Turkish Rixos Hotels to operate all-inclusive resort on Red Sea Riviera
Rixos Hotels has marked a major milestone in its Middle East expansion strategy after signing an agreement to manage its largest all-inclusive luxury resort in the world on Egypt's Red Sea Riviera, hospitalitynet.org reports.
Since Accor bought a 50% stake in the company, it has identified opportunities including partnering with the Eastern Company for Investment and Touristic Development to takeover and renovate an existing beachfront property. Scheduled for completion in 2020, it will be re-launched as the Rixos Hurghada Makadi Bay - a 1,636-key mega resort with world-class leisure, sports and entertainment facilities for which the Rixos brand is globally renowned.
The stand-out property will boast a spectacular location in a secluded bay on the Red Sea, just south of Hurghada - a global hotspot for scuba diving, family getaways and golf breaks.
Resort highlights will include individual villas, an extensive indoor and outdoor spa, fitness facilities, kids clubs, a waterpark, beach lounge, spacious conference centre, vast F&B wide-ranging F&B options and an expansive entertainment area with an amphitheatre.
It is expected to become the preferred destination for discerning travellers as well as corporate group business from key source markets such as Europe and the CIS.
"This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet," noted Fettah Tamince, Founder and Chairman of Rixos Hotels.
"We are delighted to partner with the Eastern Company for Investment and Touristic Development to launch this flagship project, which will set a new benchmark for luxury all-inclusive all-exclusive resorts in Egypt and the wider Middle East."
Mahmoud El-Sayed Moussa El-Sharkawy, CEO, the Eastern Company for Investment and Touristic Development, continued: "Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the Rixos brand, with its successful one-of-a-kind hospitality concept and proven expertise operating in Egypt's resort market, makes strategic sense. It's the perfect fit."
Rixos Hurghada Makadi Bay represents the first project of its kind since Accor joined forces with Rixos in 2017, strengthening the brand's footprint to four resorts in Egypt where its already operates properties in Alamein and Sharm El Sheikh and eight more across the Middle East.
"This unique takeover opportunity strengthens the Rixos offering in Egypt's Red Sea Riviera and highlights the strong collaboration Accor has established with Rixos team to develop the brand regionally and globally," pointed out Mark Willis, CEO, Accor Middle East & Africa.
"We would like to thank all the parties involved in this landmark project, which offers the right mix of elements in terms of scale of inventory and facilities to embody the Rixos business model and to boost awareness of its exclusive luxury offering in key regional and global markets."
The renovation plan of the existing development in Makadi Bay will be phased in two stages, each spanning a year, with phase one already underway and including the addition of wings and facilities to uplift the hotel in line with Rixos brand standards.
When phase one is finished, Rixos Hurghada Makadi Bay will be officially launched and feature 815 keys including villas, 12 F&B outlets, a beach lounge, 1,500 sqm of meeting space, a spa and wellness area covering 2,400 sqm, multiple pools, a small aqua park, kids' clubs and expansive outdoor areas for fitness and entertainment programmes.
Phase two of the renovation plan will begin as soon as the property opens its doors and will include a 23,000-sqm water park, as well as upgrades to the remaining hotel inventory.
Founded in 2000, Rixos Hotels is a Turkey-based luxury brand with a global portfolio of 25 hotels in 7 countries, 17 of which are operated as waterfront resorts and welcomes more than 1 million guest annually. The chain embodies traditional Turkish hospitality and features unique health treatment clubs and entertainment experiences for guests of all ages.
Since Accor bought a 50% stake in the company in 2017 it has identified opportunities to introduce its all-inclusive, all-exclusive fully-integrated entertainment resort model to key Middle East markets where this concept is new but fast gaining traction.
Rixos Hurghada Makadi Bay will expand Accor's footprint in Egypt to 25 properties strong with 13 more projects pipelined across its diversified portfolio of brands including Fairmont and Movenpick.
On Egypt's Red Sea and north coast, the Group's portfolio currently includes Rixos Sharm El Sheikh, Rixos Alamein and Rixos Premium Seagate in Nabq Bay, as well as Mövenpick El Gouna and Mövenpick Soma Bay.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
- 1) Greek Tourism Minιster meets Hellenic Chamber of Hotels
- 2) Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points
- 3) Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
- 4) Highest bidder for Sani property in Greece's Chalkidiki announced
04/05 17:56
Minister launches dynamic plan to boost Greece's relations with other countries
04/05 17:44
Greece opens another five Aegean Islands to Turkish visitors fast-track visas
03/05 18:00
03/05 17:42
Aegean and Olympic Air to fly 'Holy Light' from Athens to the rest of Greece
03/05 17:39
Athens transportation schedules over 2024 Greek Easter holidays announced
01/05 11:45
Euro 2004 Legends play FootGolf at Porto Carras Pro-Am Aegean Mini Tour
30/04 22:36
Visa entry express now available on five more Greek islands for Turkish citizens
30/04 20:44
Hellenic Police launches 10201, a 24-hour hotline for protection of minors in Greece
30/04 19:42
Aegean Airlines to distribute dividend for the first time after four years
30/04 18:39
May Day strikes in Greece: Public transportation disruptions and Syntagma Metro station closure
30/04 18:31
Bank of Greece report: More than 30 million tourists visit the country during 2023
25/04 22:00
Greek FM talks with Kuwaiti counterpart on bilateral relations, regional cooperation
25/04 14:49
Prices of products in Easter Basket the same or lower in Greece than in 2023
25/04 13:57
25/04 12:44
Greece and China to ink cooperation protocols in the fisheries sector
25/04 09:53
Extended shop opening hours for Easter in Greece start on Thursday
25/04 02:19
