UNWTO: Innovation and partnerships to make wine tourism driver rural development

Α Decrease font Enlarge font
UNWTO: Innovation and partnerships to make wine tourism driver rural developmentWine tourism is in increasing demand as consumers look for more open-air experiences in rural areas in the post-pandemic era

Innovation, partnerships, and enhanced coordination are essential for making wine tourism a driver of rural development. That was the takeaway message from the 5th UNWTO Global Conference on Wine Tourism, held this week in Alentejo, Portugal, around the theme “Wine Tourism – a driver for rural development.”

Aligning with the central focus of World Tourism Day 2021, due to be celebrated on 27 September, the Conference brought public and private sector stakeholders together to identify ways to maximize the sector’s potential contributions to inclusive growth. Also on the agenda was advancing digital transformation, marketing, and promotion, and the conservation of nature through a thriving wine tourism sector. Around 150 people attended the conference in person, with many more joining virtually to hear from a wide range of experts, from wine producers and distributors to tour operators, destinations, and media.

Connecting tourists to territories

Opening the event, UNWTO Secretary-General, Zurab Pololikashvili: “The pandemic has strengthened the role of tourism in advancing rural development. Wine tourism and its connection with the territory, local products and traditions opens new opportunities to advance jobs and inclusiveness in rural areas”.

Joining Secretary-General Pololikashvili for high-level panel discussions were Rita Marques, Secretary of State of Tourism of Portugal, Jean-Baptiste Lemoyne, State Secretary to the Minister of Europe and Foreign Affairs of France, Sofia Zaharaki, Deputy Minister of Tourism of Greece and Mariam Kvrivishvili, Deputy Minister of Economy and Sustainable Development of Georgia.

The Minister of State, Economy and Digital Transition for Portugal, Pedro Siza Vieira, affirmed: “Wine tourism is at the forefront of our National Plan for Tourism. Its mission is to reach more visitors, from more countries, around the year, all over Portugal.” He also announced the launch of the Portuguese Wine Tourism website and the first Wine & Travel Week to be held in Porto, in February 2022.

Growing demand for authentic experiences

Wine tourism is in increasing demand as consumers look for more open-air experiences in rural areas in the post-pandemic era. The conference stressed the importance of developing the whole tourism value chain to complement the activities at the wineries as a means to create more jobs and businesses, promote local products, and improve the visitor experience.

Mayor of Reguengos de Monsaraz, José Calixto added: "Local Authorities play a decisive role in enhancing the built and intangible heritage of winegrowing territories. For Reguengos de Monsaraz, this conference was the most important moment of the Vine and Wine history in the largest wine-producing regions in Portugal and will provide a further boost to rural development."

The Conference was held on 8-10 September 2021, in the village of Monsaraz in the Alentejo region, in collaboration with the Government of Portugal, Turismo de Portugal, and the Municipality of Reguengos de Monsaraz. The Italian village of Alba in Region Piemonte will host the 2022 edition of the UNWTO Global Conference on Wine Tourism.

The Minister of Tourism of Italy, Massimo Garavaglia, said “The wine and food sector is increasingly proving to be a fundamental lever for Italian tourism. And it will be even more so in the future. For these reasons, the appointment next year in Italy of the sixth edition of the World Conference of Wine Tourism is doubly important.”

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: Wikimedia Commons License: CC-BY-SA Copyright: Elisavetch 

Tornos
  1. 21/01 18:17

    20,507 new Covid-19 cases and 108 fatalities recorded in Greece during Friday

  2. 21/01 17:30

    Greek Foreign Minister meets with Kosovo counterpart in Athens

  3. 21/01 16:26

    Freedom Pass scheme against Covid-19 costs €86 million to date in Greece

  4. 21/01 15:40

    Lonsdale Street Greek Festival 2022 postponed to 22 and 23 October 2022

  5. 21/01 15:36

    Los Angeles Greek Film Festival International Project Discovery Forum in May

  6. 21/01 15:01

    Greek government approves licences for seaplane infrastructure on Corfu and Paxi islands

  7. 21/01 14:53

    EOT: Plan for the promotion of military tourism in Greece

  8. 21/01 10:51

    Greek FM: Athens stands in solidarity with the people and the government of Ghana

