Accor increases its focus on Greece
Accor, a global leader in the augmented hospitality sector, which already has a presence in Greece with three of its top brands, is widening its interest in the country even further. The Group has recently announced an exciting new partnership with AEGEAN Airlines, creating closer ties with the Greek market and strengthening its members’ experience.
With more than 5.000 hotels in 110 countries and 39 leading brands ranging from luxury to economy, the French hotel group has already established a presence in Greece. The luxury Sofitel Athens Airport, the 4* Novotel Athenes Hotel, the newly built design-economy ibis Styles Athens Routes Hotel and the ibis Styles Heraklion Central Hotel in Crete all come under the Accor umbrella.
The Group’s desire to strengthen its ties with Greece even further is already apparent with the oncoming arrival of Athens Capital Hotel - MGallery Collection, due to open its doors in April 2020. The 158-room and 19-suite hotel will offer luxury boutique services in a fully restored and renovated historic building in Syntagma Square.
Accor and AEGEAN Airlines unveil their partnership
Accor adheres to a holistic ecosystem of hospitality services and authentic experiences in select destinations and its new collaboration with AEGEAN Airlines is an example of this strategy. The loyalty programs’ partnership between Le Club AccorHotels and Miles+Bonus gives members the opportunity to enjoy a range of benefits to make their travel experiences richer and more rewarding.
• The new partnership enables Le Club AccorHotels (LCAH) members to earn re-wards points when flying with AEGEAN Airlines or its subsidiary Olympic Air by converting 2,000 Miles+Bonus miles into 500 LCAH rewards points.
• At the same time, it will enhance the experience of Le Club AccorHotels members as they will have the opportunity to redeem their rewards points into Miles+Bonus miles to benefit from awards tickets and upgrades with AEGEAN Airlines and Olym-pic Air.
• Every 2,000 LCAH points equals 1,000 Miles+Bonus miles. Conversions are easy and fully digital with an efficient points management system.
Enriched travel experiences
This is an exciting partnership for frequent travellers who are members of both programs, because it allows them to purchase stays and discounts for their next trip at more than 3,500 hotels ranging from luxury to economy in joint destinations. They can also benefit from premium experiences and exclusive themed packages curated by Accor, which include access to live music concerts, food festivals and sporting venues such as Par-is Saint-Germain VIP box and tickets. These assets will be available through the new Accor rebranded loyalty program ALL – Accor Live Limitless, launched at the end of 2019. The partnership allows elevated reward value for Accor’s loyalty customers throughout a net-work of 151 destinations, 31 domestic and 120 international, in 44 countries serviced by AEGEAN Airlines and Olympic Air.
Mehdi Hemici, Senior Vice President Business Development and Partnerships at Accor, commented: “The radical transformation of Accor’s lifestyle loyalty program, embodied by the future brand ALL - Accor Live Limitless, will bring to life our Augmented
Hospitality strategy by providing a range of benefits and rewards to enhance the way our members work, live and play. ALL demonstrates our number one priority to reward the loyalty of our members with the very best partners to make their lives richer and more re-warding. This commitment to excellence is reflected in the continuously upgraded offers that enable more than 57 million loyal members to use their points for more than just hotel stays and enjoy more unique and rewarding experiences.”
ABOUT ACCOR
Accor is a world-leading augmented hospitality group offering unique experiences in more than 5.000 hotels and residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivalled portfolio of 39 hotel brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.
ALL - Accor Live Limitless is a daily lifestyle companion that integrates rewards, services and experiences bringing value to everyday life, inventing a completely new aspirational way to live limitlessly. The partnership with Aegean Airlines is the newest development in line with the expansion of the ALL loyalty program.
Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States.
For more information, visit accor.com. Or become a fan and follow us on Twitter and Facebook.
ACCOR GROUP IN GREECE
Three of Accor’s top brands are already present in Greece in strategic locations, offering a range of hospitality categories from the design economy to luxury. The Sofitel Athens Airport and the Novotel Athenes Hotel offer high-end services, with the lifestyle brand ibis Styles operating in Athens and Crete. The latest addition to the Group’s portfolio, the Athens Capital Hotel - MGallery Collection, is set to open in Athens in April 2020. The investment in the restoration and renovation of the historic building has been carried out by Lampsa Hellenic Hotels SA. The Group has also partnered with Aegean Airlines, the leading Greek carrier, as part of its loyalty program ALL - Accor Live Limitless.
