Duke of Sussex launches new global sustainable travel initiative 'Travalyst'

Α Decrease font Enlarge font
Duke of Sussex launches new global sustainable travel initiative 'Travalyst'Booking.com, Ctrip, Skyscanner, TripAdvisor and Visa join forces with the Duke of Sussex in first-of-its-kind industry-wide initiative dedicated to exploring and promoting solutions to make all travel more sustainable

AMSTERDAM, NETHERLANDS - September 3, 2019 - The Duke of Sussex has announced a new global partnership aimed at improving conservation, environmental protection and expanding local community economic development by encouraging sustainable tourism practices across the travel industry.

‘Travalyst’ has been created to mobilise the travel industry as a catalyst for good, aiming to transform the future of travel for everyone.

Led by His Royal Highness and co-founded alongside leading service providers in the travel industry, Booking.com, Ctrip, Skyscanner, TripAdvisor and Visa, this first-of-its-kind initiative is dedicated to exploring and promoting solutions that will make travel more sustainable. This initiative brings together global businesses – those at the centre of connecting customers and operators in the travel market - to utilise their unique position to educate, raise awareness and promote positive change.

This bold new partnership is paving a new way to travel; driving change to help everyone explore the world in a more sustainable manner, protecting people, places, and wildlife, and securing a positive future for destinations and local communities for many generations to come.

Working with companies, consumers and communities, the partnership will initially explore and promote solutions that help drive sustainable practices and consumer choices in areas including; supporting local people, protecting wildlife, tackling climate change and environmental damage, and alleviating over-tourism.

Further details of new initiatives launched by the Travalyst partnership will be announced in due course.

The potential

As more people travel the impact on local communities and the environment increases, however the number of opportunities to do good with each trip taken increases too.

  • Last year, the number of international trips taken globally each year reached 1.4bn, two years faster than original projections. (UNWTO)
  • Since 2000, the number of trips taken annually by people around the world has more than doubled. (World Bank)
  • Travel and tourism generated $8.8 trillion to the global economy in 2018. (WTTC)
  • The continued rise in the number of people travelling indicates we will reach 1.8bn international trips by 2030, doubling the number of trips made annually in fewer than 20 years. (UNWTO)
  • 1 in 10 of all jobs globally are travel related (WTTC)
  • In 10 years, the number of tourists visiting countries in emerging markets will reach 1bn annually, making up 57% of all international trips globally. (UNWTO)

Travalyst is intended to capitalise on the strength and breadth of the global travel market, foster increased collaboration across the industry, and stimulate and support new solutions and initiatives in sustainable travel. The founding partners want to spark a movement of like-minded companies, organisations, NGOs, and changemakers to transform the future of travel into a more sustainable one.

His Royal Highness, The Duke of Sussex said: “Travel has the unparalleled power to open people’s minds to different cultures, new experiences and to have a profound appreciation for what our world has to offer. As tourism inevitably grows, it is critically important to accelerate the adoption of sustainable practices worldwide; and to balance this growth with the needs of the environment and the local population. Bringing companies, consumers and communities together is our best chance to protect destinations and ecosystems for future generations.”

Gillian Tans, Chairwoman, Booking.com, said: “The commitment from these different brands to work together and help build a global network of like-minded social entrepreneurs, NGOs and policymakers is truly inspiring. Collaboration is the only path forward if we want to create a real paradigm shift in travel. We want to protect the destinations we all love and guarantee that they are happy and healthy for generations to come, but we can’t do it on our own. Even though we don’t have all the answers yet, we are determined to find them together.”

Jane Sun, CEO, Ctrip, said: “Travel is a powerful means of bringing us closer – to share the beauty of our countries and our myriad cultures, to find our common humanity. But with travel comes the duty to protect our fragile planet. That’s why we are working with the brightest minds to ensure that generations to come can follow in our footsteps sustainably and the world and its people can grow together.”

Bryan Dove, CEO, Skyscanner, said: “Global travel is a modern-day gift, bringing together cultures and communities across our planet. As such, we have an obligation to preserve our world for future generations to explore and enjoy - but to do this we need to act now as change won’t happen overnight. As the biggest players in the travel industry we have a responsibility to use our collective scale to lead this change.”

