Accor increases its focus on Greece

Accor, a global leader in the augmented hospitality sector, which already has a presence in Greece with three of its top brands, is widening its interest in the country even further. The Group has recently announced an exciting new partnership with AEGEAN Airlines, creating closer ties with the Greek market and strengthening its members’ experience. 

With more than 5.000 hotels in 110 countries and 39 leading brands ranging from luxury to economy, the French hotel group has already established a presence in Greece. The luxury Sofitel Athens Airport, the 4* Novotel Athenes Hotel, the newly built design-economy ibis Styles Athens Routes Hotel and the ibis Styles Heraklion Central Hotel in Crete all come under the Accor umbrella.

The Group’s desire to strengthen its ties with Greece even further is already apparent with the oncoming arrival of Athens Capital Hotel - MGallery Collection, due to open its doors in April 2020. The 158-room and 19-suite hotel will offer luxury boutique services in a fully restored and renovated historic building in Syntagma Square. 

Accor and AEGEAN Airlines unveil their partnership 

Accor adheres to a holistic ecosystem of hospitality services and authentic experiences in select destinations and its new collaboration with AEGEAN Airlines is an example of this strategy. The loyalty programs’ partnership between Le Club AccorHotels and Miles+Bonus gives members the opportunity to enjoy a range of benefits to make their travel experiences richer and more rewarding.

• The new partnership enables Le Club AccorHotels (LCAH) members to earn re-wards points when flying with AEGEAN Airlines or its subsidiary Olympic Air by converting 2,000 Miles+Bonus miles into 500 LCAH rewards points.  

• At the same time, it will enhance the experience of Le Club AccorHotels members as they will have the opportunity to redeem their rewards points into Miles+Bonus miles to benefit from awards tickets and upgrades with AEGEAN Airlines and Olym-pic Air. 

• Every 2,000 LCAH points equals 1,000 Miles+Bonus miles. Conversions are easy and fully digital with an efficient points management system.

Enriched travel experiences

This is an exciting partnership for frequent travellers who are members of both programs, because it allows them to purchase stays and discounts for their next trip at more than 3,500 hotels ranging from luxury to economy in joint destinations. They can also benefit from premium experiences and exclusive themed packages curated by Accor, which include access to live music concerts, food festivals and sporting venues such as Par-is Saint-Germain VIP box and tickets. These assets will be available through the new Accor rebranded loyalty program ALL – Accor Live Limitless, launched at the end of 2019. The partnership allows elevated reward value for Accor’s loyalty customers throughout a net-work of 151 destinations, 31 domestic and 120 international, in 44 countries serviced by AEGEAN Airlines and Olympic Air. 

Mehdi Hemici, Senior Vice President Business Development and Partnerships at Accor, commented: “The radical transformation of Accor’s lifestyle loyalty program, embodied by the future brand ALL - Accor Live Limitless, will bring to life our Augmented 

Hospitality strategy by providing a range of benefits and rewards to enhance the way our members work, live and play. ALL demonstrates our number one priority to reward the loyalty of our members with the very best partners to make their lives richer and more re-warding. This commitment to excellence is reflected in the continuously upgraded offers that enable more than 57 million loyal members to use their points for more than just hotel stays and enjoy more unique and rewarding experiences.”

ABOUT ACCOR

Accor is a world-leading augmented hospitality group offering unique experiences in more than 5.000 hotels and residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivalled portfolio of 39 hotel brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.

ALL - Accor Live Limitless is a daily lifestyle companion that integrates rewards, services and experiences bringing value to everyday life, inventing a completely new aspirational way to live limitlessly. The partnership with Aegean Airlines is the newest development in line with the expansion of the ALL loyalty program.

Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. 

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ACCOR GROUP IN GREECE

Three of Accor’s top brands are already present in Greece in strategic locations, offering a range of hospitality categories from the design economy to luxury. The Sofitel Athens Airport and the Novotel Athenes Hotel offer high-end services, with the lifestyle brand ibis Styles operating in Athens and Crete. The latest addition to the Group’s portfolio, the Athens Capital Hotel - MGallery Collection, is set to open in Athens in April 2020. The investment in the restoration and renovation of the historic building has been carried out by Lampsa Hellenic Hotels SA. The Group has also partnered with Aegean Airlines, the leading Greek carrier, as part of its loyalty program ALL - Accor Live Limitless.

ABOUT ALL

Le Club AccorHotels is Accor's historical and multi-awarded loyalty program. With 57 million members worldwide and more than 70 partners, it offers its members unique and attractive experiences.

In February 2019, Accor announced the evolution of its loyalty program with the launch of ALL - Accor Live Limitless. This new loyalty platform, which went live at the end of 2019, will harness and enhance the brands, services, and partnerships offered by the Group's ecosystem. The ambition is to deliver meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, both at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augment-ed Hospitality strategy to life with a strong ALL media plan, new digital platform, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and a global roll-out plan for all its guests and loyalty members.

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report