  9. 20/01 21:46

    Medical expert: 93% of people who died of Covid-19 in Greece were unvaccinated

  10. 20/01 18:34

    Minister: E-mobility a key pillar of transport development in Greece

  11. 20/01 18:21

    Greek PM holds broad e-meeting with heads of diplomatic authorities abroad

  12. 20/01 18:11

    Shipping Minister: Greek Coast Guard saves lives in the Aegean with bravery

  13. 20/01 17:14

    Athens Panepistimio metro station opens after rally on Thursday afternoon

  14. 20/01 16:35

    Dominican Republic the focus of first UNWTO tourism investment guidelines

  15. 20/01 15:40

    Appointment platform for 4th vaccine opens for immunosuppressed individuals in Greece

  16. 20/01 15:23

    Bad weather front 'Elpis' to bring extreme cold and snow in Greece as of Saturday

  17. 20/01 15:07

    UNWTO affiliate members board elects chair and vice chairs for 2022-2025

  18. 20/01 10:15

    Environment Ministry: Six pristine highland areas slated for total protection in Greece

  19. 19/01 23:41

    French President thanks Greece for purchase of French Rafale jets (video)

  20. 19/01 21:21

    City of Barcelona joins UNWTO’s network of sustainable tourism observatories

  21. 19/01 21:10

    IATA issues statement on rollout of C-band 5G near airports in the United States

  22. 19/01 20:21

    TUI | Doubling of tourist arrivals in Greece in 2022 - New year better than 2019 (video)

  23. 19/01 20:19

    Redevelopment of Larnaca port and marina on track for implementation in Cyprus

  24. 19/01 20:16

    Current public measures against Covid extended in Greece by a week to January 31

  25. 19/01 19:52

    Finance Ministry: Greece raises 3.0 billion euros from 10-year bond issue

  26. 19/01 19:46

    Robert De Niro brings Nobu Hotel to Greek island of Santorini

  27. 19/01 19:43

    Greece records 20,107 new Covid-19 infections and 88 fatalities on Wednesday

  28. 19/01 18:27

    Crete island 2nd in Europe and 5th in the world in Tripadvisor 2022 popular destinations

  29. 19/01 16:01

    Greek unemployment rate dropped to 13.3% during November 2021

  30. 18/01 23:57

    Dominican President to announce 300 tourism education student scholarships

  31. 18/01 22:16

    Ice broke on surface of Lake Plastiras in Greece and visitors fell in the water (video)

  32. 18/01 21:45

    Free Covid-19 self-tests for schoolchildren available from pharmacies in Greece on Wednesday

  33. 18/01 20:11

    German supermodel Heidi Klum’s sexy dance in Greek island of Mykonos (video)

  34. 18/01 17:27

    United States airlines warn 5G technology at airports could cause chaos

  35. 18/01 15:35

    UNWTO: Tourism sector grows 4% in 2021 but remains far below pre-pandemic levels

  36. 18/01 15:31

    Greek government is waiting for the recommendations of the experts' committee

  37. 18/01 14:41

    Greek Foreign Minister meets with United States Ambassador in Athens

  38. 18/01 14:33

    Greek Tourism Minister: Upgrade of 3-star hotels introduced in development law

  39. 18/01 14:12

    Greek PM presents investments opportunities to Saudi Arabian businessman

  40. 17/01 22:27

    Greece: Two fronts of bad weather in the coming week

  41. 17/01 21:38

    Cypriot Deputy Minister of Tourism: Cyprus not just a sun and sea destination

  42. 17/01 20:23

    Fourth dose available for the immunosuppressed in Greece as of Thursday

  43. 17/01 19:05

    Greece expects another 25,000 treatments of molnupiravir for Covid-19 next month

  44. 17/01 19:05

    Greece records 18,834 new Covid-19 infections and 101 fatalities on Monday

  45. 17/01 14:58

    Athens and Harvard universities launch joint research on migration issue

  46. 17/01 14:23

    Greek Foreign Minister: France expresses the epitome of the European solidarity

  47. 17/01 12:52

    IATA's SVP for Commercial Products and Services

  48. 17/01 12:11

    Media report: Electricity consumers pay for market distortions in Greece

  49. 16/01 21:47

    Greek government will continue to provide support during global crisis in energy costs

  50. 16/01 13:40

    Stores open in Greece on Sunday, January 16

  51. 16/01 11:48

    Athens-based Pasteur Institute to create Greece's first vaccines production facility

  52. 16/01 09:45

    Last chance for Greece’s over-60’s: Get COVID-19 shot or 100-euro fines

  53. 16/01 07:58

    Greece records 17,447 new Covid-19 infections and 78 fatalities on Saturday

  54. 15/01 19:16

    UNWTO gets set to return to the FITUR tourism trade fair in Madrid on 19-23 January

