Booking.com: Gen Z second most likely generation to volunteer when travelling

Α Decrease font Enlarge font
Booking.com: Gen Z second most likely generation to volunteer when travellingGen Z are predicted by many to be more socially and environmentally aware than the generations before them

Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, has conducted research to uncover the travel behaviours and ambitions of the coming-of-age generation - Gen Z (those between the ages of 16-24). The research reinforces that travellers of all ages are embracing an eco-escape and Gen Z is no exception. They too plan to be conscious travellers with a desire to 'give back' - whether that's to the communities they visit, or by making decisions designed to help protect our planet.

Generation that wants to give back

Gen Z is determined to give back, making them the generation most interested in volunteering as a travel experience (59% v 31% of the global average). More than two thirds (61%) of Gen Z travellers that haven't volunteered before would be open to doing it on a future trip (63% male v 60% female) and 69% of them stated that they believe it is important to them to give back to the local community when travelling.

Generational intentions with impact

When planning their next trip, Gen Z indicated that they are mindful of the planet and the effect their decisions have on it, with more than three in four (77%) stating that the environmental impact travelling has on destinations is an important factor that needs to be considered when travelling. More than two thirds (63%) would visit a less known destination over a popular one if it meant having less of an impact on the environment.

What's surprising, though, is that Gen Z is actually slightly lower than other generations. When looking at over-tourism specifically, 63% of Gen Z would consider not visiting a destination if they knew it was threatened to be damaged due to over-tourism, meaning Baby Boomer (those aged 55+, 68%) and Gen X (those aged 40-54) and Millennials (those aged 25-39) (both 66%) ranked higher.

81% of Gen Z travellers have good intentions, stating that when it comes to planning and booking travel they would want to stay in a green/eco-friendly accommodation. However, this is actually the lowest when compared to older generations as Baby Boomers are the most likely (86%) to opt for an eco-mmodation, followed by Millennials (82%) and Gen X (79%).

A-to-B for Gen Z

Over two thirds (71%) of travellers of all ages would choose to reduce their carbon footprint by limiting the distance traveled and this number increases further once Gen Z have arrived, as 76% state they would use more environmentally friendly means of transportation, such as hybrid / electric rental cars, public transport, walking or biking, once they are at their destination. Although accelerating in the right direction for sustainable travel, older generations are ahead again with 83% of Baby Boomers and 78% of Millenials likely to choose sustainable travel options when planning and booking their travel.

Although Gen Z is a generation of good intentions and awareness of the impact their travel could have on the environment, they have big shoes to fill as this Booking.com research reveals that in some aspects of travel it is older travellers who have sustainable travel more figured out.

Commenting on the research, Ritu Mehrotra, Country Manager for India, Sri Lanka and the Maldives at Booking.com said, "It is exciting to see this research reveal how the Gen Zers are a generation of determined travellers, having mapped out their future travel plans already. This first generation of digital natives are influenced by comfort and inspiration that technology brings to their travel which perfectly fits with our ambition to learn and deliver an even more seamless, connected trip experience. At Booking.com, we want people across demographics to travel without dependency, empowered by technology that enables seamless travel experiences."

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Photo Source: pixabay.com

 

 

Tornos
  1. 16/10 20:49

    RWE CEO's high-level contacts in Athens drive speculation over PPC interest

  2. 16/10 20:29

    President launches events for 2,500th anniversary of Thermopylae and Salamis

  3. 16/10 20:17

    New survey: Fewer Greeks smoke during last decade

  4. 16/10 20:08

    PM sends message of unity on 2,500-year anniversary of Thermopylae and Salamis

  5. 16/10 19:44

    France blocks EU membership ambitions of North Macedonia and Albania

  6. 16/10 19:22

    Culture Ministry: Visitable underwater ancient sites a bold project of high responsibility

