The untapped potential of MICE tourism in Greece

Α Decrease font Enlarge font
The untapped potential of MICE tourism in GreeceHAPCO's Board of Directors: (From left) Panagiotis Podimatas, Sissy Lignou, Zenia Kerasidou, Georgia Tsatsou, Eirini Toli,Kostas Karageorgakis,Antonia Alexandrou and Dimitris Paliouras

MICE Tourism is the perfect example of how the great potential of the Greek hospitality sector can be fully realized as long as a coherent plan is implemented on a national level and its fate is not left “on autopilot”.

As experts and insiders pointed out during the 8th Panhellenic Conference of the Hellenic Association of Professional Congress Organizers (HAPCO) recently held in Athens, Greece can be elevated among the 10 best congress destinations in the world, as long as all stakeholders adopt a more MICE - friendly attitude.  

To that avail, the best practices adopted by developed tourist and conference destinations must be followed, while the Greek State must raise more support and fewer obstacles.

The participants highlighted that in recent years Greece has made significant progress in organizing conferences and adopting a more extroverted attitude, lifting Greece and Athens to the 25th place of the ICCA world ranking of conferences. 

In the European category, Greece ranks in the 15th place, Athens in 17th and Thessaloniki in 53rd place, rankings that could be significantly improved, if an official National Register of Conferences is established and eminent scientists and executives are mobilized as the destination’s "ambassadors".

HAPCO leadership revealed that its foreign competitors are often supported even by the physical presence of Ministers and Mayors in their pursuit of a conference for their country, and called for further enhancing the synergies between the Greek State, the Local Government and the private sector to this end.

The issue of hotel prices was also raised as it was underlined that, in the recent past, low prices in some cases have sometimes facilitated the attraction of conferences to Greece.

Regarding infrastructure, it was noted that Greece features ideal facilities for events of up to 5,000-6,000 people such as the Athens Concert Hall and the Thessaloniki and Metropolitan Expo. Yet, the Greek capital remains the only European city that hosted Olympic Games and still lacks a metropolitan conference center for larger MICE events.

Finally, the constraints and difficulties imposed on both national and European levels for approval of medical conferences, were pinpointed as a clear and present danger in slowing down the momentum of the local MICE sector, and it was highly recommended that a way of harmonizing procedures must be agreed upon by all interested bodies the soonest.

 

 

Tornos
  1. 14/07 23:28

    Travel & Leisure: Four Greek islands among Europe's top-5 for 2019

  2. 14/07 14:37

    New Greek Development Minister: Hellinikon project will move "very, very quickly"

  3. 14/07 14:29

    Well-known squat of closed Athens hotel abruptly ended after new government elected

  4. 14/07 13:51

    Initiative to invite new Greek PM to address joint session of U.S. Congress

  5. 13/07 20:18

    Opening of “Cyprus: 45 years of occupation” show in Athens

  6. 13/07 19:45

    French Ambassador: France will continue to help Greece in its economic take-off

  7. 13/07 14:50

    Chalkidiki power and water networks to be fully restored by nightfall in northern Greece

  8. 13/07 14:22

    Foods that protect the human skin from the sun

  9. 13/07 13:59

    Meteo services: Weather in Greece to worsen from Saturday evening

  10. 13/07 13:47

    Shops open in Greece on Sunday for first week of summer sales

  11. 12/07 20:13

    Private sector arrears to the Greek state ease slightly down in March

  12. 12/07 17:57

    Acropolis in Athens gains its first permanent doctor

  13. 12/07 17:20

    "Greek Freak" Giannis Antetokounmpo voted Best Male Athlete in the U.S. (video)

  14. 12/07 16:44

    Greek-Swedish Antique special anniversary reunion concert for one night only

  15. 12/07 16:28

    AP: New Greek government recognizes Guaido, not Maduro, as Venezuela’s president

  16. 12/07 15:54

    Paris Hilton spotted on a yacht in Greek island of Mykonos for second year

  17. 12/07 14:17

    New energy minister in Greece to jump-start delayed Helleniko and Skouries projects

