World Travel Market: Luxury trends to look out for

Α Decrease font Enlarge font
World Travel Market: Luxury trends to look out forWTM London tried to guide tourism businesses on how to adapt to the new requirements of the modern luxury traveler

The top five trends in luxury tourism were presented at theme seminar report during WTM London, in an effort to guide tourism businesses on how to adapt to the new requirements of the modern luxury traveler.

This most insightful and useful seminar was presented by Philippa Wagner from The Future Laboratory, a leader in trends forecasting across multiple sectors.

Luxury Travel

Along with ttgluxury editor April Hutchinson, there was also a panel discussion which consisted of: Mark Hehir, curator & CEO, The Small Maldives Island Co., Michael Marshall,Chief Commercial Officer, Minor Hotel Group, Piers Schmidt, Founder, Luxury Branding, and Greg Ward, Vice President sales, Shangri-La Hotels and Resorts.

While there were several trends discussed that are pertinent to luxury brands, these trends are the most relevant to travel.

1.) Continental Drift

pppp

Duty Free Shopping. Image from Wikipedia

Because luxury consumers travel frequently, lead busy lives and are borderless, the international airport has now become a place to catch up on shopping. Cosmetics won’t be the only items in demand on Duty Free. High-value purchases such as electronics , mobile phones and laptops are fast becoming hot items from luxury travellers in transit.

 

2.) Metro Magnets

pppp

Hong Kong: A Metro Magnet. Image from Wikipedia

There are cities that are attracting luxury spenders such as Beijing, Hong Kong Rio and Shenzhen. It would be worthwhile to see the gradual rise of new hotels in these cities.

 

3.) Billionaire Boom

pppp

Virgin Galactic. Image from virgin.com

The wealthy will keep getting wealthier and will continually seek  untouched experiences that are unique to them. They want to be among the first to try something revolutionary. A perfect example ia Etihad Airways’ The Residences. It is a product that is not an improvement of something that already exists, but rather a completely unheard-of idea that shook the world of luxury commercial aviation last year.

This type of trend is not new to the world of luxury travel (think Emirates’ In-flight spa on the A380 and Virgin Galactic) but due to technology improving year after year, we can see a surge of these exciting flights of fancy coming to life.

 

4.) Life Lodging

pppp

Most travellers now prefer authentic and local experiences. Image from Wikipedia

The rise of brands such as Airbnb and One Fine Stay is creating pressure on the hotel industry as a whole. Because luxury travellers are becoming experiential and are seeking more local experiences, hotel brands are starting to add authentic experiences as part of their concierge / activities program. One example is Hotel Hotel in Canberra, Australia, which strived to become part of the local community by having a mini ‘compound’ that includes a cinema, library, bike hire and gallery all within the hotel property.

 

5.) Virtual Opulence

pppp

Shangri-la Hotels uses Virtual Reality to drive its sales

The concept of “Virtual Reality” has been around for a long, long time but it was not until this year when Samsung partnered with Oculus Rift to create an accessible and affordable Virtual Reality set.

Shangri-la Hotels and Resorts has already utilised the VR Experience as a sales tool. The group has rolled out Samsung Gear VR headsets across all global sales offices. By January 2016, half of the hotel chain’s portfolio will have VR videos available with full roll out to be completed before the end of next year.

As luxury consumers change, the same goes with their style and preferences brought about by evolving lifestyles. And with technological capabilities surpassing and making people’s imaginations come true – what a time to be alive and travelling indeed.

Tornos
  1. 14/05 20:50

    Greece procures advanced French radio navigation systems for airports upgrade

  2. 14/05 20:43

    Minister: City of Dreams IR casino a turning point for Cyprus' tourism sector

  3. 14/05 20:32

    Jean-Claude Juncker on EU relations with Trump, China and Russia at Delphi Forum in Greece

  4. 14/05 20:18

    Supermarkets and retailers may open in Greece on two Sundays on May 16 and 23

  5. 14/05 19:39

    Prime Minister: Greece is committed to EU accession for Western Balkan countries

  6. 14/05 19:25

    Greece records 2,188 new Covid-19 infections and 56 fatalities on Friday

  7. 14/05 18:21

    Commitee on tourism ethics calls for responsible use of travel certificates (video)

  8. 14/05 17:28

    Promoting innovation and sustainability as FITUR Tourism Trade Fair returns

  9. 14/05 16:36

    Beer deliveries grow for third consecutive month in Cyprus

  10. 14/05 01:00

    Movement free in Greece as of Friday - sending of SMS will be abolished

  11. 14/05 00:56

    Timetable for reopening of businesses in Greece from May 14 to September 1

  12. 14/05 00:45

    US blasts Turkey for squeezing Ecumenical Patriarch and keeping Halki Seminary closed

