ETC: Travel to Europe expected to be 54% lower in 2020 compared to 2019
According to the European Travel Commission’s (ETC) latest quarterly report “European Tourism: Trends & Prospects”, the global health crisis has left the tourism sector in Europe facing a crisis like no other, with heightened uncertainty surrounding its recovery. Latest forecasts indicate that travel to Europe is expected to be 54% lower this year than in 2019.
To minimise the knock-on effects of the outbreak, economies in Europe are starting to reopen while stimulating tourism to salvage the summer holiday season and limit the financial fallout from the pandemic. The pace of recovery by destination will vary and will depend on the extent to which they rely on international source markets and the revival of consumer confidence.
The travel industry continues to struggle in the face of the ongoing pandemic
The report states that the impact of the global health crisis is becoming clear with European tourism growth expected to remain below 2019 levels until 2023. During the first four months of the year, Europe saw a dramatic 44% decline in international tourist arrivals compared to the same period in 2019[1]. Tourism jobs losses in Europe in 2020 could be monumental, ranging from 14.2mn to 29.5mn[2]. Uncertainty still dominates and the duration of pandemic restrictions will be key to determine the losses in the sector.
Data reported by destinations to the months of April/May reflect the level of the disruption caused by the pandemic. Croatia (-86%) and Cyprus (-78%) saw the biggest declines reflecting the sizeable losses of key source markets, such as Italy and the UK, which were heavily impacted by the pandemic. Despite Iceland’s (-52%) steep decline in arrivals, success in taming the spread of the virus owing to its rigorous tracking and tracing system has allowed the Nordic island to confidently open its border to international travel this summer.
Depressed bookings recorded across all Europe
Latest data available showed a -96.9% decline in bookings[3] to Europe across all subregions over the period January-May 2020 compared to the same period last year. On a positive note, as consumer activity is starting to pick up, data has also shown a jump in flight bookings for destinations such as Greece, Portugal and Spain for July and August. Leisure visitors account for the bulk of new tickets purchased, but recovery has been stronger among travellers aiming to visit friends and relatives.
Opportunity for recovery in domestic and short-haul travel
The recovery of travel to all destinations worldwide will depend on economic factors, the speed with which travel restrictions are lifted, the health of the aviation industry, and the risk aversion of potential travellers. The likelihood of a stable and quick recovery of travel demand is likely to be greater for destinations that rely more heavily on domestic and short-haul travellers. Lower cost of travel, remaining international travel restrictions, uncertainty around transport availability as well as a heightened risk aversion is likely to increase consumer preference for travelling closer to home.
The average share of domestic travellers is at 44,5% within European country destinations, while short-haul arrivals amount for 77% of all travellers. Combining both arrivals from within the country and reliance on short-haul travel, Germany, Norway and Romania are the most resilient and likely to be quicker and more stable in recovery. On the contrary, Iceland, Montenegro and Croatia have the lowest score with greater risk in recovery. These destinations have small domestic tourism markets and a much higher reliance on international demand, including a sizable proportion of travel from markets outside Europe which will be more likely to be subject to restrictions for longer.
New trends in tourism
The report notes that tourism as we knew it has ceased to exist, while success lies on swiftly embracing digitalisation and leveraging new technologies to adapt to the “new normal” and to shifts in consumer behaviour. A sector traditionally characterised by human interactions will now have to provide the same valuable intangible aspects through more touchless methods in a more digitalised world. Sustainability will be key in building a resilient and more competitive sector through the implementation of a model that is economically, socially, and environmentally viable in the long-term.
Eduardo Santander, Executive Director of ETC stated: “The COVID-19 pandemic has had a profound impact across the sector. We have been talking for so long about sustainable growth, climate change, digitalisation and innovation, this is an opportunity to press the reset button, challenge pre-established models and finally take all these matters seriously. We must use the recovery from this terrible situation to accelerate the transformation and shift to the tourism of tomorrow.”
