Turkish Rixos Hotels to operate all-inclusive resort on Red Sea Riviera

Α Decrease font Enlarge font
Turkish Rixos Hotels to operate all-inclusive resort on Red Sea RivieraMajor milestone in its Middle East expansion strategy after signing an agreement to manage its largest all-inclusive luxury resort in the world

Rixos Hotels has marked a major milestone in its Middle East expansion strategy after signing an agreement to manage its largest all-inclusive luxury resort in the world on Egypt's Red Sea Riviera, hospitalitynet.org reports.

Since Accor bought a 50% stake in the company, it has identified opportunities including partnering with the Eastern Company for Investment and Touristic Development to takeover and renovate an existing beachfront property. Scheduled for completion in 2020, it will be re-launched as the Rixos Hurghada Makadi Bay - a 1,636-key mega resort with world-class leisure, sports and entertainment facilities for which the Rixos brand is globally renowned.

The stand-out property will boast a spectacular location in a secluded bay on the Red Sea, just south of Hurghada - a global hotspot for scuba diving, family getaways and golf breaks.

Resort highlights will include individual villas, an extensive indoor and outdoor spa, fitness facilities, kids clubs, a waterpark, beach lounge, spacious conference centre, vast F&B wide-ranging F&B options and an expansive entertainment area with an amphitheatre.

It is expected to become the preferred destination for discerning travellers as well as corporate group business from key source markets such as Europe and the CIS.

"This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet," noted Fettah Tamince, Founder and Chairman of Rixos Hotels.

"We are delighted to partner with the Eastern Company for Investment and Touristic Development to launch this flagship project, which will set a new benchmark for luxury all-inclusive all-exclusive resorts in Egypt and the wider Middle East."

Mahmoud El-Sayed Moussa El-Sharkawy, CEO, the Eastern Company for Investment and Touristic Development, continued: "Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the Rixos brand, with its successful one-of-a-kind hospitality concept and proven expertise operating in Egypt's resort market, makes strategic sense. It's the perfect fit."

Rixos Hurghada Makadi Bay represents the first project of its kind since Accor joined forces with Rixos in 2017, strengthening the brand's footprint to four resorts in Egypt where its already operates properties in Alamein and Sharm El Sheikh and eight more across the Middle East.

"This unique takeover opportunity strengthens the Rixos offering in Egypt's Red Sea Riviera and highlights the strong collaboration Accor has established  with Rixos team to develop the brand regionally and globally," pointed out Mark Willis, CEO, Accor Middle East & Africa.

"We would like to thank all the parties involved in this landmark project, which offers the right mix of elements in terms of scale of inventory and facilities to embody the Rixos business model and to boost awareness of its exclusive luxury offering in key regional and global markets."

The renovation plan of the existing development in Makadi Bay will be phased in two stages, each spanning a year, with phase one already underway and including the addition of wings and facilities to uplift the hotel in line with Rixos brand standards.

When phase one is finished, Rixos Hurghada Makadi Bay will be officially launched and feature 815 keys including villas, 12 F&B outlets, a beach lounge, 1,500 sqm of meeting space, a spa and wellness area covering 2,400 sqm, multiple pools, a small aqua park, kids' clubs and expansive outdoor areas for fitness and entertainment programmes.

Phase two of the renovation plan will begin as soon as the property opens its doors and will include a 23,000-sqm water park, as well as upgrades to the remaining hotel inventory.

Founded in 2000, Rixos Hotels is a Turkey-based luxury brand with a global portfolio of 25 hotels in 7 countries, 17 of which are operated as waterfront resorts and welcomes more than 1 million guest annually. The chain embodies traditional Turkish hospitality and features unique health treatment clubs and entertainment experiences for guests of all ages.

Since Accor bought a 50% stake in the company in 2017 it has identified opportunities to introduce its all-inclusive, all-exclusive fully-integrated entertainment resort model to key Middle East markets where this concept is new but fast gaining traction.

Rixos Hurghada Makadi Bay will expand Accor's footprint in Egypt to 25 properties strong with 13 more projects pipelined across its diversified portfolio of brands including Fairmont and Movenpick.

