ASTA Destination EXPO 2018 in Athens boosts sales of Greece by US travel agents

Α Decrease font Enlarge font
ASTA Destination EXPO 2018 in Athens boosts sales of Greece by US travel agentsA joint partnership between Greek National Tourism Organization and the leading U.S. Travel Agent Association. Photo from the joint press conference by the ASTA and FedHatta leadership in Athens

More than 77% of US tour operators participating in the American Society of Travel Agents (ASTA) Destination EXPO 2018 currently underway in Athens, and will travel to other Greek destinations in the coming days, will "sell" Greece through their personal experiences, announced ASTA President Zane Kerby at a press conference with ASTA Chairman Jay M. Ellenby, ASTA Vice President and Business Development Manager Robert Duglin, ASTA Vice Chair & Secretary David R. Hershberger and Greece's FedHATTA President Lysandros Tsilidis.

Furthermore, 98% of US delegates intend to use the business contacts they will develop in Greece on the occasion of the conference.

Mr. Kerby also underlined that the extremely positive impressions that US delegates gathered from the Athens conference, combined with the overall safety and security of Greece as a destination, the friendly relations between the two countries reinforced by the highly dynamic element of the Greek Diaspora in America, constitute favorable conditions for an escalation in tourist flows of American tourists to Greece in the years to come. This prevailing trend is further strengthened by the increase in direct flights scheduled by US airlines as well as Aegean that have discerned the great potential for growth in US tourism traffic to Greece. 

The importance of the ASTA conference on the relations between Greek and American tourism professionals was also highlighted by ASTA's chairman Jay M. Ellenby. Mr. Ellenby lauded Greece and its culture before the US travel agents, noting that the country is incomparable to any other destination in the world, where ASTA Destination EXPO events have taken place.

He said that this conference represents the ideal opportunity for US tour operators to get to know Greece with the assistance of local tourism specialists.

The great importance of Greek tourism for the US market was recorded during the 1,100 b2b meetings between Greek and American travel professionals that were held during Destination EXPO.

Finally, FedHATTA President Lysandros Tsilidis said that the US market already has a history 35 years for Greek tourism. He revealed that the latest preferences include Thessaloniki and Ioannina, while he pointed out that the Americans are making their trips in combination with destinations in the Middle East and the Mediterranean.

US ranks fourth in terms of tourism revenue in Greece

The US market ranks 11th in terms of arrivals in Greece, but, as far as tourism revenue is concerned, it occupies the 4th spot as American tourists have a high per capita expense.

Greece ranks quite high in the sales by independent tourist offices in the USA (NACTA), with the Greek islands attracting an 8% share and Athens included among the 16 most popular destinations, according to 2015 data.  Regarding the profile of US travel agencies, group trips account for 22% of their annual sales, and leisure travel occupies an 82% share of total annual sales. Organized holiday packages account for 21% of sales, cruise for 26%, aviation for 20% and hotels to 26%. Nearly 82% of US agents consider fam trips a very effective way to sell a destination.

 How America Travels 2017 Study Executive Summary

According to ASTA's research (survey of travel agent attendees to ASTA destination events):

  • 98% of attendees of ASTA’s destination events plan to use the supplier contacts they gained for future bookings.
  • 94% of attendees of ASTA’s destination events are likely to recommend this event to another agent. 
  • Over half of attendees who visit destination events with ASTA say it has increased their sales to that destination.
  • 76% of destination expo attendees are likely to do business with a sponsor because of their presence and in-person meetings with the company representatives at the events.
  • 77% of attendees expect to send clients, or additional clients, to the host destination based on their experiences at the ASTA events.

Read How America Travels 2017 Study Executive Summary: https://we.tl/VBqzZtZLfT

ASTA Destination Expo Greece kicks off

Earlier on Sunday, the American Society of Travel Agents (ASTA) announced the success of the opening session for the Destination Expo in the awe-inspiring Ancient Odeon of Herodes Atticus. President of ASTA Zane Kerby, joined by local partner and president of FedHATTA Lysandros Tsilidis and the Honorable Geoffrey R. Pyatt, U.S. Ambassador to Greece, greeted 300 travel advisors and more than 200 industry suppliers and tourism executives for the sold-out trade show in Athens, Greece April 14-17, 2018.

