Booking.com survey: First day of holidays sets the tone for the rest of the trip
Nearly half of travellers (46%) agree that the first day of their holiday sets the tone for the rest of the trip
When it comes to deciding what to do within the first hour, 54% take pictures for social media channels and 56% check work emails before the more traditional aspects of a holiday such as indulging in our first holiday ice cream
Priorities have shifted in 21st Century as 40% of travellers admitted a key worry was not being able to get online/connect to Wi-Fi when on holiday
The first 24 hours of a holiday are crucial, with nearly half of travellers (46%) believing that the first day sets the tone for the rest of the holiday, and just over one in three (36%) going as far to say that these hours can make or break their trip.
But how do these hours play out? Booking.com, the global leader in connecting people with the most incredible places to stay, conducted research across over 18,000 people from 25 countries worldwide, to investigate what really goes on in the first 24 hours of a holiday.
21st Century traveller’s top priorities
When respondents were asked about the top things they’d want to do during the first day of their holiday, the results paint an interesting picture of a 21st Century traveller. While more ‘traditional’ elements such as unpacking bags (63%), exploring accommodation (60%) and starting to plan for the next day’s activities (53%) came out as the top three activities, the research also shows how varied and much more tech orientated our activities on holiday are today compared to holidays gone by:
- Take the ultimate picture for social media channels (27%, rising to 37% for 18-34 year olds)
- Go online to check out local restaurant reviews (26%)
- Meet someone new/attempt to make new friends (24%)
- Try to improve language skills (16%)
- Order room service (15%)
- Listen to my holiday playlist (13%)
- Check work emails (10%)
In terms of how long it takes travellers to do these activities, results revealed that taking pictures for social media channels, checking work emails and ordering room service all tend to happen before the more traditional aspects of a holiday like indulging in our first holiday ice cream and hitting the pool - 47% have a holiday treat within the first hour and only 19% hit the pool, versus 54% who take pictures, 56% who check emails and 57%, who order room service, within the same timeframe.
Holiday anxieties
High expectations can mean we’re prone to worrying that things won’t go as well as we want with almost one third (29%) saying they worry about things going wrong in the first 24 hours. But are these anxieties founded?
When questioned about what travellers were worried would happen versus what actually happened, it’s clear that we tend to fret more than we need to:
Four in 10 (39%) were worried they would lose their luggage; this may be more of an urban myth as only eight per cent had this happen to them.
Other anxieties that didn’t materialise include not being able to satisfy hunger by finding a good place to eat (35%) and fretting about falling ill (34%)
One key worry for travellers was not being able to get online/connect to Wi-Fi (40% worried about this!)
Lastly, 40% fretted about accommodation not living up to their expectations but their holiday story had a happy ending as 83% were pleasantly surprised when this actually did
When looking at traveller reviews on Booking.com, the nationalities most likely to talk about the above positive elements in their reviews and who may well have had the most fulfilling first 24 hours are Russians, Dutch, Thai, Spanish and Norwegians.
The perfect home away from home
In the first 24 hours of a holiday, activities involving accommodation ranked highly in traveller’s list of priorities. Exploring the accommodation came second (60%) and over one third of travellers (36%) said one of their top things to do on day one is to test out the bed, by jumping or having a snooze on it.
Reflecting the importance of getting comfortable in our temporary home base, when asked about the top things to take advantage of in their accommodation in the first 24 hours, the results revealed:
- A comfortable mattress (44%)
- An amazing view (39%)
- A hearty breakfast (35%)
- A spacious room (33%)
- Strong Wi-Fi signal (32%)
It appears that some travellers prefer the simple things, with 16% saying that anything complimentary is important, 9% preferring the mini toiletries and one in 20 (6%) opting to make the most of the “Do Not Disturb” sign!
