Report: Almost two-thirds of Chinese prefer four or five-star hotels

Α Decrease font Enlarge font
Report: Almost two-thirds of Chinese prefer four or five-star hotelsIn 2015, compared to other markets worldwide, China registered by far the highest growth in outbound travel

ITB Berlin and IPK International analyse China’s outbound travel behaviour - in 2015 China registered a 23 per cent increase in foreign trips – an above-average preference for luxury hotels

In 2015, compared to other markets worldwide, China registered by far the highest growth in outbound travel, consolidating its position as one of the world’s most important source markets for international travel. Despite the average duration of trips having halved since 2007, the huge increase in foreign travel resulted in turnover having almost tripled in the same period. These are the latest results of a special analysis by the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin.

China registers the world’s highest growth in outbound travel

In 2015, the Chinese went on 45.2 million international trips with overnights, not including trips to Macau and Hong Kong. Compared to the previous year, that amounts to an additional 8 million trips and an impressive increase of 23 per cent. Thus, China’s growth in foreign travel is several times the global average growth, which in 2015 was around five per cent. China also consolidated its position as the world’s fourth-largest source market behind Germany, the USA and the UK, while distancing fifth-placed France. More than two-thirds of trips out of China are to destinations in Asia, mainly to Taiwan, South Korea, Thailand and Japan. The USA is China’s fifth most popular destination, to which some 2.6 million trips have been made by Chinese travellers in 2015. Preferred European destinations are Germany, Switzerland, France, Spain and Austria. Overall, around 20 per cent of Chinese outbound trips were undertaken to Europe.

Holidays are the main reason for Chinese outbound trips

Holidays are the reason for over 80 per cent of foreign trips by the Chinese. Above all, holiday trips only (without visiting friends or relatives) have a significantly higher share among the Chinese (76 per cent) compared to the global average (57 per cent). For some years, the most popular type of holiday has been round trips, although city trips are now also gaining ground. Compared to 2007 the average length of stay abroad has halved and in 2015 was about five nights. Despite this, sales rose to almost 77 billion euros during the same period.

Almost two-thirds of Chinese prefer four or five-star hotels

Over 80 per cent of Chinese chose to stay in hotels on their travels abroad. Four and five star were the preferred categories, accounting for 62 per cent of accommodation on all trips. Thus, also regarding the accommodation choice, the Chinese differ widely from the global average, which in respect to luxury hotels stands at only 40 per cent. For the Chinese, planes are the preferred means of transportation, making up for over 80 per cent. This figure is also significantly higher than the global average, which is close to 60 per cent. Although travel agency and catalogue bookings, currently at 74 per cent, have declined among Chinese outbound travellers since 2015, as a category they still account for double the global market average. As a result, China is the leading source market for travel agency and catalogue bookings.

In addition to the results of special analyses by IPK International’s World Travel Monitor®, ITB Berlin will be publishing more information from the World Travel Monitor® as part of the ITB World Travel Trends Report 2016/17 in early December. (Last year’s ITB World Travel Trends Report 2015/2016 is available here). The ITB World Travel Trends Report is based on the latest findings presented at the World Travel Monitor® Forum, which will take place in early November 2016 in Pisa, Italy.

The World Travel Monitor® Forum is an exclusive industry gathering that discusses the latest travel industry trends and the forecasts for future developments in tourism.

The overall findings for 2016 of the World Travel Monitor®, the world’s most comprehensive survey of global travel trends, will be presented by IPK International at the ITB Future Day, part of the ITB Berlin Convention.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. More details are available at www.itb-convention.com. ITB Berlin is the global travel industry’s leading trade show. In 2016 a tota of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

Tornos
  1. 02/07 01:16

    Greece welcomes tourists for first time following Covid-19 lockdown (video)

  2. 02/07 01:04

    Aviation: May passenger demand records slight improvement

  3. 01/07 23:35

    IPTO and Eurobank to finance Crete-Attica grid with €400 million

  4. 01/07 22:44

    Prime Minister: Greece a global example on managing the Covid-19 pandemic

  5. 01/07 22:29

    UNWTO pays official visit to Italy as borders re-open across the Schengen Zone

  6. 01/07 21:59

    Alpha Bank announces deal to sell NPLs portfolio worth €1.1 billion

  7. 01/07 21:40

    International Air Transport Association welcomes ICAO decision on CORSIA

  8. 01/07 19:50

    UNWTO chief: As tourism restarts, our responsibilities remain

  9. 01/07 15:23

    TripAdvisor: Cleanliness most important factor in selecting accommodations

  10. 01/07 14:11

    235 international flights landed on Wednesday at Greek airports

  11. 01/07 01:33

    Framework modernization bill for public outdoor gatherings tabled in Greece

  12. 01/07 01:12

    Tripadvisor survey: Three Greek beaches in Europe’s top-10

  13. 01/07 00:34

    WTTC: European flight bookings show ‘London is falling’