  7. 16/10 18:52

    Media: Greek government plans €139 million 'bonus' towards enterprises

  8. 16/10 18:45

    Minister Theocharis: Tourism industry needs positive impact of sustainability

  9. 16/10 18:29

    Dodecanese Federation event in Connecticut honors Rhodes’ 1919 Bloody Easter

  10. 16/10 18:20

    Jennifer Aniston's first post on Instagram platform reaches 10 million likes

  11. 16/10 17:51

    EU prepares sanctions against Turkey over its provocative behaviour

  12. 16/10 17:32

    European Union Commission approves Greek 2020 draft budget

  13. 16/10 16:24

    Doctor from reality tv-show Botched marries Greek-American girl on Santorini

  14. 16/10 14:54

    Lamda eyeing partners for huge Elliniko development project in Athens

  15. 16/10 14:15

    Greek Minister and new French Ambassador stress need for close cooperation

  16. 16/10 13:35

    Tesla tribute at Museum of Ancient Greek Technology in central Athens

  17. 16/10 11:31

    Stricter rules for casino payments to social security funds and staff in Greece

  18. 16/10 10:46

    Greek FinMin in Washington DC to attend IMF and World Bank meeting

  19. 15/10 22:09

    Hybrid tolling system in Olympia Motorway to operate in Greece during 2020

  20. 15/10 20:53

    Acclaimed Greek fashion designer Sophia Kokosalaki passes away at age 47

  21. 15/10 20:46

    Technology to drive advances in air passenger experience and infrastructure

  22. 15/10 20:40

    Feasibility studies this month for 10 regional ports across Greece

  23. 15/10 20:35

    IMF lowers growth forecasts for Greece to 2% in 2019 and 2.2% in 2020

  24. 15/10 20:13

    63 paid internship positions at the Stavros Niarchos Foundation in Greece

  25. 15/10 20:00

    Cyprus and Greece set up cooperation mechanism on economic agenda

  26. 15/10 18:36

    Precious gold jewels found at Lord Elgin’s shipwreck off Greek island of Kythira

  27. 15/10 18:00

    New generation of PPP infrastructure projects under preparation in Greece

  28. 15/10 14:00

    Hellenikon developer expects big revenues from luxury residences in Athens

  29. 15/10 12:05

    UNWTO leads key discussions on sector trends and outlooks

  30. 14/10 22:16

    5th Pan-Hellenic Congress of Thermal Medicine organized in Kamena Vourla

  31. 14/10 22:05

    Queen Elizabeth responds to Philhellene’s plea for return of Elgin Marbles

  32. 14/10 21:55

    First micro-brewery Athens Craft Beer Festival between October 18-20

  33. 14/10 21:49

    Draft bill for Greek Diaspora abroad vote heading for Parliament in Athens

  34. 14/10 19:59

    Religious Tourism: Greece adopts autocephaly of the Church of Ukraine

  35. 14/10 19:39

    Greek PM talks investments with Deutsche Telekoms and Enel Green Power

  36. 14/10 19:38

    €300 million wind farm complex inaugurated on Greek island of Evia

  37. 14/10 19:25

    Greek budget showed primary surplus of 4.479 billion euros in January-September

  38. 14/10 19:06

    Greek government offers incentives to attract the world’s super-rich

  39. 14/10 16:41

    Explore oldest underwater “lost city” in the Mediterranean off Greek island of Pavlopetri (video)

  40. 14/10 14:54

    Alien fish species from Red Sea the focus of study in Aegean Sea of Greece

  41. 14/10 10:24

    Sunshine and high temperatures in Greece on Tuesday

  42. 13/10 20:20

    Sports Tourism: World’s most disruptive start-ups marked at Macau event

  43. 13/10 17:44

    Greek-American Massachusetts student wins “Philotimo” competition in US

  44. 13/10 17:34

    Port Jefferson AHEPA Chapter 319 hosts second successful annual fishing trip

  45. 13/10 12:22

    Annual meeting of Visitor International organized in Athens for the first time

  46. 13/10 11:36

    Culture Tourism: The Minotaur of Crete moved Greece, Rome, art, literature, and myth

  47. 13/10 11:29

    Greek government bill to regulate “red” loans by end of October

  48. 13/10 10:57

    Greece plans to promote manufacturing in Attica through industrial and business parks

  49. 13/10 10:48

    Commissioner Moscovici interview: Greece is regaining its credibility (video)

  50. 13/10 10:25

    First crematorium in Greece operational 70 kilometers northeast of Athens

  51. 13/10 10:15

    SETE President: Full extent of problems from Thomas Cook collapse 'not yet apparent'

  52. 12/10 17:38

    Greece-based firm takes part in $249 million USMC contract for night-vision goggles

