Trivago report on hotels: Top hospitality trends and predictions for 2020

Α Decrease font Enlarge font
Trivago report on hotels: Top hospitality trends and predictions for 2020Hospitality industry is ever-growing and increasingly competitive

The hospitality industry is ever-growing and increasingly competitive. With emerging technologies and rising guests’ expectations continually shaping it, it’s important to keep up with the latest trends, businessblog.trivago.com notes in a recent report and takes a look at the hospitality trends for 2020:

1. Digital will continue transforming the customer experience

It’s no surprise that the future of the hospitality industry will be powered by digital technologies. As in the past few years, mobile will keep on influencing the industry, along with other disruptive technologies that brands over the world will keep on incorporating into its guest offerings.

Not every exceptional customer experience has a human touch; sometimes it’s just a result of seamless digital integration.

Here are the technologies that you can expect to make a mark in 2020:

Internet of Things

Internet of Things (IoT) is one of the biggest emerging technology trends in the hospitality world. Not only is the staff able to track down and manage valuable inventory within the hotel, but also the Smart Hotel features let the guests and staff better regulate energy consumption and support pro-environment and sustainability initiatives. Besides, Cognizant affirms IoT’s potential to drive revenues in a hotel. In its report, Hospitality in the Digital Era, “Numerous hoteliers that are investing in mobile engagement expect guests will use mobile devices not only for room selection and payment but also as access keys for amenities such as pools and spas.” Not only this, IoT-powered beacon technology sends real-time offers to guests’ smartphones, thereby encouraging more sales.

Artificial Intelligence

Another technology that a lot of hoteliers are experimenting with is artificial intelligence (AI). AI helps hotels interact with the guests in a multiple of ways. From using AI-fueled chatbots to robots at the hotel check-in desks or for room service, hotels are moving toward guest-centric hospitality. Oracle Hospitality, while talking about the value of AI-enabled devices in hotel settings, notes, “More than a promise, artificial intelligence has been shown to dramatically reduce the need for human assistance when it comes to answering and resolving problems that commonly arise during a guest stay.

Virtual Reality

Virtual reality (VR) is being used by hoteliers to blend the digital and physical worlds to create an immersive world for their guests. It doesn’t only make travel experiences of guests more seamless; it also entertains them, thereby making VR experiences very popular. According to Adobe Digital Insights, “At least eight of the largest hotels have tested some kind of VR experience.” And, this trend is expected to grow with hotels around the world looking for various ways to incorporate VR into the guest experience. A few of these ways are giving virtual tours by placing users in a simulated hotel and by providing virtual-reality experiences of storytelling in the rooms.

Facial Recognition

A commonly used system at airports, facial recognition is now finding its way into the hotels. It helps accelerate the check-in process and is particularly liked by frequent and business travelers. However, this system has its limitations with regard to the data regulations. If you plan to integrate live facial recognition technology in your hotel, you firstly need to pay attention to data protection laws in your region.

 

2. Hotels will define their online character

Thanks to increased social networking among consumers and the influence of social sites, it has become a business imperative for hotels to embrace social media. In order to get in front of their consumers, hotels need to continue publishing relevant content and distinguishing themselves from their competitors. Not only this, but they also need to have dedicated teams to monitor social comments on a daily basis and ensure prompt response to customer issues and feedback.

In addition to the above initiatives, the coming year will see hospitality brands coming out and defining their online personality for improved brand engagement.

More and more brands will not only attempt to sell a room but a story – a story that creates emotion.

Hotels need memorable branded content to tell a story with efficiency and impact. One of the examples of such content is sharing the experiences of people staying at the hotel with a focus on décor, culinary offerings, and amenities. Another easy-to-implement example is the introduction of multiple Instagrammable scenes around the property or social spaces to encourage photos, with a related hashtag.

3. Travelers will seek culturally immersive experiences

Consumer interest is shifting, and today’s traveler wants experiences over commodities and amenities. In fact, 67% of high-income travelers would rather spend their money on activities than a nicer hotel room, as pointed out by Skift.

We’ve seen the rise of niche properties over the past few years. In their quest to attract travelers by offering unique guest experiences, hotels have turned themselves into niche facilities. They now offer special services like relaxing getaways, well-being retreats, adventurous holidays, etc.

