Fam trips bring positive coverage for Santorini

Recent familiarization trips by foreign journalists to foreign media have borne fruit, bringing positive coverage and renewed interest in Santorini. A typical example is Sylvia Raschke’s article in the German tourism media Touristik Aktuell, which highlights the island as a calm, authentic destination, ready for a season without overtourism.

After a turbulent February due to small earthquakes, Santorini has now returned to its familiar, quieter rhythms. Its picturesque alleys, small family guesthouses, and boutique hotels are preparing for the season, while the shops, taverns, and bars are filling up with life again, offering a more balanced tourist experience, as the editor says.

The image of the island as a “victim” of overtourism is transforming into a new era of management and sustainability. The president of the Municipal Council of Thira, Georgia Nomikou, underlines the importance of reviewing civil protection plans and the strict implementation of earthquake-proof standards, which ensure the safety of residents and visitors.

The volcanic landscape, from the Caldera to the beaches of Kamari and Perissa, remains the most enchanting setting for travelers, while in 2024, Santorini welcomed approximately 3.6 million visitors, including 1.3 million cruise ships.

Finally, special mention is made of Santorini's connectivity with Germany, as it is significantly strengthened, with direct flights from Discover Airlines, Eurowings and Lufthansa, as well as daily connections via Athens with Aegean and Sky Express, which is expected to further contribute to the revitalization of tourism, always according to the article.