Trivago: Easy ways to use Google Analytics to improve a hotel's marketing strategy

Α Decrease font Enlarge font
Trivago: Easy ways to use Google Analytics to improve a hotel's marketing strategyGoogle Analytics provides must-have data for understanding how the property’s website is performing, as well as insights for improving and enhancing hotel marketing with better targeting, optimized campaigns, and new activities

“Google Analytics for hotel websites” is a topic that Trivago's readers have asked the leading platform to cover on its Business Blog.

Trivago notes how powerful a tool Google Analytics can be for a hotel property. It provides must-have data for understanding how the property’s website is performing, as well as insights for improving and enhancing hotel marketing with better targeting, optimized campaigns, and new activities.

As soon as you have a Google Analytics, you can start improving your hotel marketing in the following easy ways:

1. Track the overall performance of your property’s website

It’s important that you have a solid understanding of your website’s performance, and that you’re monitoring this performance over time. This will give you important information about how effective your hotel marketing is at bringing traffic to your site, which is crucial if you want to improve your marketing and track the results of your activities and campaigns.

It’ll also give you a good idea of how effective your site is at keeping travelers interested in your offerings, and how effective your overall booking journey is at converting potential guests into confirmed guests. Both equally important if your overall marketing strategy is to be a success.

There are three key metrics you’re going to want to look at:

  • Acquisition metrics — such as Sessions — measure how travelers arrive at your property’s website.
  • Behavior metrics — such as Bounce Rate — measure how travelers engage with your property’s website.
  • Conversion metrics — such as Goal Conversion Rate — measure how travelers complete an action on your property’s website.

2. Understand who’s visiting your property’s website

In addition to tracking your website’s overall performance, you can also gain invaluable insights into your online audience in Google Analytics.

To find out where visitors to your hotel website are located:

  • Click on “Audience” on the left
  • Then click on “Overview” on the left
  • On that page under the “Demographics” section, click on “Country”

This will show you where travelers interested in your property come from — and the markets where you may want to consider running marketing campaigns. This will also help you decide which languages to translate your website content into.

To find which age group visitors to your hotel website belong to:

  • Click on “Audience” on the left
  • Then click on “Demographics” on the left
  • Finally, click on “Overview” on the left

This will show you the breakdown of your website visitors by age. Based on these insights, you’ll know, for example, how good you are at attracting millennials and if you need to work on reaching this lucrative and influential travel group with social media marketing and other tactics.

Extra tip: You can also find out who is visiting your property’s listing on trivago using Visitors’ Profile. Find out how to get it here.

3. See which channels are bringing travelers to your property’s website

A powerful tool, Google Analytics can also be used to identify your main channels for attracting travelers to your property’s website. These may include Organic Search (from your SEO activities), Social (social media), Referral (direct links to your site), and Direct (when no tracking data is available).

To track your website’s traffic per channel:

  • Click on “Acquisition” on the left
  • Then click on “Overview” on the left

This will show you how effective your hotel marketing is across various digital channels, and which channels need more work.

For example, if your Organic traffic is low, you can consider developing a stronger SEO strategy for your property.

If you don’t see any Email traffic, or if there is some but you’d like to see more, you can think about running some hotel email marketing campaigns.

One way to improve your Referral traffic is by making sure your hotel website link is available on the most important online sites across the web. To have your official website link available on your trivago profile, post a Special Offer. Find out how to get it here.

And if you want to see more traffic from Social, boost your social media marketing with an active and engaging Facebook Business Page and, increasingly important, an attractive Instagram account.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

Photo Source: pixabay.com


 