On Egypt's Red Sea and north coast, the Group's portfolio currently includes Rixos Sharm El Sheikh, Rixos Alamein and Rixos Premium Seagate in Nabq Bay, as well as Mövenpick El Gouna and Mövenpick Soma Bay.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

 

Tornos
  1. 18/08 20:31

    Greek Investment Ministry to accelerate public-private partnerships for 2020-2023

  2. 18/08 20:20

    Greek Development Minister tours Afandou in Rhodes with investor Angeliades

  3. 18/08 20:10

    Three bidders left for Hellenikon Casino investment in the Athens suburb

  4. 18/08 19:50

    Andros Jet to link Samothrace island with Alexandroupolis for two more days

  5. 18/08 19:26

    Exhibition opening on the Mosaic of Aegina in Greek island near Athens

  6. 18/08 19:15

    Aegean Regatta sets sail across Greece on Monday

  7. 18/08 19:05

    Impressive triangular home constructed in olive grove west of Athens

  8. 18/08 13:59

    New art director of Greek Festival

  9. 17/08 18:58

    Lighthouses open to public across Greece on August 18

  10. 16/08 23:23

    Full moon events at archaeological sites to conclude in Greece Sunday

  11. 16/08 23:12

    Greek Ministers to meet on Monday on Samothrace island transportation issue

  12. 16/08 21:47

    Greece records impresssive primary surplus of €1.779 billion in Jan-July

  13. 16/08 21:28

    Greek hospital worker fined 100 euros for violating smoking ban

  14. 16/08 20:59

    Cyclades International Classical Music Festival on Greek island of Syros

  15. 16/08 16:38

    Full moon shining bright over Koroni castle in southern Greece

  16. 16/08 12:40

    No active firefronts on Evia island but authorities still on alert

  17. 15/08 23:04

    Greek Prime Minister attends August 15 liturgy in island of Tinos

  18. 15/08 20:25

    Real estate report: Strong demand for office space in Greece

  19. 15/08 19:53

    Dormition of Virgin Mary celebrated across Greece on August 15th

  20. 14/08 17:00

    Greek flight safety expert to win sector's top international distinction

  21. 14/08 16:14

    Urgent measures to reduce flight delays at airports in Greece during peak season

  22. 14/08 15:22

    Passenger traffic in Greek airports soars 4.7% during first seven months of 2019

  23. 14/08 13:29

    Two ferries to arrive at Greek island of Samothrace on Wednesday

  24. 14/08 11:07

    Strong winds to temporarily subside in Greece

  25. 13/08 22:01

    AP: Kevin Spacey offers poetic tribute to Greek statue at Rome Museum (video)

  26. 13/08 21:56

    Greek Culture Minister meets with Chinese Ambassador to Athens Zhang Qiyue

  27. 13/08 21:56

    Two Greek beaches among world's top-50

  28. 13/08 17:24

    Media report: Secret ‘rooftop beach’ opens in the heart of Athens

  29. 13/08 13:13

    Visitors and revenues of Greek museums and ancient sites rise in April 2019

  30. 13/08 11:31

    Wildfire raging on Evia creates smoke cloud visible from Attica

  31. 13/08 09:42

    Schinias and Marathonas beaches out of bounds in Attica on Tuesday

  32. 12/08 19:28

    US Ambassador welcomes NBA MVP Giannis Antetokounmpo in Athens

  33. 12/08 18:52

    Mayor: Elafonissos island in Greece is a safe tourist destination

  34. 12/08 18:42

    Full moon events at archaeological sites in Greece to conclude Sunday

  35. 12/08 17:59

    Unique intact Hellenistic tomb found in Kozani of northern Greece

  36. 12/08 17:34

    Minister Theocharis: New strategic plan for the development of Greek tourism

  37. 12/08 14:24

    Wildfire on Mount Hymettus of Attica Region under total control

  38. 11/08 22:18

    Perseid meteor shower to peak on Greek sky on Monday

  39. 11/08 22:13

    Greek Prime Minsiter calls for shipowners to register their fleets locally

  40. 11/08 22:06

    Temperatures up to 40C to continue across Greece on Monday

  41. 11/08 22:01

    Building permits in Cyprus record big annual rise during first five months

  42. 11/08 21:47

    Greek island of Santorini becomes a global destination for parkour (videos)

  43. 11/08 21:29

    "Snakes of Virgin Mary" appear again in Greek island of Kefalonia (video)

  44. 10/08 18:32

    Media report: Roofless room in Greek island of Crete available on Airbnb

  45. 10/08 17:52

    First traditional Greek ‘Kafeneion’ opens up in the heart of Paris

  46. 09/08 21:03

    Fifth annual Molyvos International Music Festival opens in Lesvos

  47. 09/08 18:21

    Interest grows for 'last chance' debt settlement scheme in Greece

  48. 09/08 18:15

    French Finance Minister Le Maire meets with Greek officials in Athens

  49. 09/08 17:58

    Global Health Tourism figures honored in Ithaca, the island of Odysseus in Greece

  50. 09/08 17:53

    Ecumenical Patriarch Bartholomew wins 2019 ECOS Environmental Award (video)

  51. 09/08 17:48

    New PM reaffirms commitment Eldorado Gold's investment in Greece to proceed

  52. 09/08 17:41

    Window on Greek olive oil world marks 3rd anniversary

  53. 09/08 17:26

    Greek Minister visits beach for persons with disabilities in Voula suburb of Athens