  18. 12/07 13:36

    Surf Art Festival Vol. 6 returning to Athens suburb of Faliro on July 12-14

  19. 11/07 21:36

    Sky News Australia show marks Greek election by dancing and throwing plates (video)

  20. 11/07 21:09

    Greek island of Kastellorizo: from the Dodecanese at the Athens airport

  21. 11/07 20:54

    Leading IT Chinese firm "DeepBlue Technology" expands in Greek market

  22. 11/07 20:34

    European Commission to assist Greece following severe storm

  23. 11/07 20:30

    Production value up 9% in accommodation and food service activities in Cyprus

  24. 11/07 20:24

    AP: Mobile phone link now working on both sides of split island of Cyprus

  25. 11/07 19:59

    Watercolors of the Acropolis: Emile Gillieron in Athens show at the Met

  26. 11/07 19:52

    AirHelp: Thousands of passengers who flew to Greece in 2018 can claim compensation

  27. 11/07 19:46

    New Greek PM Mitsotakis first priority: Hellenikon reboot already underway

  28. 11/07 19:33

    New Minister to strengthen relations between Greece and Greek Diaspora

  29. 11/07 19:28

    210,000-year-old human skull found in Greece is the oldest fossil outside Africa

  30. 11/07 19:20

    Six foreigners and one Greek die in rare severe storm in Chalkidiki

  31. 11/07 18:01

    Athens Stock Exchange: Majority of securities continued upward course

  32. 11/07 17:41

    High-voltage Moudania-Kassandria network in Chalkidiki restored after storm

  33. 11/07 17:36

    Greek government: Immediate action to restore damage from storm

  34. 11/07 17:06

    Greek city of Volos hosts Summer Beer Festival

  35. 11/07 14:41

    Growth projected to recover in Greece during the second half of the year

  36. 11/07 13:04

    Civil Protection warned on dangerous weather conditions in northern Greece

  37. 10/07 21:21

    Theresa May congratulates new Greek PM Mitsotakis on election win

  38. 10/07 21:01

    New Citizens’ Protection Minister promises security for all in Greece

  39. 10/07 20:05

    Funding for Feature Films by South Eastern European Cinema Network in Cyprus

  40. 10/07 19:48

    New Greek Prime Minister begins work on 12 key priorities

  41. 10/07 17:13

    Νew Starbucks outlet at Syntagma Square in the heart of Athens

  42. 10/07 17:12

    Lifestyle mobile app launches on Greek island of Paros

  43. 10/07 17:08

    Cyprus promotes joint travel packages with neighbouring countries

  44. 10/07 17:03

    Cavafy International Summer School on poet as "international literary phenomenon”

  45. 10/07 16:56

    Shipping Minister hopes Cyprus-Greece ferry link to begin next summer

  46. 10/07 15:06

    House Price Index in Cyprus records increase during Q1 2019

  47. 10/07 14:10

    Scent from Ancient Greece in new Dolce & Gabbana fashion show (video)

  48. 10/07 13:00

    Trivago: Five Hotel technologies that can create personalized guest experiences

  49. 10/07 12:53

    La Traviata performance in Athens Herod Atticus between July 27-31

  50. 10/07 12:41

    “The Thread”: Greek tradition meets modern dance in Europe and Athens

  51. 10/07 12:29

    Useful tips for easy car rental and driving across Greece

  52. 10/07 12:23

    New ferry boat purchased by Attica Group and renamed into 'Blue Carrier 1'

  53. 10/07 12:07

    DNA Study: Ancient Greeks related to Biblical Philistine enemies of Jews

  54. 10/07 12:00

    EU: Greece needs to immediately adopt systemic solution in reducing NPEs

  55. 10/07 11:55

    Amorgos: Explore the Greek island of “The Big Blue”

  56. 10/07 11:47

    “Evdokia”, centuries-old olive tree on Corfu island acquires date of birth

  57. 10/07 11:42

    AHEPA fulfills $1 million commitment to rebuild Saint Nicholas at WTC

  58. 10/07 09:37

    New Greek PM Mitsotakis has phone contact with US President Trump

  59. 09/07 22:54

    Tourism slows down in Greece after five record years

  60. 09/07 22:07

    The Greek symbolism on the new Giannis Antetokounmpo sports shoe

  61. 09/07 21:54

    New York Times report: “Greece is the Good News Story in Europe”