  13. 14/05 00:34

    Cruise ships return to Cyprus during Covid-19 pandemic

  14. 14/05 00:27

    The Athens Acropolis Museum ready to open its gates

  15. 13/05 23:52

    ESM head: Greece's public debt is high but remains viable

  16. 13/05 23:50

    All you want is Greece – Greek tourism opens with majestic promotion video

  17. 13/05 22:00

    Media report: Greece opens for tourism on Friday - all you need to know

  18. 13/05 21:40

    Athens Epidaurus Festival 2021 ticket sales commence online on May 14

  19. 13/05 18:49

    85th Thessaloniki International Fair to take place on September 11-19

  20. 13/05 01:10

    Portuguese Shipping Minister meets with Piraeus Port Authority heads in Greece

  21. 13/05 00:49

    The Museum of Cycladic Art in Greece opens May 14 with two new exhibitions

  22. 12/05 23:05

    Greek Culture Ministry to get 650 million euros from EU Recovery Fund

  23. 12/05 22:56

    Fraport airports get ACI green light over Covid measures

  24. 12/05 22:17

    Finance Minister: Greece getting ahead of post-pandemic curve with recovery plan

  25. 12/05 22:00

    Greek Minister proposes Frontex be allowed to operate beyond EU borders

  26. 12/05 20:42

    Greece records 2,489 new Covid-19 infections and 70 fatalities on Wednesday

  27. 12/05 20:26

    Greece to abolish restrictions on May 14 with tourist islands vaccinated by end-June

  28. 12/05 19:26

    Over 120 TUI flights will land in Greece by end of May

  29. 12/05 11:41

    Athens and Epidaurus Festival's live performances in Greece from June 1 to October 10

  30. 10/05 23:18

    Reopening of sports facilities moves forward with joint ministerial decision in Greece

  31. 10/05 23:18

    Greek government to end SMS system for circulating outside home on May 14

  32. 10/05 23:06

    Greek Minister visiting Moscow on May 10-12 for talks with civil protection officials

  33. 10/05 22:54

    Greece opens door to tourists with COVID-free green pass

  34. 10/05 22:44

    GlobalData: Demand for long-haul travel greater than expected despite restrictions

  35. 10/05 22:24

    Cyprus kicks off tourist season with Coronapass required

  36. 10/05 22:14

    Ambassador to Athens: US President committed to raising Greece-US relations 'to next level'

  37. 10/05 21:32

    Vaccination rates improving in Greece but "too early to speak of vaccinating children"

  38. 10/05 20:50

    EU Vice President: Greece should expect first recovery funds this summer

  39. 09/05 13:52

    Ambassador Pyatt from Alexandroupolis: US strategically committed to northern Greece

  40. 09/05 13:45

    Domestic aviation demand records spike in March

  41. 09/05 13:31

    Europe Day 2021 commemorated on the Athens Acropolis with raising of Greek and EU flags

  42. 09/05 13:28

    Descendants of Constantinopolitan Greeks on returning to the historic city

  43. 09/05 11:22

    Greek FinMin: €3 billion economic support measures in next few months

  44. 09/05 09:41

    Kara Tepe migrant facility closes down, key part of decongesting Greek islands

  45. 08/05 22:04

    UNWTO joins touirsm ministers in America to relaunch sector in the region

  46. 08/05 21:07

    Online citizen services, except vaccinations, paused in Greece until noon on Sunday

  47. 08/05 20:58

    A taste of the Greek island of Ikaria lands outside Sydney's Bondi Beach

  48. 08/05 20:44

    History lectures organized by the Jewish Community of Athens on May 9

  49. 08/05 19:55

    Greece records 2,461 new Covid-19 infections and 68 deaths on Saturday

  50. 08/05 18:31

    Greek PM calls for swift implementation of the so-called 'green' vaccination certificate

  51. 08/05 17:11

    4.5 million inoculations to be carried out in Greece as of Saturday through July

  52. 08/05 14:02

    Outdoor sports, gyms and spas to reopen mid-May for vaccinated citizens in Greece