Athens Airport voted as the best in marketing strategy at European awards in Denmark
25/04 02:10
President of Hellenic Republic visits La Chascona Museum in visit to Chile
24/04 21:31
Thirty-one Greek political parties to take part in European Parliament elections
24/04 21:25
Payment by bank cards now accepted on Athens Airport Express bus lines
24/04 14:12
Herculaneum papyri unveil more than location of Plato's tomb in Athens
23/04 23:52
Greece’s New Ambassador to the United States visits Queens in New York
23/04 21:49
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
23/04 20:59
President of Hellenic Republic wraps up visit to Uruguay at parliament
23/04 15:44
Greek government will pass legislation halving commission paid for POS transactions
23/04 15:03
Precise location of Plato's burial site unveiled by ancient papyrus
22/04 22:33
'Nature Positive' peport highlights new collaborative era in travel & tourism
22/04 21:25
22/04 20:37
Greek and Turkish delegations discuss Confidence Building Measures for 2024
22/04 18:29
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
22/04 13:40
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
17/04 20:52
17/04 18:15
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
17/04 17:12
16/04 21:02
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
16/04 20:17
Greece will invest $830 million to protect marine biodiversity
16/04 01:46
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
16/04 01:35
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
16/04 00:29
European Committee of Regions and UN release study on Rural Tourism
15/04 20:41
15/04 19:58
Minister: Greece is transforming into a hub for exporting quality agri-food products
15/04 18:51
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
13/04 00:13
UN Tourism and Croatia to launch Research Centre for Sustainable Tourism
12/04 00:03
2024 marks a critical year in the enduring strength of Greek-German relations
12/04 00:00
11/04 22:07
Ambassador: US committed to upgrade of Greek military and support NATO's SE flank
11/04 19:40
Hellenic Pride on display at rainy Chicago Greek Independence Day Parade
11/04 02:06
Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations
11/04 01:58
UN Tourism launches investment guidelines for Albania sector
10/04 19:01
Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions
10/04 18:25
Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running
09/04 23:57
Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance
09/04 23:55
UN Tourism members promote agenda for Europe as region leads global recovery
09/04 23:46
HFS presents 1968, Rousing Docudrama about Greece’s First European Cup April 21
09/04 22:48
Stolen 7th-century BC oenochoe returned to Greece by Hanover museum, municipality
09/04 22:42
Greek civil servants confederation ADEDY to strike on May 21
09/04 21:55
Greek Migration Minister meets Senior US Coordinator for Lawful Migration
08/04 23:48
08/04 23:41
Elliniko-Argyroupoli Mayor marches in Greek Independence Philadelphia Parade
08/04 21:53
Project Voria casino complex in Maroussi moving ahead after environmental report
08/04 21:36
Minister: Up to 120 delegations to take part in 9th Our Ocean Conference in Athens
08/04 19:22
Direct flight from Shanghai to Athens offers access to key tourism market for Greece
08/04 18:31
AI conference to attract distinguished speakers to Thessaloniki on April 25-27
04/04 23:28
City of San Jose marks March 25 with 16th Annual Greek Flag Raising Event
04/04 22:16
Urban plans published for seven townships in Thessaloniki and Attica of Greece
04/04 17:24
FinMin: The new EU economic and fiscal framework is good for Greece
04/04 15:30
Greek PM meets with the chiefs of the international pharmaceutical manufacturers
04/04 00:15
Deputy Minister for Macedonia-Thrace meets US Embassy Deputy Mission Chief
03/04 20:12
Syracuse AHEPA Chapter 37 marks March 25th Greek Independence Day
03/04 18:10
Greece's Delphi Economic Forum on April 10-13 to focus on 'The Great Transition'
03/04 16:42
Minister: Industrial production has returned to the pre-crisis levels in Greece
02/04 18:06
30/03 23:21
Eleni Gatzoyiannis scholarship offered to Greek students at Boston University
29/03 16:44
3rd edition of 'This is Athens - City Festival' with 250+ events from May 1 until June 2
29/03 15:53
Athens Metro station Aghia Varvara to stay closed on Saturday and Sunday
29/03 13:55
Greek Foreign Minister for Economic Diplomacy concludes visit to Montenegro
29/03 12:00
29/03 11:51
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
Greece opens another five Aegean Islands to Turkish visitors fast-track visas
Minister launches dynamic plan to boost Greece's relations with other countries
May Day strikes in Greece: Public transportation disruptions and Syntagma Metro station closure
Athens transportation schedules over 2024 Greek Easter holidays announced
Aegean and Olympic Air to fly 'Holy Light' from Athens to the rest of Greece
Visa entry express now available on five more Greek islands for Turkish citizens
Aegean Airlines to distribute dividend for the first time after four years
Hellenic Police launches 10201, a 24-hour hotline for protection of minors in Greece
Euro 2004 Legends play FootGolf at Porto Carras Pro-Am Aegean Mini Tour
Minister of National Economy: The environment in Greece is friendly for investments
Annual Summit of Women Political Leaders (WPL) to be held in Athens in April
Greek capital of Athens among top-10 most beautiful cities for the second time
Greek supermarkets record rise in value and decline in volume of FMCG sales
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
President of Hellenic Republic visits La Chascona Museum in visit to Chile
Deadline to file taxes is extended in Greece to July 31 by Finance Ministry
New publication: 'I am not Maria - I am Callas: Her real life and an eon of myths'
Inspirational project promoting Hellenism and love for Greece globally (video)
3-year stay and work permits approved for 30,000 undocumented migrants in Greece
Tax authorities enable payments with foreign bank cards in Greece
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
Deadline for submiting your film and your project to the Los Angeles Greek Film Festival
PM at Axia discussion: Greece offering great investment opportunities in 2023