Greek tourism: 35 million arrivals and 20 billion euros revenues aimed for 2021

Α Decrease font Enlarge font
Greek tourism: 35 million arrivals and 20 billion euros revenues aimed for 2021Greek Tourism Confederation (SETE) president Andreas Andreadis outlined the industry's target for 2021: 35 million arrivals and 20 billion euros in revenues for tourism, addressing the 1st Greek Tourism Conference held in Athens by Eurobank on Thurs

Greek Tourism Confederation (SETE)  president Andreas Andreadis outlined the industry's target for 2021: 35 million arrivals and 20 billion euros in revenues for tourism, addressing the 1st Greek Tourism Conference held in Athens by Eurobank on Thursday.

SETE's president estimated that this aim can be achieved if annual investment reaches 2 billion euros starting in 2016 with 80 percent participation of the private sector and 20 percent by the government.

As he noted, over-tax collection, the tricky sharing economy, non-performing loans, and lack of motivations are the principle topics that must be addressed if the Greek government desires tourism to keep on being the main thrust of the economy. 

During the crisis (2009 - 2013), he stressed, more tourism enterprises improved their financial position than those who deteriorated, showing the sector's resilience. But the problem is that about 40% of hotels have serious sustainability issues. Some of these companies can hardly be saved. There is a large proportion of companies pressured by non-performing loans, but can return to operational profitability if banks restructure their debt in a manner compatible with international financial standards, with the possible entry of new capital or strategic investors. It is a paradox that a country which rightly seeks the "haircut" and restructuring of its public debt, is denying the same opportunity to businesses that are the main backbone of the economy.

Mr. Andreadis made it clear that tourism can keep on filling state coffers if leaders understand the importance of encouraging development and not hampering it. Charges presented for this present year alone have really aggravated the traveler's pocket by 10% and sliced the potential for recuperation of competitiveness by 50 percent, he said. 

SETE president's outlook for 2016 was reluctantly optimistic, describing it as a “last minute year” because of the inconsistency of bookings and stressing that the positive outcome is more due to the geopolitical events in the region rather than performance. He also noted that the possible overall positive outcome of the season will not be balanced across the whole country with numerous destinations and businesses facing losses.

Mr. Andreadis alluded to the sensational decrease in domestic tourism amid the crisis, which fell from 3.2 billion euros in 2008 to 1.4 billion euros in 2014, influencing whole districts and enterprises that did not have the suitable infrastructure, product and advertising instruments, and, therefore, failed to change their tourism product. 

According to him, Eurobank's study is particularly interesting, because its projections are based on a detailed analysis of international demand data for the products of Greek tourism, their relative advantages and the necessary investments.

The Confederation's head underlined that the Greek government should aim at securing more EU funds and direct them to all tourism enterprises, small or large, in order to enhance infrastructure that will create new jobs and advance Greek tourism.

Finally, he also did not hesitate to speak of unprecedented tax measures, which will inevitably lead to the sector’s downfall if the lawmakers continue to burden the travelers and the businesses. He likewise alluded to the sharing economy, which he said cost the state 300 million euros every year and is for all intents and purposes left uncontrolled.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

 

 

 

 

Tornos
  1. 28/05 20:22

    AP: Austria takes Covid-19 precautions as it awaits summer tourist season

  2. 28/05 20:06

    Muslims pray in front of Hagia Sophia to revert historic monument into Mosque

  3. 28/05 19:47

    Brookings webinar with Greek PM on Greece’s COVID-19 response (video)

  4. 28/05 19:41

    Greek government's plan on re-opening of tourism sets five priorities

  5. 28/05 19:18

    AP: Europeans soak up the sun but Coronavirus travel rules a puzzle

  6. 28/05 19:04

    US to donate €2.9 million for refugee unaccompanied minors in Greece

  7. 28/05 18:23

    Greek police forces in Evros to be reinforced by 400 officers

  8. 28/05 18:12

    Greek Tourism Minister: Our target is to be ready to welcome every tourist

  9. 28/05 18:02

    AP: EasyJet and American Airlines to reduce workforce amid Covid-19

  10. 28/05 16:22

    PM: Greece secured €32 billion as a result of the government's consistent work

  11. 28/05 16:00

    COVID-19 Observatory: Greece's good course even more firmly established

  12. 28/05 15:41

    No coronavirus lockdown Swedish tourists welcome on Cyprus yet

  13. 28/05 14:56

    Health Minister: Single management and protocols for all Greek islands

  14. 28/05 14:42

    European Best Destinations: Monolithi Beach in Greece the safest in the whole of Europe