Stephen Kaufer, President & CEO, TripAdvisor, said: “We all have a responsibility to try and protect our precious planet and communities for generations to come. I truly believe more can be achieved by joining together than going alone, which is why we’re excited to be part of Travalyst as we collectively seek out ways to make a positive impact on the future of travel.”

Al Kelly, Chairman and CEO, Visa, said: “Enabling global travel and commerce through digital payments is one of many ways Visa connects and empowers individuals, businesses and economies every day. We are dedicated to doing so in a way that supports our commitment to sustainability. We are proud to be part of this initiative to support long-term economic growth through tourism.”

Consumer trends show an increasing demand for a positive impact

There is a growing demand from consumers to have easy and transparent access to a wider range of options to travel more sustainably. Travalyst wants to help companies meet that demand as well as use this platform to engage consumers about the importance of sustainable practices. This partnership will also prioritise working with local communities, engaging social entrepreneurs and promoting best practice.

More than half of all travellers say they are more determined to make more sustainable travel choices this year than they were last year – but many do not know how. Barriers include a lack of knowledge, perceived extra costs and not enough availability or appealing options when trying to put this into practice. That being said, impact on the local community and environment is a primary consideration for many travellers globally.

  • 71% of global travellers told Booking.com that they think travel companies should offer more sustainable travel choices, and 68% of people said it was important the money they spent on travel went back into local communities
  • Over the last 12 months, 10 million travellers using Skyscanner selected the lowest CO2 emission flight option.
  • 75% of Ctrip’s partners are committed to Ctrip’s 4R initiatives: to Reduce, Reuse, Recycle resources and Regenerate lives in the travel ecosystem.
  • The global sustainable tourism market is predicted to grow by $340bn, 10%, within the next four years. (TechNavio)

Growing the Travalyst community

The Travalyst initiative is looking to establish more collaborative partnerships that bring together the collective expertise and perspectives of local communities, policymakers, governments, NGOs, other leading businesses and social entrepreneurs; leveraging technology and strategic initiatives to help scale the global supply of sustainable travel options to meet the growing mass-market demand from consumers.

Individuals and organizations can learn more about supporting this work by visiting www.travalyst.org.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

 

Tornos
  1. 19/09 21:23

    Greek language classes and book clubs at UCLA Stavros Niarchos Center

  2. 19/09 21:05

    MG&E CEO reiterates casino operator's interest in Helleniko license in Greece

  3. 19/09 21:03

    Commission approves plan to protect Greek primary residences from loan default

  4. 19/09 20:07

    Media: DEPA the first energy company to be privatized in Greece

  5. 19/09 19:42

    Greek Tourism minister and U.S. Ambassador discuss cooperation in sector

  6. 19/09 17:28

    Attica Regional Governor meets counterpart of Chinese Guizhou Province

  7. 19/09 15:00

    Aristotle University of Thessaloniki's central library shows rare exhibits

  8. 19/09 13:49

    L+R Hotels: Career Development initiative with “Fast Track” program

  9. 19/09 11:37

    Passenger traffic in Greek airports soars by 4.9% in January-August 2019

  10. 18/09 21:39

    Competitiveness of Austrian aviation critical for jobs and prosperity

  11. 18/09 21:34

    Greek telecom OTE's 500 million bond coupon at historic lows of 0.875%

  12. 18/09 21:24

    25th Athens International Film Festival between September 18-29

  13. 18/09 19:41

    Greek Tourism Minister: Promotion of Kaiafa thermal springs and more tourists to Ancient Olympia

