Important events under the auspices of the Greek National Tourism Organization

Important events with innovative features, taking place in the coming weeks in Piraeus, Athens, Pieria and Kastoria, have been placed under its auspices by the Greek National Tourism Organization.

These are the 36th Athens Fashion Week, the 21st Athens Digital Arts Festival, the action "Blossoming Cherries of Pieria" and the 50th Kastoria International Fur Fair, which significantly strengthen the country's position as a destination for special forms of tourism (city break, cultural, agrotourism, MICE tourism), attract visitors with special interests and contribute to the extension of the tourist season.

• The 36th Athens Fashion Week (36th Athens Fashion Week – AFW) starts today, April 2, at the PPA's Stone Warehouse, in the neighboring city of Piraeus. AFW is held every spring and autumn, constituting the longest-running institutionalized Greek fashion event, aiming to promote and showcase Greek designers, connect them with the global fashion scene, and promote sustainable fashion.

The event brings together top Greek designers, new talents and selected domestic and international fashion brands, while also bringing together invited journalists and buyers from abroad, which ensures the opportunity for participating designers & brands to be showcased in international markets and to conclude important commercial agreements. The event will conclude on April 7.

• The 21st Athens Digital Arts Festival (ADAF) is organized from April 3 to 7 at the Technopolis of the Municipality of Athens with the theme “Simulacra”. ADAF is the annual festival showcasing the most modern digital art forms by artists and scientists from around the world. With a main focus on connecting art with technology and science, ADAF dynamically represents Greece on the international digital art scene, bringing to the fore the latest global innovations.

This year’s event will feature 3,000 artistic proposals from 102 countries, including impressive video art, animation, installations, A/V performances, music, AR/VR/XR, workshops, talks, web art, digital images, game,s and an exciting program for children, creating a multidimensional experience around digital culture.

• The agrotourism event “Blooming Cherries of Pieria” will take place next weekend, April 5 and 6, in the two cherry-growing areas of Pieria, Kolindros, and Rachi. This is an institution that was launched last year by the Pierian Development and Promotion Organization (POTAP), meeting with great acceptance and success within the framework of the agrotourism program “Blooming Routes – Lefkadios Hearn” implemented by the Greek National Tourism Organization.

The event includes on-site visits and eco-tours, acquaintance with local traditions and gastronomy, sports and art activities, a hot air balloon ride, creative proposals for children and adults, and educational workshops focusing on the beautiful cherry tree. The events will also be attended by the President of the Greek National Tourist Organization, Angela Gerekou, who took the initiative for the creation of the “Blooming Routes” umbrella program.

• Finally, the 50th anniversary Kastoria International Fur Fair will be held from April 9 to 11 at the specially designed Creative Hub space at the Kastoria International Exhibition Center. The fair is the meeting point every year for exhibitors, opinion leaders and trade visitors to the industry from dozens of countries in Europe, Asia, the USA, Canada, etc. in sectors such as ready-to-wear fur garments, fur skins, raw materials, dressing & dying companies, auction houses, accessories, machinery services, trade press. At the same time, it offers the opportunity to leading and emerging creators to present innovative creations with fur and to meet with the international industry.

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