Booking.com survey: First day of holidays sets the tone for the rest of the trip
Nearly half of travellers (46%) agree that the first day of their holiday sets the tone for the rest of the trip
When it comes to deciding what to do within the first hour, 54% take pictures for social media channels and 56% check work emails before the more traditional aspects of a holiday such as indulging in our first holiday ice cream
Priorities have shifted in 21st Century as 40% of travellers admitted a key worry was not being able to get online/connect to Wi-Fi when on holiday
The first 24 hours of a holiday are crucial, with nearly half of travellers (46%) believing that the first day sets the tone for the rest of the holiday, and just over one in three (36%) going as far to say that these hours can make or break their trip.
But how do these hours play out? Booking.com, the global leader in connecting people with the most incredible places to stay, conducted research across over 18,000 people from 25 countries worldwide, to investigate what really goes on in the first 24 hours of a holiday.
21st Century traveller’s top priorities
When respondents were asked about the top things they’d want to do during the first day of their holiday, the results paint an interesting picture of a 21st Century traveller. While more ‘traditional’ elements such as unpacking bags (63%), exploring accommodation (60%) and starting to plan for the next day’s activities (53%) came out as the top three activities, the research also shows how varied and much more tech orientated our activities on holiday are today compared to holidays gone by:
- Take the ultimate picture for social media channels (27%, rising to 37% for 18-34 year olds)
- Go online to check out local restaurant reviews (26%)
- Meet someone new/attempt to make new friends (24%)
- Try to improve language skills (16%)
- Order room service (15%)
- Listen to my holiday playlist (13%)
- Check work emails (10%)
In terms of how long it takes travellers to do these activities, results revealed that taking pictures for social media channels, checking work emails and ordering room service all tend to happen before the more traditional aspects of a holiday like indulging in our first holiday ice cream and hitting the pool - 47% have a holiday treat within the first hour and only 19% hit the pool, versus 54% who take pictures, 56% who check emails and 57%, who order room service, within the same timeframe.
Holiday anxieties
High expectations can mean we’re prone to worrying that things won’t go as well as we want with almost one third (29%) saying they worry about things going wrong in the first 24 hours. But are these anxieties founded?
When questioned about what travellers were worried would happen versus what actually happened, it’s clear that we tend to fret more than we need to:
Four in 10 (39%) were worried they would lose their luggage; this may be more of an urban myth as only eight per cent had this happen to them.
Other anxieties that didn’t materialise include not being able to satisfy hunger by finding a good place to eat (35%) and fretting about falling ill (34%)
One key worry for travellers was not being able to get online/connect to Wi-Fi (40% worried about this!)
Lastly, 40% fretted about accommodation not living up to their expectations but their holiday story had a happy ending as 83% were pleasantly surprised when this actually did
When looking at traveller reviews on Booking.com, the nationalities most likely to talk about the above positive elements in their reviews and who may well have had the most fulfilling first 24 hours are Russians, Dutch, Thai, Spanish and Norwegians.
The perfect home away from home
In the first 24 hours of a holiday, activities involving accommodation ranked highly in traveller’s list of priorities. Exploring the accommodation came second (60%) and over one third of travellers (36%) said one of their top things to do on day one is to test out the bed, by jumping or having a snooze on it.
Reflecting the importance of getting comfortable in our temporary home base, when asked about the top things to take advantage of in their accommodation in the first 24 hours, the results revealed:
- A comfortable mattress (44%)
- An amazing view (39%)
- A hearty breakfast (35%)
- A spacious room (33%)
- Strong Wi-Fi signal (32%)
It appears that some travellers prefer the simple things, with 16% saying that anything complimentary is important, 9% preferring the mini toiletries and one in 20 (6%) opting to make the most of the “Do Not Disturb” sign!