  55. 15/01 14:51

    Health Minister: Greece receives 5,700 treatments of molnupiravir for Covid-19

  56. 15/01 12:39

    Associated Press: Fitch upgrades Greece’s credit outlook to Positive

  57. 14/01 20:46

    Energy costs overwhelm Greek households

  58. 14/01 17:35

    Greek Tourism Minister: Sector to be spearhead of development

  59. 14/01 14:44

    Greek Foreign Minister meets with counterparts of Austria, Estonia and Lithuania

  60. 14/01 13:46

    Wildlife tourism: Wolf population near Greek capital of Athens growing (video)

  61. 14/01 13:37

    WHO says that half of Europe will be infected with Covid-19 within the next two months

  62. 14/01 13:33

    New study confirms Greek olive oil is diet leader in cancer prevention

  63. 14/01 13:18

    Greek passport among the most powerful in the globe during 2022

  64. 14/01 13:12

    Average age of new Covid-19 cases rises in Greece from 29 to 39 years

  65. 14/01 13:08

    Greek government will support households and businesses with targeted actions

  66. 14/01 13:01

    Athens Stock Exchange reached pre-pandemic levels for the first time since 2020

  67. 14/01 12:56

    Greek island of Myconos: New rap footage by Heidi Klum and Snoop Dogg (video)

  68. 14/01 10:52

    6,364 self-tests found positive among students and teachers in Greece

  69. 13/01 23:19

    Capital Link Company Presentations Series in New York on January 13-27

  70. 13/01 21:14

    Monoclonal antibody doses already allocated to qualifying patients in Greece

  71. 13/01 20:23

    Ferries to Crete island leaving on Thursday night as weather improves

  72. 13/01 20:08

    Asymptomatic people with Covid may resume daily activities after 5-day isolation

  73. 13/01 20:00

    Diaspora Greeks now able to e-register family changes through consulates

  74. 13/01 19:13

    Greece records 20,409 new Covid-19 infections and 80 fatalities on Thursday

  75. 13/01 18:55

    Greek PM on TV interview: Second increase in minimum wage on May 1

  76. 13/01 18:03

    UN report underscores significance of tourism for economic recovery in 2022

  77. 13/01 15:31

    Ski resort on Mount Pelion in Thessaly of Greece opens on Friday

  78. 13/01 13:52

    Focus Bari research: Why 17% of Greeks still refuse to get vaccinated against Covid

  79. 13/01 11:27

    IATA: Air passenger traffic improved during November

  80. 12/01 18:36

    Good Housekeeping: The ultimate Greece holiday destinations to visit this summer

  81. 12/01 16:26

    London Times support return of Elgin Marbles to Greece after 50 years

  82. 12/01 16:23

    City of Athens provides heated shelters for homeless citizens during bad weather

  83. 12/01 15:20

    Greek PM: Our goal is the creation of 86,000 job positions during 2022

  84. 12/01 14:59

    Greece extends COVID-19 measures and will fine unvaccinated over-60’s

  85. 12/01 13:42

    How workers issue a positive rapid test certificate for leave of absence in Greece

  86. 12/01 13:36

    Greek government spokesperson: Too early to speak about relaxing measures

  87. 12/01 13:06

    Greek government to announce interventions regarding VAT on basic products

  88. 12/01 12:03

    High demand for experiences and spending rise on travel in 2022: TripAdvisor - Ipsos

  89. 12/01 10:33

    'Diomedes' weather front brings snowfall and strong winds in Greece

  90. 11/01 21:21

    32,694 new Covid-19 cases and 80 fatalities recorded in Greece during last 24 hours

  91. 11/01 20:12

    Tourism revenue reaches pre-COVID levels in Cyprus in October 2021

  92. 11/01 19:28

    IATA: Supply chain disruptions halve November 2021 air cargo growth

  93. 11/01 16:42

    Fourth dose of vaccine approved for the immunocompromised in Greece

  94. 11/01 16:17

    Greek FM meets with Angola's Secretary of State for External Relations

  95. 11/01 15:44

    Severe weather causes settlement evacuation in Thessaly Region of Greece (videos)

  96. 11/01 14:25

    Greek Health Minister: The pandemic will peak during the coming weeks

  97. 11/01 13:51

    Mountain hotels' occupancy rates drop in Greece

  98. 11/01 12:59

    Greece's Development Minister hints at lower VAT on certain products

  99. 11/01 10:54

    Media report: Greek schools reopening seen bringing record COVID-19 cases

  100. 10/01 18:13

    French-Greek filmmaker's new work 'Gener8ion' postponed due to Covid-19