Booking.com: Gen Z second most likely generation to volunteer when travelling
Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, has conducted research to uncover the travel behaviours and ambitions of the coming-of-age generation - Gen Z (those between the ages of 16-24). The research reinforces that travellers of all ages are embracing an eco-escape and Gen Z is no exception. They too plan to be conscious travellers with a desire to 'give back' - whether that's to the communities they visit, or by making decisions designed to help protect our planet.
Generation that wants to give back
Gen Z is determined to give back, making them the generation most interested in volunteering as a travel experience (59% v 31% of the global average). More than two thirds (61%) of Gen Z travellers that haven't volunteered before would be open to doing it on a future trip (63% male v 60% female) and 69% of them stated that they believe it is important to them to give back to the local community when travelling.
Generational intentions with impact
When planning their next trip, Gen Z indicated that they are mindful of the planet and the effect their decisions have on it, with more than three in four (77%) stating that the environmental impact travelling has on destinations is an important factor that needs to be considered when travelling. More than two thirds (63%) would visit a less known destination over a popular one if it meant having less of an impact on the environment.
What's surprising, though, is that Gen Z is actually slightly lower than other generations. When looking at over-tourism specifically, 63% of Gen Z would consider not visiting a destination if they knew it was threatened to be damaged due to over-tourism, meaning Baby Boomer (those aged 55+, 68%) and Gen X (those aged 40-54) and Millennials (those aged 25-39) (both 66%) ranked higher.
81% of Gen Z travellers have good intentions, stating that when it comes to planning and booking travel they would want to stay in a green/eco-friendly accommodation. However, this is actually the lowest when compared to older generations as Baby Boomers are the most likely (86%) to opt for an eco-mmodation, followed by Millennials (82%) and Gen X (79%).
A-to-B for Gen Z
Over two thirds (71%) of travellers of all ages would choose to reduce their carbon footprint by limiting the distance traveled and this number increases further once Gen Z have arrived, as 76% state they would use more environmentally friendly means of transportation, such as hybrid / electric rental cars, public transport, walking or biking, once they are at their destination. Although accelerating in the right direction for sustainable travel, older generations are ahead again with 83% of Baby Boomers and 78% of Millenials likely to choose sustainable travel options when planning and booking their travel.
Although Gen Z is a generation of good intentions and awareness of the impact their travel could have on the environment, they have big shoes to fill as this Booking.com research reveals that in some aspects of travel it is older travellers who have sustainable travel more figured out.
Commenting on the research, Ritu Mehrotra, Country Manager for India, Sri Lanka and the Maldives at Booking.com said, "It is exciting to see this research reveal how the Gen Zers are a generation of determined travellers, having mapped out their future travel plans already. This first generation of digital natives are influenced by comfort and inspiration that technology brings to their travel which perfectly fits with our ambition to learn and deliver an even more seamless, connected trip experience. At Booking.com, we want people across demographics to travel without dependency, empowered by technology that enables seamless travel experiences."
