Trivago: Five Hotel technologies that can create personalized guest experiences

Α Decrease font Enlarge font
Trivago: Five Hotel technologies that can create personalized guest experiences Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenue increase by 6% to 10%

With the advent of technology and ever-rising competition in the hotel industry, the next-generation hotel guests demand frictionless stays, wherein their needs and requirements are anticipated and taken care of automatically by the hotels. Thus, as a hotelier or an accommodation provider, it is imperative for you to fine-tune your digital strategies to deliver a hyper-personalized and seamless experience to your guests. This will not only help you drive loyalty but will also ensure the escalation of repeat business.

The Boston Consulting Group1 notes, “Personalization is not a perk – it is imperative. Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenue increase by 6% to 10%—two to three times faster than those that don’t.” So, how exactly can you enhance customer service by offering tailored guest experiences with the help of digital technologies?

Here, we’ve listed the five most effective digital strategies that can help you deliver an optimally customized guest experience:

1. AR/VR and Wearables

Augmented Reality (AR), Virtual Reality (VR), and wearables let the users immerse into a digital environment with the help of sounds, images, and other physical sensations. Although AR/VR and wearables have a long history, they have recently gained a lot of traction in the mainstream consumer technology, enabling a lot of hotels to experiment with these digital experiences.

According to the Adobe Digital Insights (ADI)2, “At least eight of the largest hotels have tested some kind of VR experience.” AR and VR experiences can include virtual tours of hotels and hotel rooms, thereby enabling the guests to take their pick. AR can also help the hotels introduce more interactive and immersive elements into the hotel, for example, wall maps when viewed through a smartphone can work as a tourist information tool.

2. AI Chatbots

AI chatbots and virtual assistants can help create a customized experience for your guest, right from handling the customer service inquiries to sealing the potential booking process. With the help of chatbots, you can make sure that you stay well-connected with your customer.

You can also compile and leverage data about your guests based on the context and their intent. This can help you provide the next generation of frictionless experience in an authentic and personalized way. For example, with the information collected, you can offer family discounts, suggest rooms and facilities for business trips, or recommend special dishes at the hotel.

3. Metasearch Engine

Metasearch engines follow a comparative rate model that show the rates and features of various hotels at a given location. Given their popularity, credibility, and smart price- and feature-comparison tools, most of the people search for the hotels on Metasearch engines. So, if you are not on a Metasearch engine yet, chances are you are already lagging behind your competition.

In addition to reaching your potential customers, Metasearch can help you acquire, process, and own the customer data as the booking is made through your own booking engine, unlike an OTA. This can, in turn, help you build more customized relationships with your guests.

4. Cloud-based Management

The Boston Consulting Group in its ‘How to win with Big data’ report3 mentions that “big-data strategy is not only useful in developing internal processes to ensure compliance but also in engaging external customers.”

Gathering guest data and using it in the right manner has been a major goal for hospitality entities in recent years. Thus, initiatives related to cloud-based management, wherein you mine data, record it, interpret it, and use it for sending out personalized notifications and offers, based on the guest preferences and behavior are essential for enhancing the overall guest experience. Additionally, cloud technology is useful in centralizing property organization within one platform, which implies that every aspect of the hotel business can be managed from it, right from reservations to duty assignments.

Adopting cloud-based technologies and going paperless will also be an added advantage for your hotel as you can provide an environment-friendly guest experience.

5. Beacon and Geolocation Technology

Beacon technology works through Bluetooth and is very effective in sending customized push notifications or enabling certain functions whenever people enter a specific location. This technology can prove to be especially useful for the hotels in making the guests spend more and more time within the hotel and use in-house services and facilities with the help of contextually relevant and personalized communication.

Useful cases for the beacon technology are notifying the guests of complimentary spa services or happy hours in the bar. Geolocation technology can also enable your guests to check-in via smartphones among utilizing many other facilities. 

Implementing the latest digital strategies to interact and engage with the guests can help you know what they require and offer them exactly that for more repeat business and referrals for your hotel. Have you already adopted or are planning to adopt any hotel technology listed above? If yes, please share your success story or thoughts with us in the comments section below.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: pixabay.com


Tornos
  1. 01/06 20:49

    Mt. Athos in Northern Greece reopening to visitors and workers under conditions

  2. 01/06 20:48

    Civil Aviation Authority on two-tier June rules on international flights to Greece

