+ 41% bookings and turnover in online Greek hotel bookings during second 4 months of 2016

TornosNews.gr 03.10.2016 | 16:59
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+ 41% bookings and turnover in online Greek hotel bookings during second 4 months of 2016Direct bookings to Greek hotels through official sites rose in the second four months of 2016 by 41,5% compared to the same period in 2015

Direct bookings to Greek hotels through official sites rose in the second four months of 2016 by 41,5% compared to the same period in 2015, according to a recent study released by digital marketeers Nelios.

Evaluating and comparing data from 200 hotel sites, Nelios also found a 40,9% increase in turnover in the same period primarily as a result of last minute bookings.

The data by country are recorded in the following tables:

 

Direct Bookings 

Table 1
 

Country
Second 4 months 2015
Second 4 months 2016
USA
30.65%
82.8%
UK
19.12%
32.63%
Israel
39.49%
302.32%
France
38.83%
50.42%
Italy
55.68%
139.39%
Russia
28.57%
156.25%
Switzerland
52.45%
47.36%
Germany
107.40%
33.00%
Australia
32.60%
142.42%
Cyprus
18.18%
77.77%
Belgium
152.17%
26.41%

Turnover

Table 2
 

Country
Second 4 months 2015
Second 4 months 2016
USA
+28.89%
+65.56%
UK
+17.37%
+28.45%
Israel
+23.03%
+421.23%
Italy
+52.15%
+159.11%
Russia
+20.93%
+261.74%
France
+47.03%
+73.04%
Switzerland
+111.89%
+68.28%
Australia
+17.82%
+123.07%
Germany
+54.39%
+50.35%
Canada
- 37.33%
+151.98%
Belgium
+90.16%
+57.56%

Average booking value - Τοp 10 countries
 
Table 3


Second 4 months 2015
Τοp 10 countries / Change
Second 4 months 2016
1823.06€
Russia (+45.27%)
2648.41€
1366.35€
Switzerland (+38.98%)
1898.99€
1922.6€
USA (-1.34%)
1896.71€
1779.03€
UK (-1.46%)
1752.95€
1619.18€
Italy (-2.26%)
1582.49€
1723.24€
Australia (-11.15%)
1531.07€
1318.39€
France (+5.90%)
1396.22€
1050.52€
Belgium (+28.62%)
1351.22€
1480.01€
Israel (-11.79%)
1305.41€
1271.98€
Germany (-25.56%)
946.84€
667.06€
Cyprus (+3.09%)
687.72€

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