Tornos
  1. 12/08 17:06

    Elounda marina on Greek island of Crete will host superyachts

  2. 12/08 17:01

    Greek FM to hold urgent meeting with United States counterpart

  3. 12/08 16:45

    Leading Greek professor and Civil Protection General Secretary in Thessaloniki

  4. 12/08 16:37

    Israel expresses clear solidarity with Greece in crisis with Turkey

  5. 12/08 16:32

    196 new Covid-19 cases and one more death recorded in a day

  6. 12/08 16:25

    New Covid-19 measures won’t stop Greek singer from performing in Thessaloniki

  7. 12/08 13:21

    Greek Culture Minister offers restoration assistance to Lebanon

  8. 12/08 13:09

    Extraordinary EU Foreign Ministers Council meeting to take place on Friday

  9. 11/08 21:51

    Greece registers 196 Covid-19 cases and one fatality on Tuesday

  10. 11/08 19:14

    XRTC report: Coronavirus storm rocks the Greek ferry market

  11. 11/08 19:05

    Athens embassy: Greece and Germany partners in innovation and growth

  12. 11/08 18:21

    Media report: Greek tourism sector eyes EU COVID-19 aid

  13. 11/08 18:09

    ELSTAT: 6.5% increase in value of Greek exports during June

  14. 11/08 18:08

    Greek Minister: We assumed extra measures to curb the spread of Covid-19

  15. 11/08 18:01

    Russia approves coronavirus vaccine despite global scientific skepticism

  16. 11/08 17:27

    European Commission spokesperson expresses total support to Greece and Cyprus

  17. 11/08 17:12

    Jet2 will resume Cyprus flight to meet United Kingdom tourist demand

  18. 11/08 16:58

    $200-million Super-yacht ‘Olivia O’ visits Greek island of Ithaca (video)

  19. 11/08 15:14

    Impressive “Perseid” meteor shower peaking tonight (video)

  20. 11/08 14:49

    Greece to ask for an extraordinary European Union Foreign Affairs Council meeting