  14. 18/09 17:17

    ETOA stresses visitor economy value and risk of tourism taxes in Europe

  15. 18/09 15:50

    Travelhorizons: Americans increasingly seek cultural experiences abroad

  16. 18/09 13:02

    Shipping Minister presents framework for limited-traffic ferry routes in Greece

  17. 17/09 22:02

    Greek Culture Minister slams British Museum over Elgin Marbles

  18. 17/09 15:57

    Prime Minister briefed on restoration work at Ancient Greek theatre of Dodoni

  19. 17/09 15:52

    Greek Ministers taking part in Tallinn Digital Summit 2019

  20. 17/09 15:26

    New ABTA campaign aims to maintain customer confidence despite Brexit

  21. 17/09 15:02

    Tourism: TripAdvisor stops over 1m fake reviews, enforces penalties on 35k firms

  22. 17/09 14:49

    Athens appoints its first female Ambassador to Cyprus

  23. 17/09 13:42

    5th Panhellenic Conference of Hellenic Thermal Medicine Academy on Oct. 11-13

  24. 17/09 12:57

    Ambassador Pyatt: U.S. decisive factor in transforming energy landscape in Greece

  25. 17/09 10:04

    No ferry service in Greece next Tuesday due to 24h strike

  26. 16/09 21:46

    WWF urges Greek hotels and customers to stop food waste

  27. 16/09 15:33

    Expedia launches new podcast: "Out Travel The System"

  28. 16/09 15:29

    Greek Prime Minister Mitsotakis to meet US President Trump on September 24

  29. 16/09 15:18

    Greek state records primary surplus of €2.9 billion in January-August

  30. 16/09 14:39

    'Silk in Ancient Greece and its Resonance' event in Athens on September 19

  31. 16/09 14:27

    US gambling giants Mohegan and Hard Rock bid for Hellenikon casino in Greece

  32. 16/09 14:16

    Deputy Finance Minister: Greece will attain 3.5% primary surplus target in 2019

  33. 15/09 21:38

    UNWTO and Globalia launch 2nd Global Tourism Start-up Competition

  34. 15/09 20:31

    23rd UNWTO General Assembly: Tourism has ‘life-changing potential’

  35. 14/09 20:09

    Eminent Greek poet Nanos Valaoritis passes away at 98 (video)

  36. 13/09 22:16

    New Greek government to sell 30% share of Athens’ Airport

  37. 13/09 22:12

    Morocco wins vote to host World Tourism Organization General Assembly in 2021

  38. 13/09 22:12

    Show opening: Romaniote Memories, a Jewish trip from Ioannina to NYC

  39. 13/09 22:06

    Israeli kayakers rescued on island hop by Greek Coast Guard

  40. 13/09 22:05

    U.S. Ambassador visits works at northern Greek port of Alexandroupolis

  41. 13/09 21:30

    Space Tourism: Greek astronomer finds water vapour on ‘life friendly’ planet

  42. 13/09 21:25

    Strong winds keep ferries docked at Piraeus and Lavrion ports in Greece

  43. 13/09 21:13

    Woman arrested at Athens Airport with dozens of stolen passports

  44. 13/09 20:39

    Micro μFestival: Greek short films travel around the planet

  45. 13/09 20:25

    Classical-era shipwreck at Peristera off Alonisos island accessible from next summer

  46. 13/09 19:48

    Swedish interest in cooperation with Greece on medical tourism

  47. 13/09 01:11

    ESM: Stronger growth and lower interest rates can lead to lower surplus targets

  48. 13/09 00:55

    Greek President: Refusal to return Elgin Marbles 'offends British culture and history'

