Annual meeting of Visitor International organized in Athens for the first time

Survey: In the digital era, print media at hotels ranks first in tourist preferences 

Print media is the preferred visitor information resource according to the findings from a survey conducted by Bentley’s Center for Marketing Technology (CMT) and commissioned by Visitor International, the International Association of Visitor Information Providers (https://www.visitorinternational.com)

 The research, carried out by Bentley analyzed 891 responses from hospitality professionals at locations in North America - United States, Canada, and Mexico; in Europe – Belgium, France, Germany, Greece, Ireland, Italy, Scotland, Spain; and in Africa - South Africa.

The survey records that hospitality professionals overwhelmingly favor the use of printed media to assist guests in their properties and suggest that their guests frequently use printed brochures in their hotels 88% of the time.

Hotels continue to believe in the value of providing visitor information for their guests by way of a brochure display and 97% of the surveyed properties consider visitor information as very or extremely important for their guests. Overall, hospitality professionals are on the front line of the customer experience for tourists and need the best resources to satisfy guests at their properties.

Τourist information in Greece by City Contact

In Greece, the survey was carried out by City Contact, the only Greek member of Visitor International, the International Association of Visitor Information Providers.

For two decades, City Contact has developed the Info Stand system in order to keep tourists updated through free-of-charge useful leaflets as well as exclusive partnerships with a plethora of hotels and other venues throughout the country's nine most popular travel destinations.

Every year, more than 3.6 million tourists use the informative City Contact brochures across Greece.

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