2020 will particularly see the rise of engaged customer base who craves unique local experiences. To be successful in this industry, hotels will have to design exciting local as well as personalized experiences for their guests. BCG reports, “By 2024, personal and experiential luxury alone is estimated to be a €1,260 billion market—a significant increase from €845 billion in 2015.”

Destination marketing and management are going to be the topmost priority for most of the hoteliers.

Cvent suggests creating niche itineraries instead of listing attractions by building custom itineraries based on visitor’s interests or by neighborhood. Along with sightseeing, food will also play a major role in showcasing culture and heritage of the area. To provide local experiences, hotels will ditch their generic menus to offer more authentic and interesting local dishes instead. Also, traditional recipes will be made using local and fresh produce and wholesome ingredients. Other ways to pay homage to local cuisine is to hold food events or culinary tours and offer cooking classes or demonstrations. You can also bring more authenticity in common areas and hotel rooms through regional elements, artworks, and materials.

4. Hotels will embrace sustainability

Sustainability will be a key factor in successful brand management of hotels, as it’s one of the most important global issues facing the world right now. And, hotels will advance their sustainability mission to fuel their corporate social responsibility efforts and establish trust.

Sustainability is a win-win for both planet and profits as environmental responsibility is increasingly becoming a guest preference.

Cognizant concludes, “Guests are increasingly eager to do their part for sustainability, embracing campaigns to reuse bathroom towels and request less frequent bed linen changes.” Hotels also get rewarded through tax-reduction policies and energy-saving schemes.

Green campaigns that hotels will consider are global carbon emission compliance, waste reduction, reducing plastic usage, and saving water. As pointed out above, smart buildings that will digitize hotel facilities will also result in lower energy costs.

5. Hotels will focus on driving direct bookings

In 2020, businesses will be spending more time, money, and effort on building brand recall and loyalty to boost direct bookings. trivago and Phocuswright’s Independent Lodging Market study revealed how important it is for the hoteliers to sell directly.

Independent lodging properties have a strong desire to sell directly to the customer.

You should first and foremost focus on building a well-designed website and a high-quality booking engine. An optimized website with a responsive design will give a frictionless experience to your visitors. By incorporating an efficient booking engine will help you convert your online visitors into your hotel guests and win direct bookings.

Additionally, you need to promote your property to make the travelers notice you and book directly with you. Email-marketing and social-media campaigns will help you strengthen your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. Also, offering rewards and discounts to loyal as well as new customers will attract them to your website.

Another key trend for 2020 is metasearch marketing. trivago and Phocuswright’s study mentions that metasearch is expected to continue to grow, as independent properties reinforce efforts to further grow direct bookings. Getting your hotel listed on a metasearch engine will enhance your visibility and reach in the online market.

 RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: pixabay.com

Tornos
  1. 22/01 04:14

    New initiative for the return of the Parthenon Sculptures to Greece

  2. 22/01 04:03

    Spectacular photo of Greece's snow-covered Mount Olympus goes viral

  3. 22/01 03:58

    Melina Mercouri honored with commemorative events across Greece in 2020

  4. 22/01 03:53

    Mohegan Gaming Advisors wins casino license in Hellenikon project in Athens

  5. 22/01 03:41

    Greece aims at wider use of electric cars and plans incentives

  6. 22/01 01:35

    Olivier Py directs “Wozzeck” at the Greek National Opera in Athens (video)

  7. 21/01 23:30

    Dodecanesian Federation Taverna Night and Vasilopita Cutting in Astoria, NY

  8. 21/01 21:25

    National Public Health Organization: Coronavirus risk low among travelers

  9. 21/01 19:15

    Greek Cheese “Arseniko” in EU Protected Designation of Origin products list

  10. 21/01 17:10

    Metropolitan Cathedral of Athens unveils its museum with relics collection

  11. 21/01 17:10

    Greek FM: Defence cooperation deal with US guarantees peace in the region

  12. 21/01 15:59

    AP: Paris couture climbs Greece's Mount Olympus and plumbs marine depths

  13. 21/01 15:05

    The United Kingdom deplores Turkish drilling around Cyprus waters

  14. 21/01 13:53

    Italian diva Monica Bellucci to play Maria Callas in Athens theatre

  15. 21/01 11:47

    Patras-Pyrgos construction to go ahead under Olympia Odos in Southern Greece

  16. 21/01 04:43

    Prime Minister Mitsotakis meets delegation of Greek-Armenian community

  17. 21/01 04:39

    Institutions’ reps coming to Athens for the 5th post-memorandum evaluation

  18. 21/01 03:43

    AP: Greek tennis star Tsitsipas beats Caruso at Australian Open (video)

