, the finding that the two most popular destinations in all three major inbound tourism markets for our country are the duo of Spain and Italy, with the ranking changing depending on the market, while for the Spanish the two most popular destinations are Italy and France.
The study is based on a survey conducted by the GWI company in two waves in 2024 and in two waves in 2023 with the main topic being visitor preferences regarding potential destinations in the next 12 months, therefore including the summer months which are of key importance for Greek tourism.
Top 5 destinations by market
In more detail by market, the top 5 countries that are considering visiting, the markets under study, abroad in the next 12 months, are:
For Germans: Italy (29.1%), Spain (28.5%), Greece (20.3%), Austria (18.4%), France (17.4%). It should be noted that Italy, France and Austria border Germany and therefore benefit from easy road access.
For French: Spain (31.4%), Italy (21.6%), Portugal (16.6%), Greece (12.9%), UK (11.8%). It should be noted that Italy and Spain border France and therefore benefit from easy road access.
For the UK: Spain (34.1%), Italy (22.2%), France (20.0%), USA (19.8%), Greece (19%).
For Spaniards: Italy (29.7%), France (23.8%), Portugal (20.6%), UK (15.0%), USA (11.8%). It should be noted that Portugal and France border Spain and therefore benefit from easy road access.
The previous finding of INSETE (based on the study Using Big Data to analyze loyalty to & competing destinations) that Greece competes with strong mature destinations is therefore confirmed. In addition, an interesting comparative element regarding the position of Greece and the other competing markets in the Mediterranean is the fact that for the markets of France Spain, Croatia and Turkey are outside the top 10. For the German market, Croatia is in 6th place and Turkey in 9th place while for the British market, Turkey is in 8th place and Croatia is out of the top 10.
In individual markets, and compared to 2023, Portugal and Croatia rose by one place for the German market in 2024. On the contrary, Croatia fell by one place for the French market, while Turkey rose by two places. For the UK market, Greece fell by two places compared to 2023, while Croatia rose by two places. For the Spanish market, Croatia rose by one place, while Turkey fell by 8 places.
Mr. Elias Kikilias, General Director of INSETE, stated: “Despite intense competitive pressures, our country maintains a strong position in travelers’ preferences, proving that our tourism product remains attractive and resilient. By strengthening sustainability, maintaining the identity of destinations, and diversifying our tourism product in the light of a long-term strategy, we can further expand our share in international markets, strengthening the value of the “Greece” brand.”
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
07/02 23:09
Grant payments for 4 hotel investments in Paxos, Lefkada, Zakynthos and Chania
07/02 18:40
Olga Kefalogianni in HORECA | Greece has experience in managing natural phenomena
07/02 15:06
FedHATTA: “Opening up” of Greek travel agencies to the Iranian market
07/02 14:35
07/02 13:49
07/02 13:26
Applications for the Best Tourism Villages 2025 are now open
07/02 13:02
Springer Reisen: 20 connections to Greek islands this summer
07/02 12:26
Greece: Nearly 30 million international air arrivals in 2024 - Who traveled where
07/02 11:19
Europe as a single tourist destination - A. Fiorentinos at the Destination Europe Summit 2025
07/02 06:55
Positive prospects for tourism in 2025 but major “thorns” remain
07/02 06:14
Donation from HEDNO for the restoration of the Ottoman Bath of Kalloni in Lesvos
06/02 18:58
Work on the Thessaloniki Flyover is progressing at a rapid pace
06/02 18:54
Sports Tourism | Ministerial meeting for the Euroleague Coaches Conference 2025
06/02 18:25
29.3 million international air arrivals in 2024, with clear signs of an extended season
06/02 16:43
06/02 15:49
06/02 14:42
Sotheby’s: The Athenian Riviera is first in demand for luxury properties
06/02 13:48
06/02 12:05
Travelers are paying attention to cost and quality, few to sustainability
06/02 11:57
Wyndham and HR Group expand into Germany, Austria and the Netherlands
06/02 07:37
How will Naxos deal with the risk of water shortages ahead of the tourist season
06/02 07:28
Attica Region: There is no overtourism in Athens - a warning for infrastructure
06/02 07:16
Grant payments for 4 hotel investments in Rhodes, Chania, Itilo and Sivota
06/02 07:05
06/02 06:11
Municipality of Folegandros: Prohibition of roaming or grazing animals in tourist areas
05/02 19:57
Milos Municipality attempts to block second investment for 5-star hotel
05/02 19:03
National Action Plan for Cycling, with development in cycling tourism
05/02 16:51
05/02 15:46
05/02 12:41
The first robotic restaurant with artificial intelligence at Barcelona Airport
05/02 12:40
Athens Airport: 2025 started on a positive note,+14.5% passengers in January
05/02 12:35
How foreign travel professionals will promote Greek destinations
05/02 11:45
Tourism: 4 Greek islands capture Americans’ 2025 vacation interest
05/02 07:04
Grants for a boat shelter in Halkidiki and hotels in Chania, Zagori, and Koroni
05/02 07:02
05/02 06:53
Conde Nast Traveller | Crete among the 29 best places to visit before summer
05/02 06:22
05/02 06:14
05/02 06:13
Holy Metropolis of Rhodes: Digital Promotion of Museums Network and Monuments
05/02 06:09
04/02 22:49
