Booking.com: 72% of tourists call for green travel to save the planet for posterity
![Booking.com: 72% of tourists call for green travel to save the planet for posterity](https://www.tornosnews.gr/en/files/chinese_tourists_pixabay_913284370_Booking.com_72__of_travelers_make_sustainable_tourism_choices_to_save_the_planet_695293695.jpg)
As the world gears up to celebrate Earth Day on 22 April, Booking.com has released findings from its annual sustainable travel report. Research reveals almost three quarters (72%) of travelers believe that people need to act now and make sustainable travel choices to save the planet for future generations, ftnnews.com reports.
While results were relatively consistent across ages, nearly three-quarters (74%) of 46-55-year-olds believe most strongly that this is needed, followed by Millennials at 71%. The views expressed by travelers across the world are timely, considering the special report that the UN Intergovernmental Panel on Climate Change (IPCC) issued in 2018, which asserts that the world has just over a decade to restrict global warming to 1.5°C above pre-industrial levels, beyond which the risk of floods, droughts and extreme heat will significantly worsen.
Eco-mmodation
Consistent with overall intentions to make more sustainable travel choices, sustainable stays are rising in popularity, with almost three quarters (73%) of global travelers intending to stay at least once in an eco-friendly or green accommodation when looking at the year ahead. This is the fourth consecutive year that Booking.com research has seen this figure trend up, from 62% in 2016 to 65% in 2017, and 68% in 2018.** Additionally, 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.
Nevertheless, when it comes to recognizing a sustainable place to stay, almost three quarters (72%) of global travelers say that they are not aware of the existence of eco-labels for vacation accommodations, while well over a third (37%) of affirm that an international standard for identifying eco-friendly accommodation would help encourage them to travel more sustainably, and 62% would feel better about staying in an accommodation if they knew it had an eco-label.
Sustainable Struggles
Despite the best intentions, it’s not all plain sailing for would-be green travelers. The report also exposes the common barriers travelers face when making sustainable travel choices:
% of global respondents who agree | |
I do not know how to make my travel more sustainable |
37% |
Although I do see options to travel more sustainably, other options tend to appeal more |
34% |
I cannot afford the extra expenditure of sustainable travel |
36% |
My agenda constrains me in the sustainable choices I can make |
34% |
Sustainable travel destinations appeal to me less than other destinations |
34% |
I understand what I can do to travel more sustainably |
50% |
Travel companies have a significant role to play here in the eyes of travelers: 71% of travelers think that travel companies should offer consumers more sustainable travel choices. On the other hand, almost half (46%) of global travelers acknowledge that they find it harder to make sustainable choices on while on vacation than in everyday life. Almost a third (31%) of global travelers admit their vacation is a special time during which they do not want to think about sustainability.
Aspirations to Actions
Research findings also indicated that travelers would be more encouraged to travel sustainably if there were economic incentives offered, such as tax breaks, when choosing eco-friendly options (46%). This is closely followed by online booking sites offering a sustainable or eco-friendly filter option (45%).
When it comes to in-destination experiences, more than half (52%) of global travelers say they now alter behaviors to be more sustainable while traveling, such as walking, riding a bike or hiking whenever possible. Plus, 68% would like the money they spend on travel to go back into the local community. Likewise, almost three quarters (72%) of global travelers are seeking authentic experiences that are representative of the local culture, while two in five (41%) request that travel companies offer tips on how to be more sustainable while traveling and 56% of respondents say that if there was an option to offset the carbon footprint on their vacation accommodation, they would do it.
“This is the fourth consecutive year that Booking.com has commissioned its sustainable travel report and it’s heartening to see the sustainable travel motivations and intentions amongst travelers, though it’s clear that complex challenges continue to exist when it comes to fully realising these,” notes, Pepijn Rijvers, SVP & Head of Accommodation at Booking.com.
“As a global travel leader, we are continuously looking at ways we can innovate across our platform, from accommodation to experiences and transport, testing different ways to best surface information and support customers in their sustainable travel choices, as well as providing support and investment to foster innovation in the sustainable tourism space through our Booking Booster, Cares Fund and Cares Lab start-up programs. It’s important that all those in the travel ecosystem, from established companies to start-ups, destinations, accommodation, transport and attraction providers as well as travelers themselves, come together, as it’s only through collaboration that meaningful change will continue to gain momentum.”
Research commissioned by Booking.com and independently carried out among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 18,077 respondents were surveyed across 18 markets (1000+ from Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, South Korea, Spain, Taiwan, UK, USA. In Israel 883 respondents were surveyed). Respondents completed an online survey in February and March 2019.
