Trivago report on hotels: Top hospitality trends and predictions for 2020

Α Decrease font Enlarge font
Trivago report on hotels: Top hospitality trends and predictions for 2020Hospitality industry is ever-growing and increasingly competitive

The hospitality industry is ever-growing and increasingly competitive. With emerging technologies and rising guests’ expectations continually shaping it, it’s important to keep up with the latest trends, businessblog.trivago.com notes in a recent report and takes a look at the hospitality trends for 2020:

1. Digital will continue transforming the customer experience

It’s no surprise that the future of the hospitality industry will be powered by digital technologies. As in the past few years, mobile will keep on influencing the industry, along with other disruptive technologies that brands over the world will keep on incorporating into its guest offerings.

Not every exceptional customer experience has a human touch; sometimes it’s just a result of seamless digital integration.

Here are the technologies that you can expect to make a mark in 2020:

Internet of Things

Internet of Things (IoT) is one of the biggest emerging technology trends in the hospitality world. Not only is the staff able to track down and manage valuable inventory within the hotel, but also the Smart Hotel features let the guests and staff better regulate energy consumption and support pro-environment and sustainability initiatives. Besides, Cognizant affirms IoT’s potential to drive revenues in a hotel. In its report, Hospitality in the Digital Era, “Numerous hoteliers that are investing in mobile engagement expect guests will use mobile devices not only for room selection and payment but also as access keys for amenities such as pools and spas.” Not only this, IoT-powered beacon technology sends real-time offers to guests’ smartphones, thereby encouraging more sales.

Artificial Intelligence

Another technology that a lot of hoteliers are experimenting with is artificial intelligence (AI). AI helps hotels interact with the guests in a multiple of ways. From using AI-fueled chatbots to robots at the hotel check-in desks or for room service, hotels are moving toward guest-centric hospitality. Oracle Hospitality, while talking about the value of AI-enabled devices in hotel settings, notes, “More than a promise, artificial intelligence has been shown to dramatically reduce the need for human assistance when it comes to answering and resolving problems that commonly arise during a guest stay.

Virtual Reality

Virtual reality (VR) is being used by hoteliers to blend the digital and physical worlds to create an immersive world for their guests. It doesn’t only make travel experiences of guests more seamless; it also entertains them, thereby making VR experiences very popular. According to Adobe Digital Insights, “At least eight of the largest hotels have tested some kind of VR experience.” And, this trend is expected to grow with hotels around the world looking for various ways to incorporate VR into the guest experience. A few of these ways are giving virtual tours by placing users in a simulated hotel and by providing virtual-reality experiences of storytelling in the rooms.

Facial Recognition

A commonly used system at airports, facial recognition is now finding its way into the hotels. It helps accelerate the check-in process and is particularly liked by frequent and business travelers. However, this system has its limitations with regard to the data regulations. If you plan to integrate live facial recognition technology in your hotel, you firstly need to pay attention to data protection laws in your region.

 

2. Hotels will define their online character

Thanks to increased social networking among consumers and the influence of social sites, it has become a business imperative for hotels to embrace social media. In order to get in front of their consumers, hotels need to continue publishing relevant content and distinguishing themselves from their competitors. Not only this, but they also need to have dedicated teams to monitor social comments on a daily basis and ensure prompt response to customer issues and feedback.

In addition to the above initiatives, the coming year will see hospitality brands coming out and defining their online personality for improved brand engagement.

More and more brands will not only attempt to sell a room but a story – a story that creates emotion.

Hotels need memorable branded content to tell a story with efficiency and impact. One of the examples of such content is sharing the experiences of people staying at the hotel with a focus on décor, culinary offerings, and amenities. Another easy-to-implement example is the introduction of multiple Instagrammable scenes around the property or social spaces to encourage photos, with a related hashtag.

3. Travelers will seek culturally immersive experiences

Consumer interest is shifting, and today’s traveler wants experiences over commodities and amenities. In fact, 67% of high-income travelers would rather spend their money on activities than a nicer hotel room, as pointed out by Skift.

We’ve seen the rise of niche properties over the past few years. In their quest to attract travelers by offering unique guest experiences, hotels have turned themselves into niche facilities. They now offer special services like relaxing getaways, well-being retreats, adventurous holidays, etc.