Pepijn Rijvers, Chief Marketing Officer at Booking.com comments: “Holidays are times when we can go to new places, try new experiences and take a break from the routine of everyday life. Expectations often run high and with so much to see and do, a lot rides on those first 24 hours. Our mission at Booking.com is to empower people to experience the world, and that includes helping to ensure that those first holiday hours meet, if not exceed, those expectations. Accommodation is one component integral to any holiday, so whether you want to stay connected via Wi-Fi, munch a hearty breakfast every day or simply gaze on a great view, we make it easy to find the right stay for you, as well as developing the best in technology-powered solutions to make in-destination exploration a cinch, right from the start.”
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Wikimedia Commons Copyright: Rennett Stowe License: CC-BY-SA
- 1) UN Tourism to make residents focus of Greek island of Thassos’ sector recovery
- 2) American Express report highlights Global Travel Trends during 2024
- 3) German Youth: Holidays are only worth it when they have content for social media
- 4) WTM 2023 Global Report: Tourists abandon sun loungers in favour of new experiences
25/04 02:19
Athens Airport voted as the best in marketing strategy at European awards in Denmark
25/04 02:10
President of Hellenic Republic visits La Chascona Museum in visit to Chile
24/04 21:31
Thirty-one Greek political parties to take part in European Parliament elections
24/04 21:25
Payment by bank cards now accepted on Athens Airport Express bus lines
24/04 14:12
Herculaneum papyri unveil more than location of Plato's tomb in Athens
23/04 23:52
Greece’s New Ambassador to the United States visits Queens in New York
23/04 21:49
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
23/04 20:59
President of Hellenic Republic wraps up visit to Uruguay at parliament
23/04 15:44
Greek government will pass legislation halving commission paid for POS transactions
23/04 15:03
Precise location of Plato's burial site unveiled by ancient papyrus
22/04 22:33
'Nature Positive' peport highlights new collaborative era in travel & tourism
22/04 21:25
22/04 20:37
Greek and Turkish delegations discuss Confidence Building Measures for 2024
22/04 18:29
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
22/04 13:40
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
17/04 20:52
17/04 18:15
Greek Foreign Minister addresses the 9th Our Ocean Conference in Athens
17/04 17:12
16/04 21:02
NHM hosts the Trial of Pericles at the Harris Theater in Chicago on April 17
16/04 20:17
Greece will invest $830 million to protect marine biodiversity
16/04 01:46
New York Greek Independence Parade honors 1821 and solemn Cyprus Anniversary
16/04 01:35
Olympic Games Paris 2024: Olympic Flame to be lit at Ancient Olympia in Greece
16/04 00:29
European Committee of Regions and UN release study on Rural Tourism
15/04 20:41
15/04 19:58
Minister: Greece is transforming into a hub for exporting quality agri-food products
15/04 18:51
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
13/04 00:13
UN Tourism and Croatia to launch Research Centre for Sustainable Tourism
12/04 00:03
2024 marks a critical year in the enduring strength of Greek-German relations
12/04 00:00
11/04 22:07
Ambassador: US committed to upgrade of Greek military and support NATO's SE flank
11/04 19:40
Hellenic Pride on display at rainy Chicago Greek Independence Day Parade
11/04 02:06
Delphi Economic Forum IX: Energy collaboration a 'key' in Greek-Bulgarian relations
11/04 01:58
UN Tourism launches investment guidelines for Albania sector
10/04 19:01
Greek FinMin: New package of economic measures in 2025 to lower taxes, raise pensions
10/04 18:25
Greek city of Nafplion hosts Mediterranean Yacht Show for ninth year running
09/04 23:57
Greek PM on Tilos: Innovative projects for a cyclical economy are of key significance
09/04 23:55
UN Tourism members promote agenda for Europe as region leads global recovery
09/04 23:46
HFS presents 1968, Rousing Docudrama about Greece’s First European Cup April 21
09/04 22:48
