Promotion of Greek sustainable tourism in Sweden

The promotion of Greek sustainable tourism and the possibilities for experiential travel to the Swedish public were the theme of the two professional events, in which the GNTO Scandinavia Service successfully participated in Stockholm in May 2025.

1. Resebranschens Vårmöte – 13 MAY – STOCKHOLM

In the context of the ever-growing interest of the Scandinavian market for holidays in Greece, and with the aim of attracting a larger number of Swedish tourists to our country, the GNTO participated for the second time this year (13 May) in the annual event of the SRF (Association of Swedish Travel Industry) “Resebranschens Vårmöte”

This specific event was attended by over 200 professionals in the sector (travel agencies, airlines companies, T.Os, Experts, online travel agencies, buyers, etc.) as well as representatives of the media. The main topics of discussion were the further tourism development of the Swedish market, compared to the other Scandinavian countries, and the improvement of connectivity, infrastructure, and accessibility.

The event, accompanied by Greek music, concluded with a dinner, at which Greek dishes were offered to the participants.

The CEO of SRF, Mr. Didrik von Seth, thanked the Greek National Tourism Organization for its participation and the offer of Greek flavors during the dinner.

The Head of the Greek National Tourism Organization Service Scandinavian Affairs, Ms. Eftychia Christina Aivalioti delivered a brief welcome address, presenting the main axes of the Greek National Tourism Organization’s international promotion strategy. The event was attended by the Head of the Economic and Commercial Affairs Office of the Greek Embassy in Stockholm, Ms. Pelagia Sousiopoulou, Senior Advisor to the Greek Embassy, ​​as well as the Secretary of the Embassy, Ms. Vasiliki Keskinidou.

In B2B meetings with representatives of other tourism organizations, media representatives, and travel agents/agencies, the participants were informed about Greece’s tourism product throughout the year.

2. ANTOR ANNUAL EVENT «MEET THE WORLD» – MAY 15 – STOCKHOLM

«MEET THE WORLD» is the second B2B event in which the GNTO Office for Scandinavia participated (May 15) and which was held in the context of the annual meeting of the members of the Association of National Tourism Organizations in Sweden (ANTOR) in Stockholm.

The event was attended by over 25 National Tourism Organizations (including Spain, France, Portugal, Mexico, Tunisia, Cyprus, Poland, etc.), while 60 buyers and media representatives were present.

During the workshops, meetings were held between the GNTO Office and representatives of Swedish media. (e.g., Vagabond magazine, Travel News, and First Class magazine), Travel agencies (e.g. Ticket.se, Lime travel), MATKA TRAVEL FAIR, Globetrotter AB - member of the Nordic Leisure Travel Group (T.O. Ving) -, and Swedavia Airports, which confirmed the ever-increasing interest and demand for Greece in recent years from all the Scandinavian countries.

In the second part, a presentation was made by Ms. Hanna Anfelter, travel writer and communication consultant in the travel industry, on sustainable tourism development, which is also achieved through the development of special forms of tourism, one of the main axes of the promotion strategy and of the Greek National Tourist Organization.

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report