What to expect at this year’s ITB Berlin Exhibition from March 4-6

A comprehensive program of renowned experts, top-level presentations, and engaging discussions exploring ideas and insights for a travel industry in transition, under the motto “The Power of Transition lives here”, will feature at the ITB Berlin Congress from 4-6 March.
Over 400 experts and speakers from around the world will provide insights into current projects, analyze key trends, and discuss various scenarios for the future in more than 200 sessions across 17 themes.
Four stages will host the numerous sessions, which can be watched live or, for the first time, online via the ITB Navigator. They will also be available on the ITB Berlin YouTube channel at a later date. The ITB Navigator, as the central event platform, offers detailed information on the exhibitor list, conference and event programs, and hall maps.
Access to the ITB Berlin Congress is included with exhibitor, trade visitor, and media accreditation tickets for ITB Berlin.
17 topics for the global tourism industry
On the Orange Stage in Hall 7.1, speakers will explore developments in marketing and sales as well as the long-term sustainability of the industry. The WTCF (World Tourism Cities Federation) is the Orange Stage Sponsor. The Future Track, the Marketing & Distribution Track and the Responsible Tourism Track offer valuable insights on topics such as sustainability and climate impact assessments. Highlights include presentations by Mitra Sorrels (Senior Vice President of Content, Phocuswright) and Zoritsa Urosevic (Executive Director, UN Tourism).
In Hall 7.1, the Blue Stage provides a vital platform for tour operators, airlines, tourism boards, cruise lines, hoteliers, and other industry players. Tracks such as the Tour Operator & Travel Sales Track, the Carrier & Cruise Track, the Destination Trac,k and the Hospitality Track offer a variety of perspectives and strategies. Featured speakers include Dimitrios Buhalis (Bournemouth University) and Vicki Miller (Visit Scotland), who will discuss the role of artificial intelligence in destination marketing. The German Federal Ministry for Economic Cooperation and Development (BMZ) is a Partner of the Destination Track.
The Green Stage in Hall 3.1 focuses on specific target groups and offers of special interest. The ITB Masterclass, Diversity & Inclusion Track, MICE Track, Youth, Adventure & Outdoor Track, and Business Travel Track examine trends in various travel segments. Sebastian Gonzalez (Associate Director Europe, Business Events Sydney) and Jan Christensen (Project Manager MICE, HA Hessen Agentur) will discuss new developments in destination marketing. For the first time, the Green Stage will also include the new Corporate Culture Clash Track, which will address challenges in work culture and corporate environments.
In Hall 6.1, the red eTravel Stage focuses on the digitalization of marketing and sales. Thematic tracks such as the eTravel Track, Hospitality Tech Track, Tours & Activities Track, AI Track, and Destination Travel Track offer in-depth discussions on technological developments and challenges, covering topics such as AI, the metaverse, hyper-personalization, Web3, and blockchain technology. Speakers include Ann-Kathrin Harms (Head of the CEO Department, German National Tourist Board, DZT) and Leah Rankin (Chief Product Officer, SiteMinder).
For the first time, the new ITB Transition Lab format will offer precise and valuable insights. Marketing experts from the destination and hospitality sectors will present data-driven recommendations over 90 minutes. Participants will gain 20 key insights along with a selection of important tips.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
06/02 18:58
Work on the Thessaloniki Flyover is progressing at a rapid pace
06/02 18:54
Sports Tourism | Ministerial meeting for the Euroleague Coaches Conference 2025
06/02 18:25
29.3 million international air arrivals in 2024, with clear signs of an extended season
06/02 16:43
06/02 15:49
06/02 14:42
Sotheby’s: The Athenian Riviera is first in demand for luxury properties
06/02 13:48
06/02 12:05
Travelers are paying attention to cost and quality, few to sustainability
06/02 11:57
Wyndham and HR Group expand into Germany, Austria and the Netherlands
06/02 07:37
How will Naxos deal with the risk of water shortages ahead of the tourist season
06/02 07:28
Attica Region: There is no overtourism in Athens - a warning for infrastructure
06/02 07:16
Grant payments for 4 hotel investments in Rhodes, Chania, Itilo and Sivota
06/02 07:05
06/02 06:11
Municipality of Folegandros: Prohibition of roaming or grazing animals in tourist areas
05/02 19:57
Milos Municipality attempts to block second investment for 5-star hotel
05/02 19:03
National Action Plan for Cycling, with development in cycling tourism
05/02 16:51
05/02 15:46
05/02 12:41
The first robotic restaurant with artificial intelligence at Barcelona Airport
05/02 12:40
Athens Airport: 2025 started on a positive note,+14.5% passengers in January
05/02 12:35
How foreign travel professionals will promote Greek destinations
05/02 11:45
Tourism: 4 Greek islands capture Americans’ 2025 vacation interest
05/02 07:04
Grants for a boat shelter in Halkidiki and hotels in Chania, Zagori, and Koroni
05/02 07:02
05/02 06:53
Conde Nast Traveller | Crete among the 29 best places to visit before summer
05/02 06:22
05/02 06:14
05/02 06:13
Holy Metropolis of Rhodes: Digital Promotion of Museums Network and Monuments
05/02 06:09
04/02 22:49
Main Patras-Pyrgos highway section due to finish July 31, open to traffic soon
04/02 20:18
Hellenic Republic President to receive new Ambassadors of Vietnam, Ireland, and Sweden
04/02 19:53
04/02 17:31
Pan-Cretan Forum | Promoting Cretan products in Cretan hotels for the 13th year
04/02 16:05
SKY Express: Free tickets for children and teachers on Santorini-Athens flights
04/02 14:57
04/02 14:40
04/02 14:01
SkyUp Airlines: Two new connections to Athens and Corfu from Moldova
04/02 11:34
Rethymno Hoteliers head | The upcoming tourist season is predicted to be "quite good"
04/02 11:25
European Hotels: "Stop" on single-use plastic packaging from 2030
04/02 07:13
Greek hotels: Revenues in 2024 soar 11% above 2023 - read the latest investments
04/02 06:58
Filming at Kallimarmaro Stadium in Athens to create an electronic map
03/02 23:01
03/02 18:11
03/02 17:15
Chania: Smart barriers to protect the Venetian port and its visitors
03/02 16:02
Rhodes: The season kicks off on March 28, wounds from "Bora" storm remains
03/02 15:53
03/02 15:08
Promotion of Lesvos in Istanbul - Participation in EMITT 2025
03/02 14:48
03/02 13:14
Wyndham Hotels: Agreement with Zafido Holding for a new hotel in Piraeus
03/02 12:25
03/02 11:03
HolidayCheck: These are the 50 most popular Greek hotels in Germany for 2025
03/02 10:29
Cruises to Chania make a positive first impression in 2025 - 1,347 visitors daily
03/02 06:38
iAlonissos: Digital promotion of local natural and cultural attractions
03/02 06:25
5 new hotel investments in Lefkada, Rhodes, Ios, Karystos and Trikala
02/02 20:08
The travel profile of expatriates from Australia - the rescue of Rex
02/02 06:48
01/02 13:58
Tourism in Turkey beats expectations - 62 million arrivals, $61 billion in revenue in 2024
01/02 07:04
Volotea: Codeshare cooperation with Aegean to run on 13 routes
31/01 18:11
10 new hotel investments in Corfu, Rhodes, Paros, Ios, Skiathos, Samos, Kalambaka and Kranidi
31/01 17:49
Booking.com | Hotels: Don't leave negative guest reviews unanswered
31/01 10:18
The Region of Crete at the FITUR exhibition - Promising prospects from Spanish-speaking markets
31/01 10:15
ITEP Survey: Hotel Performance stagnant in Greece in December
31/01 07:03
Municipality of Agrinio reacts to photovoltaic plant in Kremaston Lake - threat to tourism
31/01 06:54
31/01 06:07
Mitsis Group: Donation of an architectural study to enhance a beachfront in Crete
31/01 00:02
Commission: First comprehensive European strategy for tourism coming
30/01 23:08
Greek Culture Ministers to attend European conference in support of Ukraine's heritage
30/01 18:58
Cruise: Viking Libra to make maiden voyage in 2026 from Piraeus
30/01 17:56
Record year in 2024 for international air transport – Now “flying” above 2019
30/01 17:50
Accessible tourism on the beaches of the Municipality of Agios Vasilios, Crete
30/01 16:40
Travel | London is now the top destination for Greeks abroad
30/01 16:23
Aegean: 40% increase in available seats from Saudi Arabia in 2025
30/01 16:04
UK Tourism | Lesser-known destinations and experiential travel the main trend in 2025
30/01 14:35
Pancretan Association of Hotel Managers Seminars underway for 2025
30/01 13:22
Airbnb is “sweeping” Europe - Demand is growing faster than supply in Greece
30/01 11:17
Airbnb | 76 billion euros in revenue for hosts in Europe in 2024
30/01 11:09
Investments | Lifestyle Hotels with branded residences and alternative accommodations in focus
30/01 10:30
30/01 06:52
30/01 06:45
Tourism Observatory in the Region of Thessaly in Central Greece
30/01 06:40
Networking of the municipality of Aristotle with the municipality of Valletta in Malta
30/01 06:16
What will the exciting diving park in Stalis of Hersonissos be like
29/01 23:59
Dynamic promotion of the Greek city of Thessaloniki in the Irish market
29/01 22:59
Why France hits record high of 100 million international arrivals in 2024
29/01 22:48
29/01 19:18
Conde Nast Traveller | Milos and Paros are the top Greek islands
29/01 17:49
Thessaly: Innovation, experience, digitalization lead to lengthening of tourist season
29/01 17:04
The Canary Islands present their new strategy as a sustainable destination
29/01 16:44
Rethymno Carnival | “Come to the Light” with a rich program of events
29/01 16:35
Jet2CityBreaks adds Athens and Rome to its Discover More program
29/01 15:38
Halkidiki is an attractive destination for the Irish travelers
29/01 13:32
This is how the Special Quality Label for Greek Cuisine will be granted
29/01 13:27
Marella Cruises | Corfu island among top UK cruise destinations
29/01 12:21
Short-term rental: AADE message about heavy fines of up to 20,000 euros
29/01 11:42
Tourism | Spain dominates destinations in Southern Europe - 33% share in global searches
29/01 11:16
Promotion of the Greek prefecture of Pieria in the Irish market
29/01 07:09
Conference in Pyrgos, Ilia | The digital transformation in tourism
29/01 07:05
5 new hotel investments in Piraeus, Crete, Rhodes, Paros and South Pelion
29/01 06:12
28/01 23:35
ABTA | Climate change and over-tourism the new risks to travel
Travelers are paying attention to cost and quality, few to sustainability
Wyndham and HR Group expand into Germany, Austria and the Netherlands
Sports Tourism | Ministerial meeting for the Euroleague Coaches Conference 2025
29.3 million international air arrivals in 2024, with clear signs of an extended season
How will Naxos deal with the risk of water shortages ahead of the tourist season
Work on the Thessaloniki Flyover is progressing at a rapid pace
Sotheby’s: The Athenian Riviera is first in demand for luxury properties
Attica Region: There is no overtourism in Athens - a warning for infrastructure
Municipality of Folegandros: Prohibition of roaming or grazing animals in tourist areas
Grant payments for 4 hotel investments in Rhodes, Chania, Itilo and Sivota
The first robotic restaurant with artificial intelligence at Barcelona Airport
Milos Municipality attempts to block second investment for 5-star hotel
National Action Plan for Cycling, with development in cycling tourism
Athens Airport: 2025 started on a positive note,+14.5% passengers in January
Networking of the municipality of Aristotle with the municipality of Valletta in Malta
Airbnb is “sweeping” Europe - Demand is growing faster than supply in Greece
5 new hotel investments in Lefkada, Rhodes, Ios, Karystos and Trikala