Study on hotel towels re-use: Force of habit saves laundry and cuts pressure on environment
Who hasn’t seen those little signs in hotel bathrooms urging us to re-use our towels for the sake of the environment? The appeal tends to sound a bit threatening: “Every day tonnes of towels are washed in hotels around the world, consuming huge amounts of detergent that pollutes our water.” But the invitation to use the towel again often falls on deaf ears – in the experience of tourism group TUI. “Towels aren’t the only way, but they are one way tourists can play a role in protecting the environment,” observes TUI Benelux sustainability manager Melvin Mak. He has been visiting one of the company’s own-brand hotels to test better ways of winning guests over. His conclusion: emphasis on habits, rather than threats, helps to reduce laundry.
Melvin Mak performed an experiment for over a month at the 4-star hotel “Magic Life” on the Canary island of Fuerteventura. The hotel has about 700 rooms for a total capacity of 1,800 guests, and in these rooms he placed a variety of signs in Spanish, English and German. Some of the guests were reminded in the usual rather threatening tone about the environmental impact of their towel use, while other texts played more on the force of habit: “Reuse me again tomorrow. Just like at home.”
The manager was pleased with the result: “We saw that more guests reduced their towel use when attention was drawn to their habits back home,” Mak summarises. The re-use rate for bath towels increased to 49.4 per cent, compared with 38.6 per cent in the threat scenario. Hand towels showed a re-use rate increase from 43.1 per cent to 56.3 per cent. Out of 100 towels, this means that an extra 11 bath towels and 13 hand towels no longer had to be washed. “At home people wash their towels every three or four days,” explains Mak. “When you remind them of that, they can accept it on holiday too, as part of everyday life and as normal, logical behaviour.”
At first glance, Melvin Mak’s calculations only suggest a slight rise in the re-use rate among holidaymakers, but the environmental impact is significant. If we extrapolate for a whole year at the hotel where the test was conducted, the results translate into 56,474 fewer big towels and 69,616 fewer small towels being washed. Every 10kg towel wash consumes at least 50 litres of water and 1.2 kilowatt-hours of electricity, so 3 per cent saves 129,000 litres of water, which means CO₂ emissions for the hotel can be cut by 1,676 kg.
The testers were surprised, however, by a finding on humour. They had also displayed humorous texts in bathrooms – and there the re-use rate actually fell substantially to 25.8 per cent, even lower than the rate of 36.7 per cent in bathrooms where there were no signs at all. “Perhaps our text wasn’t clear enough, and of course people’s sense of humour varies,” says Mak. That question needs further testing. But one conclusion is clear: “Habits help more than threats.” Melvin Mak is currently talking to his colleagues on the TUI Group sustainability team about whether more tests are needed in other regions and hotels – and how the findings can be used in future to design cards. A journal article with all the details of the study will be published in collaboration with Prof. Xavier Font of Surrey University, UK.
In 2015 TUI Group adopted its sustainability strategy “Better Holidays, Better World 2015-2020”. One goal is to deliver ten million greener and fairer holidays a year by 2020. TUI also intends to operate Europe’s most carbon-efficient airlines by 2020 and to reduce the CO2 intensity of its activities by 10% – and here the Group’s own portfolio of more than 300 hotels can make an important contribution, as Melvin Mak’s study demonstrates.
About the TUI Group
TUI Group is the world’s number one integrated tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange and in the German open market. In financial year 2015/16, TUI Group recorded turnover of €17.2bn and an operating result of €1.001bn. The Group employs 67,000 people in more than 100 countries. TUI offers its 20 million customers comprehensive services from a single source. It covers the entire touristic value chain under one roof. This comprises leading tour operator brands and 1,600 travel agencies in Europe, five European airlines with around 150 modern medium and long-haul aircraft, more than 300 Group-owned hotels and resorts with premium brands such as RIU and Robinson. With cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the “Mein Schiff” fleet of TUI Cruises and the vessels of Thomson Cruises in the UK, TUI is also strongly positioned in the growing cruise sector. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. The TUI Care Foundation builds on the potential of tourism as a force for good by initiating projects that create new opportunities for the next generation and contribute to thriving destinations all over the world. As the only tourism group, TUI it is listed in the renowned Dow Jones Sustainability Index (DJSI) World.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