  53. 12/10 17:27

    National Historical Museum in Athens pays tribute to Greek Revolution

  54. 12/10 17:22

    Cypriot and Jordanian enterprises jointly explore investment opportunities

  55. 12/10 17:16

    Fall in fish farming output will trigger price rebound in Greece

  56. 12/10 14:07

    October 12, 1944: The date of Athens' liberation from Nazi forces

  57. 12/10 14:00

    Greek Tourism: Canada and Australia become top source markets

  58. 12/10 13:52

    New development bill to encourage investments in Greek mass media

  59. 12/10 13:46

    Greek Freak NBA star Giannis Antetokounmpo set to become a dad

  60. 12/10 13:42

    Athens Declaration adopted by EU heads of states at Arraiolos Group Meeting

  61. 12/10 13:39

    Record 60,000 athletes to compete in Athens Marathon

  62. 12/10 13:34

    Greek Education Minister meets new Israeli Ambassador Yossi Amrani

  63. 12/10 13:30

    Global city leaders adopt ‘Nur-Sultan Declaration’ on Smart Cities

  64. 12/10 13:16

    27 new affiliate members greenlighted at 23rd UNWTO General Assembly

  65. 12/10 11:46

    Flag raised on Acropolis to celebrate 75th anniversary of Athens' liberation

  66. 12/10 11:25

    Greek tennis star Tsitsipas' bid for Shanghai Masters final blocked by Medvedev

  67. 12/10 10:52

    Draft bill envisions e-voting for approving strikes in Greece

  68. 12/10 10:30

    Property auctions in Greece growing in numbers by the month

  69. 11/10 22:54

    Greek tennis star Tsitsipas beats Djokovic and qualifies for Shanghai Open semifinals

  70. 11/10 18:18

    Work stoppages in Athens tram and metro next Thursday

  71. 11/10 18:10

    Agrotourism: Foreign funds invest in Greek agritech startup

  72. 11/10 17:51

    Greek fashion exhibition at the Hellenic Cosmos Cultural Center in Athens

  73. 11/10 16:35

    NATO Secretary-General Stoltenberg travels to Athens and meets Greek PM

  74. 11/10 15:09

    Greek shipping takes the global lead in Liquefied Natural Gas carriers sector

  75. 11/10 13:31

    Greek General Accounting Office foresees reduced state debt for 2019

  76. 11/10 13:23

    Boston Consulate honors Greek architect who shaped the Athens Acropolis

  77. 11/10 13:22

    Prime Minister's office: Party consensus possible on voting rights by Greeks abroad

  78. 11/10 13:10

    Greek Shipping Minister meets Piraeus Port Authority's CEO

  79. 11/10 12:50

    Cyprus and Greece ready to further promote cooperation in shipping

  80. 11/10 11:59

    International conference on underwater natural heritage held in Athens

  81. 11/10 11:38

    Greek Finance Minister Staikouras on three-day visit to Cyprus

  82. 11/10 10:44

    Prime Minister meets party leaders on voting rights of Greeks abroad

  83. 10/10 21:54

    Moderate rise in airline passenger demand recorded during August

  84. 10/10 21:49

    UNWTO: Regulation catches up with innovation - the case of short-term rentals

  85. 10/10 21:45

    New stamp series by ELTA with eminent Greek personalities (video)

  86. 10/10 21:30

    More competitive aviation could generate 200,000 extra jobs in Italy

  87. 10/10 19:12

    'Pompei and Santorini: Eternity in a day' show held in Rome

  88. 10/10 18:10

    Greek and Bulgarian Energy ministers welcome signing of IGB pipeline deal

  89. 10/10 18:05

    Spectacular transit of cruise ship through Corinth Canal in SW Greece

  90. 10/10 17:44

    Reuters: Lamda plans to start massive development at Hellinikon in January

  91. 10/10 17:39

    Greece, Cyprus and Bulgaria submit joint proposal on migration crisis

  92. 10/10 17:29

    Bills safeguarding Britons’ post-Brexit rights in Cyprus discussed in Parliament

  93. 10/10 17:18

    Mohegan Gaming presents its Hellenikon plan with Hard Rock to follow (video)

  94. 10/10 16:46

    The 15th Arraiolos group meeting organized in Athens on Friday

  95. 10/10 15:03

    Greek tennis champion Tsitsipas advances at Shanghai Masters (video)

  96. 10/10 14:30

    Greek unemployment rate dropped to 16.9% during July

  97. 10/10 13:15

    INSETE study: 20% growth in tourism arrivals in Greece during 2016-18 period

  98. 10/10 12:54

    EU Commission greenlights Greece's 'Hercules' plan for non-performing loans

  99. 10/10 11:19

    Sónar music festival takes place in Athens over weekend (video)

  100. 10/10 10:36

    THI Canada and Greek Community of Calgary welcome Olympic champion