  19. 20/01 23:12

    ESM's Chief: Greek economy doing better than expected

  20. 20/01 23:08

    Many Greek restaurant and tavern owners prefer smoking ban stopped

  21. 20/01 21:02

    Greece and France agree on plan over migrant and refugee issue

  22. 20/01 19:55

    Winners of 2nd UNWTO tourism startup competition announced in Spain

  23. 20/01 19:48

    Germany “understands and shares” Greece's worries over Turkey-Libya MoU

  24. 20/01 17:36

    GNTO President Angela Gerekou: For Greece tourism is identical to hospitality

  25. 20/01 15:26

    Cyprus wants more cruise ships serviced at port of Limassol

  26. 20/01 15:22

    Photo show on Veria's flowering peach tree festival in city of Thessaloniki

  27. 20/01 13:17

    UNWTO: International tourism growth continues to outpace the global economy

  28. 20/01 11:13

    Registered unemployment on the rise in Greece during December 2019

  29. 20/01 09:52

    PM meets with Archbishop of Athens and All Greece Ieronymos II

  30. 19/01 15:10

    Marine Tourism: Adorable seal pups rescued and ready to return to Greek waters

  31. 19/01 15:05

    First-ever Vasilopita celebration at St. Photios National Shrine in Florida

  32. 19/01 15:00

    Greece to relocate some 100 unescorted refugee children to neighboring Serbia

  33. 19/01 14:54

    AHEPA helps in building bridges between Greece, Israel and Cyprus through Athens

  34. 19/01 14:46

    Greece records largest drop in house prices and rents in Europe during last 12 years

  35. 19/01 14:39

    Weather records announced in Greece during 2019

  36. 19/01 14:29

    Mayor of Kalamata invites visitors to Greek city in interview with TNH

  37. 19/01 14:22

    Greek Alternate Foreign Minister in Brussels on Sunday for IHRA conference

  38. 19/01 12:13

    The National Herald releases special guide on Tourism in Greece for 2020

  39. 19/01 10:05

    Greek PM speaks with European Council and European Commission chiefs

  40. 19/01 04:49

    U.S Embassy in Athens closed for Martin Luther Day on Monday

  41. 18/01 14:35

    Leadership 100 Conference to announce full program on February 20-23

  42. 18/01 14:24

    “Dublin is dead,” EU’s VP Schinas informs Greek Parliament

  43. 18/01 14:12

    Giannis Antetokounmpo and partner Mariah throw party for baby ‘Greek Freak’