- 1) ATTICA GREEN EXPO 2024: Deputy Tourism Minister promotes sustainable tourism
- 2) Greek FinMin utilizes Recovery Fund, NSRF to be in vanguard of green transition
- 3) Climate Perception: Greece most resilient to global warming among Med destinations
- 4) Summer of 2024 to be among hottest in recent years
30/05 22:04
Eight groups submit expression of interest for Greek port of Lavrio
30/05 21:01
Traffic restrictions in Athens on Sunday morning for Cancer Survivors Day event
30/05 20:19
Conference and Summit of Global Archons conclides with dinner at Zappeion
30/05 18:15
Posidonia 2024: Minister wants more ships and related firms registered in Greece
30/05 15:23
Greek government spokesperson announces launch of new Entrepreneurship Fund
29/05 23:31
National Opera adds fifth performance of 'Tosca' due to high demand in Athens
29/05 21:24
Japan's Princess Kako tours Greece and visits National Foundation for the Deaf in Corfu
29/05 19:20
Attica Region governor talks synergies with firms, agencies at Shanghai conference
29/05 18:16
ATTICA GREEN EXPO 2024: Deputy Tourism Minister promotes sustainable tourism
29/05 15:11
Greek Prime Minister meets Emir of Qatar and two bilateral agreements are signed
29/05 14:47
28/05 22:58
Greek PM: We will continue to work hard to curb rising prices
28/05 22:54
Greek FinMin utilizes Recovery Fund, NSRF to be in vanguard of green transition
28/05 19:46
'The Enigma of Keros' clinches Audience Favorite prize at International Festival in Oregon
28/05 17:49
Former US Secretary of State Pompeo addresses Archon Conference in Athens
28/05 17:41
European report confirms 95.8% of bathing waters in Greece have 'excellent quality'
27/05 23:05
Türkiye's Ambassador to Athens on boosting economic, commercial, and cultural relations
27/05 21:11
4th International Conference on Religious Freedom of Archons commences in Athens
27/05 20:19
Delegation from the Saudi Arabia visits ONEX shipyards in Elefsis near Athens
27/05 18:15
Princess Kako takes part in 125th anniversary of Greek-Japanese diplomatic relations
27/05 14:07
National Opera offers free tickets to the dress rehearsal of 'Tosca' for the jobless
23/05 23:30
New Evinos bridge in Central Greece inaugurated by Transport Minister
23/05 21:34
Greece hosting meeting of International Organization of Securities Commissions May 26-29
23/05 20:37
Greek Deputy Foreign Minister highlights efforts to counter brain drain
23/05 20:24
Greek government to improve ties with Diaspora and consular services by AI
23/05 13:15
Climate Perception: Greece most resilient to global warming among Med destinations
22/05 23:17
Commander of French land forces visits Greece to promote military ties
22/05 20:06
Greek presence at 77th Cannes Film Festival includes Lanthimos film
22/05 18:55
Greece's Kalamata Dance Festival opens July 12 featuring 19 productions
22/05 18:11
Over 630 schools participate in 'Greek PISA' assessment tests on Wednesday
22/05 16:52
22/05 12:32
Porto Carras Pro-Am Aegean Mini Tour with participants from 12 countries
21/05 18:30
The President of the Hellenic Republic to visit Florence in Italy on May 23
21/05 17:24
'Greece through the Art of the Tourist Poster' exhibition in Chengdu of China
21/05 17:21
American Hellenic Institute honors Anniversary of the Pontic Greek Genocide
21/05 15:17
Arrivals and nights in Greek tourist accommodation rise 3.5% and 4.9% in March
21/05 14:12
Greek Tourism Minister receives ambassadors of Iraq and Slovakia
20/05 01:51
First Ramada by Wyndham Hotel in Fethiye opens in Ölüdeniz of Turkey
17/05 01:25
Mayors of Athens and Rome discuss city challenges and cooperation
16/05 23:20
Tsakopoulos Collection & Hellenic Studies Program marked their 20th anniversary
16/05 21:17
Greek Culture Minister hosts Turkish counterpart for ‘Romeo and Juliet’ premiere
16/05 20:12
Greek Finance Minister advocates green transition and Recovery Fund II
16/05 15:27
Higher global temperatures causing Caretta turtles to lay eggs sooner in Greece
15/05 20:32
BoG urges progress on harmonizing national systems of bank deposit guarantees
15/05 19:22
Islands Decarbonization Fund signing in Greek island of Naxos on May 27
15/05 14:15
EU Commission forecasts Greece's growth rate at 2.2% in 2024 and 2.3% in 2025
14/05 22:27
Syracuse show on Mycenaean influence on Sicily includes golden cup of Dendra
14/05 20:34
Greek Health Minister attends World Health Congress in Abu Dhabi
14/05 19:23
Greece and Santorini clinch top honors at American Leisure Lifestyle Awards 2024
14/05 18:31
20th Thessaloniki International Book Fair opens from May 16-19 at Helexpo
13/05 20:16
Greek Prime Minister meets with Turkish President in Ankara (video)
13/05 20:11
Greek Council of State to mull relocation of Mt Parnas casino to Maroussi again
13/05 15:48
13/05 09:53
Discover Kerasia Petrified Forest in northern Evia near the Greek Capital
11/05 01:30
Greek Foreign Minister congratulated new Serbian counterpart on assumption of duties
10/05 22:45
The 52nd Oakland Greek Festival to take place this year on May 17-19