  15. 28/05 13:12

    WTTC presents first global safety stamp for 'Safe Travels' protocols around the world

  16. 28/05 01:37

    Greek firm concludes first phase of construction works in Agia Napa Marina

  17. 28/05 01:24

    Greek island medical staff being trained to deal with potential coronavirus cases

  18. 28/05 01:11

    GNTO and National Theatre in Athens to promote cultural tourism in Greece

  19. 28/05 00:34

    Greek Prime Minister welcomes European Commission aid proposal of €750 billion

  20. 27/05 23:40

    Aegean airline resumes foreign flights from Thessaloniki June 15

  21. 27/05 22:12

    Athens Open Air Film Festival offers unforgettable nights to movie fans

  22. 27/05 21:55

    European Union Covid-19 Recovery Fund to allocate €33.4 billion to Greece

  23. 27/05 20:53

    No new deaths from coronavirus pandemic in Greece since Tuesday

  24. 27/05 20:19

    Greece to invest its portion of the EU Recovery Fund 'prudently and responsibly'

  25. 27/05 19:27

    Telegraph praises Greece for moving early and decisively to keep Covid-19 out

  26. 27/05 16:35

    The New Orthodox Observer multimedia content now completely online

  27. 27/05 16:25

    Cyprus pledges to cover costs for coronavirus-hit tourists and families

  28. 27/05 13:19

    Greek doctors: Vitamin D levels correlate to outcomes in coronavirus cases

  29. 27/05 13:15

    Latin America’s largest airline Latam filed for bankruptcy

  30. 27/05 11:59

    Unstable weather to continue in Greece during the next 24 hours

  31. 26/05 23:03

    Greek cruise operator Celestyal Cruises stops all voyages until July 30

  32. 26/05 22:34

    Cyprus ends 14-day coronavirus quarantine in tourism re-opening

  33. 26/05 22:08

    CNN joins World Tourism Organization on #traveltomorrow campaign

  34. 26/05 21:41

    Discover “Lovers’ Cave” only 36km from the centre of Athens

  35. 26/05 21:15

    International Air Transport Association chief at media briefing on COVID-19

  36. 26/05 20:15

    Greece's Piraeus becomes top container port in entire Mediterranean

  37. 26/05 19:23

    Greece records ten new coronavirus cases throughout the country

  38. 26/05 19:06

    Greek PM to Bild: We will open tourism to countries with similar Covid-19 data

  39. 26/05 18:56

    Survey: One in three Greeks will always carry antiseptic from now on

  40. 26/05 16:37

    US airline shows strong interest in more flights to Greece

  41. 26/05 15:49

    Grecotel hotel chain sends message of optimism for tourism this summer

  42. 26/05 15:30

    FM: Greece has proved that it can protect our borders, the borders of Europe

  43. 26/05 12:55

    Deutsche Welle: Germany prepares to open up to 31 European countries on 15 June

  44. 25/05 23:04

    Admire rare “horseshoe cloud” from the sky of Crete

  45. 25/05 22:10

    AP: Repatriated Cypriots cause rise in coronavirus cases after lockdown eases

  46. 25/05 22:04

    Endowment for Orthodoxy and Hellenism Scholarship available by Faith

  47. 25/05 21:10

    Greek Minister: 'We don't want a summer without culture'

  48. 25/05 20:41

    Weather to change with rain, winds and hail in Greece till end of the week

  49. 25/05 20:29

    UNWTO President issues special message to celebrate Africa Day on May 25

  50. 25/05 20:28

    MIT Professor interview: Greece on good coronavirus recovery path

  51. 25/05 19:48

    Greek islands and ferries open and ready for big first wave of tourists in Greece

  52. 25/05 18:02

    Greek PM: Results in tourism will be better than expected

  53. 25/05 17:44

    Greek Finance Minιster: 'We are not discussing cuts to wages and pensions'

  54. 25/05 16:10

    German airline Lufthansa to resume flights to Greece in mid-June

  55. 25/05 15:59

    AP: German government fund greenlights €9 billion in aid to Lufthansa

  56. 25/05 15:13

    Transport Minister: Thessaloniki metro will delivered in 2023 according to schedule