ABOUT ALL
Le Club AccorHotels is Accor's historical and multi-awarded loyalty program. With 57 million members worldwide and more than 70 partners, it offers its members unique and attractive experiences.
In February 2019, Accor announced the evolution of its loyalty program with the launch of ALL - Accor Live Limitless. This new loyalty platform, which went live at the end of 2019, will harness and enhance the brands, services, and partnerships offered by the Group's ecosystem. The ambition is to deliver meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, both at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augment-ed Hospitality strategy to life with a strong ALL media plan, new digital platform, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and a global roll-out plan for all its guests and loyalty members.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
- 1) Greek Tourism Minιster meets Hellenic Chamber of Hotels
- 2) Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points
- 3) Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
- 4) Highest bidder for Sani property in Greece's Chalkidiki announced
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
19/03 20:57
19/03 20:25
FinMIn: Moody’s analysis records significant progress in the Greek economy
19/03 11:15
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
18/03 22:20
American Hellenic Educational Progressive Association honors Past Supreme President
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
16/03 12:56
Greek-Canadian Diaspora to welcome Greek Prime Minister to Toronto
16/03 11:28
Greek Migration Minister visits refugee hosting facilities in Kavala, Drama and Serres
15/03 21:50
Greek Minister announces conference on defence ecosystem in Athens from Lithuania
15/03 13:45
PM: More than 80 hospitals and 156 health centres being upgraded in Greece
15/03 12:55
Piraeus Port and Genoa Chambers of Commerce ink memorandum of cooperation
14/03 23:43
President of Hellenic Republic meets Prime Minister of Slovakia in Bratislava
14/03 22:58
American Express report highlights Global Travel Trends during 2024
14/03 22:52
Four hospitals in Attica Region already organizing afternoon surgical procedures
14/03 22:49
US Ambassador to Athens: More flights from the United States to Greece and Thessaloniki
14/03 22:43
Greek archaeologists discover ten ancient shipwrecks off Aegean island of Kasos
14/03 19:32
No new intubations for Covid-19 recorded in Greece for the first time
14/03 18:36
Extra road safety measures adopted for Greek pre-lent carnival and Clean Monday
14/03 14:48
14/03 12:54
Electric buses to be deployed on the streets of Athens and Thessaloniki by May
13/03 22:23
13/03 20:11
Prices of basic lenten products either lower or equal to last year's in Greece
13/03 19:15
US Ambassador to Athens: Greece secures NATO readiness via Alexandroupolis
13/03 17:19
13/03 12:26
Greece shows new costumes for revamped Olympic Flame-lighting ceremony
12/03 22:46
Epirotes Society of Philadelphia ‘Omonia’ organized 16th Annual ‘Tsipourovradia’
12/03 21:38
The President of the Hellenic Republic to visit Slovakia on March 13-15
12/03 20:29
First afternoon surgeries in Greece kick off at Papageorgiou Hospital in Thessaloniki
11/03 23:58
Greek Foreign Minister: We stand behind Montenegro's European perspective
11/03 23:47
Visa Express for Turkish citizens to commence on five Greek islands in March
11/03 19:40
11/03 18:49
Microsoft Data Center construction kicks off in Spata next to Athens Airport
11/03 17:53
Dodecanese Federation marked 76th Anniversary of Unification with Greece
09/03 22:23
08/03 14:27
Prime Minister: Radical change in Greek education and a brave reform for growth
08/03 14:24
Traffic restrictions expected in Athens mid-morning to evening on Friday due to protests
08/03 14:24
Applications to out-of-court settlement more than doubled in Greece in February
08/03 13:18
Metro station 'Maniatika' near Piraeus Port to be closed on Saturday and Sunday
07/03 14:12
Athens wins World Travel Award 2024 as the top city-break destination in Europe
06/03 22:51
WTTC data show Greece and Portugal lead league for growth in tourist arrivals
06/03 20:28
Greek Tourism Minister at ITB: 2024 will be another excellent year for sector