  54. 09/08 16:43

    Greek Minister: Decisions unlocking Elliniko development project within August

  55. 09/08 16:36

    Turkish Rixos Hotels to operate all-inclusive resort on Red Sea Riviera

  56. 09/08 16:32

    Greek government abolishes 'written justification' clause by employers for firings

  57. 09/08 14:53

    Popular Chinese Travel Show films on Greek Islands of Santorini and Kefalonia

  58. 09/08 14:12

    Renowned Greek sculptor Takis passes at the age of 94

  59. 09/08 12:48

    Exquisite Classical Era grave steles discoverd at cemetery on Greek island of Tinos

  60. 09/08 10:16

    Athens city opens eight airconditioned spaces on Saturday due to heatwave

  61. 08/08 21:35

    Greek Health Minister meets British ambassador to Athens Kate Smith

  62. 08/08 20:49

    Law on return of critical executive powers to mayors passed by Greek Parliament

  63. 08/08 19:31

    Cyprus Antiquities Department on collapse of Venetian Walls in Nicosia

  64. 08/08 18:23

    British travel series comedy ‘The Trip’ comes to Greece

  65. 08/08 18:01

    Parliament Budget Office: Improvement in liquidity for Greece's four systemic banks

  66. 08/08 17:57

    ”Taste of the Danforth” Street Festival in Toronto’s Greektown on August 9-11 (video)

  67. 08/08 17:23

    Athens municipality and government discuss major upgrades in Greek capital

  68. 08/08 17:14

    1st Energy Ministerial Meeting in Athens promotes environmental co-operation

  69. 08/08 13:58

    Concession agreement for marina on Greek island of Chios signed

  70. 08/08 12:49

    Greek shipping expands dominance in European Union and the world

  71. 08/08 10:17

    New 6th century BC finds by excavation works on Despotiko island in Greece

  72. 08/08 00:49

    New York City Greek Film Festival to take place between October 17-23

  73. 07/08 22:42

    Report: How Airbnb fared against top hotel chains, Marriott, Hilton and Intercontinental

  74. 07/08 22:39

    New York Euripides Summer Festival presents "Iphigenia among the Taurians"

  75. 07/08 22:16

    Enaleia: First Professional Fishing School in Greece supported by THI grant

  76. 07/08 22:05

    The Ethnological Museum of Cyprus will be closed due to conservation works

  77. 07/08 21:21

    Tom Hanks finds 'perfect car' during August vacation in Greece

  78. 07/08 18:43

    Greece moving to end long airport delays at popular tourism spots

  79. 07/08 18:16

    IATA: Air freight drops for eighth consecutive month

  80. 07/08 15:17

    Greece ranks 26th globally in water scarcity issues

  81. 07/08 13:58

    Greek Prime Minister Mitsotakis meets Patriarch of Alexandria Theodoros II

  82. 07/08 11:45

    Deputy FM for expats says Greeks in Australia a government priority

  83. 07/08 00:32

    Booking.com: Gen Z second most likely generation to volunteer when travelling

  84. 06/08 19:20

    Qatar's traditional sailboat 'Al Mubaraki' to dock at Piraeus Marina Zeas on Wednesday

  85. 06/08 17:50

    Ancient Greeks may have guided creation of China’s Terracotta Army (video)

  86. 06/08 17:28

    Greek PM Mitsotakis meets with chief of Orascom Group Naguib Sawiris

  87. 06/08 16:57

    Greek olive oil effective in the management of diabetes

  88. 06/08 13:43

    Greek Energy Minister meets US Assistant Secretary for Energy in Athens

  89. 06/08 10:08

    Greek Hoteliers Federation chief: 10%-15% drop in overnight stay rates during 2019

  90. 05/08 17:47

    Tax registry system to connect with police ID registry in Greece as of Wednesday

  91. 05/08 16:16

    Social security debtors in Greece can apply for 120-installments on Tuesday

  92. 05/08 15:56

    Greek Minister: No deadline extension for Helleniko casino concession

  93. 05/08 15:51

    Sports Tourism: Greek tennis star Tsitsipas climbs to No5 in ATP's world rankings

  94. 05/08 14:55

    Piraeus Bank completes €4.2 million property sales in Greece

  95. 05/08 13:44

    Cosco to re-submit €612 million Piraeus port master plan to new Greek government

  96. 05/08 10:55

    Mobilemoons: Newest travel trend of solo trips with a phone instead of a companion

  97. 04/08 22:54

    Tourism revenue drops by 5.8% in Cyprus during May

  98. 04/08 16:50

    Greek Ministry of Foreign Affairs sends condolences after US mass shootings

  99. 04/08 10:10

    Jazz across the water: Sister festivals in Greek island of Rhodes and Bodrum

  100. 03/08 23:51

    Greek expressionism exhibition in Athens until January 5, 2020