  14. 30/06 22:23

    One coronavirus fatality and 20 new cases in Greece in the last 24 hours

  15. 30/06 21:49

    Government info on travel to Greece after July 1 opening to tourists

  16. 30/06 20:40

    Seajets speedboats to relaunch its routes in Greece on July 3

  17. 30/06 20:30

    Greek operator Celestyal Cruises suspends all voyages until March 2021

  18. 30/06 20:08

    AP: EU reopens to 14 nations but not to US tourists

  19. 30/06 19:56

    Greek FM to continue contribution to efforts for the rebuilding of Syria

  20. 30/06 18:28

    Christians will turn against Islam if Hagia Sophia becomes a mosque

  21. 30/06 17:20

    TUI and Greek Tourism Ministry join forces to reach 50% of last year's arrivals

  22. 30/06 15:07

    Greek government speeding up reforms that improve daily lives

  23. 30/06 14:45

    May Air Cargo records slight pickup amid continuing capacity crunch

  24. 30/06 12:18

    Greek State minister: First weeks are crucial for the tourist flows

  25. 30/06 11:01

    UNWTO adapts agenda for Africa to accelerate recovery of tourism sector

  26. 30/06 00:10

    Greece opens to more tourists on July 1 with "stay safe" measures in place

  27. 30/06 00:07

    Greek Foreign Minister's schedule in visit to Tunisia

  28. 30/06 00:02

    10 new cases of coronavirus and no deaths in Greece during last day

  29. 29/06 23:58

    Nearly all business activities and services resume operations in Greece

  30. 29/06 23:53

    Minister: All Greek airports will open on conditions of safety

  31. 29/06 23:41

    Unicredit: Greek economy to shrink 16% this year and recover (+12%) in 2021

  32. 29/06 23:28

    Olympiakos team crowned Greek champions for the 45th time (video)

  33. 29/06 23:09

    Professor: Nice weather will last in Greece until the end of summer

  34. 29/06 22:40

    Greek island of Naxos, a top gastronomic destination

  35. 29/06 18:52

    Magnitude 5.4 earthquake strikes off the Greek island of Rhodes

  36. 29/06 15:58

    Strong interest in investing in Greek Region of Western Macedonia

  37. 29/06 13:22

    UNWTO: Small island destinations in critical need of urgent support

  38. 29/06 12:34

    Greek Tourism Minister leadership on Kos island to welcome TUI flight

  39. 29/06 11:20

    Greek President is visiting Agathonissi and Lipsi islands

  40. 29/06 11:04

    Media: Greek bid to host Europa Conference League to be withdrawn

  41. 28/06 22:33

    Another 24 hours without a Covid-19 fatality and only 23 new cases in Greece

  42. 28/06 22:27

    Yiannis Stournaras sworn in for second term as Bank of Greece governor

  43. 28/06 22:20

    US probe concludes no Greek doctors or politicians bribed by Novartis

  44. 28/06 15:45

    United Kingdom lifts quarantine ban for tourists coming from Greece

  45. 28/06 15:39

    Archipelagos Institute creating sanctuary for marine animals in Greece

  46. 28/06 15:32

    Greek regional airports ready to welcome flights from abroad

  47. 28/06 15:18

    Media: Greece gearing up for final phase of reopening tourism industry on July 1

  48. 28/06 10:49

    Reuters: Piraeus Bank funds Cretan hotel purchases in Greece

  49. 27/06 22:43

    Passengers on international flights to Greece must fill PLF Form

  50. 27/06 22:13

    Food-drink exports webinar planned for July 2

  51. 27/06 22:07

    Aliquippa Greeks go ahead with their festival between October 15-17

  52. 27/06 21:58

    Greek islands of Serifos, Sifnos, Patmos and Ios ready and waiting for visitors

  53. 27/06 19:38

    Greek PM: Covid-19 vaccine must be available to all (video)

