Greek motorcycle market grew further in 2015‏

Greek domestic motorcycle importers and dealers market advanced further in 2015, IBHS SA said in a report released this week.

Alexis Nikolaidis, Senior Analyst Economic Research & Sectorial Studies, noted that an economic recession began in late 2008 drastically reduced consumers’ available income, leading several candidate buyers to postpone buying a new motorcycle or opting to buy a used one instead.

New registrations decreased from 100,000 units in 2008 to 29,536 in 2013, a loss of 70 pct, but a stabilisation in economic conditions in 2014 favored the sector with registrations rising 9.3 pct to 32,278 units and by 6.8 pct to 34,485 units in 2015.

The imposition of capital controls in June 2015 halted this advance as registrations fell 40.8 pct, the survey said.

Market shares

SYM increased its market share to 17 pct, followed by Yamaha (14.8 pct), Honda (13.3 pct), Piaggio (10.8 pct), KYMCO (10.4 pct), Daytona (7.9 pct), Aprilia (2.2 pct) XGJAO (2.2 pct).

Maria Metaxogeni, chief executive of Infobank Hellastat undelined that low-cylinder motorcycle market will benefit if the prevailing economic uncertainty period were to be extended further.

Turnover by the 20 companies in the survey rose 10.7 pct in 2014 to 115 million euros, while EBITDA jumped 82 pct to 6.28 million euros and pre-tax earnings surpassed 3.0 million euros from 430,000 million in 2013. EBTIDA margin improved by one percentage point to 3.2 pct.

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