** Although this year’s survey covers 6 additional markets, the figure is still up to 72% if we only consider the markets from last year’s survey.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: pixabay.com
25/07 23:18
Greek banks and EIB join forces to enhance access to finance for mid-cap firms
25/07 23:10
Hotel occupancy in Athens reaches 75.5% during the first half of 2024
25/07 23:01
25/07 21:07
Fifty-two municipalities throughout Greece embrace digital transformation
25/07 14:22
Bank of Greece: Loans and deposits by households and institutions rise in June
24/07 23:04
St. Irene Chrysovalantou Astoria marks its Annual Festival from July 25-28
24/07 22:46
Greek Finance Ministry enforces beach regulations after 4,500 citizen complaints
24/07 21:13
Greek president organizes reception for 50th anniversary of restoration of democracy
24/07 19:53
Guards at e-ticketed ancient sites, museums announcing work stoppage Thursday
24/07 16:08
Minister: Disbursement of €2.3 billion from the loan part of the Recovery Fund
22/07 23:29
Cyprus displays in Nicosia once-looted antiquities dating back thousands of years
22/07 23:25
Greek high school students clinch 6 medals at International Math Olympiad
22/07 21:37
Greek Climate Crisis Minister meets with visiting British Minister of State for Europe
22/07 21:33
Hellenic Parliament indowntown Athens undergoes energy upgrades
22/07 18:19
Book of condolences for Nguyen Phu Trong to open at Vietnamese embassy in Athens
21/07 18:05
Sharp hike in the viral load of SARS-CoV2 in the Greek city of Thessaloniki
21/07 15:29
Events for 50-years from democracy restoration in Greece start at the Presidential Mansion
21/07 14:14
Deputy Tourism Minister: Greece can emerge as a protagonist in diving tourism
21/07 13:24
19/07 00:18
UN Tourism and TUI Care Foundation jointly support African artisans in rural areas
16/07 14:47
16/07 11:55
Very high risk of fire for nine regional units across Greece on Tuesday
15/07 23:28
AADE implements mandatory digital export notification system beginning September
15/07 23:26
Hellenic Land Cadastre to be the first Greek state service to implement AI tools
15/07 21:06
US Embassy event marking July 4th: Embracing inclusion and accessibility
15/07 19:13
Athens Municipality opens air-conditioned halls during heatwave
14/07 14:39
National Tourism Organization and Netflix ink cooperation memo to promote Greece
13/07 23:31
OECD report: Greece makes significant strides in competition strengthening
10/07 22:53
Greek-American congressmen meet Greek Prime Minister in Washington DC
10/07 22:50
Greek National Gallery's 'Democracy' looks at Southern European history and art
10/07 21:56
10/07 19:59
Cypriot President visits Athens for event on 50th anniversary of Turkish invasion
10/07 15:44
09/07 22:28
The SFGFF comes to Athens in cooperation with Feelgood Entertainment
09/07 20:34
09/07 18:30
Deal for development of Sani-Kassandra property in Chalkidiki is inked
09/07 14:57
Golf & Maritime for a Good Cause at the 10th Greek Maritime Golf Event
09/07 11:56
The Ultimate Sports Event of Santorini Experience Coming to Santorini on October 3-6
08/07 22:53
Capital Link Invest in Greece webinar series continues on July 9 and 16
08/07 22:25
08/07 20:43
New data on the burial site of Lord Byron's illegitimate daughter Allegra
08/07 15:37
German ambassador: 'To live and work in Greece has always been my dream'
05/07 22:14
Greek port of Piraeus approves distribution of highest dividend in its history
04/07 23:09
Culture Minister inaugurates renovated theater at Dion in Central Macedonia
04/07 19:17
The 43rd Thessaloniki Book Festival opens at the waterfront Friday until July 21
04/07 17:20
Piraeus Port greenlights distribution of highest dividend in its history
03/07 00:24
03/07 00:02
Hotrec reveals digital trends in tourism: Hotels, Booking.com and DMA
01/07 19:28
Higher June temperatures in Greece compared to 2010–2019 average
01/07 19:13
More firefighting aircraft to reinforce firefighting efforts in Greek island of Kos
01/07 17:26
SNF extends support for the Greek National Opera in Athens with an €11 million grant
01/07 12:31
Amendment extending duration of measures against high prices tabled in Greek Parliament
28/06 19:18
Mount Pelion steam tourist train resumes daily service beginning July 1
27/06 14:36
Minister: Mycoast app received 8,911 complaints of illegal activities on beaches
26/06 22:56
Significance of OECD anti-bribery report for Greece's good image highlighted
25/06 19:08
FTI insolvency: Operational business of hotels remains unaffected
25/06 16:19
FinMin urges Greek banks to emulate European counterparts regarding commission charges
25/06 12:12
AEGEAN elected "Best Regional Airline in Europe" at the World Airline Awards 2024
25/06 10:16
Platform for Greece's 'Thessaly & Evros Pass 2024' opens on Tuesday
23/06 14:52