06/03 19:47
Greek Foreign Minister to meet UAE Minister of Industry and Technology on Friday
06/03 18:43
European Union actions of 274m euros to support cultural heritage in Greece
06/03 16:37
'Odontotos' rack railway temporarily stopped until landslides issue is resolved
06/03 14:40
Minister: Bringing about the return of Greeks abroad 'a moral duty'
05/03 14:28
Archdiocese of America Eparchial Synod to meet on March 14-17 in Florida
05/03 14:21
05/03 14:11
ITB BERLIN 2024 opens with excellent bookings after global rise in travel in 2023
05/03 12:24
Greek PM at Athens supermarket: Consumers 'can already see lower prices on the shelf'
04/03 22:02
Greek Health Minister: Afternoon surgeries at state hospitals to begin shortly
04/03 21:47
Holy Cross Greek Orthodox Whitestone Community marks 49th Anniversary
04/03 20:27
Labor chief: Greece to train 500,000 workers in digital, green skills by 2025
04/03 19:44
Foreign Ministry to organize event on 'Women, Peace, and Security' on Friday
04/03 15:12
Athens Riviera | The summer experience with Athens as a background
29/02 22:54
Consumers to see price cuts up to 18.1% in 3,000 Greek supermarket products as of Friday
29/02 21:44
Greece and Germany set up Working Group on shipping cooperation
29/02 21:30
Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points
29/02 21:03
Temple of Poseidon at Sounion near Athens to get new lighting system
29/02 21:02
29/02 20:47
Greece is represented by 60 firms at GULFOOD 2024 exhibition
29/02 19:58
Greek government gives 1+1 month extension for cash register-integrated POS terminals
29/02 19:49
Archangel Michael Church Dance Program shines at Folk Dance Festival in SF
29/02 15:39
'Renovate-rent' programme to be launched, Minister tells Greek Parliament
29/02 12:39
Rio-Antirrio ferry line in central Greece closed due to strong winds
28/02 21:34
Weather with heavy rain and storms in Greece as of Sunday night
28/02 17:31
CEO: The goal is for PPC to become a leading player in Southeast Europe
28/02 17:04
New Wyndham Hotels Market Managing Director of Central and Eastern Europe
28/02 12:21
Minister: Transactions with the Greek State will be further simplified in 2024
28/02 11:57
27/02 17:25
UN Tourism hails Saudi Arabia's historic milestone of 100 million tourists
27/02 15:00
Greek Prime Minister: Relations with Armenia can become even more productive
27/02 14:26
Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
27/02 13:15
Price cuts of up to 15% in important product categories in Greece after March 1
27/02 12:46
Athens taxi drivers' protest rally in progress from Athinon avenue to Messogion
26/02 18:30
Annual Summit of Women Political Leaders (WPL) to be held in Athens in April
New requirements for 'Golden Visa' program to kick in on March 31
Greek State budget primary balance reaches a surplus of 3,378 million euros
PM at Economic Club of Canada: Greece is an attractive investment destination
Ancient Messene to get upgraded visitors' facilities after approval by Council
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
Athenians continue to head out of the Greek Capital for March 25 long weekend
Tax authorities enable payments with foreign bank cards in Greece
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
US President on Greek Independence Day: Alliance with Greece stronger than ever
IPTO announces framework agreement tender for undersea power cables in Greece
IOBE: Construction sector in Greece records robust growth and good prospects
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
AEGEAN concludes transfer of stake in Animawings to Memento Group
Athens streets reopen after private university protest rally and minor incidents
3-year stay and work permits approved for 30,000 undocumented migrants in Greece
Minister: Greece to support Bulgaria and Romania in joining the Schengen zone
Sailing from ports of Piraeus and Lavrio back to normal after high-velocity winds end
Greece ranks first on list of countries with fastest business environment progress
Greek president organizes reception for diplomats at Presidential Mansion
Ski resort on Mt. Pelion of central Greece in full operation
Holiday opening hours for shops resume in Greece on Wednesday