Pepijn Rijvers, Chief Marketing Officer at Booking.com comments: “Holidays are times when we can go to new places, try new experiences and take a break from the routine of everyday life. Expectations often run high and with so much to see and do, a lot rides on those first 24 hours. Our mission at Booking.com is to empower people to experience the world, and that includes helping to ensure that those first holiday hours meet, if not exceed, those expectations. Accommodation is one component integral to any holiday, so whether you want to stay connected via Wi-Fi, munch a hearty breakfast every day or simply gaze on a great view, we make it easy to find the right stay for you, as well as developing the best in technology-powered solutions to make in-destination exploration a cinch, right from the start.”
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Wikimedia Commons Copyright: Rennett Stowe License: CC-BY-SA
- 1) American Express report highlights Global Travel Trends during 2024
- 2) German Youth: Holidays are only worth it when they have content for social media
- 3) WTM 2023 Global Report: Tourists abandon sun loungers in favour of new experiences
- 4) UNWTO Barometer: Global travel swiftly overcoming pandemic downturn
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
19/03 20:57
19/03 20:25
FinMIn: Moody’s analysis records significant progress in the Greek economy
19/03 11:15
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
18/03 22:20
American Hellenic Educational Progressive Association honors Past Supreme President
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
16/03 12:56
Greek-Canadian Diaspora to welcome Greek Prime Minister to Toronto
16/03 11:28
Greek Migration Minister visits refugee hosting facilities in Kavala, Drama and Serres
15/03 21:50
Greek Minister announces conference on defence ecosystem in Athens from Lithuania
15/03 13:45
PM: More than 80 hospitals and 156 health centres being upgraded in Greece
15/03 12:55
Piraeus Port and Genoa Chambers of Commerce ink memorandum of cooperation
14/03 23:43
President of Hellenic Republic meets Prime Minister of Slovakia in Bratislava
14/03 22:58
American Express report highlights Global Travel Trends during 2024
14/03 22:52
Four hospitals in Attica Region already organizing afternoon surgical procedures
14/03 22:49
US Ambassador to Athens: More flights from the United States to Greece and Thessaloniki
14/03 22:43
Greek archaeologists discover ten ancient shipwrecks off Aegean island of Kasos
14/03 19:32
No new intubations for Covid-19 recorded in Greece for the first time
14/03 18:36
Extra road safety measures adopted for Greek pre-lent carnival and Clean Monday
14/03 14:48
14/03 12:54
Electric buses to be deployed on the streets of Athens and Thessaloniki by May
13/03 22:23
13/03 20:11
Prices of basic lenten products either lower or equal to last year's in Greece
13/03 19:15
US Ambassador to Athens: Greece secures NATO readiness via Alexandroupolis
13/03 17:19
13/03 12:26
Greece shows new costumes for revamped Olympic Flame-lighting ceremony
12/03 22:46
Epirotes Society of Philadelphia ‘Omonia’ organized 16th Annual ‘Tsipourovradia’
12/03 21:38
The President of the Hellenic Republic to visit Slovakia on March 13-15
12/03 20:29
First afternoon surgeries in Greece kick off at Papageorgiou Hospital in Thessaloniki
11/03 23:58
Greek Foreign Minister: We stand behind Montenegro's European perspective
11/03 23:47
Visa Express for Turkish citizens to commence on five Greek islands in March
11/03 19:40
11/03 18:49
Microsoft Data Center construction kicks off in Spata next to Athens Airport
11/03 17:53
Dodecanese Federation marked 76th Anniversary of Unification with Greece
09/03 22:23
08/03 14:27
Prime Minister: Radical change in Greek education and a brave reform for growth
08/03 14:24
Traffic restrictions expected in Athens mid-morning to evening on Friday due to protests
08/03 14:24
Applications to out-of-court settlement more than doubled in Greece in February
08/03 13:18
Metro station 'Maniatika' near Piraeus Port to be closed on Saturday and Sunday
07/03 14:12
Athens wins World Travel Award 2024 as the top city-break destination in Europe
06/03 22:51
WTTC data show Greece and Portugal lead league for growth in tourist arrivals
06/03 20:28
Greek Tourism Minister at ITB: 2024 will be another excellent year for sector
06/03 19:47