  62. 09/07 21:48

    New development minister in Greece: Obstacles to Helleniko investment will be removed

  63. 09/07 21:13

    IATA: Jobs at risk if UK Air Transport Competitiveness not protected

  64. 09/07 20:43

    UNWTO leads discussion on “Tourism Financing for the 2030 Agenda”

  65. 09/07 20:16

    Exploring Poros, the Saronic Gulf’s hidden secret near the Greek capital of Athens

  66. 09/07 17:48

    German Chancellor Merkel invites Greek PM Mitsotakis to Berlin

  67. 09/07 17:23

    National Bank of Greece to issue Tier 2 10-year bond loan

  68. 09/07 15:58

    State Department: U.S. to continue working closely with new Greek government

  69. 09/07 14:22

    Business community calls for speedy reforms from new Greek government

  70. 09/07 11:41

    Heatwave in central and southern Greece with rainstorms up north

  71. 08/07 21:33

    Publisher Antonis Diamataris appointed new Deputy Minister for expatriate Greeks

  72. 08/07 19:44

    New leadership in Greek Tourism Ministry announced: Harry Theoharis and Manos Konsolas

  73. 08/07 17:10

    Kyriakos Mitsotakis sworn in as new Prime Minister of Greece

  74. 08/07 15:02

    Seamen Federation PNO agrees to a 2% wage rise for sailors

  75. 08/07 13:46

    Summer sales commence in Greece on Monday

  76. 08/07 11:27

    Rare and unique Cycladic antiquities unveiled in exhibition series on Greek islands this summer

  77. 08/07 01:17

    International Summer University “Greek Language, Culture and Mass Media” returns to Syros

  78. 07/07 22:32

    Greek photographer wins Madame Figaro festival Les Rencontres d’Arles prize

  79. 07/07 14:03

    Greek Australian singer Diana Rouvas earns The Voice Australia 2019 (video)

  80. 06/07 23:01

    Greek sculptor of magnetism, light and sound at Tate Modern in London

  81. 06/07 17:50

    Greek designer to host fashion show at Poseidon Temple in Sounio near Athens

  82. 05/07 19:45

    Rhapsody Group wins Travelife Sustainable Tourism Award

  83. 05/07 15:25

    High turnout on e-platform protecting homes from foreclosure in Greece

  84. 05/07 13:57

    Walking in the ancient neigbourhood beneath the Acropolis Museum in Athens

  85. 05/07 11:41

    US ambassador Pyatt injured while cycling in Mani of southern Greece

  86. 05/07 01:50

    4th of July: Ancient Greek ideals that influenced US Independence (video)

  87. 04/07 21:48

    AP: A love born in Greece and immortalized in “Marianne & Leonard”

  88. 04/07 21:13

    Apollon and Attikon movie theaters in Athens to be listed for preservation

  89. 04/07 19:04

    IATA: Passenger demand remain solid but the trend has slowed down

  90. 04/07 17:00

    Entire Greek island of Makronissos declared an archaeological site

  91. 04/07 15:58

    "The Stones Speak" initiative in Athens

  92. 04/07 13:35

    Energean purchases Edison's exploration and production activities

  93. 04/07 11:23

    Heatwave in Athens shuts down Acropolis for four hours

  94. 04/07 11:00

    Low-cost Norwegian launches its first-ever New York to Athens nonstop route

  95. 04/07 09:34

    US Ambassador marks the Greek ‘gift’ of democracy on Independence Day

  96. 04/07 02:06

    Fewer new companies set up in Greece during H1

  97. 04/07 01:53

    Greek passport ranks sixth most powerful on the planet

  98. 04/07 01:45

    Greek bond rally at record-breaking pace during last month

  99. 04/07 01:40

    Young Greek entrepreneurs presented at THI Venture Fair in Athens

  100. 04/07 01:40

    Young Greek entrepreneurs presented at THI Venture Fair in Athens