Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world

2024 marks the beginning of a new expansion phase for Wyndham Hotels & Resorts in Greece, focusing on amplifying its presence in both well-traveled locales and emerging destinations with promising growth potential. The feedback from the Greek hotel market is particularly encouraging, with an active interest in new additions to the Wyndham Hotels & Resorts hotel portfolio.

Vassilis Themelidis Regional Director South & East Europe Wyndham Hotels & Resorts

Wyndham Hotels & Resorts is the largest hotel franchising company in the world, boasting approximately 9,200 hotels with a total capacity of 872,000 rooms in more than 95 countries across 6 continents. The company’s diverse portfolio includes 24 hotel brands such as Super 8®, Days Inn®, Ramada®, Dolce, Tryp, Vienna House, Registry Collection, Trademark Collection®, and Wyndham®. The acclaimed Wyndham Rewards® loyalty program, with over 106 million members, enables guests to earn and redeem points at a vast array of hotels, resorts, vacation clubs, and residences worldwide.

Within Greece, Wyndham Hotels & Resorts currently partners with 13 hotels located in key areas, including three in Athens, two in Loutraki, and one each in Vravrona, Nea Makri, Thessaloniki, Halkidiki, Alexandroupoli, Corfu, Rhodes, and Crete.

The company’s effective strategy in the Greek market has laid a solid foundation for forging new alliances. Moreover, Wyndham Hotels & Resorts’ dominant global position offers unparalleled benefits to hoteliers, addressing the evolving needs of international visitors. Notably, the Group concentrates on boosting bookings from primary markets such as the United States and expanding tourist arrivals from emerging markets in Central Asia, Latin America, and India.

Wyndham’s operational strategy includes increasing its visibility in both renowned and undiscovered Greek destinations, integrating existing properties with appropriate modifications into the Group’s soft brands, such as Trademark Collection by Wyndham and Registry Collection Hotels, and entering the branded residences market. Additionally, the company prioritizes promoting the Wyndham Rewards® program, emphasizing staff training, and establishing a talent development center in Athens to bolster the market and support affiliate hotels.

It is important to highlight Wyndham Hotels & Resorts’ commitment to international sustainability efforts through the Wyndham Green program. This initiative proactively addresses critical global tourism concerns, including climate change, energy and water conservation, waste reduction through recycling, minimizing single-use plastics, and protecting natural environments.

Through this program, the company supports, evaluates, certifies, and endorses the sustainability endeavors of its network hotels.