Domes Introduces New Sub-Brand “The Finds” | Premiere in Santorini and Paxos in July

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Domes Introduces New Sub-Brand “The Finds” | Premiere in Santorini and Paxos in JulyPhoto courtesy of Agali Hotel Paxos

Domes Resorts, one of the most recognizable Greek luxury hospitality brands, is further expanding its portfolio with the creation of a new sub-brand, under the name The Finds, which will be added to the group’s four existing series. The first two units of the new series, Neema Maison Finikia Santorini and Agali Hotel Paxos, will open their doors in July 2025.

The new series “The Finds” was designed to appeal to “adventurous and conscious travelers”, offering authentic, curated experiences in unique locations. The accommodation spaces will be characterized by a special aesthetic, linked to the local identity, while the central idea of ​​the new brand is the reconnection with place and time, through local experiences and lifestyles that promote the conscious enjoyment of travel.

Debut in Santorini with Neema Maison Finikia

Neema Maison Finikia Santorini is the first brand-new hotel of the new brand and is located in the quiet village of Finikia, on the north side of Santorini. In contrast to the intense tourist traffic of Oia and Fira, Finikia maintains its traditional character with family taverns, old olive presses, and authentic wineries.

The hotel will feature 16 suites, some with private hot tubs or lofts, and an interior design inspired by Cycladic architecture – whitewashed plaster, elegant details in shades of terracotta and materials that refer to traditional craftsmanship. The name "Neema" is derived from the ancient Greek word “Νίμα”, symbolizing elegance, fate, and craftsmanship – fundamental values ​​of the new brand.

Agali Hotel Paxos: The spirit of the slow island rhythm

In Paxos, Domes is relaunching Agali Hotel, which it has already managed for the last two years. The hotel is located above the secluded bay of Plakes beach and consists of 33 traditional bungalows, built of Paxos stone, with unobstructed views of the Ionian Sea.

Addressed exclusively to adults and teenagers, Agali Hotel embodies the philosophy of “slow living” – a slow, meaningful way of life – with wellness proposals, local farm-to-table cuisine, and an environment of absolute tranquility. The name “Agali” means “without haste”, capturing the spirit of the people of Paxíni and their pace of life.

Dome’s strategic expansion

The creation of the sub-brand The Finds is part of the overall strategic development framework of Domes Resorts, which in the last 12 months has made significant investments and expansions, including the 91 Athens Riviera and Domes Novos Santorini hotels.

The new brand marks Domes’ transition from classic concepts of luxury to a new era of experiential hospitality, with an emphasis on the character of each place and the quality of the time spent during the stay.

Domes’ diverse portfolio

Domes currently has four core hospitality series:

Domes Noruz: luxury adults-only retreats with a lifestyle focus,
Domes Aulūs: five-star all-inclusive options with a modern approach,
Domes Originals: iconic, award-winning resorts,
Domes Reserves: design-led accommodations with a distinct identity.
With the addition of The Finds series, Domes is attempting to reach a new audience – travelers seeking authenticity, meaning, and connection to their destination.

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