  57. 25/05 13:33

    Five exotic Greek beaches with crystal clear waters

  58. 25/05 13:11

    Social distancing and masks recommended as Cyprus relaxes coronavirus restrictions

  59. 25/05 11:19

    Primary schools and kindergartens to reopen in Greece on June 1st

  60. 24/05 14:11

    Day-care centers for the elderly and disabled children to reopen in Greece on Monday

  61. 24/05 14:06

    Athens City plan to ban traffic over the summer and give center to pedestrians

  62. 24/05 13:48

    Three new cases of the coronavirus in Greece during last 24 hours

  63. 24/05 13:30

    Travelling to all Greek islands resumes on Monday

  64. 24/05 11:13

    Cafes, restaurants open for business in Athens on Monday

  65. 23/05 14:05

    Minister: Number of migrants on islands decreases by 15% in Greece after initiatives

  66. 23/05 14:00

    Greek travel receipts fell by 71% in March

  67. 23/05 13:54

    European Aviation Safety Agency guidelines welcomed by airline industry

  68. 23/05 13:50

    Greek and Israeli Presidents assure they will continue working closely together

  69. 23/05 13:45

    Moody's report: Covid-19 a temporary shock for the Greek economy

  70. 23/05 13:41

    Airports Council International and IATA present roadmap for aviation industry restart

  71. 23/05 13:37

    Passenger traffic at Greek airports dropped 99% in April due to coronavirus

  72. 23/05 13:33

    Greek government announces plan to boost the economy and labor

  73. 23/05 13:23

    International Air Transport Association Board declares principles for sector re-start

  74. 23/05 11:12

    Ministry of Tourism announces directions for reopening Greek hotels and campings

  75. 22/05 14:07

    Greek Finance Minister content with 6th Enhanced Surveillance Report on Greece

  76. 22/05 13:04

    Greek PM: We won the battle for health and we will win the battle for the economy

  77. 22/05 11:46

    Greek Minister: No worry about reopening to tourism

  78. 22/05 11:14

    Greek Prime Minister: We will not leave the people of art unprotected

  79. 22/05 11:01

    Minister: Greek government aims at bridge program for social cohesion

  80. 21/05 21:20

    Greek capital of Athens to get a drive-in cinema again

  81. 21/05 20:10

    Greece ranks 2nd in the world in “Blue Flags” (video)

  82. 21/05 19:54

    Greek Prime Minister announces €24 billion package to restart economy (video)

  83. 21/05 19:28

    Greece continues weekly relaxation of coronavirus lockdown measures

  84. 21/05 19:08

    Greek tourism bodies: Measures for sector in right direction, more will be required

  85. 21/05 18:07

    Greek Tourism Minister: No mandatory tests throughout Greece for visitors from abroad

  86. 21/05 17:13

    EU awards to Greek cities of Karditsa and Rethymno for safe walking and cycling

  87. 21/05 17:05

    Greek Minister: Government working on a plan to help Aegean Airlines

  88. 21/05 16:40

    Bank of Greece: ECB bought €3.3 billion in bonds in secondary market

  89. 21/05 15:22

    Transport Minister: Athens metro line 3 to reach suburb of Nikea in early July

  90. 21/05 14:22

    Greek hoteliers' head: Measures announced by government first step for restarting tourism sector

  91. 21/05 13:18

    PM: Greece is even better for investment now than it was five months ago

  92. 21/05 12:17

    Global media focus on Greece fully opening tourism season

  93. 20/05 21:10

    International Air Transport Association presents layered approach for sector re-start

  94. 20/05 16:45

    European Council approves SURE Program to boost employment

  95. 20/05 16:38

    Greek Orthodox Diaspora schools to test new language learning platform

  96. 20/05 16:33

    Greek PM to announce Big Deal to revive Greece’s COVID-19 hit economy

  97. 20/05 15:43

    Cyprus says travel agents reluctant customers for COVID-19 cancellations

  98. 20/05 15:25

    Daily Mail: UK tourists regain hope for summer vacations in Greece

  99. 20/05 15:20

    FM: Greece wants to convert coronavirus crisis success into gains for tourism

  100. 20/05 15:05

    Greek PM to announce government's plan for labour, economy and tourism