  53. 07/05 23:37

    Greece records 2,691 new Covid-19 cases and 63 fatalities on Friday

  54. 07/05 23:26

    AP: TripAdvisor removes insensitive review of Auschwitz Museum

  55. 07/05 23:20

    Tourism Minister announces three new flights from Poland to Greece

  56. 07/05 23:09

    Cyprus to scrap text OK's and replace them with "Coronapass" for moving around

  57. 07/05 22:51

    Greece plans to beat back COVID-19 pandemic by ramping-up vaccination program

  58. 07/05 22:39

    Museums reopen in Greece on May 14 and summer cinemas a week later

  59. 07/05 22:26

    IATA: Rise in Spanish airport charges will damage economic recovery and jobs

  60. 07/05 22:22

    Greek PM: Creating new jobs means attracting more investments to Greece

  61. 07/05 13:59

    Mid-season sales to last from May 5 to May 15 in Greece

  62. 07/05 13:35

    Australian COVID-19 travel restrictions on passengers from India challenged in court

  63. 06/05 23:56

    New platform reducing visits to banks, speeding transactions presented to Greek PM

  64. 06/05 23:49

    Embassy of Greece & SHIN-DC present ‘Cosmopolitan Journeys through Greek Music’

  65. 06/05 23:08

    Cyprus Hoteliers content with opening of hotels for Cypriots as of May 10

  66. 06/05 20:22

    Inclusive Greece: Accessibility certification and labelling in tourism

  67. 06/05 20:22

    New UNWTO report shows value of intellectual property to tourism

  68. 06/05 19:38

    Photovoltaics ready to be installed on Mt Athos monastic community in Greece

  69. 06/05 18:36

    Greece and Bahrain to recognize each other's Covid-19 vaccination certificates

  70. 06/05 17:34

    Greece records 3,421 new Covid-19 cases and 83 deaths on Thursday

  71. 06/05 16:56

    Kifissia Flower Show opens in Athens suburb with strict pandemic precautions

  72. 06/05 16:11

    AP: Cypriots will need tests or inoculation to dine out and worship

  73. 06/05 14:17

    Cyprus opens to safe tourists on May 10

  74. 06/05 14:00

    The San Francisco Greek Film Festival wraps and announces awards and events

  75. 06/05 13:45

    United States Tour Operators Association: Greece in top-3 destinations for Americans

  76. 06/05 11:22

    Greek schools ready to reopen on May 10 with mandatory COVID-19 self-tests

  77. 06/05 09:06

    UNWTO, IE UNIVERSITY, SOMMET EDUCATION promote jointly online education

  78. 06/05 00:31

    International Air Transport Association hails G20 push to restart tourism sector

  79. 06/05 00:26

    Elementary schools to reopen on Monday with mandatory self tests in Greece

  80. 06/05 00:10

    G20 praise UNWTO recommendations for tourism's ‘green transformation’

  81. 05/05 23:42

    Global air cargo demand reaches all time high in March

  82. 05/05 23:32

    Greece records 2,093 new COVID-19 cases and 96 deaths on Wednesday

  83. 05/05 23:22

    Greece starts opening while Kalymnos island stays locked down over COVID-19

  84. 05/05 22:25

    Health Minister: Greece aims at vaccinating entire adult population by July

  85. 05/05 22:01

    Fee-based beaches, prep centers and courts to reopen in Greece on May 8-10

  86. 05/05 20:35

    Greeks expect to swing country back to near-normal life during May

  87. 05/05 18:53

    Philo4Thought 2021 Spring Symposium on Leadership & Society held on May 15

  88. 05/05 18:42

    Finance Ministry hails historic low cost in five-year Greek bond issue

  89. 05/05 16:11

    German supermodel Heidi Klum have a smashing time at a Greek party

  90. 05/05 13:52

    Syria’s Greek Orthodox community marked Easter in war-torn country

  91. 05/05 10:38

    Free self-tests for primary and secondary education available in Greece as of May 5

  92. 05/05 00:17

    IATA: High testing costs could stall the recovery of the aviation sector

  93. 04/05 23:39

    Germany shows the way for stolen Parthenon sculptures to return to Greece

  94. 04/05 16:21

    Media report: Optimism returns to Greek tourism

  95. 04/05 16:17

    Cyprus faces first heatwave of the year

  96. 04/05 16:14

    Greece records 2,146 COVID-19 cases and 134 deaths during the last 48 hours

  97. 04/05 16:09

    Michelin-starred British chef Gordon Ramsey spotted in Crete

  98. 04/05 14:01

    Tourism Minister Theocharis in Berlin to promote Greece

  99. 04/05 13:57

    AEGEAN and Olympic announce flight cancellations and reschedules on May 6

  100. 04/05 10:28

    Greece speeds up vaccination campaign