Elena Kountoura Minister of Tourism, who championed the 2018 Destination Expo, presented the honorary opening remarks, highlighting their recent tourism growth, increased hotel development and non-stop air connections from the U.S. through increased carrier relationships. The Greek National Tourism Organization (GNTO) wowed the audience with a performance by famous Soprano Miss Anastasia Zanni, who sang renditions of the Greek and U.S. National Anthems along with the Hellenic Navy Band, which set the stage for many show-stopping experiences to come.

“Our mission is to immerse the U.S. travel agent community the local character, natural beauty, flavors and incredible history we have to offer,” said Elena Kountoura Minister of Tourism. “Aiming to establish Greece as a global 365-day destination, we extended the summer season and promoted tourism in the winter season. We introduced new thematic tourism products and new Greek destinations.

 The United States is an important market to us and through our targeted actions we experience double digit growth in the last three years. About one million Americans now visit Greece, and demand is growing from year to year. We look forward to welcoming many more American travelers as a result of this partnership with ASTA.” 

“The Greece Destination Expo is more than a FAM. It provides deep understanding and impactful experiences that empower our agents to sell an international destination for decades to come. 98% of our attendees plan to use the supplier contacts they make for future bookings.  The best way to establish trust with local supplier partners is through in-person, face to face meetings," said Zane Kerby, president and CEO of ASTA. "For me, coming to Greece is very personal. My mother taught history and English courses to elementary school students. She loved greek mythology. She was able to visit the Parthenon after many years of showing pictures of it to her students. While she is no longer with us, I’m sure she’s looking down with great pride on this day and the moment I take her grandchildren up the hill to the Parthenon later this week.”

While Greece is an ASTA favorite, having hosted the event in 1967, 1987 and now 2018, the latest research study, How America Travels, shows that 38% of American travelers wish to “see natural sights” and another 34% of American travelers to “see historic sights” when they vacation, which this destination has the best of both worlds.

ASTA offered sincere thanks for opening up your home to our community and gracious hospitality. As FedHATTA Lysandros Tsilidis put it on stage today, “We believe that everyone is of Greek origin. We are just welcoming you home.”

For more information, visit www.astaade.org and follow the highlights on social media by following #ASTAADE.  

ABOUT DESTINATION EXPO

ASTA Destination Expo (ADE) a unique and face-to-face learning experience that offers participants: current information on industry issues; Access to local and regional contacts; And the opportunity to become highly sought after destination specialists in a strategic, important and growing tourism region.

ABOUT ASTA

ASTA (American Society of Travel Agents) members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally based members, it is the leading global advocate for travel agents, the travel industry and the traveling public. ASTA’s history of travel industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information, visit www.ASTA.org.

Read more at:

http://www.tornosnews.gr/en/tourism-businesses/markets/30983-us-ambassador-geoffrey-pyatt-i-recommend-to-americans-to-visit-greece-video.html

http://www.tornosnews.gr/en/tornos/city-breaks/30972-athens-walking-tours-guide-american-travel-agents-in-athens.html

http://www.tornosnews.gr/en/tornos/events/30971-key-asta-destination-expo-2018-kicks-off-in-athens-today-exclusive-interviews-and-videos.html

 

Tornos
  1. 31/05 14:16

    Environment Minister: Greece to ban disposable plastics as of July 2021

  2. 31/05 14:07

    Big Fat Greek Wedding returns on Facebook with livestream coronavirus campaign

  3. 31/05 14:03

    President: Greece is a country of creativity, equality and respect of human rights

  4. 31/05 13:56

    International production to start filming on Greek island of Amorgos on June 20

  5. 31/05 13:50

    Seven new Covid-19 cases since Friday and again no new fatalities in Greece

  6. 31/05 13:43

    Cyprus expects post-COVID-19 increased August arrivals of up to 600,000 tourists

  7. 31/05 13:39

    New draft bill raises A/V production subsidies and extends digital services in Greece

  8. 31/05 13:38

    Call on South Africa’s government for financial relief to airline sector

  9. 31/05 09:21

    Media report: Lesser-known travel destinations in a reopening Greece

  10. 30/05 15:02

    International Air Transport Association: Airline debt to soar by 28%

  11. 30/05 14:59

    Greek Minister: Hagia Sophia belongs to world heritage and must be respected

  12. 30/05 14:54

    UNWTO launches global guidelines to reopen tourism

  13. 30/05 14:23

    Provocative recitation of Quran in Hagia Sophia of Constantinople (videos)