Main Patras-Pyrgos highway section due to finish July 31, open to traffic soon
04/02 20:18
Hellenic Republic President to receive new Ambassadors of Vietnam, Ireland, and Sweden
04/02 19:53
04/02 17:31
Pan-Cretan Forum | Promoting Cretan products in Cretan hotels for the 13th year
04/02 16:05
SKY Express: Free tickets for children and teachers on Santorini-Athens flights
04/02 14:57
04/02 14:40
04/02 14:01
SkyUp Airlines: Two new connections to Athens and Corfu from Moldova
04/02 11:34
Rethymno Hoteliers head | The upcoming tourist season is predicted to be "quite good"
04/02 11:25
European Hotels: "Stop" on single-use plastic packaging from 2030
04/02 07:13
Greek hotels: Revenues in 2024 soar 11% above 2023 - read the latest investments
04/02 06:58
Filming at Kallimarmaro Stadium in Athens to create an electronic map
03/02 23:01
03/02 18:11
03/02 17:15
Chania: Smart barriers to protect the Venetian port and its visitors
03/02 16:02
Rhodes: The season kicks off on March 28, wounds from "Bora" storm remains
03/02 15:53
03/02 15:08
Promotion of Lesvos in Istanbul - Participation in EMITT 2025
03/02 14:48
03/02 13:14
Wyndham Hotels: Agreement with Zafido Holding for a new hotel in Piraeus
03/02 12:25
03/02 11:03
HolidayCheck: These are the 50 most popular Greek hotels in Germany for 2025
03/02 10:29
Cruises to Chania make a positive first impression in 2025 - 1,347 visitors daily
03/02 06:38
iAlonissos: Digital promotion of local natural and cultural attractions
03/02 06:25
5 new hotel investments in Lefkada, Rhodes, Ios, Karystos and Trikala
02/02 20:08
The travel profile of expatriates from Australia - the rescue of Rex
02/02 06:48
01/02 13:58
Tourism in Turkey beats expectations - 62 million arrivals, $61 billion in revenue in 2024
01/02 07:04
Volotea: Codeshare cooperation with Aegean to run on 13 routes
31/01 18:11
10 new hotel investments in Corfu, Rhodes, Paros, Ios, Skiathos, Samos, Kalambaka and Kranidi
31/01 17:49
Booking.com | Hotels: Don't leave negative guest reviews unanswered
31/01 10:18
The Region of Crete at the FITUR exhibition - Promising prospects from Spanish-speaking markets
31/01 10:15
ITEP Survey: Hotel Performance stagnant in Greece in December
31/01 07:03
Municipality of Agrinio reacts to photovoltaic plant in Kremaston Lake - threat to tourism
31/01 06:54
31/01 06:07
Mitsis Group: Donation of an architectural study to enhance a beachfront in Crete
31/01 00:02
Commission: First comprehensive European strategy for tourism coming
30/01 23:08
Greek Culture Ministers to attend European conference in support of Ukraine's heritage
30/01 18:58
Cruise: Viking Libra to make maiden voyage in 2026 from Piraeus
30/01 17:56
Record year in 2024 for international air transport – Now “flying” above 2019
30/01 17:50
Accessible tourism on the beaches of the Municipality of Agios Vasilios, Crete
30/01 16:40
Travel | London is now the top destination for Greeks abroad
30/01 16:23
Aegean: 40% increase in available seats from Saudi Arabia in 2025
30/01 16:04
UK Tourism | Lesser-known destinations and experiential travel the main trend in 2025
30/01 14:35
Pancretan Association of Hotel Managers Seminars underway for 2025
30/01 13:22
Airbnb is “sweeping” Europe - Demand is growing faster than supply in Greece
30/01 11:17
Airbnb | 76 billion euros in revenue for hosts in Europe in 2024
30/01 11:09
Investments | Lifestyle Hotels with branded residences and alternative accommodations in focus
30/01 10:30
30/01 06:52
30/01 06:45
Tourism Observatory in the Region of Thessaly in Central Greece
30/01 06:40
Networking of the municipality of Aristotle with the municipality of Valletta in Malta
30/01 06:16
What will the exciting diving park in Stalis of Hersonissos be like
29/01 23:59
Dynamic promotion of the Greek city of Thessaloniki in the Irish market
29/01 22:59
Why France hits record high of 100 million international arrivals in 2024
29/01 22:48
29/01 19:18
Conde Nast Traveller | Milos and Paros are the top Greek islands
29/01 17:49
Thessaly: Innovation, experience, digitalization lead to lengthening of tourist season
29/01 17:04
The Canary Islands present their new strategy as a sustainable destination
29/01 16:44
Rethymno Carnival | “Come to the Light” with a rich program of events
FedHATTA: “Opening up” of Greek travel agencies to the Iranian market
Applications for the Best Tourism Villages 2025 are now open
Grant payments for 4 hotel investments in Paxos, Lefkada, Zakynthos and Chania
Europe as a single tourist destination - A. Fiorentinos at the Destination Europe Summit 2025
Positive prospects for tourism in 2025 but major “thorns” remain
Greece: Nearly 30 million international air arrivals in 2024 - Who traveled where
Springer Reisen: 20 connections to Greek islands this summer
Olga Kefalogianni in HORECA | Greece has experience in managing natural phenomena
Donation from HEDNO for the restoration of the Ottoman Bath of Kalloni in Lesvos
29.3 million international air arrivals in 2024, with clear signs of an extended season
Wyndham and HR Group expand into Germany, Austria and the Netherlands
Work on the Thessaloniki Flyover is progressing at a rapid pace
Travelers are paying attention to cost and quality, few to sustainability
Sotheby’s: The Athenian Riviera is first in demand for luxury properties
Sports Tourism | Ministerial meeting for the Euroleague Coaches Conference 2025
Airbnb is “sweeping” Europe - Demand is growing faster than supply in Greece
5 new hotel investments in Lefkada, Rhodes, Ios, Karystos and Trikala