  49. 13/09 00:40

    Prime Minister stresses will to speed up asset development in Greece

  50. 13/09 00:15

    Bankruptcies set for 8% decrease in Greece during 2019

  51. 13/09 00:07

    Interest for unfinished commercial high-rise in downtown Piraeus Port

  52. 13/09 00:03

    Deputy Foreign Minister meets President of the Greek Festival of Sydney

  53. 12/09 22:31

    The Hellenic Initiative Australia’s events promote Greece

  54. 12/09 22:23

    New bill foresees tighter rules for state officials and employers in Greece

  55. 12/09 22:17

    Thessaloniki ring road to be upgraded through a €300 million PPP project

  56. 12/09 20:19

    Greek unemployment rate eases to 16.9% of the workforce during Q2

  57. 12/09 17:12

    New York City Greek Film Festival to run between October 17-23

  58. 12/09 14:58

    Revenues and visitors to Greek museums and sites rise in May 2019

  59. 12/09 12:50

    IMF: High primary surplus targets a drag Greece's economic recovery

  60. 12/09 00:15

    Real estate: Another setback for Greece’s lagging land registry

  61. 11/09 23:05

    Just 26% of properties in Greece registered with national cadastre yet

  62. 11/09 22:46

    Niketown SoHo goes Greek to honour of NBA’s MVP Giannis Antetokounmpo

  63. 11/09 22:33

    Greek exports rebound in July 2018 posting a 7.2% increase

  64. 11/09 22:32

    Opinion poll: 'Honeymoon' period continues for new Greek government

  65. 11/09 21:28

    Greek government approves 'immediate action' to sell 30% stake in Athens airport

  66. 11/09 20:20

    UNWTO General Assembly opens with sustainability and innovation top of the agenda

  67. 11/09 19:41

    Greek FinMin to raise early repayment of IMF loans at Eurogroup

  68. 11/09 17:08

    Piraeus Bank supports €650 million infrastructure investment programme

  69. 11/09 13:41

    Greece and Bulgaria strengthen strategic partnership at bilateral and regional level

  70. 11/09 11:58

    Aegean Regatta will return to the Greek islands of the Dodecanese in 2020

  71. 10/09 23:53

    European Bank for Reconstruction and Development to open office in Thessaloniki

  72. 10/09 23:39

    Survey: Greek hotels continue to rate higher compared to competitor countries

  73. 10/09 21:28

    IATA urges dialogue between government and industry in Panamá

  74. 10/09 20:00

    Greek MEP wants European Union to revitalize its museums

  75. 10/09 15:53

    Atlas Obscura’s hidden world wonders now available on Airbnb

  76. 10/09 15:28

    Prime Minister: Greece to submit request on early IMF loan repayment this week

  77. 10/09 15:22

    Planet Jupiter’s recently discovered moons receive Ancient Greek names

  78. 10/09 13:30

    Psarotherma hot springs on Greek island of Samothrace recognised as therapeutic

  79. 10/09 01:15

    San Sebastian clinches UNWTO Award for Sustainability and Governance

  80. 09/09 23:05

    Show on rare Trebizond Alexander Romance Codex in Greek city of Thessaloniki

  81. 09/09 22:45

    Athens University opens its botanical garden to residents and tourists

  82. 09/09 22:30

    Slowing global air passenger demand growth for July

  83. 09/09 22:26

    Ministerial proposal on Greeks Abroad postal vote ready in mid October

  84. 09/09 21:51

    Indian Group GMR eyes privatization of 23 Greek regional airports

  85. 09/09 21:27

    Rich Antiquity, Early Christian and Byzantine finds at excavation on Greek island of Kythnos

  86. 09/09 21:11

    New York Times feature on house hunting in Greek island of Crete

  87. 09/09 16:12

    Regional Governor of Attica meets Governor of Jeollanamdo Province of South Korea

  88. 09/09 14:09

    Greek PM: Crete Northern Motorway Axis, an inspiring project for the island

  89. 09/09 10:19

    Greek FM: Aegean Sea should be completely visible to authorities 24/7

  90. 09/09 01:05

    World Tourism Organization reports 4% growth in global tourism during H1 2019

  91. 09/09 00:46

    120 countries gather in Russia for World Tourism Organization General Assembly

  92. 08/09 21:33

    "Oloi Mazi Boroume" charity concert takes place in central Athens

  93. 08/09 21:15

    Indian Minister: Increasing trade with Greece to $1 billion 'a realistic target'

  94. 08/09 18:17

    Sports Tourism: Two great Greek athletes partner with Navarino challenge

  95. 08/09 16:06

    Museum of Cycladic Art Picasso show attracts over 20K visitors in two months

  96. 08/09 13:00

    Prime Minister: Greece will be the pleasant surprise in the Eurozone

  97. 08/09 11:59

    Greek Prime Minister Mitsotakis to speak in Astoria on September 25

  98. 08/09 00:06

    Religious Tourism: Feast Day of Theotokos Nativity celebrated in Greece

  99. 07/09 23:46

    Greek Orthodox Church marks century of vital work in Uganda (video)

  100. 07/09 21:18

    Study: Greece’s Golden Visa program very attractive for investors