UNWTO marks official opening of ITB Berlin

Α Decrease font Enlarge font
UNWTO marks official opening of ITB BerlinTourism always comes back

Tourism is on track to achieve full recovery this year and ready to deliver on its potential as a pillar of peace and sustainability, UNWTO has told sector leaders at ITB in Berlin.

As the leading tourism trade fair celebrates its first in-person event since 2019, UNWTO data shows that more than twice as many people traveled internationally in January as they did at the start of last year. According to UNWTO Secretary-General Zurab Pololikashvili, the message is clear: "Tourism always comes back", and the return of ITB, alongside the recent re-opening of China, is clear proof of renewed confidence in international travel.

Building a better tourism
Secretary-General Pololiksahvili was invited to be part of the official inauguration ceremony for ITB 2023, alongside Germany's Vice-Chancellor Robert Habeck, Georgian Prime Minister Irakli Garibashvili, Berlin Mayor Franziska Giffey, and public and private sector leaders. While welcoming the positive data, he also stressed that tourism has a "responsibility to grow back better. We must speed up and scale up to more sustainable and resilient tourism."

Outlining UNWTO's priorities for the sector, Mr. Pololikashvili urged both governments and businesses to recognize the importance of education and training, as well as the crucial role of investment – the "missing ingredient" for turning plans for greater sustainability and resilience into reality. The investment will be the theme for World Tourism Day 2023, to be celebrated on 27 September.

UNWTO at ITB 2023
At ITB 2023, UNWTO will be part of a special Industry Roundtable, focusing on 'transitions in travel', while also sharing key knowledge and insights into tourism's climate action efforts, and expectations for tourist behavior as the sector's recovery continues. UNWTO will also provide an update on its leading work in tourism for rural development, including through the Best Tourism Villages initiative.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

Tornos
  1. 29/02 21:30

    Wyndham Rewards’ Member Month offers 5 weeks of deals, discounts, and bonus points

  2. 29/02 21:03

    Temple of Poseidon at Sounion near Athens to get new lighting system

  3. 29/02 21:02

    Greek Tourism Minister meets with Ambassador of Qatar

  4. 29/02 20:47

    Greece is represented by 60 firms at GULFOOD 2024 exhibition

  5. 29/02 12:39

    Rio-Antirrio ferry line in central Greece closed due to strong winds

  6. 28/02 21:34

    Weather with heavy rain and storms in Greece as of Sunday night

  7. 28/02 17:31

    CEO: The goal is for PPC to become a leading player in Southeast Europe

  8. 28/02 17:04

    New Wyndham Hotels Market Managing Director of Central and Eastern Europe

  9. 28/02 12:21

    Minister: Transactions with the Greek State will be further simplified in 2024

  10. 28/02 11:57

    24-hour strikes halt trains and ferries in Greece

  11. 27/02 17:25

    UN Tourism hails Saudi Arabia's historic milestone of 100 million tourists

  12. 27/02 15:00

    Greek Prime Minister: Relations with Armenia can become even more productive

  13. 27/02 14:26

    Wyndham: New growth cycle in Greece for the largest hotel chain franchise in the world

  14. 27/02 13:15

    Price cuts of up to 15% in important product categories in Greece after March 1

  15. 27/02 12:46

    Athens taxi drivers' protest rally in progress from Athinon avenue to Messogion

  16. 26/02 18:30

    Annual Summit of Women Political Leaders (WPL) to be held in Athens in April

  17. 26/02 18:27

    Culture Ministry: Schwartz Mansion in Ampelakia near Larisa to get new lighting

  18. 26/02 17:25

    Greek president organizes reception for diplomats at Presidential Mansion

  19. 26/02 16:33

    Trapped rack-railway passengers returned safely to Diakopto in Peloponnese

  20. 26/02 16:21

    Public transport, ferry and taxi strikes in Athens on Wednesday

  21. 25/02 12:30

    Greek island of Ikaria among the Blue Zones for Health Eating and Longevity

  22. 24/02 20:39

    Greek PM meets Qatar Emir: Focus on bilateral cooperation and investments

  23. 24/02 18:25

    Prescription cannabis for medicinal use legally available in Greece for the first time