2020 will particularly see the rise of engaged customer base who craves unique local experiences. To be successful in this industry, hotels will have to design exciting local as well as personalized experiences for their guests. BCG reports, “By 2024, personal and experiential luxury alone is estimated to be a €1,260 billion market—a significant increase from €845 billion in 2015.”

Destination marketing and management are going to be the topmost priority for most of the hoteliers.

Cvent suggests creating niche itineraries instead of listing attractions by building custom itineraries based on visitor’s interests or by neighborhood. Along with sightseeing, food will also play a major role in showcasing culture and heritage of the area. To provide local experiences, hotels will ditch their generic menus to offer more authentic and interesting local dishes instead. Also, traditional recipes will be made using local and fresh produce and wholesome ingredients. Other ways to pay homage to local cuisine is to hold food events or culinary tours and offer cooking classes or demonstrations. You can also bring more authenticity in common areas and hotel rooms through regional elements, artworks, and materials.

4. Hotels will embrace sustainability

Sustainability will be a key factor in successful brand management of hotels, as it’s one of the most important global issues facing the world right now. And, hotels will advance their sustainability mission to fuel their corporate social responsibility efforts and establish trust.

Sustainability is a win-win for both planet and profits as environmental responsibility is increasingly becoming a guest preference.

Cognizant concludes, “Guests are increasingly eager to do their part for sustainability, embracing campaigns to reuse bathroom towels and request less frequent bed linen changes.” Hotels also get rewarded through tax-reduction policies and energy-saving schemes.

Green campaigns that hotels will consider are global carbon emission compliance, waste reduction, reducing plastic usage, and saving water. As pointed out above, smart buildings that will digitize hotel facilities will also result in lower energy costs.

5. Hotels will focus on driving direct bookings

In 2020, businesses will be spending more time, money, and effort on building brand recall and loyalty to boost direct bookings. trivago and Phocuswright’s Independent Lodging Market study revealed how important it is for the hoteliers to sell directly.

Independent lodging properties have a strong desire to sell directly to the customer.

You should first and foremost focus on building a well-designed website and a high-quality booking engine. An optimized website with a responsive design will give a frictionless experience to your visitors. By incorporating an efficient booking engine will help you convert your online visitors into your hotel guests and win direct bookings.

Additionally, you need to promote your property to make the travelers notice you and book directly with you. Email-marketing and social-media campaigns will help you strengthen your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. Also, offering rewards and discounts to loyal as well as new customers will attract them to your website.

Another key trend for 2020 is metasearch marketing. trivago and Phocuswright’s study mentions that metasearch is expected to continue to grow, as independent properties reinforce efforts to further grow direct bookings. Getting your hotel listed on a metasearch engine will enhance your visibility and reach in the online market.

 RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: pixabay.com

Tornos
  1. 10/12 02:36

    Museum of Cycladic Art in Athens honors American sculptor Lynda Benglis

  2. 10/12 02:29

    Greek PM: National Transparency Authority Is a significant innovation

  3. 10/12 02:24

    Greece's Yorgos Lanthimos wins Best European Director for 2019 in Berlin

  4. 10/12 02:16

    Costas Vlassis sworn in Deputy Foreign Minister for Greek Diaspora

  5. 10/12 02:00

    First Greek Orthodox Church is constructed in Tanzania

  6. 09/12 23:44

    Finance Minister at NY Capital Link forum: Greek economy returning to normalcy

  7. 09/12 23:24

    New project will form first ever archive of Greek-American music (video)

  8. 09/12 22:19

    TrainOSE adds two trains to the Athens-Thessaloniki routes during Christmas

  9. 09/12 21:47

    Libyan House of Representatives speaker to UN: Turkey-Libya deal is invalid

  10. 09/12 21:10

    Greek Energy Minister in Madrid for the 25th UN Climate Change Conference

  11. 09/12 20:00

    Hellenic Republic Asset Development Fund: Tender to sell DEPA Infrastructure

  12. 09/12 18:29

    Greek PM to US firms: Add investments in Greece to your financial agenda

  13. 09/12 16:39

    Foundations laid for Onassis National Transplant Centre in Greece

  14. 08/12 14:35

    Four Greek scientists participate in NASA’s ”Touch the Sun” mission

  15. 08/12 14:30

    Archangel Michael Church Greek Language Institute’s presents new curriculum

  16. 08/12 14:27

    Greek government's new benefits policy includes easing fostering and adoption

  17. 08/12 14:21

    Pancyprian WIN’s Christmas Party in Glen Cove of New York on December 11

  18. 08/12 14:14

    Social dividend of 700 euros credited to beneficiaries in Greece by end of year

  19. 08/12 14:09

    Minister: Expat Greeks a great asset for unity when nation is challenged

  20. 08/12 14:04

    Primary residence protection on outstanding loans extended in Greece to April 2020