Stolen 7th-century BC oenochoe returned to Greece by Hanover museum, municipality
09/04 22:42
Greek civil servants confederation ADEDY to strike on May 21
09/04 21:55
Greek Migration Minister meets Senior US Coordinator for Lawful Migration
08/04 23:48
08/04 23:41
Elliniko-Argyroupoli Mayor marches in Greek Independence Philadelphia Parade
08/04 21:53
Project Voria casino complex in Maroussi moving ahead after environmental report
08/04 21:36
Minister: Up to 120 delegations to take part in 9th Our Ocean Conference in Athens
08/04 19:22
Direct flight from Shanghai to Athens offers access to key tourism market for Greece
08/04 18:31
AI conference to attract distinguished speakers to Thessaloniki on April 25-27
04/04 23:28
City of San Jose marks March 25 with 16th Annual Greek Flag Raising Event
04/04 22:16
Urban plans published for seven townships in Thessaloniki and Attica of Greece
04/04 17:24
FinMin: The new EU economic and fiscal framework is good for Greece
04/04 15:30
Greek PM meets with the chiefs of the international pharmaceutical manufacturers
04/04 00:15
Deputy Minister for Macedonia-Thrace meets US Embassy Deputy Mission Chief
03/04 20:12
Syracuse AHEPA Chapter 37 marks March 25th Greek Independence Day
03/04 18:10
Greece's Delphi Economic Forum on April 10-13 to focus on 'The Great Transition'
03/04 16:42
Minister: Industrial production has returned to the pre-crisis levels in Greece
02/04 18:06
30/03 23:21
Eleni Gatzoyiannis scholarship offered to Greek students at Boston University
29/03 16:44
3rd edition of 'This is Athens - City Festival' with 250+ events from May 1 until June 2
29/03 15:53
Athens Metro station Aghia Varvara to stay closed on Saturday and Sunday
29/03 13:55
Greek Foreign Minister for Economic Diplomacy concludes visit to Montenegro
29/03 12:00
29/03 11:51
28/03 18:41
Attica Region to channel 640 bln euros to services of vulnerable and disadvantaged groups
28/03 17:32
Greece to auction three-month T-bills on April 3, 2024 in a book entry form
28/03 15:46
Greece's Meteora Pyli Geopark added to UNESCO Global Geoparks network
28/03 14:44
IPTO announces framework agreement tender for undersea power cables in Greece
28/03 11:49
IOBE: Construction sector in Greece records robust growth and good prospects
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
19/03 20:57
19/03 20:25
FinMIn: Moody’s analysis records significant progress in the Greek economy
19/03 11:15
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
18/03 22:20
American Hellenic Educational Progressive Association honors Past Supreme President
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
Athens Airport voted as the best in marketing strategy at European awards in Denmark
President of Hellenic Republic visits La Chascona Museum in visit to Chile
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
Payment by bank cards now accepted on Athens Airport Express bus lines
Herculaneum papyri unveil more than location of Plato's tomb in Athens
Thirty-one Greek political parties to take part in European Parliament elections
Precise location of Plato's burial site unveiled by ancient papyrus
Greece’s New Ambassador to the United States visits Queens in New York
Greek government will pass legislation halving commission paid for POS transactions
President of Hellenic Republic wraps up visit to Uruguay at parliament
Athens Acropolis Museum to host photo show of historic Greek costumes
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
Greek and Turkish delegations discuss Confidence Building Measures for 2024
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
'Nature Positive' peport highlights new collaborative era in travel & tourism
UNESCO adds Greece's Zagorochoria to its World Heritage List
Infrastructure works on Spinalonga island to assist visitors and protect the monument
Greek authorities simplify storage process for vehicles with foreign license plates
Greek Environment Minister meets Chinese Deputy Minister of Natural Resources
PM at Axia discussion: Greece offering great investment opportunities in 2023
UNWTO promotes people's role and MSMES as sector transformation agents
Apartments prices continued upward momentum in Cyprus during Q4 2022