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: pixabay.com
- 1) American Express report highlights Global Travel Trends during 2024
- 2) German Youth: Holidays are only worth it when they have content for social media
- 3) WTM 2023 Global Report: Tourists abandon sun loungers in favour of new experiences
- 4) UNWTO Barometer: Global travel swiftly overcoming pandemic downturn
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
16/03 12:56
Greek-Canadian Diaspora to welcome Greek Prime Minister to Toronto
16/03 11:28
Greek Migration Minister visits refugee hosting facilities in Kavala, Drama and Serres
15/03 21:50
Greek Minister announces conference on defence ecosystem in Athens from Lithuania
15/03 13:45
PM: More than 80 hospitals and 156 health centres being upgraded in Greece
15/03 12:55
Piraeus Port and Genoa Chambers of Commerce ink memorandum of cooperation
14/03 23:43
President of Hellenic Republic meets Prime Minister of Slovakia in Bratislava
14/03 22:58
American Express report highlights Global Travel Trends during 2024
14/03 22:52
Four hospitals in Attica Region already organizing afternoon surgical procedures
14/03 22:49
US Ambassador to Athens: More flights from the United States to Greece and Thessaloniki
14/03 22:43
Greek archaeologists discover ten ancient shipwrecks off Aegean island of Kasos
14/03 19:32
No new intubations for Covid-19 recorded in Greece for the first time
14/03 18:36
Extra road safety measures adopted for Greek pre-lent carnival and Clean Monday
14/03 14:48
14/03 12:54
Electric buses to be deployed on the streets of Athens and Thessaloniki by May
13/03 22:23
13/03 20:11
Prices of basic lenten products either lower or equal to last year's in Greece
13/03 19:15
US Ambassador to Athens: Greece secures NATO readiness via Alexandroupolis
13/03 17:19
13/03 12:26
Greece shows new costumes for revamped Olympic Flame-lighting ceremony
12/03 22:46
Epirotes Society of Philadelphia ‘Omonia’ organized 16th Annual ‘Tsipourovradia’
12/03 21:38
The President of the Hellenic Republic to visit Slovakia on March 13-15
12/03 20:29
First afternoon surgeries in Greece kick off at Papageorgiou Hospital in Thessaloniki
11/03 23:58
Greek Foreign Minister: We stand behind Montenegro's European perspective
11/03 23:47
Visa Express for Turkish citizens to commence on five Greek islands in March
11/03 19:40
11/03 18:49
Microsoft Data Center construction kicks off in Spata next to Athens Airport
11/03 17:53
Dodecanese Federation marked 76th Anniversary of Unification with Greece
09/03 22:23
08/03 14:27
Prime Minister: Radical change in Greek education and a brave reform for growth
08/03 14:24
Traffic restrictions expected in Athens mid-morning to evening on Friday due to protests
08/03 14:24
Applications to out-of-court settlement more than doubled in Greece in February
08/03 13:18
Metro station 'Maniatika' near Piraeus Port to be closed on Saturday and Sunday
07/03 14:12
Athens wins World Travel Award 2024 as the top city-break destination in Europe
06/03 22:51
WTTC data show Greece and Portugal lead league for growth in tourist arrivals
06/03 20:28
Greek Tourism Minister at ITB: 2024 will be another excellent year for sector
06/03 19:47
Greek Foreign Minister to meet UAE Minister of Industry and Technology on Friday
06/03 18:43
European Union actions of 274m euros to support cultural heritage in Greece
06/03 16:37
'Odontotos' rack railway temporarily stopped until landslides issue is resolved
06/03 14:40
Minister: Bringing about the return of Greeks abroad 'a moral duty'
05/03 14:28
Archdiocese of America Eparchial Synod to meet on March 14-17 in Florida
05/03 14:21
05/03 14:11
ITB BERLIN 2024 opens with excellent bookings after global rise in travel in 2023
05/03 12:24
Greek PM at Athens supermarket: Consumers 'can already see lower prices on the shelf'
04/03 22:02
Greek Health Minister: Afternoon surgeries at state hospitals to begin shortly
04/03 21:47
Holy Cross Greek Orthodox Whitestone Community marks 49th Anniversary
04/03 20:27
Labor chief: Greece to train 500,000 workers in digital, green skills by 2025
04/03 19:44
Foreign Ministry to organize event on 'Women, Peace, and Security' on Friday
04/03 15:12
Athens Riviera | The summer experience with Athens as a background
29/02 22:54
Consumers to see price cuts up to 18.1% in 3,000 Greek supermarket products as of Friday
29/02 21:44
Greece and Germany set up Working Group on shipping cooperation
29/02 21:30
Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points
29/02 21:03
Temple of Poseidon at Sounion near Athens to get new lighting system
29/02 21:02
29/02 20:47
Greece is represented by 60 firms at GULFOOD 2024 exhibition
29/02 19:58
Greek government gives 1+1 month extension for cash register-integrated POS terminals
29/02 19:49
Archangel Michael Church Dance Program shines at Folk Dance Festival in SF
29/02 15:39
'Renovate-rent' programme to be launched, Minister tells Greek Parliament
29/02 12:39
Rio-Antirrio ferry line in central Greece closed due to strong winds
28/02 21:34
Weather with heavy rain and storms in Greece as of Sunday night
28/02 17:31
CEO: The goal is for PPC to become a leading player in Southeast Europe