  54. 27/06 17:46

    Horwath HTL: Greece among top-3 Mediterranean Travel Destinations

  55. 27/06 17:05

    More Greek business sectors reopening as of Monday

  56. 27/06 15:52

    EU opens to 14 “third countries” but blocks US for now

  57. 27/06 15:30

    Information campaign of Civil Protection General Secretariat launched in Greece

  58. 27/06 11:24

    American interest for the acquisition of Elefsina shipyards in Greece

  59. 27/06 09:38

    AP: Pandemic throws Greece's budget off-target and stalls recovery

  60. 26/06 18:02

    New Italian ambassador Patrizia Falcinelli appointed to Greece on June 8

  61. 26/06 17:58

    EBRD and UNWTO join forces to accelerate tourism recovery

  62. 26/06 17:53

    Covid-19 ban to Greece will continue for only nine countries

  63. 26/06 17:43

    400 samples will be taken and tested daily as of July 1 at Corfu airport

  64. 26/06 17:35

    Greek PM and French President discuss tourism and Turkish provocations

  65. 26/06 17:29

    Another 24 hours without fatalities and 8 new Covid-19 cases in Greece

  66. 26/06 17:24

    Media report: Athens' new Grand Walk will reach Syntagma Square

  67. 26/06 17:20

    Greek PM and Turkish President discuss restoring tourist flows

  68. 26/06 17:10

    National Hellenic Museum’s new online content now available (video)

  69. 26/06 17:04

    IATA Director General and CEO's latest message at media briefing on coronavirus

  70. 26/06 16:00

    SETE president Yiannis Retsos: Safeguarding Greek tourism's reputation a top priority

  71. 26/06 15:54

    AP: Eiffel Tower reopens in Paris ending 104-day Covid-19 shutdown

  72. 26/06 14:59

    Minister: Public health stands above all other concerns in Greece

  73. 26/06 13:48

    Police operation in buildings in eccentric Exarchia district of Athens

  74. 26/06 11:46

    ABTA launches post pandemic recovery guide to support destinations

  75. 26/06 09:47

    Ecumenical Patriarch upset over Turkey's plan to turn Aghia Sophia into a mosque

  76. 26/06 01:13

    Restrictions on travel easing as Europe leads cautious restart of sector

  77. 26/06 01:02

    Dance Festival of Kalamata in Greece adapts to the Covid-19 era

  78. 26/06 00:51

    UNWTO welcomes new app for safe and secure border crossings

  79. 25/06 23:53

    Greek budget shows primary deficit of €4.843 billion between January-May

  80. 25/06 23:00

    Greek government: Our primary concern is the safety and health of all

  81. 25/06 22:52

    Turkey: “Alliance of Evil” by Greece, France and anybody not supporting us

  82. 25/06 21:44

    Greek PM: Export sector must expand and foreign investments doubled by 2023

  83. 25/06 21:18

    UNESCO addressed letter to Turkey about turning Hagia Sophia into mosque

  84. 25/06 21:10

    Greek PM at SETE Assembly: We will not hesitate to take support measures in July

  85. 25/06 20:43

    New Kiato-Diakofto-Aigio railway line is launched in Greece

  86. 25/06 20:17

    Leroy Merlin inaugurated seventh store in Greece

  87. 25/06 17:59

    New MBA offered by Greece's University of the Aegean in english

  88. 25/06 10:21

    Cyprus Interior Minister claims scandalized Golden Visa Scheme ok now

  89. 25/06 00:05

    International Air Transport Association proposes alternatives to quarantine

  90. 24/06 15:27

    SNF to offer €6.9 million bonus to healthcare staff on coronavirus frontline

  91. 24/06 15:25

    Greek State will not take over enterprises closed by coronavirus pandemic

  92. 24/06 15:17

    European Aviation calls jointly for support for Green recovery from coronavirus

  93. 24/06 15:02

    SNF donates Breal Silver Cup Hologram to Olympics Museum in Olympia, Greece

  94. 24/06 14:59

    Next Greece, Cyprus, Israel trilateral meeting to be held in Nicosia

  95. 24/06 14:49

    Hellenic-African trade chamber offers free webinar for export opportunities to continent

  96. 24/06 14:35

    US Senator Menendez wants Turkish sanctions for provoking Greece and upsetting seas

  97. 24/06 14:29

    Greek FM and EU High Representative visit the border post at Kastanies

  98. 24/06 14:14

    Prime Minister Mitsotakis converses with kids all over the world learning Greek

  99. 24/06 14:06

    Pepper robots to inform public at Athens airport on Covid-19 protection in Greece

  100. 24/06 13:00

    WTTC launches Safe Travels protocols for attractions, car and short-term rental