  21. 11/08 14:42

    Arrivals in Cyprus fell by 96.7% in June

  22. 11/08 13:50

    Greek Foreign Minister Dendias meets with United States Ambassador Pyatt

  23. 11/08 11:56

    126 new Covid-19 cases and one fatality reported in Greece for Monday

  24. 11/08 00:21

    Australian Prime Minister: ‘Unlikely’ borders will open by Christmas

  25. 11/08 00:16

    Cruise ship visits may have caused Covid-19 infections in Norway

  26. 10/08 20:42

    Media report: Rise in coronavirus cases in Greece could lead to UK travel ban

  27. 10/08 20:38

    Cyprus beer deliveries record montly rise but annual drop in July

  28. 10/08 19:38

    Athenian Agora Stoa of Attalos museum to close down for 14 days

  29. 10/08 18:33

    Greece imposes travel restrictions and limits popular island venues' open hours

  30. 10/08 18:22

    WHO: People infected by the coronavirus will surpass 20 million this week

  31. 10/08 17:01

    Elephants, rhinos and hippos once roamed Pinios River valley in Greece

  32. 10/08 16:50

    Cyprus and Russia agree to amend Double Tax Treaty on Monday

  33. 10/08 14:55

    Greek Health Minister: Extra measures against Covid-19 to be announced

  34. 10/08 11:47

    Best Hotels in Greece voted at 2020 Tripadvisor Travelers’ Choice Awards

  35. 10/08 11:45

    Historic Panagia Sumela Monastery frescoes damaged in Turkey

  36. 10/08 11:11

    Greek bond yields have reverted to levels below 1%

  37. 09/08 17:14

    Number of migrants and refugees drops in Greek islands during July

  38. 09/08 16:38

    Masks, Covid-19 test fines, flight passes, quarantines imposed by Cyprus

  39. 09/08 16:32

    Greek Navy's gunship carrying medical assistance departs for Beirut

  40. 09/08 16:21

    Reuters: Doctors reveal Turkish COVID-19 outbreak worse than reported

  41. 09/08 15:16

    Five dead and two missing after flood on Greek island of Evia

  42. 09/08 15:02

    Passengers from Malta should have negative coronavirus test to enter Greece

  43. 09/08 14:57

    Greek PM to participate in virtual donors conference for Lebanon

  44. 09/08 11:11

    AP: Cyprus to send more medical staff and equipment to Lebanon

  45. 08/08 23:10

    Greece raises €,812.5 million via 3-month Treasury bill at negative rate

  46. 08/08 22:56

    Weather improvement is expected in Athens after Sunday

  47. 08/08 22:44

    Media: COVID-19 ravaged US warns Americans Greece may not be safe

  48. 08/08 20:36

    152 new Covid-19 cases and one fatality in Greece during the last 24 hours

  49. 08/08 17:37

    EPP chief: Greek-Egyptian deals boosts peace and stability in Eastern Med

  50. 08/08 16:14

    Greek police carry out intense checks against spread of Covid-19 pandemic

  51. 08/08 15:32

    Greek government announces extra measures due to Covid-19 cases rise

  52. 08/08 13:30

    Perseids: Watch 100 meteors an hour zoom by next week

  53. 08/08 11:09

    MSC restarts sea cruises with three Greek port destinations

  54. 07/08 17:17

    United Kingdom returns twelve stolen religious icons to Greece

  55. 07/08 17:07

    AP: Hilton hotel sales drop in second quarter as travel freezes

  56. 07/08 17:03

    Greek producers lose half their peach crops to storm in Kozani

  57. 07/08 17:00

    Calls to 112 will be geolocalized with absolute accuracy in Greece

  58. 07/08 16:47

    Greek Foreign Minister: Agreement with Egypt a major gain for Greece

  59. 07/08 16:28

    Greek PM: Upgrading public transport a government priority

  60. 07/08 16:14

    Greece steps up efforts for return of Parthenon Sculptures ahead of Bicentennial

  61. 07/08 14:12

    Art Athina 2020 goes digital in Greece due to the coronavirus pandemic

  62. 07/08 12:53

    153 new coronavirus cases and no fatalities reported in Greece

  63. 07/08 11:57

    Greek island of Poros under curfew to contain Covid-19 infections

  64. 07/08 11:19

    Panic in international banks that try to get rid of the Turkish lira

  65. 07/08 10:42

    Only 400 Covid-19 cases from 1.3 million tourists recorded during July in Greece

  66. 06/08 19:24

    Kassandra festival in Chalkidiki peninsula of Greece cancelled

  67. 06/08 19:20

    Good dialogue with Colombian Mayors Medellin relaunced

  68. 06/08 19:14

    134 Iraqi migrants voluntarily returned from Greece to their country

  69. 06/08 17:03

    AP: Booking.com reduces workforce by thousands as travel drops

  70. 06/08 16:36

    Greek Defence Minister speaks on the phone with Lebanese counterpart

  71. 06/08 16:31

    Greek International Food Market satisfies demand for Virtual Experiences

  72. 06/08 16:02

    A new framework for cooperation on tourism between Greece and Egypt

  73. 06/08 15:51

    Austrian Interior Minister to visit Greek capital of Athens on August 25-26

  74. 06/08 14:47

    Coronavirus pandemic pushes Greek unemployment to 17%

  75. 06/08 14:36

    Greek government: Battle with virus won only when vaccine is found

  76. 06/08 13:11

    Storm front Thalia to spread to western central Greece on Thursday

  77. 05/08 20:14

    Cyprus conditions on Greek travelers perplexes Greek Tourism Minister

  78. 05/08 20:08

    The Enigma of Keros: Documentary on one of the top riddles of antiquity

  79. 05/08 20:01

    Hellenic College and Holy Cross will open with online classes in September

  80. 05/08 15:51

    Foreign ministry issues phone lines for Greeks affected by Beirut explosions

  81. 05/08 15:47

    Greek rescue team departs for Lebanon to help in aftermath of explosion

  82. 05/08 14:38

    Media reports: Greek woman dead and two injured in Beirut explosion

  83. 05/08 13:55

    Greek Prime Minister: Our national vaccine is our ‘philotimo’

  84. 05/08 12:54

    Greek professor warns young people can fall seriously ill from Covid-19

  85. 05/08 12:17

    More than 100 killed in two massive explosions in Beirut of Lebanon (videos)

  86. 05/08 11:44

    121 new Covid-19 cases and no fatalities reported in Greece

  87. 04/08 17:09

    Greeks visiting Cyprus face random coronavirus tests for entry

  88. 04/08 15:25

    New IATA’s Customer, Financial & Digital Services Senior VP

  89. 04/08 15:20

    Greece plans to make property buying easier for foreigners

  90. 04/08 15:17

    77 new Covid-19 cases and two fatalities in Greece during last 24 hours

  91. 04/08 15:12

    Press conference on COVID-19 scheduled in Greece today at 18:00

  92. 04/08 15:05

    Greek government cabinet reshuffle focused on improving functionality

  93. 04/08 14:51

    GNTO presents outdoor campaign to boost Greek tourism

  94. 04/08 14:05

    EU: Restrictions within states not necessarily accompanied by travel restrictions

  95. 04/08 09:27

    Despite coronavirus concerns, Greece allows cruise ships not coming yet

  96. 03/08 23:55

    British novelist Victoria Hislop returns to Crete, this time as a Greek

  97. 03/08 23:33

    "CHANIA: Always Pure" advertising campaign launched

  98. 03/08 20:29

    Face masks mandatory on decks of passenger ferries in Greece

  99. 03/08 19:33

    Greek museums and sites open on Monday night for August full moon

  100. 03/08 19:18

    Rescheduling of summer transport helps congestion in Greek capital of Athens