  24. 24/02 17:19

    MInister: The aim is to make fishing and fish-farming a key pillar of the economy

  25. 23/02 23:36

    Greek Prime Minister arrives in Doha to be received by Sultan bin Saad Al Muraikhi

  26. 23/02 23:26

    The Festival of Greek Dances takes place in the Metropolis of San Francisco

  27. 23/02 21:32

    Revealing "70 Years of Friendship: Greece's photo journey through the Korean War"

  28. 23/02 17:15

    16 Greek firms showcase at international fashion exhibitions in London

  29. 23/02 14:09

    Flights to and from Heraklion airport in Crete resume on Saturday

  30. 22/02 18:15

    Bill for non-state, non-profit universities being tabled in Greek Parliament on Thursday

  31. 22/02 18:13

    Temporary residence for displaced Ukrainians extended in Greece to March 2025

  32. 22/02 18:10

    American Hellenic Institute Golden Jubilee celebration Includes concert on April 12

  33. 22/02 18:09

    Tourism Minister stresses importance of strong relationship of Greece with Serbia

  34. 22/02 17:58

    Education protest rally ends and traffic resumes in Athens city center

  35. 21/02 19:47

    Twistic and WeavAIR startups clinch the UN Tourism Hospitality Challenge

  36. 21/02 18:34

    Greece's key aim is enhancing relations with India

  37. 21/02 18:13

    Traffic in Athens returning to normal after tractors depart from the Greek capital

  38. 21/02 13:01

    Greek Tourism Minister in Belgrade for International Exhibition

  39. 21/02 00:55

    Resilience through diversity and investments the aim of UN Tourism visit to Jamaica

  40. 20/02 23:38

    Rally concludes with farmer tractors leaving Athens on Wednesday morning

  41. 20/02 20:43

    Greek Prime Minister on official visit to India as of Wednesday

  42. 20/02 16:51

    Minister: Greece wants to become India's gateway to the European Union

  43. 19/02 21:19

    DEFEA Conference to be held at Stavros Niarchos Foundation in Athens on May 15

  44. 19/02 19:06

    Traffic restrictions for farmers' rally in central Athens on Tuesday

  45. 19/02 18:11

    Greece wins top tourist destination award at Grand Travel Awards in Sweden

  46. 19/02 14:23

    Health Minister: Option of afternoon surgeries at public hospitals start in Greece

  47. 19/02 13:29

    Deputy Foreign Minister to visit India with delegation of 70 Greek firms

  48. 19/02 13:24

    20th EAST MED MULTIHULL & YACHT CHARTER SHOW - EMMYS

  49. 16/02 16:03

    Greek Migration and Asylum Minister meets Ukrainian Minister of the Cabinet

  50. 16/02 15:54

    Orthodox Metropolitan of Patras praises Greek-American community

  51. 16/02 15:47

    EU forecasts Greece 2024 growth at 2.3%, Eurozone’s fourth-highest rate

  52. 16/02 15:43

    ACCI actively supports the economic collaboration between Greece and Ukraine

  53. 16/02 13:50

    28 foreign embassies welcome law for marriage of same-sex couples in Greece

  54. 15/02 22:58

    High-level political and economic officials meet in Athens on Greece-Ukraine cooperation

  55. 15/02 22:50

    AP: Greek farmers decide to take their protests to Athens

  56. 15/02 22:47

    Yale University students visit The Εllinikon Experience Center in Greece

  57. 15/02 21:39

    Parnithos Avenue closed down to traffic from the cable car area due to snow

  58. 15/02 18:42

    Ancient Greek Fyli Fortress stays on Mount Parnitha to be supported and restored

  59. 15/02 18:16

    United Nations Tourism marks heritage and culture on official visit to Iran

  60. 14/02 22:06

    Greece doubles capacity of renewable energy sources during four years

  61. 14/02 21:56

    AEGEAN concludes transfer of stake in Animawings to Memento Group

  62. 14/02 19:36

    Ambassador: Italgas' new identities for Greek firms prove commitment to Greece

  63. 14/02 13:27

    Greek tax service AADE launches updated website new section on expatriates

  64. 13/02 22:53

    European Commission: Greece assumes command of Red Sea maritime operation

  65. 13/02 22:47

    Greek minister talks migration cooperation with State Department officials

  66. 13/02 22:41

    Hellenic-American Cultural Foundation presents lecture with US University President