  21. 08/12 13:45

    President of Libyan House of Representatives to visit Greece

  22. 08/12 11:54

    Christian and Muslim leaders’ declaration against domestic violence in Greece

  23. 07/12 20:36

    'Stranded' rosy pelicans flown by plane from Cyprus to Lake Kerkini in Greece

  24. 07/12 18:16

    Greek FM: Libya's Ambassador given 72-hour deadline to leave the country

  25. 07/12 02:21

    Signing of the «golden» contract for Athens Metro Line 4 imminent

  26. 07/12 02:15

    Greek metallurgy firm becomes Aluminium Stewardship Initiative member

  27. 07/12 02:08

    EU VP Schinas and Commissioner Johansson conclude migration talks in Turkey

  28. 06/12 23:44

    Labor Ministry bill foresees big handout for every baby born in Greece

  29. 06/12 23:25

    Sharp increase in issuing of Golden Visas by Greece

  30. 06/12 23:05

    New delay in Athens Hellenikon casino project license award

  31. 06/12 21:18

    UN migration head appeals to EU to ease refugee pressure in Greece

  32. 06/12 18:54

    Canada’s PM Trudeau meets Greek counterpart Mitsotakis at NATO Summit

  33. 06/12 17:45

    Greece gains double benefit from latest Eurogroup meeting

  34. 06/12 15:39

    Athens opens door for Chinese investments in Greek telecommunications

  35. 06/12 14:05

    High Court rules Greek State must cover emergency private health care

  36. 06/12 13:33

    Greek Finance Minister announces €700 social dividend for 250,000 households

  37. 06/12 12:49

    Mystery Santa Claus brings joy to orphaned children in Volos, Greece

  38. 06/12 11:47

    Pontian Genocide conference held in Athens over the weekend

  39. 06/12 01:45

    Athens more sparkling and magical than ever this Christmas - full program of events

  40. 06/12 01:44

    Greek economy growth to exceed 2% in 2019 due to tourism

  41. 06/12 01:25

    Pantanassa Monastery in path of fires in New South Wales of Australia

  42. 06/12 01:21

    First snow of the season falls in Trikala and Thessaloniki in Greece (video)