State Minister: Greece is the 8th cheapest country in the European Union
22/06 22:49
Bank of Greece: Travel receipts increased by 22.0% during January-April 2024
22/06 18:11
Greek Tourism Ministry and embassies cooperate to address sector issues
22/06 18:05
Wyndham inked deal with Oikos for the first Ramada Residences in Greece
21/06 17:57
Event organized to present 'The Ilisian' - the new name of the former Athens Hilton
19/06 23:47
Greek state ten-year bond auction concluded with yield at 3.56%
19/06 23:41
Shipping Minister: Greece supports EU's efforts to modernise maritime safety rules
19/06 22:32
Culture minister reviews NSRF projects on the Greek island of Lesvos
19/06 19:41
US Ambassador to Athens applauds Greece’s comeback and investors interest
19/06 11:44
Minister: Reforms must follow investments to boost regional competitiveness
18/06 18:15
ARF 2024: US Ambassador to Athens on Greece's economic miracle
18/06 16:33
Capital Region AHEPA organizes 5th Annual Golf Outing in New York
18/06 14:58
18/06 14:24
Greek Minister refers to multiple benefits from the restoration of the Athens Riviera
18/06 13:35
Regional Governor of Attica: Greeks living abroad are the most important ambassadors
17/06 19:02
Conference focuses on Sifnos and sustainable development on Greek islands
17/06 18:56
Council of State discusses relocation of Mount Parnitha casino to Marousi again
17/06 18:56
Ministers and Super League chief talk digital tickets for upcoming soccer matches
17/06 15:59
Forecast: Very high risk of fire in two Greek regions including Attica
17/06 13:42
Passenger traffic in Greek ports records an increase of 11.1% during Q4 2023
14/06 22:58
14/06 22:03
14/06 17:58
Athens and Thessaloniki added 250 new electric buses to their urban transport networks
13/06 22:43
National Theater to perform Aristophanes at ancient Greek theaters over the summer
12/06 11:48
Athens Acropolis site closed down from 12:00 to 17:00 due to high temperatures
12/06 00:01
'Poor Things' costumes exhbition at Benaki Museum in downtown Athens
11/06 15:53
Schools in Athens to stay closed on Wednesday and Thursday due to heatwave
11/06 00:10
Greek Port Authority to acquire 11 boats for transfer of patients from remote islands
11/06 00:03
Greece's Interior Ministry issues directions for remote work during heatwave
10/06 23:45
Digital app for travellers to Greece 'mAIGreece' goes live on Monday
10/06 22:28
Greek Interior Ministry issues directions for remote work during heatwave on Tuesday-Thursday
10/06 19:38
Traffic restored on new Greek national highway leading to Corinth after truck explosion
10/06 14:42
09/06 22:47
High prices of consumer goods in Greek supermarkets are on a downward trend
09/06 11:18
UK Tourism 2024: Greece named top destination in the world with best value for money
08/06 00:22
Insolvency: FTI Touristik GmbH cancels all trips up to and including 05 July 2024
07/06 02:54
ERTFLIX International takes part in the Los Angeles Greek Film Festival
07/06 02:42
NBG: Greek tourism to break record in 2024 with 35 million arrivals and €22 billion in revenue
06/06 20:50
Greece elected to UN Security Council for 2025-26 in a 'historic day'
06/06 13:57
Hellenic National Archaeological Museum presents "The last Aphrodites" exhibition
05/06 22:00
FTI provisional insolvency admin strives for fastest possible solutions for clients
Hotel occupancy in Athens reaches 75.5% during the first half of 2024
Greek banks and EIB join forces to enhance access to finance for mid-cap firms
St. Irene Chrysovalantou Astoria marks its Annual Festival from July 25-28
Bank of Greece: Loans and deposits by households and institutions rise in June
Greek Finance Ministry enforces beach regulations after 4,500 citizen complaints
Fifty-two municipalities throughout Greece embrace digital transformation
Guards at e-ticketed ancient sites, museums announcing work stoppage Thursday
Minister: Disbursement of €2.3 billion from the loan part of the Recovery Fund
Greek president organizes reception for 50th anniversary of restoration of democracy
High risk of fire for Attica, Viotia and Evia regions in Greece on Thursday
Greece and Turkey agree to implement or reactivate CBM activity in 2024
FM: Procedures underway to repatriate 149 Greeks in Israel and Palestinian territories
Greek Tourism minister meets with Swiss, Albanian ambassadors in Athens
Media report: Cheap airfares aren’t coming back according to airline execs
Minister: Greece will continue to demand the return of the Parthenon Marbles
PM at Axia discussion: Greece offering great investment opportunities in 2023
Bill lifting restrictions for Greeks voting from abroad greenlighted by majority vote
Greek authorities simplify storage process for vehicles with foreign license plates
Hellenic-American Cultural Foundation presents lecture with US University President
Greek capital of Athens among top-10 most beautiful cities for the second time