  44. 18/01 14:03

    UK assures it will not deport unregistered EU citizens after Brexit

  45. 18/01 13:53

    Grant Thornton: Optimism grows among entrepreneurs in Greece

  46. 18/01 13:45

    Ferries' routes to Naxos and Mykonos islands approved by Greek shipping ministry

  47. 18/01 13:36

    Spectacular annual Easter rocket war in Chios under threat as organizers fold

  48. 18/01 13:36

    Spectacular annual Easter rocket war in Chios under threat as organizers fold

  49. 18/01 11:26

    Minister: Plans for Greece's transition to post-lignite era ready by end-June

  50. 17/01 21:31

    PM: Greece will veto Libya solution by EU if MoUs with Turkey are not revoked

  51. 17/01 19:29

    Record tourist arrivals in Cyprus during December and all of 2019

  52. 17/01 19:23

    Survey: Brexit a good time for Greece to ask for Parthenon Sculptures back

  53. 17/01 19:16

    Renovated Greek National Gallery of Art to reopen in Athens during 2021

  54. 17/01 18:58

    Bank of Greece: Realty prices are on a rise

  55. 17/01 18:53

    Onassis Stegi: Culture start-ups present ideas at innovation meetup in Athens

  56. 17/01 18:46

    Ministers: Environment and climate crisis a top issue for the Greek government

  57. 17/01 18:37

    Greece among top-25 countries to raise children in the world

  58. 17/01 18:05

    Greek and Moroccan FMs share their concerns over the situation in Libya

  59. 17/01 18:01

    Greek Minister in Organisation for Economic Cooperation and Development meeting

  60. 17/01 17:54

    Revenues from ”Tsitsipas Souvlaki” to be donated to Australian wildfire victims

  61. 17/01 17:44

    Albanian artist presents his artwork at Cultural Centre of Ioannina in Epirus

  62. 17/01 17:22

    EBRD proposals to slow down ‘overtourism’ on iconic Greek island of Santorini

  63. 17/01 17:03

    Greek artist to present creative origami fashion in Athens and Thessaloniki

  64. 17/01 16:55

    "Eastern Railway Egnatia" project back to the spotlight in Greece

  65. 17/01 16:01

    Greek budget recorded a primary surplus of €5.5 billion during 2018

  66. 17/01 15:36

    Foreign Minister: Libyan Commander Haftar agreed with all Greek points

  67. 17/01 15:21

    New asylum policy is the new Greek Migration Ministry's priority

  68. 17/01 14:43

    European Commission VP: Greece has already succeeded in the field of tourism

  69. 17/01 12:17

    NYPL central Manhattan branch to reopen as Stavros Niarchos Foundation Library

  70. 17/01 12:07

    PM: EU NSRF funding delivers fertile growth opportunity for Greek economy

  71. 17/01 10:51

    EU invests €1 trillion to make its economy more ecology-friendly

  72. 17/01 01:33

    6th Peloponnisos International Documentary Festival in Kalamata (video)

  73. 17/01 01:26

    New Greek Migration Ministry to accelerate international agreements (video)

  74. 17/01 00:47

    Onassis USA and the New Museum’s NEW INC announce ONX Studio in NYC

  75. 17/01 00:36

    Religious Tourism: Feast Day of Agios Antonios celebrated today in Greece

  76. 17/01 00:21

    Climbing Tourism: Female Greek mountaineer conquers 7 top peaks on Earth

  77. 17/01 00:16

    Aegean Airlines announces record passenger traffic during 2019

  78. 16/01 23:56

    9th edition of Gameathlon returns to Tae Kwon Do stadium in Athens

  79. 16/01 23:42

    UNWTO concludes International Tourism Marketing project for Yunnan

  80. 16/01 23:12

    PM meets board of Greek-American and American-Jewish organisations

  81. 16/01 19:37

    "West of Athens" shows travellers at Athens Airport a taste of the capital's history

  82. 16/01 18:16

    Etihad Airways announces return flights from Australia to Greece from $1,150

  83. 16/01 16:57

    US Ambassador for religious freedom to visit Ecumenical Patriarch in Istanbul

  84. 16/01 16:02

    Greek tourism: Average spending per trip increases by €61 during 2019

  85. 16/01 13:29

    Media: Rejected Hard Rock won’t give up contest for Hellenikon casino

  86. 16/01 12:12

    UNWTO joins support of Albania's post-earthquake recovery effort

  87. 16/01 11:17

    ITB Berlin and IPK contrast travel trends in the Americas

  88. 16/01 10:07

    Hellenic Caucus co-chairs meets with United Nations Special Representative for Cyprus

  89. 16/01 00:29

    After Hard Rock's bid, Mohegan advances for Hellenikon Casino license in Athens

  90. 16/01 00:18

    Olive Oil Symposium at the center of the ancient world in Delphi

  91. 16/01 00:08

    Minister: National Archaeological Museum in Athens to get major overhaul

  92. 15/01 23:47

    New record volume of traffic at Greek airports during 2019

  93. 15/01 23:30

    Congressman: Greek Prime Minister hit a home run in United States visit

  94. 15/01 23:09

    Associated Press: Cyprus repays crisis-era IMF loan ahead of schedule

  95. 15/01 22:49

    Greek Culture Minister meets with National Art Museum of China director

  96. 15/01 21:40

    Greek ferry firms competing over popular routes

  97. 15/01 21:13

    Visitors and revenues in museums and archaeological sites grow in Greece

  98. 15/01 21:06

    Insider: Greece among world’s top destination for 2020 (video)

  99. 15/01 20:44

    Religious Tourism: Greek Orthodox Epiphany marked in Sydney (video)

  100. 15/01 20:32

    Greek PM proposes for first time top female judge for President of Republic