  43. 06/12 01:20

    SNFCC sessions presents Greek-British artist Alex Kapranos in Athens

  44. 06/12 01:17

    Israel rebukes latest instance of 'Turkography' in the east Mediterranean

  45. 06/12 01:04

    Enjoy the great benefits of Greek chamomile tea

  46. 06/12 01:01

    CNN: Colorful Greek street on Mykonos island among most beautiful in the world

  47. 05/12 23:32

    New single framework for insolvent borrowers to be launched in Greece

  48. 05/12 23:21

    Greek President urges for dialogue among cultures at Academy of Athens event

  49. 05/12 23:11

    Athens approves Vatican’s ‘humanitarian corridor’ for asylum seekers

  50. 05/12 23:04

    Prime Minister: Greece relies on EU solidarity to address refugee crisis

  51. 05/12 23:01

    Kalamata Municipal Council blocks 5G pilot program due to health risks

  52. 05/12 22:47

    4.52 billion in tax arrears covered by 120-month installment plan in Greece

  53. 05/12 22:25

    The Travel lists 20 tips by Santorini locals for tourists in iconic Greek island

  54. 05/12 18:44

    Moon rocks from Apollo 11 on display at Athens National Observatory

  55. 05/12 16:35

    Greek Diaspora Minister Diamataris's statement following his resignation

  56. 05/12 16:09

    Envipco Automated Recycling Plant inaugurated by PM in Greece

  57. 05/12 14:54

    INSETE: Greek listings on Airbnb and HomeAway reach €1.15 billion in revenues

  58. 05/12 14:37

    Greece offers impressive tax breaks to attract affluent foreigners

  59. 05/12 14:21

    Temperatures drop below zero in ski resorts of Greece

  60. 05/12 14:06

    ELSTAT: Greek economy grew 2.3% during third quarter of 2019

  61. 05/12 10:55

    Athens International Science Film Festival returns for 13th consecutive year

  62. 05/12 10:32

    Religious Tourism: Visit Monastery of Agia Varvara Roussanou in Meteora

  63. 04/12 23:16

    New platform support vessel acquired by Hellenic Navy at historic Salamina site

  64. 04/12 22:43

    UK PM Boris Johnson unveils he reads Greek poetry to relax (video)

  65. 04/12 22:16

    Northern Greek city of Thessaloniki in search of its very own Santa Claus

  66. 04/12 22:10

    Tourism's carbon emissions measured in UNWTO report at COP25 (video)

  67. 04/12 22:06

    Fly safely and drink responsibly campaign launched in Norway

  68. 04/12 21:07

    Piraeus manager Cosco takes share in Bilk container terminal in Hungary

  69. 04/12 20:52

    Telecom provider Wind Hellas to get first offers during this month

  70. 04/12 20:39

    First relief for Greece's tax-battered middle class after 10 years of crisis

  71. 04/12 20:09

    US Ambassador hails reopening of Neorion Shipyard on Greek island of Syros

  72. 04/12 19:57

    Greek PM backs North Macedonia and Albania European Union hopes

  73. 04/12 19:40

    New flights to Greece in Summer 2020

  74. 04/12 19:24

    Greek Tourism Minister announces targeted action plan for U.S. market

  75. 04/12 19:17

    Religious Tourism: Catholic Archbishop of Malta visits Ecumenical Patriarchate

  76. 04/12 18:58

    US Ambassador in Athens warns that China may use cash-hungry Greece

  77. 04/12 18:30

    Minister: University reform to include performance-linked funding in Greece

  78. 04/12 18:00

    EU "in full solidarity with Greece and Cyprus" on Turkey-Libya MoU

  79. 04/12 17:35

    26W T-bill auction by Greece nets €812.5 million with negative yield of 0.02%

  80. 04/12 16:15

    Air Cargo peak season off to slow beginning during October 2019

  81. 04/12 14:24

    Average full-time private sector monthly salary in Greece reaches €1,166.76 in May

  82. 04/12 12:47

    Enjoy the traditional Greek loukoumades

  83. 04/12 10:10

    Greek PM to address meeting on the sidelines of NATO's anniversary

  84. 04/12 01:37

    Minister: Bilateral relations between Greece and Israel at an exceptional level

  85. 04/12 01:27

    Greek PM discusses tourism investments with top fund managers in London

  86. 04/12 01:16

    Greek PM to meet with Turkish President on the sidelines of the NATO Summit

  87. 04/12 00:52

    City Break report: Visiting popular Greektown spots in Detroit

  88. 04/12 00:07

    Greek health monitoring startup attracts attention of Johnson & Johnson

  89. 03/12 23:51

    Prime Minister: Greece fully supports EU targets to fight climate change

  90. 03/12 22:44

    Greek Foreign Minister meets with EU Representative for Foreign Affairs

  91. 03/12 22:35

    Bank of Greece chief working towards other systemic solutions for NPLs

  92. 03/12 22:20

    Technical solution for Thessaloniki Metro Venizelou Station greenlighted

  93. 03/12 21:05

    State Department: Turkey-Libya zones deal 'unhelpful and provocative'

  94. 03/12 20:52

    Piraeus Bank staff on strike actions on Wednesday and Thursday over layoffs

  95. 03/12 16:36

    European Union seeks clarifications from Cyprus over citizenship scheme

  96. 03/12 16:10

    Greek Labour Minister unveils plans for transition to digital age

  97. 03/12 14:34

    Survey: Samaria Gorge attracts tourists to Greek island of Crete

  98. 03/12 14:04

    Cold front from the Balkans to affect Greece from Tuesday to Thursday

  99. 03/12 12:52

    European Union Refugee Commissioner promises that Greece will get help

  100. 03/12 10:56

    Greek artist Dimitris Papaioannou debuts at Brooklyn Academy of Music