  3. 01/06 20:39

    World's rich buy Greek luxury homes during COVID-19

  4. 01/06 20:32

    18th Special Advisory Committee for SNF Heath Initiative in Athens

  5. 01/06 20:20

    Affluent Russians flew with private jets to Cyprus during COVID-19 lockdown

  6. 01/06 20:17

    Greek Prime Minister visits primary school in Kallithea suburb of Athens

  7. 01/06 19:26

    First export of Kozani saffron ready to ship from Greece to China

  8. 01/06 18:11

    AP: Greece lifts lockdown on Hotels, pools and Golf courses

  9. 01/06 15:04

    Government spokesperson: Reopening of primary schools based on advice of experts

  10. 01/06 13:35

    Greece's Foundation for Research & Technology EIT Climate-KIC partner

  11. 31/05 14:16

    Environment Minister: Greece to ban disposable plastics as of July 2021

  12. 31/05 14:07

    Big Fat Greek Wedding returns on Facebook with livestream coronavirus campaign

  13. 31/05 14:03

    President: Greece is a country of creativity, equality and respect of human rights

  14. 31/05 13:56

    International production to start filming on Greek island of Amorgos on June 20

  15. 31/05 13:50

    Seven new Covid-19 cases since Friday and again no new fatalities in Greece

  16. 31/05 13:43

    Cyprus expects post-COVID-19 increased August arrivals of up to 600,000 tourists

  17. 31/05 13:39

    New draft bill raises A/V production subsidies and extends digital services in Greece

  18. 31/05 13:38

    Call on South Africa’s government for financial relief to airline sector

  19. 31/05 09:21

    Media report: Lesser-known travel destinations in a reopening Greece

  20. 30/05 15:02

    International Air Transport Association: Airline debt to soar by 28%

  21. 30/05 14:59

    Greek Minister: Hagia Sophia belongs to world heritage and must be respected

  22. 30/05 14:54

    UNWTO launches global guidelines to reopen tourism

  23. 30/05 14:23

    Provocative recitation of Quran in Hagia Sophia of Constantinople (videos)

  24. 30/05 14:21

    Greek PM: We want our actions to talk not our words (video)

  25. 30/05 13:32

    Reduced ticket prices in public transportation in Greece as of June 1

  26. 30/05 12:17

    Greek Minister presents amendment for boosting domestic tourism

  27. 30/05 11:53

    Athens and Epidaurus Festival to announce its program in Greece next Tuesday

  28. 29/05 22:06

    How ancient Greeks regarded India’s Caste system in 300 BC

  29. 29/05 21:07

    “Trip to Greece” film promotes destination in most critical tourist phase

  30. 29/05 20:40

    Greek train services expand while iconic routes at Pelion and Kalavryta restart

  31. 29/05 18:44

    No deaths from Covid-19 again in Greece during the last 24 hours

  32. 29/05 15:53

    Greek government: Turkish 'fiestas' outside Hagia Sophia 'annoying'

  33. 29/05 15:34

    Celestyal: Reopening of cruise sector to follow adoption of EU rules

  34. 29/05 13:39

    Greece to open its borders for inbound flights to these 29 countries from June 15

  35. 29/05 11:23

    International Documentary Festival on Castellorizo island on August 23-30

  36. 28/05 20:22

    AP: Austria takes Covid-19 precautions as it awaits summer tourist season

  37. 28/05 20:06

    Muslims pray in front of Hagia Sophia to revert historic monument into Mosque

  38. 28/05 19:47

    Brookings webinar with Greek PM on Greece’s COVID-19 response (video)

  39. 28/05 19:41

    Greek government's plan on re-opening of tourism sets five priorities

  40. 28/05 19:18

    AP: Europeans soak up the sun but Coronavirus travel rules a puzzle

  41. 28/05 19:04

    US to donate €2.9 million for refugee unaccompanied minors in Greece

  42. 28/05 18:23

    Greek police forces in Evros to be reinforced by 400 officers

  43. 28/05 18:12

    Greek Tourism Minister: Our target is to be ready to welcome every tourist

  44. 28/05 18:02

    AP: EasyJet and American Airlines to reduce workforce amid Covid-19

  45. 28/05 16:22

    PM: Greece secured €32 billion as a result of the government's consistent work

  46. 28/05 16:00

    COVID-19 Observatory: Greece's good course even more firmly established

  47. 28/05 15:41

    No coronavirus lockdown Swedish tourists welcome on Cyprus yet

  48. 28/05 14:56

    Health Minister: Single management and protocols for all Greek islands

  49. 28/05 14:42

    European Best Destinations: Monolithi Beach in Greece the safest in the whole of Europe

  50. 28/05 13:12

    WTTC presents first global safety stamp for 'Safe Travels' protocols around the world

  51. 28/05 01:37

    Greek firm concludes first phase of construction works in Agia Napa Marina

  52. 28/05 01:24

    Greek island medical staff being trained to deal with potential coronavirus cases