28/02 17:04
New Wyndham Hotels Market Managing Director of Central and Eastern Europe
28/02 12:21
Minister: Transactions with the Greek State will be further simplified in 2024
28/02 11:57
27/02 17:25
UN Tourism hails Saudi Arabia's historic milestone of 100 million tourists
27/02 15:00
Greek Prime Minister: Relations with Armenia can become even more productive
27/02 14:26
Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
27/02 13:15
Price cuts of up to 15% in important product categories in Greece after March 1
27/02 12:46
Athens taxi drivers' protest rally in progress from Athinon avenue to Messogion
26/02 18:30
Annual Summit of Women Political Leaders (WPL) to be held in Athens in April
26/02 18:27
Culture Ministry: Schwartz Mansion in Ampelakia near Larisa to get new lighting
26/02 17:25
Greek president organizes reception for diplomats at Presidential Mansion
26/02 16:33
Trapped rack-railway passengers returned safely to Diakopto in Peloponnese
26/02 16:21
Public transport, ferry and taxi strikes in Athens on Wednesday
25/02 12:30
Greek island of Ikaria among the Blue Zones for Health Eating and Longevity
24/02 20:39
Greek PM meets Qatar Emir: Focus on bilateral cooperation and investments
24/02 18:25
Prescription cannabis for medicinal use legally available in Greece for the first time
24/02 17:19
MInister: The aim is to make fishing and fish-farming a key pillar of the economy
23/02 23:36
Greek Prime Minister arrives in Doha to be received by Sultan bin Saad Al Muraikhi
23/02 23:26
The Festival of Greek Dances takes place in the Metropolis of San Francisco
23/02 21:32
Revealing "70 Years of Friendship: Greece's photo journey through the Korean War"
23/02 17:15
16 Greek firms showcase at international fashion exhibitions in London
23/02 14:09
Flights to and from Heraklion airport in Crete resume on Saturday
22/02 18:15
Bill for non-state, non-profit universities being tabled in Greek Parliament on Thursday
22/02 18:13
Temporary residence for displaced Ukrainians extended in Greece to March 2025
22/02 18:10
American Hellenic Institute Golden Jubilee celebration Includes concert on April 12
22/02 18:09
Tourism Minister stresses importance of strong relationship of Greece with Serbia
22/02 17:58
Education protest rally ends and traffic resumes in Athens city center
21/02 19:47
Twistic and WeavAIR startups clinch the UN Tourism Hospitality Challenge
21/02 18:34
21/02 18:13
Traffic in Athens returning to normal after tractors depart from the Greek capital
21/02 13:01
Greek Tourism Minister in Belgrade for International Exhibition
21/02 00:55
Resilience through diversity and investments the aim of UN Tourism visit to Jamaica
20/02 23:38
Rally concludes with farmer tractors leaving Athens on Wednesday morning
20/02 20:43
Greek Prime Minister on official visit to India as of Wednesday
20/02 16:51
Minister: Greece wants to become India's gateway to the European Union
19/02 21:19
DEFEA Conference to be held at Stavros Niarchos Foundation in Athens on May 15
19/02 19:06
Traffic restrictions for farmers' rally in central Athens on Tuesday
19/02 18:11
Greece wins top tourist destination award at Grand Travel Awards in Sweden
19/02 14:23
Health Minister: Option of afternoon surgeries at public hospitals start in Greece
Greek-Canadian Diaspora to welcome Greek Prime Minister to Toronto
Greek Migration Minister visits refugee hosting facilities in Kavala, Drama and Serres
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
US Ambassador to Athens: More flights from the United States to Greece and Thessaloniki
American Express report highlights Global Travel Trends during 2024
PM: More than 80 hospitals and 156 health centres being upgraded in Greece
Greek Minister announces conference on defence ecosystem in Athens from Lithuania
President of Hellenic Republic meets Prime Minister of Slovakia in Bratislava
Piraeus Port and Genoa Chambers of Commerce ink memorandum of cooperation
Four hospitals in Attica Region already organizing afternoon surgical procedures
Epirotes Society of Philadelphia ‘Omonia’ organized 16th Annual ‘Tsipourovradia’
Greek Prime Minister to meet Bulgarian counterpart at Maximos Mansion
IOBE forecasts 2.4% growth and 10.5% unemployment in Greece during 2024
Saint Thomas Hellenic School organizes Parent Teacher Organization Fundraiser
Greek retail sector turnover exceeds last year's figures with €4 billion in December
Development Minister: Supermarket food prices will start dropping in Greece in March
3-year stay and work permits approved for 30,000 undocumented migrants in Greece
Construction of Greece-Cyprus-Israel interconnection cable commences
Impressive statue of Hercules unearthed in Philippi of Northern Greece
Education protest rally ends and traffic resumes in Athens city center
CEO: The goal is for PPC to become a leading player in Southeast Europe
Golden Visa bonus for foreigners buying luxury homes at Ellinikon in Athens
Athens International Airport makes spectacular debut on Athens Stock Exchange
Report: School of St. Nectarios of Roslindale, a Beacon of Greek language and heritage
Greek tax service AADE launches updated website new section on expatriates