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: pixabay.com
26/03 23:51
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
26/03 21:59
PM at Economic Club of Canada: Greece is an attractive investment destination
26/03 17:56
Greek State budget primary balance reaches a surplus of 3,378 million euros
26/03 11:45
Ancient Messene to get upgraded visitors' facilities after approval by Council
23/03 17:43
New requirements for 'Golden Visa' program to kick in on March 31
23/03 16:49
Athenians continue to head out of the Greek Capital for March 25 long weekend
23/03 16:47
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
22/03 21:54
US President on Greek Independence Day: Alliance with Greece stronger than ever
22/03 19:51
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
22/03 19:32
Tax authorities enable payments with foreign bank cards in Greece
22/03 14:19
22/03 00:24
Greece ranks first on list of countries with fastest business environment progress
22/03 00:02
Hellenic Police acquires first electric VAN-type highway patrol vehicle
21/03 22:41
21/03 15:33
Unseen Museum presents "The stele of the twin babies" exhibition in Athens
20/03 22:48
Health Minister: 95% of Greek hospitals to perform afternoon surgeries
20/03 21:52
Greek Deputy Minister of Justice meets delegation from US Embassy in Athens
20/03 21:44
Greek Interior Minister to visit United States and Canada on postal vote
20/03 20:55
Philadelphia Icarians mark 85th Anniversary and organize Apokriatiko Dance
20/03 18:01
Development Minister: We continue the battle against high prices in Greece
19/03 22:28
President of the Hellenic Republic meets her Ethiopian counterpart in Athens
19/03 20:57
19/03 20:25
FinMIn: Moody’s analysis records significant progress in the Greek economy
19/03 11:15
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
18/03 22:20
American Hellenic Educational Progressive Association honors Past Supreme President
16/03 13:01
Greek Deputy Foreign Μinister meets her Slovenian counterpart in Athens
16/03 12:56
Greek-Canadian Diaspora to welcome Greek Prime Minister to Toronto
16/03 11:28
Greek Migration Minister visits refugee hosting facilities in Kavala, Drama and Serres
15/03 21:50
Greek Minister announces conference on defence ecosystem in Athens from Lithuania
15/03 13:45
PM: More than 80 hospitals and 156 health centres being upgraded in Greece
15/03 12:55
Piraeus Port and Genoa Chambers of Commerce ink memorandum of cooperation
14/03 23:43
President of Hellenic Republic meets Prime Minister of Slovakia in Bratislava
14/03 22:58
American Express report highlights Global Travel Trends during 2024
14/03 22:52
Four hospitals in Attica Region already organizing afternoon surgical procedures
14/03 22:49
US Ambassador to Athens: More flights from the United States to Greece and Thessaloniki
14/03 22:43
Greek archaeologists discover ten ancient shipwrecks off Aegean island of Kasos
14/03 19:32
No new intubations for Covid-19 recorded in Greece for the first time
14/03 18:36
Extra road safety measures adopted for Greek pre-lent carnival and Clean Monday
14/03 14:48
14/03 12:54
Electric buses to be deployed on the streets of Athens and Thessaloniki by May
13/03 22:23
13/03 20:11
Prices of basic lenten products either lower or equal to last year's in Greece
13/03 19:15
US Ambassador to Athens: Greece secures NATO readiness via Alexandroupolis
13/03 17:19
13/03 12:26
Greece shows new costumes for revamped Olympic Flame-lighting ceremony
12/03 22:46
Epirotes Society of Philadelphia ‘Omonia’ organized 16th Annual ‘Tsipourovradia’
12/03 21:38
The President of the Hellenic Republic to visit Slovakia on March 13-15
12/03 20:29
First afternoon surgeries in Greece kick off at Papageorgiou Hospital in Thessaloniki
11/03 23:58
Greek Foreign Minister: We stand behind Montenegro's European perspective
11/03 23:47
Visa Express for Turkish citizens to commence on five Greek islands in March
11/03 19:40
11/03 18:49
Microsoft Data Center construction kicks off in Spata next to Athens Airport
11/03 17:53
Dodecanese Federation marked 76th Anniversary of Unification with Greece
09/03 22:23
08/03 14:27
Prime Minister: Radical change in Greek education and a brave reform for growth
08/03 14:24
Traffic restrictions expected in Athens mid-morning to evening on Friday due to protests
08/03 14:24
Applications to out-of-court settlement more than doubled in Greece in February
08/03 13:18
Metro station 'Maniatika' near Piraeus Port to be closed on Saturday and Sunday
07/03 14:12
Athens wins World Travel Award 2024 as the top city-break destination in Europe
06/03 22:51
WTTC data show Greece and Portugal lead league for growth in tourist arrivals
06/03 20:28
Greek Tourism Minister at ITB: 2024 will be another excellent year for sector
06/03 19:47