  67. 13/02 19:27

    Greek kiosk wins 'Best Decoration Award' at Mumbai tourism fair

  68. 13/02 15:37

    Greek supermarkets record rise in value and decline in volume of FMCG sales

  69. 13/02 03:10

    Saint Thomas Hellenic School organizes Parent Teacher Organization Fundraiser

  70. 13/02 00:39

    Prime Minister: Greece is Serbia's most stable ally in its European prospect

  71. 13/02 00:34

    Pan-Rhodian Society holds NY ‘Artoklasia’ and Vasilopita at Island Park Panaghia

  72. 12/02 21:20

    Greek Tourism Minister concludes meetings with luxury travel officials in New York

  73. 12/02 00:43

    Deputy Foreign Minister for Economic Diplomacy on business missions agenda

  74. 12/02 00:27

    Greek Deputy Tourism Minister: Sharp rise in travel revenues

  75. 10/02 14:07

    Media: Carnegie Hall Concert raises $100,000 for Greek education in America

  76. 10/02 14:02

    Winners of 2022-2023 UN Tourism Students’ League Grand Final Announced

  77. 10/02 13:55

    State Department: Greece's accession to “Artemis” space cooperation deals inked

  78. 10/02 13:52

    Report: School of St. Nectarios of Roslindale, a Beacon of Greek language and heritage

  79. 10/02 13:39

    Greek Prime Minister: "We aim to create 200,000 new job positions"

  80. 09/02 00:33

    UNWTO offers new tool to promote cooperation among Best Tourism Villages

  81. 08/02 22:16

    Lloyd's and top Greek shipowners launch Maritime Emissions Reduction Center in Athens

  82. 08/02 20:21

    Patras Society of New York organizes its annual cutting of the Vasilopita

  83. 08/02 15:26

    Foreign Minister visiting Washington DC for Greece-US strategic dialogue

  84. 08/02 13:36

    Minister of National Economy: The environment in Greece is friendly for investments

  85. 07/02 21:20

    Hellenic Congress of America organized its cutting of the Vasilopita in Astoria

  86. 07/02 20:17

    Athens taxis to go on strike on February 27-28

  87. 07/02 16:29

    Education minister reveals draft bill for non-state, non-profit universities in Greece

  88. 07/02 14:09

    Athens International Airport makes spectacular debut on Athens Stock Exchange

  89. 07/02 00:38

    National Hellenic Museum announces extension of Hellenic Heads exhibition

  90. 06/02 22:47

    French defense company signs deals in Athens with Greek electronics and drones firms

  91. 06/02 20:52

    Greek Tourism minister and Swedish ambassador discuss promoting sustainable travel

  92. 06/02 18:33

    Investment expands Piraeus transport terminal adding space for another 5,100 cars

  93. 06/02 16:44

    Kyvernitis Travel Group chooses Sabre to streamline payment processes and automating routine tasks

  94. 06/02 01:40

    Greek Minister of Culture: Revenues from visitors to the Athens Acropolis rise in 2023

  95. 06/02 01:00

    Discussion on new agriculture sector bill begins at committee level on Tuesday

  96. 05/02 23:16

    Greek public sector federation ADEDY announces 24hr strike on February 28

  97. 05/02 22:36

    Sophia, most famous humanoid AI robot, tours Greek capital of Athens

  98. 05/02 21:33

    Hellenic Boston Businesses Unite marks 1st Annual Winter White Gala

  99. 04/02 20:41

    Metropolis of Boston Camp organizes winter programs focusing on Greek heritage

  100. 04/02 13:26

    Athens and Cairo plan Greek-Egypt cultural tourism year