“Tourism Opens Minds” initiative by UNWTO in Riyadh to transform travel habits

Α Decrease font Enlarge font
“Tourism Opens Minds” initiative by UNWTO in Riyadh to transform travel habitsThe 'Tourism Opens Minds' initiative extends a compelling invitation for travelers to broaden their horizons and explore the uncharted corners of our world

UNWTO has launched a new global initiative designed to unite and encourage nations, tourism sector leaders, and consumers to be more open-minded when choosing a travel destination.

Announced during the World Tourism Day celebrations in Riyadh, "Tourism Opens Minds" will showcase the powerful role that tourism plays in bridging cultures and promoting a more interconnected and harmonious world. To mark the launch, delegates gathered in Riyadh were presented with a special Pledge calling on them to actively work to promote new and under-appreciated destinations.

Tourism Recovering – But Old Patterns Remain

World Tourism Day 2023 was held as new data from UNWTO underscored the sector's recovery from the impacts of the pandemic. At the same time, however, research suggests that only a minority of tourists intend to seek out new or different destinations as they start traveling again.

  • According to the UNWTO World Tourism Barometer, global tourism is on track to recover  80% and 95% of international arrival numbers by the end of 2023.
  • Notably, however, a recent YouGov survey found that 66% of tourists believe that traveling to a place that provides familiarity is important. Just under half of respondents feel uncomfortable traveling to places they know little about.
  • This is despite the fact that, of those who do travel to new destinations, 83% agree that they come back with a changed or broadened perspective.

The data shows the need for initiatives such as 'Tourism Open Minds' to encourage consumers to diversify their travel habits, with UNWTO uniting the global sector behind this aim. The initiative also aims at allowing government officials, sector leaders, and consumers help to mitigate the impacts of over-tourism, foster mutual understanding, conserve the environment, and ensure equitable growth of the sector.

"A Unifying Force" For Good
UNWTO Secretary-General Zurab Pololikashvili says: "To ensure true global prosperity, we must work together to ensure that every country can harness the potential of a thriving tourism industry. The sector serves as a unifying force, fostering cultural understanding, strengthening bonds between societies, and championing environmental preservation.

"The 'Tourism Opens Minds' initiative extends a compelling invitation for travelers to broaden their horizons and explore the uncharted corners of our world. By doing so, it not only reveals the beauty of diverse destinations but also nurtures an appreciation for the cultures and people who call these places home."

His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia, said: "Since embarking on our tourism journey, Saudi Arabia has been committed to enhancing the sector and generating an impact that extends beyond borders. Our contributions including pivotal partnerships such as the establishment of the UNWTO Middle East office in Riyadh, the creation of the Riyadh School for Travel and Hospitality, and the hosting of record-breaking editions of the WTTC Global Forum and UNWTO World Tourism Day, underscore the immense potential of the sector when people from across the globe are united and connected.

"The UNWTO 'Tourism Opens Minds' Initiative is another important milestone for the tourism sector, and its launch at World Tourism Day in Riyadh is a continuation of our many previous commitments to the global tourism sector."

Tourism Leaders Pledge to Act
In Riyadh, high-level guests at the World Tourism Day celebrations were invited to agree to a Pledge, representing their shared commitment to work together to:

Make lesser-known destinations more welcoming and accessible;
Help to cater to, and foster, an environment that compliments trips to lesser-known destinations;
To be more open-minded to new cultures and destinations.
A new symbol to represent the initiative was also unveiled. Inspired by the colors of the flags of every country in the world, the symbol acts as a visual representation of working together to recognize the power of tourism in fostering cultural connections and sustainable growth for all.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Tornos
  1. 23/05 23:30

    New Evinos bridge in Central Greece inaugurated by Transport Minister

  2. 23/05 21:34

    Greece hosting meeting of International Organization of Securities Commissions May 26-29

  3. 23/05 20:37

    Greek Deputy Foreign Minister highlights efforts to counter brain drain

  4. 23/05 20:24

    Greek government to improve ties with Diaspora and consular services by AI

  5. 23/05 13:15

    Climate Perception: Greece most resilient to global warming among Med destinations