  53. 28/05 01:11

    GNTO and National Theatre in Athens to promote cultural tourism in Greece

  54. 28/05 00:34

    Greek Prime Minister welcomes European Commission aid proposal of €750 billion

  55. 27/05 23:40

    Aegean airline resumes foreign flights from Thessaloniki June 15

  56. 27/05 22:12

    Athens Open Air Film Festival offers unforgettable nights to movie fans

  57. 27/05 21:55

    European Union Covid-19 Recovery Fund to allocate €33.4 billion to Greece

  58. 27/05 20:53

    No new deaths from coronavirus pandemic in Greece since Tuesday

  59. 27/05 20:19

    Greece to invest its portion of the EU Recovery Fund 'prudently and responsibly'

  60. 27/05 19:27

    Telegraph praises Greece for moving early and decisively to keep Covid-19 out

  61. 27/05 16:35

    The New Orthodox Observer multimedia content now completely online

  62. 27/05 16:25

    Cyprus pledges to cover costs for coronavirus-hit tourists and families

  63. 27/05 13:19

    Greek doctors: Vitamin D levels correlate to outcomes in coronavirus cases

  64. 27/05 13:15

    Latin America’s largest airline Latam filed for bankruptcy

  65. 27/05 11:59

    Unstable weather to continue in Greece during the next 24 hours

  66. 26/05 23:03

    Greek cruise operator Celestyal Cruises stops all voyages until July 30

  67. 26/05 22:34

    Cyprus ends 14-day coronavirus quarantine in tourism re-opening

  68. 26/05 22:29

    Jerusalem's Holy Sepulcher reopens following Covid-19 closure

  69. 26/05 22:08

    CNN joins World Tourism Organization on #traveltomorrow campaign

  70. 26/05 21:41

    Discover “Lovers’ Cave” only 36km from the centre of Athens

  71. 26/05 21:15

    International Air Transport Association chief at media briefing on COVID-19

  72. 26/05 20:15

    Greece's Piraeus becomes top container port in entire Mediterranean

  73. 26/05 19:23

    Greece records ten new coronavirus cases throughout the country

  74. 26/05 19:06

    Greek PM to Bild: We will open tourism to countries with similar Covid-19 data

  75. 26/05 18:56

    Survey: One in three Greeks will always carry antiseptic from now on

  76. 26/05 16:37

    US airline shows strong interest in more flights to Greece

  77. 26/05 15:49

    Grecotel hotel chain sends message of optimism for tourism this summer

  78. 26/05 15:30

    FM: Greece has proved that it can protect our borders, the borders of Europe

  79. 26/05 12:55

    Deutsche Welle: Germany prepares to open up to 31 European countries on 15 June

  80. 25/05 23:04

    Admire rare “horseshoe cloud” from the sky of Crete

  81. 25/05 22:10

    AP: Repatriated Cypriots cause rise in coronavirus cases after lockdown eases

  82. 25/05 22:04

    Endowment for Orthodoxy and Hellenism Scholarship available by Faith

  83. 25/05 21:10

    Greek Minister: 'We don't want a summer without culture'

  84. 25/05 20:41

    Weather to change with rain, winds and hail in Greece till end of the week

  85. 25/05 20:29

    UNWTO President issues special message to celebrate Africa Day on May 25

  86. 25/05 20:28

    MIT Professor interview: Greece on good coronavirus recovery path

  87. 25/05 19:48

    Greek islands and ferries open and ready for big first wave of tourists in Greece

  88. 25/05 18:02

    Greek PM: Results in tourism will be better than expected

  89. 25/05 17:44

    Greek Finance Minιster: 'We are not discussing cuts to wages and pensions'

  90. 25/05 16:10

    German airline Lufthansa to resume flights to Greece in mid-June

  91. 25/05 15:59

    AP: German government fund greenlights €9 billion in aid to Lufthansa

  92. 25/05 15:13

    Transport Minister: Thessaloniki metro will delivered in 2023 according to schedule

  93. 25/05 13:33

    Five exotic Greek beaches with crystal clear waters

  94. 25/05 13:11

    Social distancing and masks recommended as Cyprus relaxes coronavirus restrictions

  95. 25/05 11:19

    Primary schools and kindergartens to reopen in Greece on June 1st

  96. 24/05 14:11

    Day-care centers for the elderly and disabled children to reopen in Greece on Monday

  97. 24/05 14:06

    Athens City plan to ban traffic over the summer and give center to pedestrians

  98. 24/05 13:48

    Three new cases of the coronavirus in Greece during last 24 hours

  99. 24/05 13:30

    Travelling to all Greek islands resumes on Monday

  100. 24/05 11:13

    Cafes, restaurants open for business in Athens on Monday