Greek Foreign Minister to meet UAE Minister of Industry and Technology on Friday
06/03 18:43
European Union actions of 274m euros to support cultural heritage in Greece
06/03 16:37
'Odontotos' rack railway temporarily stopped until landslides issue is resolved
06/03 14:40
Minister: Bringing about the return of Greeks abroad 'a moral duty'
05/03 14:28
Archdiocese of America Eparchial Synod to meet on March 14-17 in Florida
05/03 14:21
05/03 14:11
ITB BERLIN 2024 opens with excellent bookings after global rise in travel in 2023
05/03 12:24
Greek PM at Athens supermarket: Consumers 'can already see lower prices on the shelf'
04/03 22:02
Greek Health Minister: Afternoon surgeries at state hospitals to begin shortly
04/03 21:47
Holy Cross Greek Orthodox Whitestone Community marks 49th Anniversary
04/03 20:27
Labor chief: Greece to train 500,000 workers in digital, green skills by 2025
04/03 19:44
Foreign Ministry to organize event on 'Women, Peace, and Security' on Friday
04/03 15:12
Athens Riviera | The summer experience with Athens as a background
29/02 22:54
Consumers to see price cuts up to 18.1% in 3,000 Greek supermarket products as of Friday
29/02 21:44
Greece and Germany set up Working Group on shipping cooperation
29/02 21:30
Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points
29/02 21:03
Temple of Poseidon at Sounion near Athens to get new lighting system
29/02 21:02
29/02 20:47
Greece is represented by 60 firms at GULFOOD 2024 exhibition
29/02 19:58
Greek government gives 1+1 month extension for cash register-integrated POS terminals
29/02 19:49
Archangel Michael Church Dance Program shines at Folk Dance Festival in SF
29/02 15:39
'Renovate-rent' programme to be launched, Minister tells Greek Parliament
29/02 12:39
Rio-Antirrio ferry line in central Greece closed due to strong winds
28/02 21:34
Weather with heavy rain and storms in Greece as of Sunday night
28/02 17:31
CEO: The goal is for PPC to become a leading player in Southeast Europe
28/02 17:04
New Wyndham Hotels Market Managing Director of Central and Eastern Europe
28/02 12:21
Minister: Transactions with the Greek State will be further simplified in 2024
28/02 11:57
27/02 17:25
UN Tourism hails Saudi Arabia's historic milestone of 100 million tourists
27/02 15:00
Greek Prime Minister: Relations with Armenia can become even more productive
27/02 14:26
Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world
27/02 13:15
Price cuts of up to 15% in important product categories in Greece after March 1
27/02 12:46
Athens taxi drivers' protest rally in progress from Athinon avenue to Messogion
26/02 18:30
Annual Summit of Women Political Leaders (WPL) to be held in Athens in April
26/02 18:27
Culture Ministry: Schwartz Mansion in Ampelakia near Larisa to get new lighting
26/02 17:25
Greek president organizes reception for diplomats at Presidential Mansion
26/02 16:33
Trapped rack-railway passengers returned safely to Diakopto in Peloponnese
26/02 16:21
Public transport, ferry and taxi strikes in Athens on Wednesday
25/02 12:30
Greek island of Ikaria among the Blue Zones for Health Eating and Longevity
Greek State budget primary balance reaches a surplus of 3,378 million euros
PM at Economic Club of Canada: Greece is an attractive investment destination
New requirements for 'Golden Visa' program to kick in on March 31
Greek Parliament lights to be turned off for Earth Hour 8:30-9:30 pm
Ancient Messene to get upgraded visitors' facilities after approval by Council
St. Thomas Hellenic School honors 1821 and the Feast of the Annunciation in NJ
Athenians continue to head out of the Greek Capital for March 25 long weekend
High diplomacy and geopolitics at Delphi Economic Forum IX in Greece
US President on Greek Independence Day: Alliance with Greece stronger than ever
Tax authorities enable payments with foreign bank cards in Greece
Greek Deputy Transport Minister flies in first test seaplane flight from Lavrio port
Athens streets reopen after private university protest rally and minor incidents
3-year stay and work permits approved for 30,000 undocumented migrants in Greece
Minister: Greece to support Bulgaria and Romania in joining the Schengen zone
Ski resort on Mt. Pelion of central Greece in full operation
AEGEAN concludes transfer of stake in Animawings to Memento Group
Greece ranks first on list of countries with fastest business environment progress
Sector chiefs report: Good news for Greek tourism in 2024 at ITB Berlin
Sailing from ports of Piraeus and Lavrio back to normal after high-velocity winds end
Greek president organizes reception for diplomats at Presidential Mansion
Foreign Ministers: Cooperation between Greece & Egypt should 'serve as an example'
Holiday opening hours for shops resume in Greece on Wednesday
Greek Prime Minister to meet Bulgarian counterpart at Maximos Mansion