  14. 30/05 14:21

    Greek PM: We want our actions to talk not our words (video)

  15. 30/05 13:32

    Reduced ticket prices in public transportation in Greece as of June 1

  16. 30/05 12:17

    Greek Minister presents amendment for boosting domestic tourism

  17. 30/05 11:53

    Athens and Epidaurus Festival to announce its program in Greece next Tuesday

  18. 29/05 22:06

    How ancient Greeks regarded India’s Caste system in 300 BC

  19. 29/05 21:07

    “Trip to Greece” film promotes destination in most critical tourist phase

  20. 29/05 20:40

    Greek train services expand while iconic routes at Pelion and Kalavryta restart

  21. 29/05 18:44

    No deaths from Covid-19 again in Greece during the last 24 hours

  22. 29/05 15:53

    Greek government: Turkish 'fiestas' outside Hagia Sophia 'annoying'

  23. 29/05 15:34

    Celestyal: Reopening of cruise sector to follow adoption of EU rules

  24. 29/05 13:39

    Greece to open its borders for inbound flights to these 29 countries from June 15

  25. 29/05 11:23

    International Documentary Festival on Castellorizo island on August 23-30

  26. 28/05 20:22

    AP: Austria takes Covid-19 precautions as it awaits summer tourist season

  27. 28/05 20:06

    Muslims pray in front of Hagia Sophia to revert historic monument into Mosque

  28. 28/05 19:47

    Brookings webinar with Greek PM on Greece’s COVID-19 response (video)

  29. 28/05 19:41

    Greek government's plan on re-opening of tourism sets five priorities

  30. 28/05 19:18

    AP: Europeans soak up the sun but Coronavirus travel rules a puzzle

  31. 28/05 19:04

    US to donate €2.9 million for refugee unaccompanied minors in Greece

  32. 28/05 18:23

    Greek police forces in Evros to be reinforced by 400 officers

  33. 28/05 18:12

    Greek Tourism Minister: Our target is to be ready to welcome every tourist

  34. 28/05 18:02

    AP: EasyJet and American Airlines to reduce workforce amid Covid-19

  35. 28/05 16:22

    PM: Greece secured €32 billion as a result of the government's consistent work

  36. 28/05 16:00

    COVID-19 Observatory: Greece's good course even more firmly established

  37. 28/05 15:41

    No coronavirus lockdown Swedish tourists welcome on Cyprus yet

  38. 28/05 14:56

    Health Minister: Single management and protocols for all Greek islands

  39. 28/05 14:42

    European Best Destinations: Monolithi Beach in Greece the safest in the whole of Europe

  40. 28/05 13:12

    WTTC presents first global safety stamp for 'Safe Travels' protocols around the world

  41. 28/05 01:37

    Greek firm concludes first phase of construction works in Agia Napa Marina

  42. 28/05 01:24

    Greek island medical staff being trained to deal with potential coronavirus cases

  43. 28/05 01:11

    GNTO and National Theatre in Athens to promote cultural tourism in Greece

  44. 28/05 00:34

    Greek Prime Minister welcomes European Commission aid proposal of €750 billion

  45. 27/05 23:40

    Aegean airline resumes foreign flights from Thessaloniki June 15

  46. 27/05 22:12

    Athens Open Air Film Festival offers unforgettable nights to movie fans

  47. 27/05 21:55

    European Union Covid-19 Recovery Fund to allocate €33.4 billion to Greece

  48. 27/05 20:53

    No new deaths from coronavirus pandemic in Greece since Tuesday

  49. 27/05 20:19

    Greece to invest its portion of the EU Recovery Fund 'prudently and responsibly'