  6. 22/05 23:17

    Commander of French land forces visits Greece to promote military ties

  7. 22/05 20:06

    Greek presence at 77th Cannes Film Festival includes Lanthimos film

  8. 22/05 18:55

    Greece's Kalamata Dance Festival opens July 12 featuring 19 productions

  9. 22/05 18:11

    Over 630 schools participate in 'Greek PISA' assessment tests on Wednesday

  10. 22/05 16:52

    Summer of 2024 to be among hottest in recent years

  11. 22/05 12:32

    Porto Carras Pro-Am Aegean Mini Tour with participants from 12 countries

  12. 21/05 18:30

    The President of the Hellenic Republic to visit Florence in Italy on May 23

  13. 21/05 17:24

    'Greece through the Art of the Tourist Poster' exhibition in Chengdu of China

  14. 21/05 17:21

    American Hellenic Institute honors Anniversary of the Pontic Greek Genocide

  15. 21/05 15:17

    Arrivals and nights in Greek tourist accommodation rise 3.5% and 4.9% in March

  16. 21/05 14:12

    Greek Tourism Minister receives ambassadors of Iraq and Slovakia

  17. 20/05 01:51

    First Ramada by Wyndham Hotel in Fethiye opens in Ölüdeniz of Turkey

  18. 17/05 01:25

    Mayors of Athens and Rome discuss city challenges and cooperation

  19. 16/05 23:20

    Tsakopoulos Collection & Hellenic Studies Program marked their 20th anniversary

  20. 16/05 21:17

    Greek Culture Minister hosts Turkish counterpart for ‘Romeo and Juliet’ premiere

  21. 16/05 20:12

    Greek Finance Minister advocates green transition and Recovery Fund II

  22. 16/05 15:27

    Higher global temperatures causing Caretta turtles to lay eggs sooner in Greece

  23. 15/05 20:32

    BoG urges progress on harmonizing national systems of bank deposit guarantees

  24. 15/05 19:22

    Islands Decarbonization Fund signing in Greek island of Naxos on May 27

  25. 15/05 14:15

    EU Commission forecasts Greece's growth rate at 2.2% in 2024 and 2.3% in 2025

  26. 14/05 22:27

    Syracuse show on Mycenaean influence on Sicily includes golden cup of Dendra

  27. 14/05 20:34

    Greek Health Minister attends World Health Congress in Abu Dhabi

  28. 14/05 19:23

    Greece and Santorini clinch top honors at American Leisure Lifestyle Awards 2024

  29. 14/05 18:31

    20th Thessaloniki International Book Fair opens from May 16-19 at Helexpo

  30. 13/05 20:16

    Greek Prime Minister meets with Turkish President in Ankara (video)

  31. 13/05 20:11

    Greek Council of State to mull relocation of Mt Parnas casino to Maroussi again

  32. 13/05 15:48

    Athens Acropolis Museum offering free admission on May 18

  33. 13/05 09:53

    Discover Kerasia Petrified Forest in northern Evia near the Greek Capital

  34. 11/05 01:30

    Greek Foreign Minister congratulated new Serbian counterpart on assumption of duties

  35. 10/05 22:45

    The 52nd Oakland Greek Festival to take place this year on May 17-19

  36. 10/05 22:33

    Thessaloniki Port pier extension expected to be given the green light in the fall

  37. 10/05 19:42

    Hellenic President visits Greek community's premises and Cavafy's tomb in Alexandria

  38. 10/05 19:27

    Greek and Swiss ministers meet in Athens on investments and cooperation

  39. 09/05 17:22

    Red Arrows aerobatic team to perform in Athens suburb of Paleo Faliro on May 18

  40. 05/05 19:40

    International Tourism | WTTC: Travel sector set to break all records during 2024

  41. 04/05 17:56

    Minister launches dynamic plan to boost Greece's relations with other countries

  42. 04/05 17:44

    Greece opens another five Aegean Islands to Turkish visitors fast-track visas

  43. 03/05 23:04

    OECD report: Greek economy stays resilient

  44. 03/05 18:00

    Minister: Zero price hikes in Greece in March and April

  45. 03/05 17:42

    Aegean and Olympic Air to fly 'Holy Light' from Athens to the rest of Greece

  46. 03/05 17:39

    Athens transportation schedules over 2024 Greek Easter holidays announced

  47. 03/05 01:26

    Greece's unemployment rate drops to 10.2% in March 2024

  48. 01/05 11:45

    Euro 2004 Legends play FootGolf at Porto Carras Pro-Am Aegean Mini Tour

  49. 30/04 22:36

    Visa entry express now available on five more Greek islands for Turkish citizens

  50. 30/04 20:44

    Hellenic Police launches 10201, a 24-hour hotline for protection of minors in Greece