10/05 22:33
Thessaloniki Port pier extension expected to be given the green light in the fall
10/05 19:42
Hellenic President visits Greek community's premises and Cavafy's tomb in Alexandria
10/05 19:27
Greek and Swiss ministers meet in Athens on investments and cooperation
09/05 17:22
Red Arrows aerobatic team to perform in Athens suburb of Paleo Faliro on May 18
05/05 19:40
International Tourism | WTTC: Travel sector set to break all records during 2024
04/05 17:56
Minister launches dynamic plan to boost Greece's relations with other countries
04/05 17:44
Greece opens another five Aegean Islands to Turkish visitors fast-track visas
03/05 23:04
03/05 18:00
03/05 17:42
Aegean and Olympic Air to fly 'Holy Light' from Athens to the rest of Greece
03/05 17:39
Athens transportation schedules over 2024 Greek Easter holidays announced
03/05 01:26
01/05 11:45
Euro 2004 Legends play FootGolf at Porto Carras Pro-Am Aegean Mini Tour
30/04 22:36
Visa entry express now available on five more Greek islands for Turkish citizens
30/04 20:44
Hellenic Police launches 10201, a 24-hour hotline for protection of minors in Greece
30/04 19:42
Aegean Airlines to distribute dividend for the first time after four years
30/04 18:39
May Day strikes in Greece: Public transportation disruptions and Syntagma Metro station closure
25/04 22:00
Greek FM talks with Kuwaiti counterpart on bilateral relations, regional cooperation
25/04 14:49
Prices of products in Easter Basket the same or lower in Greece than in 2023
25/04 13:57
25/04 12:44
Greece and China to ink cooperation protocols in the fisheries sector
25/04 09:53
Extended shop opening hours for Easter in Greece start on Thursday
25/04 02:19
Athens Airport voted as the best in marketing strategy at European awards in Denmark
25/04 02:10
President of Hellenic Republic visits La Chascona Museum in visit to Chile
24/04 21:31
Thirty-one Greek political parties to take part in European Parliament elections
24/04 21:25
Payment by bank cards now accepted on Athens Airport Express bus lines
24/04 14:12
Herculaneum papyri unveil more than location of Plato's tomb in Athens
23/04 23:52
Greece’s New Ambassador to the United States visits Queens in New York
23/04 21:49
Traffic regulations in Athens due to the Olympic Torch Relay on Thursday-Friday
23/04 20:59
President of Hellenic Republic wraps up visit to Uruguay at parliament
23/04 15:44
Greek government will pass legislation halving commission paid for POS transactions
23/04 15:03
Precise location of Plato's burial site unveiled by ancient papyrus
22/04 22:33
'Nature Positive' peport highlights new collaborative era in travel & tourism
22/04 21:25
22/04 20:37
Greek and Turkish delegations discuss Confidence Building Measures for 2024
22/04 18:29
Over 114,000 Greek Diaspora citizens register to vote by post in the European elections
22/04 13:40
19/04 01:29
Athens State Orchestra presents 'St. Matthew's Passion' by Bach on April 30th
18/04 21:49
Greek Climate Change Minister signs memorandum for Attica fire protection zones
18/04 20:32
'Easter Basket' and 'Godparents basket' to be put into effect next week in Greece
18/04 20:17
18/04 17:40
17/04 21:06
Thessaloniki Port: Performance growth for 2023 with record container throughput
17/04 20:57
Traffic regulations imposed in Athens for the 41st Peace Marathon on Sunday
Japan's Princess Kako tours Greece and visits National Foundation for the Deaf in Corfu
Attica Region governor talks synergies with firms, agencies at Shanghai conference
Posidonia 2024: Minister wants more ships and related firms registered in Greece
Traffic restrictions in Athens on Sunday morning for Cancer Survivors Day event
Eight groups submit expression of interest for Greek port of Lavrio
National Opera adds fifth performance of 'Tosca' due to high demand in Athens
Conference and Summit of Global Archons conclides with dinner at Zappeion
Greek government spokesperson announces launch of new Entrepreneurship Fund
Greek Prime Minister meets Emir of Qatar and two bilateral agreements are signed
ATTICA GREEN EXPO 2024: Deputy Tourism Minister promotes sustainable tourism
BoG urges progress on harmonizing national systems of bank deposit guarantees
Greek Foreign Minister congratulated new Serbian counterpart on assumption of duties
Ambassador: Egypt and Greece will work together to deepen strategic ties
Greek Prime Minister meets with Turkish President in Ankara (video)
Prescription cannabis for medicinal use legally available in Greece for the first time
TNH exclusive report: Tom Hanks and Rita Wilson vacation in Karpathos island
Syracuse show on Mycenaean influence on Sicily includes golden cup of Dendra
International Tourism | WTTC: Travel sector set to break all records during 2024
Discover Kerasia Petrified Forest in northern Evia near the Greek Capital
Greek Council of State to mull relocation of Mt Parnas casino to Maroussi again
Greek Health Minister attends World Health Congress in Abu Dhabi
EU Commission forecasts Greece's growth rate at 2.2% in 2024 and 2.3% in 2025