  50. 27/05 19:27

    Telegraph praises Greece for moving early and decisively to keep Covid-19 out

  51. 27/05 16:35

    The New Orthodox Observer multimedia content now completely online

  52. 27/05 16:25

    Cyprus pledges to cover costs for coronavirus-hit tourists and families

  53. 27/05 13:19

    Greek doctors: Vitamin D levels correlate to outcomes in coronavirus cases

  54. 27/05 13:15

    Latin America’s largest airline Latam filed for bankruptcy

  55. 27/05 11:59

    Unstable weather to continue in Greece during the next 24 hours

  56. 26/05 23:03

    Greek cruise operator Celestyal Cruises stops all voyages until July 30

  57. 26/05 22:34

    Cyprus ends 14-day coronavirus quarantine in tourism re-opening

  58. 26/05 22:29

    Jerusalem's Holy Sepulcher reopens following Covid-19 closure

  59. 26/05 22:08

    CNN joins World Tourism Organization on #traveltomorrow campaign

  60. 26/05 21:41

    Discover “Lovers’ Cave” only 36km from the centre of Athens

  61. 26/05 21:15

    International Air Transport Association chief at media briefing on COVID-19

  62. 26/05 20:15

    Greece's Piraeus becomes top container port in entire Mediterranean

  63. 26/05 19:23

    Greece records ten new coronavirus cases throughout the country

  64. 26/05 19:06

    Greek PM to Bild: We will open tourism to countries with similar Covid-19 data

  65. 26/05 18:56

    Survey: One in three Greeks will always carry antiseptic from now on

  66. 26/05 16:37

    US airline shows strong interest in more flights to Greece

  67. 26/05 15:49

    Grecotel hotel chain sends message of optimism for tourism this summer

  68. 26/05 15:30

    FM: Greece has proved that it can protect our borders, the borders of Europe

  69. 26/05 12:55

    Deutsche Welle: Germany prepares to open up to 31 European countries on 15 June

  70. 25/05 23:04

    Admire rare “horseshoe cloud” from the sky of Crete

  71. 25/05 22:10

    AP: Repatriated Cypriots cause rise in coronavirus cases after lockdown eases

  72. 25/05 22:04

    Endowment for Orthodoxy and Hellenism Scholarship available by Faith

  73. 25/05 21:10

    Greek Minister: 'We don't want a summer without culture'

  74. 25/05 20:41

    Weather to change with rain, winds and hail in Greece till end of the week

  75. 25/05 20:29

    UNWTO President issues special message to celebrate Africa Day on May 25

  76. 25/05 20:28

    MIT Professor interview: Greece on good coronavirus recovery path

  77. 25/05 19:48

    Greek islands and ferries open and ready for big first wave of tourists in Greece

  78. 25/05 18:02

    Greek PM: Results in tourism will be better than expected

  79. 25/05 17:44

    Greek Finance Minιster: 'We are not discussing cuts to wages and pensions'

  80. 25/05 16:10

    German airline Lufthansa to resume flights to Greece in mid-June

  81. 25/05 15:59

    AP: German government fund greenlights €9 billion in aid to Lufthansa

  82. 25/05 15:13

    Transport Minister: Thessaloniki metro will delivered in 2023 according to schedule

  83. 25/05 13:33

    Five exotic Greek beaches with crystal clear waters

  84. 25/05 13:11

    Social distancing and masks recommended as Cyprus relaxes coronavirus restrictions

  85. 25/05 11:19

    Primary schools and kindergartens to reopen in Greece on June 1st

  86. 24/05 14:11

    Day-care centers for the elderly and disabled children to reopen in Greece on Monday

  87. 24/05 14:06

    Athens City plan to ban traffic over the summer and give center to pedestrians

  88. 24/05 13:48

    Three new cases of the coronavirus in Greece during last 24 hours

  89. 24/05 13:30

    Travelling to all Greek islands resumes on Monday

  90. 24/05 11:13

    Cafes, restaurants open for business in Athens on Monday

  91. 23/05 14:05

    Minister: Number of migrants on islands decreases by 15% in Greece after initiatives

  92. 23/05 14:00

    Greek travel receipts fell by 71% in March

  93. 23/05 13:54

    European Aviation Safety Agency guidelines welcomed by airline industry

  94. 23/05 13:50

    Greek and Israeli Presidents assure they will continue working closely together

  95. 23/05 13:45

    Moody's report: Covid-19 a temporary shock for the Greek economy

  96. 23/05 13:41

    Airports Council International and IATA present roadmap for aviation industry restart

  97. 23/05 13:37

    Passenger traffic at Greek airports dropped 99% in April due to coronavirus

  98. 23/05 13:33

    Greek government announces plan to boost the economy and labor

  99. 23/05 13:23

    International Air Transport Association Board declares principles for sector re-start

  100. 23/05 11:12

    Ministry of Tourism announces directions for reopening Greek hotels and campings