  51. 30/04 19:42

    Aegean Airlines to distribute dividend for the first time after four years

  52. 30/04 18:39

    May Day strikes in Greece: Public transportation disruptions and Syntagma Metro station closure

  53. 25/04 22:00

    Greek FM talks with Kuwaiti counterpart on bilateral relations, regional cooperation

  54. 25/04 14:49

    Prices of products in Easter Basket the same or lower in Greece than in 2023

  55. 25/04 13:57

    Olympic flame hand-over ceremony in Athens on Friday

  56. 25/04 12:44

    Greece and China to ink cooperation protocols in the fisheries sector

  57. 25/04 09:53

    Extended shop opening hours for Easter in Greece start on Thursday

  58. 25/04 02:19

    Athens Airport voted as the best in marketing strategy at European awards in Denmark

  59. 25/04 02:10

    President of Hellenic Republic visits La Chascona Museum in visit to Chile

  60. 24/04 21:31

    Thirty-one Greek political parties to take part in European Parliament elections

  61. 24/04 21:25

    Payment by bank cards now accepted on Athens Airport Express bus lines

  62. 24/04 14:12

    Herculaneum papyri unveil more than location of Plato's tomb in Athens

  63. 23/04 23:52

    Greece’s New Ambassador to the United States visits Queens in New York

  64. 23/04 21:49

    Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday

  65. 23/04 20:59

    President of Hellenic Republic wraps up visit to Uruguay at parliament

  66. 23/04 15:44

    Greek government will pass legislation halving commission paid for POS transactions

  67. 23/04 15:03

    Precise location of Plato's burial site unveiled by ancient papyrus

  68. 22/04 22:33

    'Nature Positive' peport highlights new collaborative era in travel & tourism

  69. 22/04 21:25

    Greek Prime Minister to inaugurate highway E65 on Tuesday

  70. 22/04 20:37

    Greek and Turkish delegations discuss Confidence Building Measures for 2024

  71. 22/04 18:29

    Over 114,000 Greek Diaspora citizens register to vote by post in the European elections

  72. 22/04 13:40

    'Basket of Godparents' available in Greek markets on Monday

  73. 19/04 01:29

    Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th

  74. 18/04 21:49

    Greek Climate Change Minister signs memorandum for Attica fire protection zones

  75. 18/04 20:32

    'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece

  76. 18/04 20:17

    American Hellenic Institute celebrates 50th anniversary

  77. 18/04 17:40

    Reuters report: Greek economy soars after decade of pain

  78. 17/04 21:06

    Thessaloniki Port: Performance growth for 2023 with record container throughput

  79. 17/04 20:57

    Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday

  80. 17/04 20:52

    LAMDA Development malls and marinas reach new record high

  81. 17/04 18:15

    Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens

  82. 17/04 17:12

    IMF: Drop of Greek public debt to 158.8% of GDP in 2024

  83. 16/04 21:02

    NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17

  84. 16/04 20:17

    Greece will invest $830 million to protect marine biodiversity

  85. 16/04 01:46

    New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary

  86. 16/04 01:35

    Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece

  87. 16/04 00:29

    European Committee of Regions and UN release study on Rural Tourism

  88. 15/04 20:41

    No Athens Metro on Wednesday

  89. 15/04 19:58

    Minister: Greece is transforming into a hub for exporting quality agri-food products

  90. 15/04 18:51

    Greek Environment Minister meets Chinese Deputy Minister of Natural Resources

  91. 13/04 00:13

    UN Tourism and Croatia to launch Research Centre for Sustainable Tourism

  92. 12/04 00:03

    2024 marks a critical year in the enduring strength of Greek-German relations

  93. 12/04 00:00

    Greek Rural Development Minister in Italy for wine meeting

  94. 11/04 22:07

    Ambassador: US committed to upgrade of Greek military and support NATO's SE flank

  95. 11/04 19:40

    Hellenic Pride on display at rainy Chicago Greek Independence Day Parade

  96. 11/04 02:06

    Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations

  97. 11/04 01:58

    UN Tourism launches investment guidelines for Albania sector

  98. 10/04 19:01

    Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions

  99. 10/04 18:25

    Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running

  100. 09/04 23:57

    Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance