What to expect at this year’s ITB Berlin Exhibition from March 4-6

A comprehensive program of renowned experts, top-level presentations, and engaging discussions exploring ideas and insights for a travel industry in transition, under the motto “The Power of Transition lives here”, will feature at the ITB Berlin Congress from 4-6 March.

Over 400 experts and speakers from around the world will provide insights into current projects, analyze key trends, and discuss various scenarios for the future in more than 200 sessions across 17 themes.

Four stages will host the numerous sessions, which can be watched live or, for the first time, online via the ITB Navigator. They will also be available on the ITB Berlin YouTube channel at a later date. The ITB Navigator, as the central event platform, offers detailed information on the exhibitor list, conference and event programs, and hall maps.

Access to the ITB Berlin Congress is included with exhibitor, trade visitor, and media accreditation tickets for ITB Berlin.

17 topics for the global tourism industry

On the Orange Stage in Hall 7.1, speakers will explore developments in marketing and sales as well as the long-term sustainability of the industry. The WTCF (World Tourism Cities Federation) is the Orange Stage Sponsor. The Future Track, the Marketing & Distribution Track and the Responsible Tourism Track offer valuable insights on topics such as sustainability and climate impact assessments. Highlights include presentations by Mitra Sorrels (Senior Vice President of Content, Phocuswright) and Zoritsa Urosevic (Executive Director, UN Tourism).

In Hall 7.1, the Blue Stage provides a vital platform for tour operators, airlines, tourism boards, cruise lines, hoteliers, and other industry players. Tracks such as the Tour Operator & Travel Sales Track, the Carrier & Cruise Track, the Destination Trac,k and the Hospitality Track offer a variety of perspectives and strategies. Featured speakers include Dimitrios Buhalis (Bournemouth University) and Vicki Miller (Visit Scotland), who will discuss the role of artificial intelligence in destination marketing. The German Federal Ministry for Economic Cooperation and Development (BMZ) is a Partner of the Destination Track.

The Green Stage in Hall 3.1 focuses on specific target groups and offers of special interest. The ITB Masterclass, Diversity & Inclusion Track, MICE Track, Youth, Adventure & Outdoor Track, and Business Travel Track examine trends in various travel segments. Sebastian Gonzalez (Associate Director Europe, Business Events Sydney) and Jan Christensen (Project Manager MICE, HA Hessen Agentur) will discuss new developments in destination marketing. For the first time, the Green Stage will also include the new Corporate Culture Clash Track, which will address challenges in work culture and corporate environments.

In Hall 6.1, the red eTravel Stage focuses on the digitalization of marketing and sales. Thematic tracks such as the eTravel Track, Hospitality Tech Track, Tours & Activities Track, AI Track, and Destination Travel Track offer in-depth discussions on technological developments and challenges, covering topics such as AI, the metaverse, hyper-personalization, Web3, and blockchain technology. Speakers include Ann-Kathrin Harms (Head of the CEO Department, German National Tourist Board, DZT) and Leah Rankin (Chief Product Officer, SiteMinder).

For the first time, the new ITB Transition Lab format will offer precise and valuable insights. Marketing experts from the destination and hospitality sectors will present data-driven recommendations over 90 minutes. Participants will gain 20 key insights along with a selection of important tips.

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report