Greek Foreign Minister to meet UAE Minister of Industry and Technology on Friday
06/03 18:43
European Union actions of 274m euros to support cultural heritage in Greece
06/03 16:37
'Odontotos' rack railway temporarily stopped until landslides issue is resolved
06/03 14:40
Minister: Bringing about the return of Greeks abroad 'a moral duty'
05/03 14:28
Archdiocese of America Eparchial Synod to meet on March 14-17 in Florida
05/03 14:21
05/03 14:11
ITB BERLIN 2024 opens with excellent bookings after global rise in travel in 2023
05/03 12:24
Greek PM at Athens supermarket: Consumers 'can already see lower prices on the shelf'
04/03 22:02
Greek Health Minister: Afternoon surgeries at state hospitals to begin shortly
04/03 21:47
Holy Cross Greek Orthodox Whitestone Community marks 49th Anniversary
04/03 20:27
Labor chief: Greece to train 500,000 workers in digital, green skills by 2025
04/03 19:44
Foreign Ministry to organize event on 'Women, Peace, and Security' on Friday
04/03 15:12
Athens Riviera | The summer experience with Athens as a background
29/02 22:54
Consumers to see price cuts up to 18.1% in 3,000 Greek supermarket products as of Friday
29/02 21:44
Greece and Germany set up Working Group on shipping cooperation
29/02 21:30
Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points
29/02 21:03
Temple of Poseidon at Sounion near Athens to get new lighting system
29/02 21:02
29/02 20:47
Greece is represented by 60 firms at GULFOOD 2024 exhibition
29/02 19:58
Greek government gives 1+1 month extension for cash register-integrated POS terminals
29/02 19:49
Archangel Michael Church Dance Program shines at Folk Dance Festival in SF
29/02 15:39
'Renovate-rent' programme to be launched, Minister tells Greek Parliament
29/02 12:39
Rio-Antirrio ferry line in central Greece closed due to strong winds
28/02 21:34
Weather with heavy rain and storms in Greece as of Sunday night
28/02 17:31
CEO: The goal is for PPC to become a leading player in Southeast Europe
28/02 17:04
New Wyndham Hotels Market Managing Director of Central and Eastern Europe
28/02 12:21
Minister: Transactions with the Greek State will be further simplified in 2024
28/02 11:57
27/02 17:25
UN Tourism hails Saudi Arabia's historic milestone of 100 million tourists
27/02 15:00
Greek Prime Minister: Relations with Armenia can become even more productive
27/02 14:26
Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
27/02 13:15
Price cuts of up to 15% in important product categories in Greece after March 1
27/02 12:46
Athens taxi drivers' protest rally in progress from Athinon avenue to Messogion
26/02 18:30
Annual Summit of Women Political Leaders (WPL) to be held in Athens in April
New requirements for 'Golden Visa' program to kick in on March 31
Greek State budget primary balance reaches a surplus of 3,378 million euros
PM at Economic Club of Canada: Greece is an attractive investment destination
Ancient Messene to get upgraded visitors' facilities after approval by Council
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
Athenians continue to head out of the Greek Capital for March 25 long weekend
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
Tax authorities enable payments with foreign bank cards in Greece
US President on Greek Independence Day: Alliance with Greece stronger than ever
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
Athens streets reopen after private university protest rally and minor incidents
3-year stay and work permits approved for 30,000 undocumented migrants in Greece
Minister: Greece to support Bulgaria and Romania in joining the Schengen zone
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
IOBE: Construction sector in Greece records robust growth and good prospects
AEGEAN concludes transfer of stake in Animawings to Memento Group
Sailing from ports of Piraeus and Lavrio back to normal after high-velocity winds end
Ski resort on Mt. Pelion of central Greece in full operation
Greece ranks first on list of countries with fastest business environment progress
Greek president organizes reception for diplomats at Presidential Mansion
Athens wins World Travel Award 2024 as the top city-break destination in Europe
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
IPTO announces framework agreement tender for undersea power cables in Greece
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups